SCHOOL Rosario Quesada Integrated National GRADE 8

DAILY High School LEVEL

LESSON LOG TEACHER ANNA JOY C. ASILO LEARNING ENGLISH
IN ENGLISH AREA
TEACHING QUARTER THIRD
DATE AND
TIME

WEDNESDAY
I. OBJECTIVES At the end of the lesson, learners are expected to:
a. Analyze the taglines, match advertisements and identify similarities and
differences between them.
b. Interpret and evaluate graphs, images, videos and scenarios to identify propaganda
techniques and their impact.
c. Demonstrate understanding of propaganda techniques by creating a commercial
and effectively utilizing these techniques to convey a message.
A. CONTENT The learner demonstrates understanding of: Southeast Asian literature as mirror to a
STANDARD shared heritage ; coping strategies in processing textual information; strategies in
examining features of a listening and viewing material; structural analysis of words and
propaganda techniques; and grammatical signals for opinion- making, persuasion, and
emphasis.
B. PERFORMANCE The learner transfers learning by composing and delivering a persuasive speech based on
STANDARD an informative essay featuring use of properly acknowledged information sources,
grammatical signals for opinion-making , persuasion, and emphasis, and appropriate
prosodic features, stance, and behavior.
C. LEARNING MELC 12: Analyze intention of words or expressions used in propaganda techniques
COMPETENCIES /
OBJECTIVES
II. CONTENT PROPAGANDA TECHNIQUES
III. LEARNING
RESOURCES
A.REFERENCES
1. Teacher’s Guide Curriculum Guide (May 2016)
2. Learner’s Material Learner’s Packet Quarter 3 English 8

3. Materials Handouts, Pen and paper, PowerPoint presentation. Visual Aids

4. Additional Materials https://www.statista.com/statistics/1381405/philippines-popular-items-purchased-online/
from Learning
Resource (LR) Portal
B. OTHER
LEARNING
REFERENCES
IV. PROCEDURES
Greetings and reminders regarding the implementation of policies, guidelines, and
I. Elicit procedures.

Introduction to the topic. (2 mins.)

TAGLINE GUESSING CHALLENGE WITH THE TWIST (MYSTERY BOX)

(10 mins.)
INSTRUCTION: Group the students into two. Try to determine the name of the product
or service using the provided tagline.

1. Pambansang Litsong Manok – Andok’s

2. Hari ng Padala – LBC
3. Sarap ng filling mo! – Rebisco
4. Tatak barko! Tatak Sariwa – Mega Sardines
5. Nakasisiguro gamot ay laging bago. – Mercury Drug Store
6. May liwanag ang buhay – Meralco
7. Ito na ang break mo! – Skyflakes Crackers
8. We’ve got it all for you – SM
9. Tikman ang sarap ng tamang timpla – Great Taste
10. It's everybody's milk – Birch Tree
 11. Babangon Tayo! Susulong Tayo! Kasangga ng Bawat Pilipino – Nescafe
12. Gandang Natural with finger comb! – Palmolive
13. Masarap kahit walang sauce – Chooks to go!
14. Impossible is nothing! – Adidas
15. The quality you can trust – Boysen
16. Let’s go places. – Toyota
17. Let’s change beauty – Dove
18. Don't wash your hair — fuel it. Strong is unbreakable. Strong is making waves ; Don't
be sorry —- shine strong – Pantene
19. Kapit ang flavor, kapit ang sarap – Lucky me Pancit Cnaton
20. I’m Loving It! – McDo
21. It’s finger lickin’ good – KFC
22. In the service of the Filipino - ABS-CBN
23. Kapuso ng Bawat Pilipino – GMA
24. It Cleans Your Breath While It Cleans Your Teeth – Colgate
II. Engage AD MATCH ANALYSIS (5 mins.)
Connect the advertisement in Column A with its nearly identical counterpart in Column B
by drawing a line, and then describe their resemblances.

III. Explore Analyze the graph below. Then, answer the questions that follow. (10 mins.)
Most popular items purchased online among consumers in the
Philippines as of January 2023
 GUIDE QUESTIONS:
1. What socioeconomic factors might contribute to the high percentage of online
purchases in the fashion category compared to other product categories in the
Philippines?
2. How do cultural perceptions and societal trends influence the preferences for beauty
and personal care products compared to food and beverage items among online
consumers in the Philippines?
3. How can a student like you adapt your spending habits, such as prioritizing essentials
like food and beverage over fashion and beauty care, considering the economic
challenges like inflation and economic inequality prevalent in the Philippines?
IV. Explain (5 mins.)
Propaganda
•Information that is used to promote or publicize a particular political cause or point of
view.
•Usually one-sided information intended to either to support or threaten a view
•Appeals to emotion rather than intellect

Basic Propaganda Techniques

1. Bandwagon
- persuading consumers by telling them that others are doing the same thing
2. Testimonial
- when a product is sold by using words from famous people or authority
figures
- may also use some who aren’t famous but who claim to have used the product
successfully to obtain their goals.
3. Repetition
- when the product’s name is repeated at least four times in the ad
4. Emotional words
- words that will make a consumer feel strongly about someone or something
are used
5. Name Calling
- the use of names that evoke fear or hatred in the viewer
- It links a person, or idea, to a negative symbol.
- The most obvious type of name calling involved ―bad names.
Ex. Racist, dictator, communist, etc.
Source: SDO Tayabas LE
INSTRUCTION: Analyze the pictures below and decide which of these falls under the
types of propaganda techniques. (3 mins.)
V. Elaborate Watch a video and do an analysis based on the evaluation below. (17 mins.)
SOURCE: https://www.youtube.com/watch?
app=desktop&v=UNDpEUCBYkk&fbclid=IwAR38xFKgH4sKckxn_Bi_GaFoPVVN
EQfgacwtzKms3PuNWXmS3bBc0eQuWC0

Explain and report their findings on the video.

VI. Evaluate INSTRUCTION: Analyze the scenario below. Give the propaganda technique used in
each lines. (5 mins.)
 Bandwagon Testimonial Repetition
Name-Calling Emotional Words

The Ultimate Fitness Solution

_______________________ 1. "Get fit, get strong, get confident! Our program is

designed to get you results, fast. Get fit, get strong, get confident!"

_______________________ 2. "Don't be a COUCH POTATO! Join our program today

and leave excuses behind. Take charge of your health and unleash your
inner athlete!"

_______________________ 3. "Join the thousands who have transformed their lives with
our revolutionary fitness program! Become part of the fitness
community that's achieving incredible results together."

_______________________ 4. "Meet Sarah, a busy mom who struggled to find time for
exercise. Thanks to our program, she lost 30 pounds and gained
confidence. 'It changed my life!' she says."

_______________________ 5. "Experience the joy of achieving your fitness goals! Say

goodbye to insecurities and hello to a healthier, happier you. You
deserve it!"
VII. Extend ADVERTISEMENT ARTISTRY CHALLENGE (3 mins. explanation)
Students will be grouped based on “draw lots” to create commercial concepts, developing
scripts with clear messaging and rehearsing for polished delivery. Following video
shooting, submission, and evaluation with reflection will follow, acknowledging their
collaborative efforts. They will be graded based on the criteria.

Creativity (20%)
Clarity (20%)
Production Quality (20%)
Originality (15%)
Engagement (15%)
Impact (10%)
Total (100%)
V. REMARKS

VI. REFLECTION

A. No. of Learners
Who Earned 80% in
The Evaluation
B. No. of Learners
Who Require
Additional For
Remediation Who
Scored Below 80%
C. Did The Remedial
Lessons Work? No. of
Learners Who Have
Caught up with The
Lesson.
D. No. of Learners
Who Continue to
Require Remediation
E. Which of My
Strategies Worked
 Well? Why Did These
Work?
F. What Difficulties
Did I Encounter
Which My Principal or
Supervisor Helped Me
Solved?
G. What Innovation or
Localized Materials
Did I Use / Discover
Which I Wish To
Share With Other
Teachers?

Submitted by:

ANNA JOY C. ASILO

English Teacher

Reviewed and Checked by:

DEMOCRITO C. CABILE JR. EdD

School Head
 Statements SA A N D SD
5 4 3 2 1
Bandwagon
The advertisement implies widespread acceptance or popularity of the
product or idea through bandwagon techniques.
The portrayal of societal norms is genuine and reflects real consumer
behavior, avoiding manipulation of social pressure.
Testimonials
Testimonials, especially from authority figures or celebrities, are provided in
the advertisement.
Transparency regarding the authenticity of testimonials is maintained to
prevent misleading consumers.
Testimonials adhere to ethical standards, avoiding deception or manipulation
of emotions.
Repetition
The advertisement utilizes repetition to enhance brand recall and message
retention.
Repetition is used appropriately to reinforce key messages without risking
audience fatigue or skepticism.
Emotional words / language
Emotional words or phrases are used to evoke powerful feelings in the
audience.
Emotional appeals enhance the advertisement's effectiveness without
manipulating or exploiting vulnerable audiences.
Name Calling
The advertisement refrains from engaging in name-calling to discredit
competitors or detractors.
Any derogatory labels used in the advertisement are fair, accurate, and free
from fostering divisiveness or negativity.
Ethical Considerations
The advertisement adheres to ethical advertising standards and regulations.
The advertisement prioritizes transparency, honesty, and respect for consumer
autonomy.
TOTAL
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