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    Clean SkinCare Revolution Script Video Commentary

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    taniaataywy
    The clean skincare movement in Malaysia is gaining popularity with an expected market value of $22 billion by 2024. Local Malaysian brands offer natural and organic products to meet consumer demand for safer products. However, counterfeit products threaten genuine brands and pose health risks.

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    Clean SkinCare Revolution Script Video Commentary

    Uploaded by

    taniaataywy
    9 views3 pages
    The clean skincare movement in Malaysia is gaining popularity with an expected market value of $22 billion by 2024. Local Malaysian brands offer natural and organic products to meet consumer demand for safer products. However, counterfeit products threaten genuine brands and pose health risks.

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    The clean skincare movement in Malaysia is gaining popularity with an expected market value of $22 billion by 2024. Local Malaysian brands offer natural and organic products to meet consumer demand for safer products. However, counterfeit products threaten genuine brands and pose health risks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views3 pages

    Clean SkinCare Revolution Script Video Commentary

    Uploaded by

    taniaataywy
    The clean skincare movement in Malaysia is gaining popularity with an expected market value of $22 billion by 2024. Local Malaysian brands offer natural and organic products to meet consumer demand for safer products. However, counterfeit products threaten genuine brands and pose health risks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Welcome to today's journey into the world of skincare in Malaysia.

    We're about to uncover a


    captivating transformation that is sweeping through the industry: the Clean Skincare
    Revolution. In the next few minutes, we will explore how this movement is not only
    redefining the way we care for our skin but also offering health and environmental benefits to
    Malaysia. So, let us dive right in.

    Clean skincare, with its emphasis on natural, non-toxic ingredients and sustainable practices,
    is no longer just a global trend. In 2022, Malaysia's beauty industry hit $2.68 billion in
    revenue, driven by consumer interest in skincare trends. Malaysia stands out as a major
    skincare market in Asia Pacific (Whitehead, 2019). It's making waves right here in Malaysia.

    First, the clean skincare movement is gaining ground rapidly, with an expected hit of
    22billion by 2024 (Statistic Research Department, 2016). Local Malaysian brands are
    championing this cause, offering products that align with the principles of clean skincare.

    With consumers becoming increasingly conscious of what they put on their skin (Precedence
    Research, 2023), this trend is poised for substantial growth. Malaysia is expected to see a
    boom in products that contain natural and organic ingredients (Whitehead,2019).

    The terms, “clean”, “organic”, “nature” are so often mentioned (Versed, 2023) all around
    social media. We are becoming more conscious of the ingredients in our skincare products
    and their potential effects on health and the environment. We demand for skincare products
    that are not only safe, but also effective.

    Clean skincare products often avoid ingredients like parabens, phthalates, and synthetic
    fragrances, which some people believe can be harmful. For individuals with sensitivities or
    allergies, these products may offer a safer alternative.

    Some clean skincare brands focus on sustainability, using eco-friendly packaging and
    sourcing ingredients responsibly. This can be seen as a value-added aspect, especially for
    environmentally conscious consumers.

    Clean skincare industry has driven innovation in the development of natural and organic
    ingredients, as well as sustainable production methods. This can contribute positively to the
    overall skincare market.
    Maybe you have seen news about fakes, or maybe you have seen or even purchased some of
    these products yourselves.

    These products are everywhere — but why? The short answer: for the same reasons
    duplicates exist across all consumer industries.

    And here is where counterfeit or substandard "clean skincare" products have infiltrated the
    market. These products often mimic the branding and claims of genuine clean skincare
    brands, but they fall short in terms of ingredient quality and safety standards. This not only
    deceives consumers but also poses potential health risks. This counterfeit presence can lead to
    several negative consequences. Firstly, it erodes consumer trust in the clean skincare
    movement. When consumers unknowingly purchase substandard products, they may become
    disillusioned with clean skincare as a whole, impacting genuine brands.

    Secondly, it can harm consumers. Subpar ingredients may cause skin irritations or allergies,
    leading to health concerns. This creates a negative perception of clean skincare, even though
    the issue lies with counterfeit products.

    In summary, the Clean Skincare Revolution in Malaysia is more than just a trend; it is a
    transformative force. It enhances personal well-being, promotes sustainable practices, and
    fosters economic growth. However, the presence of counterfeit or substandard products is a
    concerning anomaly that threatens the reputation of genuine clean skincare brands and poses
    health risks to consumers.

    So, as we conclude this journey, remember that clean skincare is more than skin deep; it is a
    testament to Malaysia's commitment to a healthy, sustainable future. Addressing and
    eliminating counterfeit products is crucial to preserving the integrity of the clean skincare
    movement.

    Thank you for joining me in uncovering the essence of clean skincare, its potential to
    revolutionize Malaysia's skincare industry, and the importance of eradicating value-
    destroying anomalies.
    References:

    Precedence Research 2023, ‘Organic Personal Care Market (By Product: Skin Care, Hair
    Care; By Distribution Channel: Supermarket, E-Commerce) - Global Industry Analysis, Size,
    Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032’, Precedence Research,
    viewed 28 September 2023, <https://www.precedenceresearch.com/organic-personal-care-
    market>.
    Statista Research 2016, ‘Natural and organic beauty: forecasted market size worldwide 2016-
    2024’, Statista, 15 July, viewed 28 September 2023,
    <https://www.statista.com/statistics/750779/natural-organic-beauty-market-worldwide/>.
    Statista Research 2023, ‘Beauty and personal care industry in Malaysia - statistics & facts’,
    Statista, 20 June, viewed 28 September 2023, <
    https://www.statista.com/topics/11070/beauty-and-personal-care-industry-in-malaysia/
    #topicOverview>.
    Versed Skin 2023, ‘What Does Natural, Organic, and Clean Skincare Mean?’, Versed, viewed
    28 September 2023, <https://versedskin.com/blogs/learn/the-difference-between-clean-
    natural-organic-skincare>.
    Whitehead, R 2019, ‘’Beware what you buy’: Natural and organic skincare brand strives to
    drive demand in Malaysia’, Cosmetics Design Aisa, 25 November, viewed 28 September
    2023, <https://www.cosmeticsdesign-asia.com/Article/2019/11/25/Orgga-Malaysia-strives-to-
    drive-natural-and-organic-demand-in-Malaysia>.

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