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Script Writing Work

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11 views5 pages

Script Writing Work

Uploaded by

veenasri3026
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Script Writing

Ex.no: 1
Script Writing for Advertisement
1. Script Draft
Program Title : Coca Cola (Soft drink)
Director : Aditya Kumar
Commerical Medium : Television
Nature of the Advertisement : Coca-Cola has appealed to many different cultures as well as
appealing to a wide range off ages, all generations, young and old
Editor : Sanjay Verma
Script Language : Tamil / English
Producer : Shivaji
Target Audience : The primary target audience of the Coca Cola is younger customer within the
age of 10-25 and a secondary market composed of people aged 25-40.

2. Script Sheet
Shooting Location : A town high street (Mid-Day) a professional kitchen.
Director : Veena Sri
Actor : (6 Actor and 1 Narrator)
Editor : Ruban Kumar
Producer : KFC Group PVT LTD (Manager Suji Sri)
KFC Ad Script

Video Audio

Opening Scene : We open with an over the Actor 1 : Wow, An original recipe rice box?
shoulder shot of actor 1 and actor 2 ( a young That sounds like lunch sorted then.
couple aged in their early 20) looking at a
KFC billboard.

The camera cuts to a medium low angle shot Actor 2 : KFC? Well Anne’s cousin’s friend
of the couple from the front. Actor 2 turns mom told me that KFC is made from the
and leans into Actor 1. cheapest chicken available. You won’t catch
me eating there.

The Camera cut to a side shot of the couple Actor 3 : That’s right. And I herd that they
and the Actor 3 (A women in her early 30s) only use 6 herbs and specs. That they claim
appear suddenly exit to the couple. The to use. I can’t believe it.
couple move back with expression.

Close up on Actor 1 face as the attempts to Unknown voice (Low volume from a distance
talk but is cut off by a distant voice. well heard…)

The camera cuts to a long shot of actor 4 an Actor 4 : That KFC don’t even make their
18 years old boy on a bike coming towards own recipe. My dad said that KFC stole their
the group of actor. A dolly shot is used in recipe from the chicken shop on my street.
front of actor 4 his movement towards the
group.

Cut to a close medium shot of all 5 introduce Actor 1 : Well that can’t be…
actor standing in group Actor 1 looks around
at everyone and begin to talk.

Actor 1 is cut off by a whistling sound from Actor 5 : Are you talking about KFC? My
across street. The camera quickly around to associate heard a rumour that KFC employ
show a medium shot Actor 5 (A man wearing chef with no kitchen work or cooking
business attire in his late twenties) experience. How unprofessional.

The camera cut back to medium shot of a Actor 2, 3, 4, and 5 are unintelligible aimed at
group, with actor 5 appearing from left of Actor1.
camera to loin rest of group.

The camera slowly zoom from medium, shot Actor 1 : (Shouts) Enough.
to close of actor 1 face. A boiling kettle
sound effect play in background cut volume
the sound effect stop as actor 1 speaks.
The camera cuts back to medium shot of a Actor 1 : Instead of listening to rumours why
shocked looking group, all silent. don’t we ask a professional, what they think
about KFC?

Actor 1 clicks his fingers and group are move Actor 1 : So this is my friend lisa. She is a
to kitchen. The group all appear stunned. professional chef.

Camera move to actor 6 (lisa, a professional Actor 6 : Hello, there.


in her life) she is preparing food.

Camera move back to Actor 1. Actor 6 : Lisa, how do KFC prepare their
chicken?

Camera cut to a medium shot of Actor 6. Actor 6 : KFC Only use the finest chicken
available. All of their chef’s are trained to
high standard and put health and safety. The
secret of recipe exclusive KFC unmatched by
an other restaurants around. Don’t believe
me? Try it yourselves.

Actor 6 hands out KFC chicken. The camera Actor 2 : You know what? May be I was
move on a close up of each actor as they take strong and worry how about that lunch it?
a piece of chicken each and eat it.

The actor all have a positively surprised to


- facial expression actor 2 turn to actor.

A scene cross to the shot of KFC lunch Actor 2 : You know what? May be I was
product with spot light and the black ground. wrong. How about that lunch then?

Narrator : Trust the professional no the


rumours, try original recipe chicken exclusive
to KFC. It’s finger lickin’s good and the ad is
fades to black.
4. Shooting Script
Name of the advertisement : Kit Kat chocolate
Duration of the ad : 30 Seconds
Ad Category : Commerical ad.

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