Features of Two Contrasting Organisations

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features of two

contrasting
organisations
BERSHKA&UNICEF
BERSHKA
OWNERSHIP
It is a member of the Spanish Inditex
company, which also includes the labels
Stradivarius, Massimo Dutti, Pull & Bear,
Oysho, and Uterqüe. In order to appeal to a
youthful target demographic, the firm was
founded in April 1998 as a new store and
"fast-fashion" idea. has around 973
locations in 75 countries as of January 2022.
Parent organization: Indietex
Spanish Indietex group- Spanish
multinational clothing company
headquartered in Arteixo, Galicia, in Spain.
Founder Amancio Ortega
BERSHKA
PURPOSE
Aiming mostly at young people, Bershka was
founded in 1998 and focuses on providing
contemporary apparel, accessories, and
footwear.
WHAT SECTOR DOES BERSHKA OPERATE IN
Bershka works in the apparel and retail
industries. It is a fashion brand and shop that
specializes on supplying young, fashion-
conscious consumers with chic apparel,
accessories, and footwear. Fast fashion is a
hallmark of Bershka, which regularly updates its
product selection to reflect the most recent
fashion trends. The company has both real retail
storefronts and an online e-commerce website,
allowing clients from all around the world to
purchase its stylish items. Adding to Bershka's
prominence in the fashion and retail industries
is the fact that it is a member of the Inditex
Group, one of the biggest fashion retail
companies in the world.
BERSHKA
STAKEHOLDERS OF BERSHKA
Customers: One of Bershka's most important
stakeholder groups is its customer base. The
success of the business is directly impacted by
their tastes, purchasing patterns, and happiness
with the brand's goods and services.
Employees are important stakeholders for
Bershka. Sales representatives, designers,
managers, and employees in various positions are
among them. The health of the workforce, job
happiness, and labor rights are crucial factors.
Shareholders: If Bershka is a part of a bigger
corporate group or is controlled by shareholders,
these people or organizations have a financial
stake in the success and general functioning of
the business.
Suppliers: Suppliers offer clothes, materials,
accessories, and other goods to Bershka. The
timely and high-quality manufacture of fashion
goods depends on having strong ties with
suppliers.
BERSHKA
STAKEHOLDERS OF BERSHKA

Retail Partners: In order to increase its presence


in various areas, Bershka may work with retail
partners or franchisees. The success of Bershka's
brand and retail locations is important to these
partners.

Fashion brands that compete with one another


are competitors. The competitive environment
may be impacted by Bershka's actions and
business tactics in the fashion sector.

Local Communities: Bershka stores are frequently


situated in nearby neighborhoods, and the
business' activities may have an effect on the
local economy and social structure. Community
involvement and ethical corporate conduct are
crucial.
BERSHKA
Popular fashion brand and store Bershka is
renowned for its hip and stylish apparel and
accessories. Some of Bershka's most important
characteristics are listed below:
stylish and Young: Bershka is renowned for its
stylish and young clothing selections. It contains
popular styles and patterns and caters to a
younger audience.
Fast Fashion: Bershka, like many other fast-
fashion companies, is renowned for its ability to
swiftly adapt to shifting fashion trends and
constantly introduce new things to its stores.
Numerous Styles: Bershka provides a broad
selection of apparel and accessories, including
formal attire, sportswear, casual wear, and
accessories like purses, shoes, and jewelry.
A wide spectrum of clients can access Bershka
because of its frequently competitive and
reasonable cost.
Physical locations: Bershka has real, live retail
locations in a number of nations where shoppers
may look through and try on clothes.
BERSHKA
Online Presence: Bershka has a significant online
presence in addition to its physical locations. It
has an e-commerce website and a mobile app for
online purchasing.
Global Presence: Bershka, which is a member of
the Inditex Group, one of the biggest fashion
retailers in the world, has locations all over the
world.
Bershka creates limited-edition lines in
conjunction with influencers and celebrities and
publishes seasonal collections.
Sustainability Initiatives: Bershka has begun
integrating sustainability strategies into its
operations, including the use of eco-friendly
materials and enhancing supply chain
transparency, like many contemporary fashion
firms.
Engagement with customers: Bershka often
interacts with its clients on social media,
promoting its goods and immersing its target
market in brand-related material.
BERSHKA

Experience in Store: Bershka shops frequently


feature a contemporary and vivid style, giving
customers a fun and delightful shopping
experience.
Fashion Forward: The company has a strong
emphasis on being current with fashion trends,
which attracts to clients who want to show off
their unique sense of style.
It's vital to keep in mind that Bershka's exact
features and services may change depending on
the area and over time as the company adapts to
its target market's shifting preferences and the
needs of the fashion industry.
UNICEF
OWNERSHIP
An organization of the United Nations tasked with
providing humanitarian and developmental help
to children all over the world was previously
known as the United Nations International
Children's Emergency Fund in full, but is now
officially known as the United Nations Children's
Fund.
PURPOSE
The goal of UNICEF is to give every child access
to a high-quality education. This includes
initiatives to enhance school facilities, teacher
preparation programs, and student access to
learning materials.
UNICEF
WHAT SECTOR DOES UNICEF OPERATE IN

The non-profit and humanitarian sector is where


UNICEF operates. It is specifically a United
Nations (UN) specialized organization devoted to
the rights and well-being of children. The primary
areas of concentration for UNICEF's activities are
international development and humanitarian
relief, with a particular attention to meeting the
needs and defending the rights of children and
adolescents everywhere.

The operations of UNICEF cover a wide range of


topics, including child protection, water and
sanitation, health, nutrition, education, and
research. In order to develop programs and
initiatives aimed at improving the lives of
children, particularly in underprivileged or crisis-
affected regions, the organization works in
partnership with governments, non-
governmental organizations (NGOs), community
groups, and other stakeholders.
.
UNICEF
WHAT SECTOR DOES UNICEF OPERATE IN

Although UNICEF is generally renowned for its


work in humanitarian aid and international
development, it operates in a variety of fields
that are vital to the wellbeing and development
of children, and its programs cover a wide range
of issues that have an influence on children's
lives.
.
UNICEF STAKE HOLDERS OF UNICEF

Children are the main beneficiaries of UNICEF's programs and


activities, and they are also the focus of UNICEF's mission. UNICEF
works to guarantee that children's rights are upheld and that they
have access to food, clean water, safe schools, medical care, and
safety from danger.

Families and Communities: As part of its work, UNICEF frequently


interacts with families and communities to address children's
needs. Numerous UNICEF projects must have the cooperation and
support of the community to be successful. Donors: To finance its
programs and projects, UNICEF depends on financial donations
from governments, individuals, charitable organizations, and
business partners. Donors are essential to UNICEF's ability to fulfill
its objectives.

Governments: To conduct its programs and promote laws that


benefit children, UNICEF works closely with national governments.
Governments are important allies in protecting the safety and
welfare of children in their nations.

UN Agencies: As a member of the United Nations system, UNICEF


works in partnership with other UN organizations, including the
World Health Organization, UNDP (United Nations Development
Programme), and UNHCR (United Nations High Commissioner for
Refugees), to meet the complex needs of children and families,
particularly in times of crisis.

.
For this assignment, I searched for information
on different sites and compared this
information with other sources, and if it
matched, I wrote it.

To make my assignment attractive, I used


canvas because it is easiest to create a
beautiful design.
SITES
Bershka
https://www.bershka.com/gb/company.html
https://www.theindustry.fashion/the_director
y/bershka/
https://www.redalyc.org/journal/2250/225068
642002/html/
UNICEF
https://www.unicef.org/about-unicef
https://www.unicef.org/what-we-do
https://www.britannica.com/topic/UNICEF
influence of
stakeholders on
organisations
BERSHKA
Like every firm, Bershka is significantly influenced by its
stakeholders. Like other fashion businesses, Bershka is
touched by different organizations and people who are
involved with or impacted by the business' operations.
Following is a breakdown of the various stakeholders'
impact on Bershka:
Customers: Influence: Through their purchasing choices,
customers directly affect Bershka. Product offers, pricing,
and marketing tactics are influenced by their preferences,
comments, and purchase patterns.
How Bershka Reacts: Bershka adapts its collections,
styles, and prices in response to client comments and
preferences.
Employees: Influence: The staff, which includes sales
representatives, designers, and managers, is crucial in
determining how the company operates and cultivates its
culture. Productivity and the caliber of customer service
may be impacted by employee happiness and wellbeing.
How Bershka Reacts: To recruit and keep top personnel,
Bershka often implements human resource policy,
training, and perks.
BERSHKA
Investors and Shareholders:
Investors and Shareholders, where appropriate, have a
financial stake in Bershka's success. The financial choices
and plans of the corporation may be influenced by their
interests.
How Bershka Reacts: The business seeks to produce
financial growth and profitability in order to reward its
owners and investors.
Influence: Suppliers supply the goods and materials that
Bershka sells. Product quality and on-time delivery
depend on dependable and moral suppliers.
How Bershka Reacts: Bershka works in conjunction with
suppliers to ensure high quality, moral sourcing, and
accountable supply chain procedures.
Competitors: Ability to have an impact on Bershka's price,
marketing initiatives, and strategy. The capacity of the
brand to differentiate itself is influenced by the
competitive environment.
How Bershka Reacts: To be competitive, Bershka
continuously reviews the market and modifies its product
lineup and price.
Governments and regulatory organizations impose rules
and guidelines on the fashion industry's labor practices,
environmental effect, safety, and other factors.
How Bershka Reacts: Bershka makes sure that all legal and
regulatory standards are met, often improving
transparency and moral behavior.
BERSHKA
Environmental and social activists can have an impact on
Bershka's reputation and customers' perceptions by
supporting causes related to ethical fashion, labor rights,
and sustainability.
How Bershka Reacts: In order to support the principles
and issues raised by these activists, Bershka has put
ethical standards and environmental efforts into effect.
The public's image of Bershka's brand and goods is
influenced by media outlets, fashion bloggers, influencers,
and publications through reviews, features, and
promotions.
How Bershka Reacts: Bershka frequently works with
media organizations and influencers to boost its brand
messaging and reach a larger audience.
Local Communities: Impact: Bershka's retail
establishments frequently have a negative economic and
social impact on nearby communities. The reputation of
the brand may be influenced by public support or
criticism.
Bershka's Reaction: By participating in community
outreach efforts and putting ethical and sustainable
policies into practice, Bershka strives to be a responsible
corporate citizen.
To retain its brand image, achieve its economic objectives,
and comply with ethical and sustainable standards in the
fashion industry, Bershka aims to strike a balance between
the demands and expectations of these numerous
stakeholders. The brand's strategic planning and decision-
making are influenced by these stakeholders.
BERSHKA competitors

Popular fashion brand Bershka is well-known for its


stylish yet reasonably priced apparel and accessories.
If you're seeking for Bershka's rivals, have a look at
these other clothing companies that serve a similar
market and have comparable items:

Zara: Like Bershka, Zara is a


division of Inditex, its parent
business. It provides a large
selection of fashionable
apparel and accessories for
both men and women and is
well-known for its quick
fashion.

H&M: Offering a vast array of


apparel and accessories for
men, women, and kids, H&M is
a worldwide fast fashion shop.
They provide stylish and
reasonably priced solutions.
BERSHKA competitors
Forever 21: Particularly
for young people and
teens, Forever 21 is
renowned for its
reasonably priced and
fashionable apparel.

Topshop/Topman:
These two British
fashion stores sell
stylish apparel and
accessories for men
and women,
respectively.

ASOS: ASOS is an
online fashion store
offering a wide range of
apparel, accessories,
and cosmetics from
different brands,
including its own ASOS
Design line.
BERSHKA competitors

Urban Outfitters:
Catering to a young
and stylish clientele,
Urban Outfitters is
renowned for its
distinctive and varied
assortment of apparel,
accessories, and home
items.

Pull & Bear: Another


Inditex brand that sells
fashionable apparel
and accessories for
young people, Pull &
Bear is similar to
Bershka.

Mango: Mango is a
Spanish fashion store
that sells chic and
modern apparel as well
as accessories for both
sexes.
BERSHKA competitors

Uniqlo: This Japanese


retailer is well-known
for its premium
essentials and
understated apparel
selections.

Boohoo: Boohoo is an
online shop that is
especially well-liked by
younger customers and
offers stylish and
reasonably priced
apparel for both men
and women.

These are but a handful of the rival companies of


Bershka. Remember that the fashion industry's
competitive environment is subject to change, and that
there are several other brands and stores that serve
comparable markets, each with a distinct approach and
style.
BERSHKA Local communities

Unlike small enterprises or local groups, Bershka


is a worldwide fashion store and does not have
"local communities" as such. On the other hand,
Bershka has locations in several cities and areas
across the world, and these locations act as
hubs for local clients.
Through a variety of initiatives, including event
hosting, partnerships, and sponsorships catered
to the interests and requirements of the local
populace, these retailers may interact with their
local communities.

Bershka could also be active on social media


and other online channels in order to interact
with local clients and advertise its events and
merchandise locally or regionally. Despite being
a worldwide brand, Bershka's retail stores may
foster a feeling of community for the regions in
which they are located.
BERSHKA Trade unions

Typically, workers form trade unions to


represent their interests and rights, including
fair pay, improved working conditions, and job
security. I suggest getting in touch with a local
labor union or organization if you're looking for
information about trade unions that might be
pertinent to Bershka employees. You can also
ask local Bershka employees about their most
recent union affiliations and labor
representation. Remember that the job market
is subject to change, therefore it's a good idea to
get up-to-date information on current
conditions from trustworthy sources.
BERSHKA Employers/managers
Store Manager: The store manager is in charge
of managing a Bershka store's daily operations.
They oversee personnel, make ensuring the
business hits sales goals, and take care of other
operational and administrative duties.

Assistant shop Manager: To support the overall


functioning of the shop, assistant store
managers collaborate closely with the store
manager. When the store manager is not
around, they frequently assume leadership
positions.

Department Managers: Department managers


at Bershka stores are in charge of particular
areas or departments inside the store, such the
accessories, men's and women's wear, and
clothes.

Shift Supervisors: During their shifts, shift


supervisors are in charge of overseeing
employees and making sure everything runs
well in the business.
BERSHKA Employers/managers
Store Manager: The store manager is in charge
of managing a Bershka store's daily operations.
They oversee personnel, make ensuring the
business hits sales goals, and take care of other
operational and administrative duties.

Assistant shop Manager: To support the overall


functioning of the shop, assistant store
managers collaborate closely with the store
manager. When the store manager is not
around, they frequently assume leadership
positions.

Department Managers: Department managers


at Bershka stores are in charge of particular
areas or departments inside the store, such the
accessories, men's and women's wear, and
clothes.

Shift Supervisors: During their shifts, shift


supervisors are in charge of overseeing
employees and making sure everything runs
well in the business.
BERSHKA Pressure Groups
Labor Rights: Organizations that fight for better
working conditions and labor rights in the
fashion and retail sectors may support changes
to the policies and procedures of organizations
such as Inditex, the company that owns
Bershka.

Environmental and Sustainability Issues:


Environmental and sustainability-focused
pressure groups frequently target fashion
firms, including those owned by the Inditex
Group, calling for more environmentally friendly
methods and responsible material sourcing.
Animal Welfare: A few pressure organizations
may challenge fashion businesses for using fur,
leather, or animal experimentation in their
efforts to advance animal welfare.

Human Rights: Organizations fighting for these


rights may concentrate on the moral treatment
of laborers in apparel companies' supply chains.
Consumer Protection: Advocacy groups for
consumers may exert pressure on fashion
brands to guarantee fair pricing, transparent
UNICEF
As the United Nations Children's Fund works with a wide
range of organizations and people to carry out its
mandate to safeguard and promote the rights and well-
being of children worldwide, stakeholders have a
substantial impact on the organization's work and
purpose. Here is a summary of how various parties affect
UNICEF:
Governments and Policymakers:
Influence: Through financing, influencing policy, and
working together on child-focused programs and projects,
national governments and global policymakers may
influence UNICEF's work.
How UNICEF Reacts: UNICEF works with governments to
create and put into effect child-centered policies,
promoting children's rights both domestically and
internationally.
Governments, organizations, and private citizens that
provide money to UNICEF have a big influence on the
organization's finances and ability to meet children's
needs.
How UNICEF Reacts: UNICEF relies on donations to
support its programs and projects, and to keep donors'
trust, it maintains openness in its financial reporting and
stewardship of money.
Influence: Children and Families: The goal of UNICEF is
centered on children and their families. The organization's
goals and program areas are shaped by their needs and
rights.
UNICEF UN and Partner Organizations:
UNICEF's role and impact in worldwide initiatives to
safeguard and assist children are shaped by cooperation
with other United Nations agencies, NGOs, and
international partners.
In order to coordinate operations, exchange knowledge,
and increase its effect in areas including health,
education, disaster response, and more, UNICEF
collaborates with a variety of organizations.
Local Communities:
UNICEF's activities frequently have an influence on local
communities through initiatives in development,
healthcare, and education. The effectiveness of the
program depends on community participation and
support.
How UNICEF Reacts: To guarantee program efficacy and
cultural sensitivity, UNICEF regularly engages with local
communities, soliciting their feedback and include them in
the design and execution of programs.
Advocacy groups and Activists: Influence: Advocacy
groups and activists have an impact on public opinion and
government policy by increasing public knowledge of
children's rights.
How UNICEF Reacts: UNICEF works with activists and
advocacy groups to expand its advocacy work and
advance children's rights on a larger scale.
UNICEF
Media and Communication Outlets:
Influence: Public perception and understanding of
children's concerns and UNICEF's activities are shaped by
media and communication platforms.
UNICEF's Reaction: To communicate information,
promote children's rights, and collect money for its
activities, UNICEF uses the media and communication.
Partners in Business and Philanthropy:
Influence: Partnerships between corporations and
nonprofit organizations can provide money, resources,
and knowledge to help UNICEF's work.
UNICEF's Reaction: On a variety of projects, including
fund-raising, crisis response, and child-focused initiatives,
UNICEF works with business and charitable partners.
When promoting child rights, offering humanitarian aid,
and advocating for the welfare of children throughout the
world, UNICEF seeks to balance and meet the needs and
expectations of these many stakeholders. The impact of
these stakeholders shapes how UNICEF pursues its
purpose.
UNICEF
Media and Communication Outlets:
Influence: Public perception and understanding of
children's concerns and UNICEF's activities are shaped by
media and communication platforms.
UNICEF's Reaction: To communicate information,
promote children's rights, and collect money for its
activities, UNICEF uses the media and communication.
Partners in Business and Philanthropy:
Influence: Partnerships between corporations and
nonprofit organizations can provide money, resources,
and knowledge to help UNICEF's work.
UNICEF's Reaction: On a variety of projects, including
fund-raising, crisis response, and child-focused initiatives,
UNICEF works with business and charitable partners.
When promoting child rights, offering humanitarian aid,
and advocating for the welfare of children throughout the
world, UNICEF seeks to balance and meet the needs and
expectations of these many stakeholders. The impact of
these stakeholders shapes how UNICEF pursues its
purpose.
UNICEF competitors
The United Nations International Children's Emergency
Fund, or UNICEF, is a special global organization whose
mission is to enhance children's wellbeing everywhere.
Other non-governmental organizations (NGOs),
international organizations, and charity foundations that
operate in relevant disciplines and concentrate on
children's rights, health, education, and welfare exist,
even though UNICEF does not have any direct rivals.
Among these groups are the following:
Save the Children: This well-
known global NGO strives to
enhance children's lives all over
the globe by implementing a
range of initiatives in the areas
of health, education, and child
safety.

World Vision: With an emphasis


on child sponsorship and
development initiatives, World
Vision is a Christian
humanitarian organization that
offers assistance to
underprivileged children and
communities.
UNICEF competitors
CARE: CARE is a humanitarian
organization that fights
poverty on a worldwide scale
and offers support to
underprivileged groups,
particularly children, via a
variety of initiatives.

SOS Children's Villages: SOS


Children's Villages is an
international organization
that offers family-
strengthening initiatives in
addition to care and
assistance for abandoned and
orphaned children.

ChildFund International:
ChildFund International is an
organization that works to
improve the health,
education, and safety of
children and families that are
impoverished.
UNICEF competitors
International Food Program
(WFP): The World Food
Programme (WFP), an agency of
the United Nations, works to end
world hunger and provide food
security, which also improves the
health and wellbeing of children.

Médecins Sans Frontières


(Doctors Without Borders): This
global medical humanitarian
organization offers medical
assistance to children and
communities impacted by
emergencies, wars, and natural
catastrophes.
Although some of the objectives of these groups may overlap with
those of UNICEF, their missions and strategies are usually different.
Unlike other child-focused NGOs and philanthropic foundations,
UNICEF is distinguished by its special focus on the rights and well-
being of children as well as its unique status as a United Nations
agency. These groups frequently work together with UNICEF and
other international organizations to solve issues pertaining to
children worldwide.
UNICEF Local communities

The United Nations International Children's


Emergency Fund, or UNICEF, does not have "local
communities" in the same sense that local projects
or grassroots groups do. As an international
organization, UNICEF works to advance and defend
the rights and welfare of children everywhere.

To carry out its projects and programs, UNICEF,


however, works in partnership with regional
administrations, community organizations, and local
organizations. In order to meet the particular needs
and difficulties that children and families in those
locations face, these neighborhood groups and their
partners operate locally in those neighborhoods.
Due to the fact that UNICEF customizes its
operations to the unique needs and circumstances of
every community and region it works in, its work is
extremely regional.
UNICEF Trade unions of UNICEF

Although UNICEF lacks traditional trade unions, it


does have a mechanism in place to address the rights
and grievances of its employees. The UNICEF Staff
Council is a representative group that gives
employees the opportunity to voice concerns to the
organization's management about their employment,
working conditions, and other pertinent things.
UNICEF Employers/managers

UNICEF is an international organization with a


distinct structure, hence it does not have
"employers" or "managers" in the conventional
sense.

The Executive Director of UNICEF is in charge of the


organization's international activities. A committed
team of foreign civil officials and specialists from
many sectors, working on projects and initiatives
globally, executes UNICEF's work.

You might need to check out UNICEF's official


website or get in touch with their headquarters or
regional offices directly if you're trying to get in
touch with a specific person inside the organization
for business or inquiries. Depending on the type of
query and the area you are interested in, the
individual employees and their titles may change.
Since the organization's structure is subject to
change, it is advisable to visit their official website to
get the most recent contact details and
organizational chart.
UNICEF Pressure Groups
Often non-governmental organizations, pressure
groups—also called interest groups or advocacy
groups—are established to influence public policy,
promote certain causes, and work on matters like
humanitarian relief, child welfare, and human rights.
In order to fulfill its objective, UNICEF, a
humanitarian organization, frequently works with
other non-governmental organizations and
advocacy groups throughout the globe.

Numerous NGOs, advocacy groups for children's


rights, and humanitarian organizations may
collaborate with UNICEF to promote its aims and
objectives in different ways. These organizations
could engage in government lobbying, awareness-
raising, and project development in support of
UNICEF's objective to enhance the lives of children.

By geography and problem, different advocacy


groups and pressure groups may work with UNICEF.
You can visit the UNICEF website or contact one of
the regional UNICEF offices for further details about
the organizations that collaborate with UNICEF on
particular child-related topics or partners.

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