Unit 9 - Personality
Unit 9 - Personality
Raihana Sharmin
Lecturer
North South University
Personality
• Personality is the pattern of enduring
characteristics that produce consistency and
individuality in a given person.
Preconscious
• Contains material that is not threatening and is easily brought to
mind.
Structure of Personality
• id (pleasure principle)
Strengths Limitations
Strengths Limitations
• B.F. Skinner
• Albert Bandura
• Social cognitive approaches to personality emphasize the
influence of cognition—thoughts, feelings, expectations, and
values—as well as observation of others’ behaviour, on
personality.
Strengths Limitations
Objective, scientific venture by Oversimplifying personality too
focusing on observable behaviour much by excluding thoughts &
and the effects of the feelings.
environments
Share highly deterministic view
of human behavior
Biological and Evolutionary Approaches
Strengths Limitations
Highlighting the uniqueness of Difficulty of verifying basic
human beings assumptions approach & whether
unconditional positive regard
leads to greater personality
development or not is unclear
1. Self-Report Measures