International Businesses Communication

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INTERNATIONAL BUSINESS

COMMUNICATION
Cohort 2

Group 7
International business communication

International business communication refers to the


exchange of information between individuals or
organisations from different countries. It involves
understanding cultural differences, language barriers,
and adapting communication styles that effectively
conduct business globally.

(SIMON & SIMON, 2022)


Importance of international business
communication

Enhanced teamwork and collaboration: Effective international business


communication can lead to stronger teamwork and collaboration among employees,
resulting in better working relationships and a more cohesive team spirit.

Improved brand awareness and reputation: A company's professionalism,


organisation and capacity to respond to a customer's needs are demonstrated by efficient
communication in his or her own language. This, in turn, could lead to a strong brand
image and an increased reputation that would serve the company for years to come.

(SIMON & SIMON, 2022)


Importance of international business
communication

Increased efficiency and productivity: Effective workplace communication


enhances productivity and efficiency. Clear and concise communication promotes
smooth collaboration and expedites task completion. This is particularly advantageous for
multinational corporations as it enables seamless operation across multiple countries
without any hindrances.

Reduced misunderstandings and conflicts: Effective international


communication is crucial for minimizing misunderstandings and conflicts in the workplace. A
shared understanding among colleagues helps to prevent miscommunication and drama, which
ultimately fosters better relationships with clients. By demonstrating competence and
organization, clients can have confidence in their decision to work with our company.

(SIMON & SIMON, 2022)


Effective International Business
Communication in Equity Bank’s
Operations
Diversity and Inclusion

Equity Bank recognizes the importance of


diversity and inclusion in effective international
business communication. The bank ensures that
its communication strategy is inclusive of all
cultures and backgrounds, and actively seeks out
diverse perspectives and input from its
employees and partners. This helps to ensure that
the bank's messaging is respectful and sensitive
to cultural differences.

(equitygroupholdings,2023)
Clear and Consistent Messaging

Equity Bank prioritizes clear and consistent


messaging in all its international business
communication efforts. This means that
messages are crafted with the intention of being
easily understood by all parties involved,
regardless of language or cultural differences.
Additionally, the bank ensures that its messaging
is consistent across all channels and platforms to
avoid any confusion or misunderstandings.

(equitygroupholdings,2023)
Technology and Innovation

Equity Bank leverages technology and innovation in its


communication strategy to enhance its international
business communication efforts. The bank uses a variety
of communication channels and tools, including video
conferencing, instant messaging, and social media, to
facilitate effective communication with partners and
clients around the world. Additionally, the bank invests in
the latest translation and interpretation technologies to
ensure that language barriers are not a hindrance to
communication. For example EVA chat box

(equitygroupholdings,2023)
References

SIMON & SIMON. (2022, March 22). The Complete Guide to International Business
Communication.
https://www.simonandsimon.co.uk/blog/the-complete-guide-to-international-business-communic
ation#:~:text=One%20of%20the%20many%20benefits,strengthens%20the%20customer%2Dco
mpany%20bond.

equitygroupholdings. (2023). EQUITY INTRODUCES CHAT BANKING ON SOCIAL MEDIA.


Equitygroupholdings.com.
https://equitygroupholdings.com/ke/newsroom/24-press-release/141-equity-introduces-chat-ban
king-on-social-media
THANK YOU!

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