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Purp Comm Week 1

The document discusses the key elements and principles of communication including contexts, models, and barriers. It describes communication as a process involving a sender, message, channel, receiver, and feedback. The document also examines various communication models like Aristotle's model, Shannon-Weaver's model, and Osgood-Schramm's model.

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Antonette Ramos
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31 views24 pages

Purp Comm Week 1

The document discusses the key elements and principles of communication including contexts, models, and barriers. It describes communication as a process involving a sender, message, channel, receiver, and feedback. The document also examines various communication models like Aristotle's model, Shannon-Weaver's model, and Osgood-Schramm's model.

Uploaded by

Antonette Ramos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Purposive

Communication
Lesson 1: Communication Principles and Ethics

ELEMENTS OF COMMUNICATION COMMUNICATION ETHICS IN


COMMUNICATION MODELS AND COMMUNICATION
GLOBALIZATION
True or False

Man cannot not communicate.

Communication is very powerful.

Everything created by the great Creator is incessantly engaged in various forms of


communication.

We are always engaged in almost all sorts of communication.

Communication is something continuous and may not have a definite end.


What is communication?

Is a process whereby people


Is a human act of sending
create and transmit meaning
(verbal or nonverbal) and
through the exchange of verbal
receiving messages where
and nonverbal messages in a
interpretations are normally
particular context (Oetzel,
constructed in the process.
2009:11).
Contexts

- is the circumstances or environment


in which communication takes place.
Context includes:
1. Settings or environment

• family, school, workplace, religious communities

2. Social relationships

• friends, husband and wife, parent-child, colleagues/boss-subordinate in the office

3. Scenes which include place, time, and occasion

• business meetings, job interviews, social gathering parties, weddings, etc.)

4. Culture

• history, tradition, beliefs, norms, values


Elements of Communication

Sender Message Channel

Receiver Feedback
Elements of Communication
1. Sender. The source of the idea.

Must be able to use the language that the receiver understands.


• Phonetics
• Choice of words or jargon for an appropriate audience
• Sentence construction
• Discourse competence
Elements of
Communication

2. Message
Communication is delivered through a message sent

by the speaker to the receiver.

What needs to be communicated.

the reason behind the interaction.


Elements of Communication
3. Channel

• Channel is the means of communication.

• The choice of channel may depend on the


availability, practicality, and its impact on the
receiver.
Elements of
Communication
4. Receiver

• The person who receives the transmitted


message.

• Must have good listening and


comprehension skills.
Elements of Communication
5. Feedback

• is essential to confirm recipient understanding.

• the response or reaction of the receiver after


perceiving or understanding the message.
Elements of
Communication
• Environment
The sender and receiver’s feelings, mood,
place, and mindset are called the environment.
Both sender and receiver have to consider the
setting where communication takes
place. This factor may also hinder effective
communication where barriers may
interfere such as noise from the buses or poor
signal in phone calls.
Elements of
Communication
•Interference
Interferences or barriers prevent
effective communication. These
are factors that hinder the
communication process.
• a. Psychological barriers
These are thoughts that hamper the interpreted
message received by the receiver
such as dizziness of the listener while the teacher
lectures or when the listener is
preoccupied with some other things while listening
Types of to the speaker.

Interference b. Physical barriers


These are stimuli from the environment that
disrupt communication, whether or
climate conditions and physical health of the
communicator.
• c. Linguistic and cultural barriers
Word differences are present in different
Types of cultures which may result in ineffective
Interference communication.
d. Mechanical barriers
These are interferences that affect channels to
transmit the message such as poor
signal or low battery consumption of mobile
phones while calling
Communication Models
Communication
Models
• Communication models -seek to show the
main elements of any structure or process
and the relationship between these elements.
Three types of communication models

• A type of communication
where someone sends a
message without getting
any feedback from the
receiver of the message.
Three types of communication models

• The interactive model of


communication refers to the actual
process of communication as messages
are sent back and forth between the
sender and receiver.
Three types of communication models

• The transactional model


of communication refers to the
continuous exchange of information
where both the sender and receiver
are involved in the process and take
turns to communicate messages.
• The earliest model that structures how public speaking is undergone is
explained through Aristotle’s model of communication. In this model,
Aristotle identified the five elements that compose the communication
process which are the speaker, speech occasion, audience, and effect. This
model is speaker-centered which results the audience as passive.
Shannon-Weaver’s model of Communication
Shannon Weaver model is a model consisting of basic elements such as a
source, encoder, medium, decoder, receiver, and noise. It describes the way in
which information flows from a sender to a receiver. In contrast, a transaction is
a model which describes both the sender and the receiver engaging
simultaneously.
OSGOOD-SCHRAMM’S MODEL OF COMMUNICATION

The Osgood-Schramm model of communication is explained as a model where


communication between the sender and receiver occurs in a circular rather than a
linear way. Being a circular communication model implies that both the sender and
receiver continually share information and ideas.

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