Brand Level Report
Food Garage
This report gives a consolidated view of all outlets under a brand
Period Toggle When "Current 4 Wk vs Last 4 Wk View" is selected in
the period selector then period is represented as:
Current 4 Wk vs
Monthly View • Current 4 week - 14/04/2024 - 11/05/2024
Last 4 Wk View
• Last 4 week - 17/03/2024 - 13/04/2024
Business Metrics
GMV Completed AOV Net Revenue
Orders
Apr 228,261 659 346 17,490
Mar 12,825 42 305 5,251
*Net Revenue includes item price, packaging charges minus spends (discount, ads, commission)
Same store growth is growth in GMV from outlets which are at least 3 months old
Discount Spend Discount Spend Ads spend Ads Spend
(% of GMV) (% of GMV)
Apr 96,022 42.1 % 59,967 26%
Mar 1,431 11.2 % 3,066 24%
AOV Items per order Avg Item Value
Apr 346 1.96 176
Mar 305 3.17 96
Benchmark 334 3.00 153
*Competition benchmark is computed as per best-in-class brands similar to your brand in terms of cuisine and price-point
Color coding is yellow if with in +/-5% of benchmark. Green if >5% and Red if <-5%. This Logic is consistent across the report
Outlet View
Enabled Transacting Growing
Outlet Outlet Outlet
Apr 2 2 1 *Growing Outlet if GMV of the current
period is greater than the last period
Mar 1 1 1
Top Degrowing Cities
City Growth Degrowth Outlet 1 Degrowth Outlet 2 Degrowth Outlet 3
Top growing Cities
City Growth Growth Outlet 1 Growth Outlet 2 Growth Outlet 3
1 Surat 1679.8 % 833318 - Adajan
Operational Metrics
PERIOD Availability Rejected Rejections Delayed % Order Poor Prep MFR
Orders % Orders % with Rated Time Accuracy
Complaint Orders (in min)
Apr 93.08% 1 0.15% 4% 1.5% 4.40% 12.52 96%
Mar 87.12% 7 14.29% 2% 2.0% 4.76% 12.79 88%
Benchmark 99.60% 0 0.00% 3% 0.6% 1.63% 8.97 100%
*Rejection % and rejected orders are restaurant driven cancellations
Competition benchmark is computed as per best-in-class brands similar to your brand in terms of cuisine and price-point
Delayed Orders are the orders in which pickup was delayed as well as delivery agent had waited for at least 5 minutes
Poor Rated Orders: Orders having rating of 1, 2 or 3 are tagged as poor rated orders
MFR Accuracy - If MFR is pressed by resto and there is a delay in order pickup (>3 mins) by the DE (who is already there at the resto
location), then the order is tagged as MFR inaccurate
Customer Complaint Details (as % of total orders)
Wrong Missing Quality Quantity Packing & Spillage
Complaint Complaint Complaint Complaint Complaint
Mar 0.0% 0.0% 2.4% 0.0% 0.0%
Apr 0.3% 0.2% 0.6% 0.2% 0.3%
Customer Metrics
New Repeat Repeat Dormant PARENT_ID Count of ACCOUNT_ID
User User Rate User
81371 3
Apr 558 69 1.45 3 Total 3
Mar 40 2 1.00 0
*Repeat rate is the order frequency of repeat users (repeat orders/ repeat users) in the same period quoted above
Dormant users are the ones who haven't been ordering for the last 13 weeks (91 days)
Customer Penetration
Customer
Penetration
Apr 1.0 %
Mar 0.0 %
Benchmark 1.9 %
*Definitions
Customer Penetration is the percentage of customers who are ordering from you out of the target addressable market availble
Ratings
Average New User Repeat Poor Rated Poor Rated Good Rated Good Rated
Rating Rating User Rating Orders Orders % Orders Orders %
Apr 4.07 4.01 4.50 29 4.40% 93 14.11%
Mar 4.29 4.29 0.00 2 4.76% 4 9.52%
Benchmark 4.09 4.00 4.33 0 0.00% 0 0.00%
* Competition benchmark is computed as per best-in-class brands similar to your brand in terms of cuisine and price-point
Orders having rating of 1, 2 or 3 are tagged as poor rated orders. 4 and 5 rated orders are tagged as good rated orders
Menu Scores
Menu Addon Combo Category Image Score Item Description
Score Score Score Score Score Score
Apr 66.4 0.0 14.2 98.0 60.1 86.2 88.0
Mar 50.6 5.7 0.0 74.7 12.8 97.5 85.9
* Scores to evaluate how different elements of menu are performing. They are calculated out of 100
Menu Coverage
Image Coverage Description Coverage
Apr 23.7% 28.1%
Mar 3.4% 13.9%
Benchmark 93.9% 100.0%
* Competition benchmark is computed as per best-in-class brands similar to your brand in terms of cuisine and price-point
Funnel Metrics
Impressions Impressions Menu to Cart to Payment to
to Order to Menu Cart Payment Order
Apr 0.5% 4.9% 27.3% 48.7% 64.1%
Mar 0.0% 0.9% 10.9% 25.6% 74.4%
Benchmark 0.7% 3.3% 40.2% 56.8% 78.9%
New User Funnel
Impressions Impressions Menu to Cart to Payment to
to Order to Menu Cart Payment Order
Apr 0.1% 4.6% 26.3% 47.3% 62.6%
Mar 0.0% 0.9% 10.8% 24.4% 72.5%
Benchmark 0.4% 3.1% 31.8% 47.2% 70.2%
* Competition benchmark is computed as per best-in-class brands similar to your brand in terms of cuisine and price-point
Pricing Metrics
City Price Competitiveness Best priced restaurant has
Budaun Your brand is priced 22 % lower 10% higher AOV with similar orders
Rishikesh Your brand is priced 11 % higher 5% higher orders
Panipat Your brand is priced 8 % higher 3% higher orders
City Top Selling Items Marked Price GMV Contribution in city Your item is priced
Budaun handi panner 160 17 % ₹30-35 lower vs competition
Budaun paneer butter masala 180 10 % ₹35-40 lower vs competition
Budaun kadhai paneer 160 9% ₹30-35 lower vs competition
Budaun dal makhani 180 4% ₹35-40 lower vs competition
Rishikesh kadhai paneer 249 10 % ₹35-40 higher vs competition
Rishikesh dal makhani 210 9% ₹25-30 higher vs competition
Rishikesh malai kofta 269 8% ₹20-25 higher vs competition
Rishikesh tawa roti 20 7% ₹4-5 higher vs competition
Panipat malai chaap 202 12 % ₹25-30 higher vs competition
Panipat chicken dahi kali mi… 432 12 % ₹35-40 higher vs competition
Panipat lemon chicken gravy 403 9% ₹25-30 higher vs competition
Panipat tandoori roti 15 8% ₹2-5 higher vs competition
*For Pricing insights, you are compared with brands similar to you in terms of cuisine and price-point
Brand's Price-point: Mass
Brand's Cuisine: North Indian
💡 Smart Tips:
A. Pricing should be viewed together with discounting strategy to achieve maximum goodness on business growth
B. Discounting section below shows your discounts (as % of your GMV) vs competition
C. Please implement these pricing insights on Swiggy, other online platforms and in your offline outlets
D. In case of any questions on this, please connect with your Account manager
Discount Metrics
Orders AOV from New Users Repeat Users Discount GMV from Discount as
with Discounted from from Spend Discounted % of GMV
Discounts orders Discount Discount Orders
Apr 615 207 518 66 96,022 128,781 42.1 %
Mar 21 230 20 1 1,431 5,753 11.2 %
Know discounting insights for competition
Discount as % of GMV
20.1 %
Subscribed Coupon summary
Coupon Subscribed Platform Average
to Coupon Order Value of Coupon
PARTY Y 1094
JUMBO Y 591
FLATDEAL Y 470
MISSEDYOU N 310
TRYNEW Y 293
SWIGGYIT Y 290
Top Used Coupon 1
PERIOD Coupon Code Discount spends as Discounted Orders as Revenue from AOV
percentage of Revenue percentage of Orders discounted orders
Apr BOGO 23.51 % 39.00 % 128,783 501
Mar TRYNEW 7.96 % 59.52 % 5,334 213
Benchmark NA 0.00 % 0.00 % 0 0
Top Used Coupon 2
PERIOD Coupon Code Discount spends as Discounted Orders as Revenue from AOV
percentage of Revenue percentage of Orders discounted orders
Apr TRYNEW 14.99 % 46.74 % 73,882 240
Mar FLATDEAL 4.68 % 14.29 % 2,727 455
Benchmark NA 0.00 % 0.00 % 0 0
Top Used Coupon 3
PERIOD Coupon Code Discount spends Discounted Orders Revenue from AOV
as percentage of as percentage of discounted
Revenue Orders orders
Apr SWIGGYIT 1.96 % 6.37 % 9,686 231
Mar JUMBO 1.17 % 2.38 % 757 757
Benchmark NA 0.00 % 0.00 % 0 0
Note: Coupons are sorted based on discount as percentage of revenue
Ads Metrics
Ads New Users Ads GMV from Ads Menu Ads impression
Orders from Ads Spends orders Visits
Apr 358 329 59,967 124,646 6,428 234,196
Mar 17 16 3,066 6,453 346 23,106
Know more about partners using Ads
% Brands
% Brands
likelike
youyou % New
% New
User
User
acquisition
acquisitionAverage
Average
adsads
order
order
using
using
adsads through
through
adsads contribution
contribution
1 56.8 % 10 % 15.4 % 1
1 56.8 % 10 % 15.4 %
* Brands like you are the ones similar to your brand in terms of cuisine and price-point. The calculation is based on:
1. In case of current 4 wk vs last 4 week view, it is based on current 4 weeks
2. In case if monthly view, it is based on the previous month
Long Distance Orders
Long Distance Orders LD Order %
Apr 348 52.8 %
Mar 17 40.5 %
For outlet level view, Please access RX Facing dashboard. In case of access issues here is the video and if you still face issues
please connect with respective POC.
In addition to outlet level reports, get to know your menu score and recommendations through menu dashboard, network
expansion insights and order distribution from the above link to Rx Dashboard
