Livre Blanc - Impact de La Numérisation Sur Le Commerce
Livre Blanc - Impact de La Numérisation Sur Le Commerce
Livre Blanc - Impact de La Numérisation Sur Le Commerce
3
THE IMPACT OF
DIGITALISATION ON TRADE
The impact
of digitalisation
on trade
May 2021
3 1 HOW COVID-19 CHANGED
GLOBAL TRADE FOREVER
3
THE IMPACT OF
DIGITALISATION ON TRADE
Andreas Tesch
Audience Q&A
What are the big things coming down the track that we
need to get on board with now?
The future is already here. It’s just not evenly distributed.
It’s going to be a continuation of some of the things that
we’ve seen start to disrupt how we work lately.
Automation, machine learning and artificial intelligence
are clearly going to be dominant for all sorts of industries.
Quantum computing, and new forms of massive data
processing in real time are going to be huge. We’re
going to be able to simulate fast and cheap versions of
the world we’re in, we’re going to be able to track every
aspect of a supply chain using sensors and connected
networks at every step. We’re all going to have to start
carbon accounting.
David Rowan
2
4 1 Bond: Our New World 2020. 2 World Economic Forum: Chief Economists Outlook 2021. 3 OECD: Digital Economic Outlook November 2020.
David Rowan
Such trends are already evident in the freight-forwarding Are there international institutions aligning with
start-ups building software systems that automate processes governments on digital issues instead of organisations
such as bills of lading and technology such as Robotic setting their own standards?
Process Automation, which is software designed to automate Regulators tend to come in too late and too heavily.
repetitive back-office digital tasks normally performed They’re too slow, often, to monitor what’s happening.
by people. David also predicts that machine learning and So how do we protect people from being scammed
data analytics are going to be important for future climate by corrupt companies that abuse online trust in your
emissions monitoring. He said: “Every company is now under personal or company brand? How do we ensure that the
pressure from regulators, shareholders and customers to be regulators act quickly, but also the companies that host
carbon neutral, and accountable. And suddenly, I’m seeing these negative reviews, the Trustpilot type companies,
digitisation platforms springing up from everywhere, there’s the Google and Facebook type companies? When you
a whole bunch of them in places like Berlin, to try and help have big monopoly companies, they don’t like being
measure and hold organisations accountable to where they accountable. And that is a problem in a democracy.
are generating CO2.” David Rowan
5
Ecommerce is nothing new, with the first online sales taking can trust. And we do that with a combination of a trust mark,
place in the 1990s. What is new, however, is the speed in which is certification orientation for the consumer, but also
which ecommerce is being adopted by consumers. During customer reviews, which are providing what we call the
the Covid-19 crisis, many governments enacted lockdowns social proof, but also a great deal of information to improve
or stay-at-home orders requiring the temporary closure of as a company.”
non-essential shops. Retailers with an established strong
online presence and access to a delivery network saw a In addition to the importance of digital trust, Jean-Marc
surge in sales, as large numbers of people turned to online identified software and the way people work as two
shopping. Retail giants Amazon and Alibaba reported key trends impacting ecommerce. He said: “Software
astonishing growth. Amazon reported year-on-year is hitting the world, breaking up the value chain and is
ecommerce revenue growth of 47% for the second quarter really disrupting retail trade. Everybody wants to go direct,
of 2020.⁴ Alibaba reported a 37% spike in sales in the final everybody wants data.” This can be seen with brands that
quarter of 2020, compared to the same period in 2019.⁵ used to sell their goods to stores that are now selling directly
Smaller retailers and independents also saw their online to consumers through their own websites, effectively
sales surge. A September 2020 survey by Shopify of 10,000 working in competition with their resellers. It can also be
consumers across 11 countries found that 84% had shopped seen in the explosion of social media with platforms such as
online since the start of the pandemic.⁶ As Jean-Marc Noël Instagram, Facebook, TikTok and YouTube providing brands
acknowledged of Trusted Shops: “there has been a massive the opportunity to engage directly with consumers, including
acceleration. We are seeing more than 1 million purchase advertising and even direct sales (as with Instagram Shop).
transactions through our system every day.”
Jean-Marc Noël
4 http://www.spglobal.com/marketintelligence/en/news-insights/blog/amazon-ecommerce-sales-soar-amid-covid19
5 http://www.retail-week.com/tech/alibaba-sales-surge-amid-chinas-rapid-covid-19-recovery/7036717.article?authent=1
6 http://cdn.shopify.com/static/future-of-commerce/Shopify%20Future%20of%20Commerce%202021.pdf
6 7 http://brc.org.uk/news/corporate-affairs/empty-shop-fronts-continue-to-soar
8 http://www.inverse.com/article/53414-this-person-does-not-exist-creator-interview 7
Everything as a Service on site and in addition to storing data in the cloud can lease
A significant technological development currently the latest versions of software instead of buying licensing
impacting businesses and consumers throughout the world agreements outright. Exploiting the monitoring power
is the growth of the cloud and the development of the of the IoT many manufacturers are also able to leverage
cloud based ‘as a Service’ market. As Frédéric Wittemans the XaaS model. For example, “Rolls-Royce” has been renting
acknowledged in the webinar: “We are really seeing a jet engines to airlines and then using data from networks
massive growth in cloud solutions. There’s huge demand of IoT sensors to provide proactive maintenance to help
for cloud platforms. So we are really seeing what I would their customers cut costs and boost operational efficiency.10
call a dematerialisation of the way business is happening,
or you can call it Everything as a Service. So you go from Challenges around XaaS and IoT
Hardware as a Service, Software as a Service and this For many businesses, the XaaS model has been
obviously has a big impact on the way the supply chains instrumental in supporting the increased need to work
are being organised.” from home that we have seen since the outset of the
pandemic. There are downsides to this explosion in the
The global Everything as a Service market, also called need for powerful computing, however. As Frédéric noted,
Anything-as-a-Service (XaaS) is gaining momentum, with there is now a worldwide shortage of the semiconductors
2020 growth estimates at about 38.22%.⁹ In essence XaaS required for much of this technology. He added: “One of the
and the associated services, Infrastructure as a Service big challenges with IoT is the data centre sitting behind it.
(IaaS), Software as a Service (SaaS) and Platform as a You need to find the right partners and the right security
Service are cloud based rental models. Many of us are to have access to those data in the right capacity at the
using these every day already in the form of entertainment same time. And, this will have to be answered in terms
streaming services such as Netflix and Spotify. By renting of rights, the rights of security solutions around any kind
computing power from the massive data centres, businesses of electronic device.” He cautioned that these markets
adopting the SaaS model no longer have to house servers are changing rapidly, “but there is also a lot of hype”.
9 http://www.ingrammicrocloud.com/se/en/solutions-i-need-xaas
8 10 http://forbes.com/sites/insights-intelai/2018/09/21/the-big-promise-of-everything-as-a-service-ongoing-revenue-smarter-services/?sh=80e3b337d7d0
50%
MACHINE LEARNING / ARTIFICIAL INTELLIGENCE
4%
3D PRINTING
0%
CRYPTOCURRENCIES 9
Frédéric Wittemans
One thing that has happened over the past year is, although
we might be more connected digitally, we’ve never been Audience Poll #2
less connected to other humans in the real world. Many
of us have had to work from home and businesses are
just beginning to work out whether they will adopt post- DOES DIGITALISATION CHANGE THE WAY YOU BUILD
pandemic hybrid models of office working and home TRUST AND LOYALTY WITH CUSTOMERS?
working. We asked the panel how businesses have coped
with the absence of human interaction and how that will
impact things like training or recruitment moving forward.
12
Glossary
AI – Artificial Intelligence
AI uses algorithms to take information from sensors, digital IoT - Internet of Things
data, or other inputs including real time data to complete Smart devices that are connected to the internet and can
analysis or decision-based actions. AI is currently used in be connected to each other. From fridges, to phones and even
medical diagnosis, search engines, voice recognition and sensors on production lines, the IoT encompasses billions of
autonomous vehicles. devices.
Andreas Tesch
Chief Market Officer Atradius
Daisy McAndrew
Moderator / Journalist
David Rowan
Founding editor of WIRED’s UK edition
and investor in technology start-ups
Jean-Marc Noël
Founder and Managing
Director of Trusted Shops
Frédéric Wittemans
Executive Director International Credit
at Ingram Micro
Connect with
Dirk Hagener Atradius on social media
youtube.com/user/atradiusgroup
Director Strategy & linkedin.com/company/atradius
Corporate Development Atradius twitter.com/atradius
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