Google Analytic Help Center property and view reports based on your

historical data. You can access both

Introduction to Analytics properties using the property selector in the
Google Analytics is a platform that collects Admin area.
data from your websites and apps to create
reports that provide insights into your Option 3: Add Google Analytics 4 to
business. a website builder platform or CMS (content
management system)
[GA4] Introducing the next generation of Do this if you use a CMS-hosted (Content
Analytics, Google Analytics 4 Management System) website, e.g. a website
created using Wix, WordPress, Drupal,
Explore Google Analytics 4, the next Squarespace, GoDaddy, WooCommerce,
generation of Analytics which collects event- Shopify, Magento, Awesome Motive,
based data from both websites and apps HubSpot, etc.

GA4 is a new kind of property designed for the

future of measurement: The value of digital analytics

 Collects both website and app data to better In marketing, a purchase funnel reflects the
understand the customer journey different stages of customer engagement. A
 Uses event-based data instead of session- basic purchase funnel includes:
based
 Includes privacy controls such as cookieless  Acquisition involves building awareness
measurement, and behavioral and conversion and acquiring user interest
modeling  Behavior is when users engage with
 Predictive capabilities offer guidance without your business
complex models  Conversion is when a user becomes a
 Direct integrations to media platforms help customer and transacts with your
drive actions on your website or app business

Starting July 1, 2023, standard Universal In the offline world, this process can be hard to
Analytics properties stopped processing data. measure. But in the online world, we can
You'll be able to see your Universal Analytics measure many different aspects of the funnel
reports for a period of time after July 1, using digital analytics. We can track what
2023. However, new data will only flow into online behavior led to purchases and use that
Google Analytics 4 properties. data to make informed decisions about how to
reach new and existing customers.
How to get started with Google Analytics 4
There are three ways to get started if you are Digital analytics in practice
an editor or administrator:
Think about an online store, such as the
Option 1: Set up Analytics data collection for Google Merchandise Store. It might have a
the first time goal to sell more t-shirts. Using digital
Do this if you’re new to Analytics and ready to analytics, the store could collect and analyze
collect data for your website and/or app. data from their online advertising campaigns to
see which ones are most effective and expand
Option 2: Add Google Analytics 4 to a site those marketing efforts.
with Universal Analytics (Analytics “classic”)
The GA4 Setup Assistant adds a Google For example, the store could analyze
Analytics 4 property alongside your existing geographical sales data to understand if people
Universal Analytics property. You'll still be in certain places buy a lot of shirts and if they
able to access your Universal Analytics
do, then the store could run additional Measuring a website
advertising campaigns in those areas. They
could also use analytics to understand how To measure a website, you first
users progress through their online shopping
have to create a Google Analytics
cart. If they notice that users have trouble with
a particular step on their website, they can account. Then you need to add a
make changes to the site to resolve the small piece of JavaScript
problem. measurement code to each page
on your site. Every time a user
Different kinds of businesses can benefit from
digital analytics: visits a webpage, the tracking
code will collect pseudonymous
 Publishers can use it to create a loyal, information about how that user
highly engaged audience and to better
interacted with the page.
align on-site advertising with user
interests.
 Ecommerce businesses can use digital For the Google Store, the
analytics to understand customers’ measurement code could show
online purchasing behavior and better how many users visited a page
market their products and services.
that sells drinkware versus a page
 Lead-generation sites can collect user
information for sales teams to connect that sells houseware. Or it could
with potential leads. tell us how many users bought an
item like an Android doll by
While we’ve primarily talked about collecting tracking whether they made it to
data from a website, Google Analytics can also
collect behavioral data from a variety of the purchase-confirmation page.
systems such as mobile applications, online
point-of-sales systems, video-game consoles, The measurement code will also
customer-relationship-management systems, collect information from the
or other internet-connected platforms. browser like the language setting,
This data is compiled into Analytics reports, the type of browser (such as
which you can use to perform in-depth analysis Chrome or Safari), and the device
to better understand your customers and their and operating system on which the
purchase journey. Then you can test out new browser is running. It can even
solutions to improve your business.
collect the “traffic source,” which
is what brought users to the site in
How Google Analytics the first place. This might be a
works search engine, an advertisement
they clicked on, or an email
Google Analytics is a platform that marketing campaign.
collects data from your websites
Processing and reporting
and apps to create reports that
provide insights into your business. When the measurement code
collects data, it packages that
information up and sends it to
Google Analytics to be processed
into reports. When Analytics in Universal Analytics. One
processes data, it aggregates and advantage of a Google Analytics 4
organizes the data based on property is that you can use it for
particular criteria like whether a a website, an app, or both a
user’s device is mobile or desktop, website and app together.
or which browser they’re using. Universal Analytics properties only
support websites. On October 14
But there are also configuration 2020, Google Analytics 4
settings that allow you to properties replaced Universal
customize how that data is Analytics as the default property
processed. For example, you might type.
want to apply a filter to make sure
your data doesn’t include any A few of the differences between
internal company traffic or Google Analytics 4 and Universal
developer traffic. Analytics properties:

Once Analytics processes the  Google Analytics 4 properties

data, it’s stored in a database don't have a "UA-" tracking
where it can’t be changed. ID. Instead, they have a "G-"
ID.
So remember, when you set up  Google Analytics 4 properties
your configuration, don’t exclude don't have views.
any data you think you might want  Google Analytics 4 properties
to analyze later. Once the data has don't have goals. To track
been processed and stored in the conversions, you mark an
database, it will appear in Google event type as a conversion.
Analytics as reports.
To learn more about Google
Analytics 4, go to Introducing the
next generation of Analytics,
[GA4] Why does Google Analytics 4.

Google Analytics look

[GA4] Find your way
different?
around Analytics
If you set up a website on Google
Analytics after October 14 2020,
you probably created a Google
Analytics 4 property. Google
Analytics 4 is a new kind of
property, with different reports
than what you're used to seeing
Google Analytics 4 is the next properties for which you have
generation of Analytics. Use the permission.
following labeled image to find
your way around the interface of a Learn more about switching
Google Analytics 4 property so you between accounts and properties
can familiarize yourself with the
main parts of Analytics. Search

This article is about Google Search for instant answers to your

Analytics 4, the newest version of questions, find reports, admin
Google Analytics. For information pages, and insights, manage
about finding your way around the accounts and properties, and
previous version of Analytics, go access help content. If you click in
the search box, you can see recent
to [UA] Find your way around
searches and reports you've
Analytics.
opened.

Search is available in all languages

supported by Google Analytics 4
properties in Google Analytics.

Learn more about search in Google

Analytics 4

Access other product, get help, and

In this article:
manage accounts
 Switch between accounts
and properties In the top-right corner of the
 Search Analytics interface is a collection
 Access other products, get of options where you can switch
help, and manage accounts between Google Marketing
 Navigate to reports,
explorations, advertising, and
admin
Switch between accounts and Platform products [ ], get
properties more help [ ], start an in-
product guided tour or send
In the top-left corner of the product feedback to the Analytics
Analytics interface is a menu you Product team [ ], and manage
can use to switch between all of your Google Account.
the Analytics accounts and
When you click to get more
help, you can read a brief article
[GA4] Search box in
about the current page, or open a Google Analytics 4
panel to find popular articles,
search the Analytics Help Center, properties
access the Google Analytics
community, and contact the
Analytics Support team.

Navigate to reports, explorations,

advertising, and admin

The navigation pane on the left

provides links to: The search box at the top of
Analytics lets you:
 Home: Find information that's
relevant to you based on your  Search for instant answers
behavior in Analytics.  Search for reports, admin
 Reports: Monitor traffic, pages, or insights
investigate data, and  Search for account or
understand your users and property configuration
their activity.  Search help content
 Explore: Explore your data
with a collection of advanced Search is available in all languages
techniques that go beyond supported by Google Analytics 4
standard reports to help you properties in Google Analytics.
uncover deeper insights about
If you click in the search box, you
your customers' behavior.
see recent searches and reports
 Advertising: Get a better
you have opened.
understanding of the ROI of
your media spend across all
channels, make informed
decisions about budget
allocation, and evaluate
attribution models.
 Admin: Get access to the
Analytics administrative
features.
As you type in the search box,
Analytics provides suggestions to
help you find information, bolding
the suggested portion of the text.
You can use the up and down keys
to highlight a suggestion and press
enter to accept one. For example,
when you start typing "user", you
will see the following suggestions:

Search for reports, admin pages, and

insights
Reports

Start typing the name of a report or

a keyword related to a report. For
example, if you start typing
"conversions", you'll see reports
related to conversions:

Search for instant answers

Ask a wide range of questions

about your Analytics data in
natural language, and get quick
answers. While searching for
instant answers, be specific about
the metric, dimension, and time
frame to get the desired response.

For example, you can search for

“conversions last week from united Enter the dimensions or metrics
states” and see the answer in the you're interested in to get a list of
Search panel. Click the search reports that include them.
result to open the Insights panel
with more details. You can issue a search for more
specific data, for example:
  mobile users during the last if you enter "link ads", the search
week results include a link to the Admin
 united states users during the page for linking your Google Ads
last 30 days and Analytics accounts. Click the
search result to open the Admin
With these types of queries, you page.
get a list of reports that include
the dimension, metric, and date
range you specify, e.g., United
States, Users, October 20, 2019 -
November 18, 2019.

Insights

If Analytics has Insights relevant

to your search query, those are
You can also query for
also shown in the search results
comparative date ranges: for
(e.g., Users were greater than 500
example, "new users last month
yesterday).
compared to last year" returns
reports with the New Users metric Search for account and property
for the previous month (e.g., June configurations
1-30) compared to the same month
a year ago. You can use the search to access
information about your current
Click a search result to open that property or account, and to
report with the date filters applied. navigate to the other Google
Analytics 4 properties you have
Admin pages
access to.
You can navigate to pages in
Analytics Admin by searching for
the related functions; for example,
Find data stream details

The following search terms allow

you to open the details for a web
or app data stream in the property
you are using:

 the keyword "Tracking"

 a web stream measurement
ID (i.e., "G-XXXXXXX") Go to other Google Analytics 4 properties
 an app stream ID (i.e.,
"XXXXXXX") The following search terms allow
you to navigate to a different
Google Analytics 4 property from
the one you are using. Analytics
shows you up to 7 properties that
match the search query.

 the property ID or property

name of the other property
 a web stream measurement
ID (i.e., "G-XXXXXXX") in the
Find the current property and account settings other property
 an app stream ID (i.e.,
The following search terms allow
"XXXXXXX") in the other
you to open the settings for the
property
property you are using:

 the keyword "Property"

 the current property ID or
property name

The following search terms allow

you to open the settings for the
account you are using:

 the keyword "Account"

 the current account ID or Search help content
account name
If you need help with Analytics,
enter a description of your subject,
like "add web stream".
 To see the activity saved in your
account, click Admin, and
under Property settings,
click Analytics Intelligence
Search History.

Users with the Editor role can

delete any or all of the past search
activity on a property.

Set up Analytics
The Analytics measurement code
collects data for your web or app
Click your help query to open a property, and returns that data to
page of related search results. Analytics where you can see it in
Click a search result to display reports. When you add a new web or
that content. app property to your Analytics
account, Analytics generates the
When you want to search help measurement code snippet that you
need to add to the pages or screens
content, it helps to begin search
whose data you want to collect.
queries with words like add,
configure, create, creation, delete,
edit, how can, how to,
[GA4] Set up Analytics
modification, modify, remove, for a website and/or
update, upgrade, set up, setup.
app
Analytics Intelligence Search
personalization Discover how to set up Google
Analytics for your website or app
Analytics Intelligence search
by creating a Google Analytics 4
history is stored for better
property, adding a data stream,
personalization of Analytics search
and adding your Google Analytics
results.
code.
For example, the Recently
Do you have multiple websites
viewed section surfaces links to
and/or apps? Learn how
recently viewed custom reports
to structure your Analytics
and explorations and to the Admin
page, Advertising hub, and account.
Configure.
Create an Analytics account 1. Are you continuing from
"Create an Analytics
Your first step is to set up an account", above? If so, skip to
Analytics account, unless you step 2. Otherwise, in Admin,
already have one. Skip to creating click Create, then
a property unless you want to select Property.
create a separate account for this 2. Enter a name for the property
website and/or app. For example, (e.g. "My Business, Inc
you might want to create another website") and select the
account if this website and/or app reporting time zone and
belong(s) to a separate business. currency. If a visitor comes to
your website on a Tuesday in
1. Go
their time zone, but it's
to https://analytics.google.co
Monday in your time zone, the
m.
visit is recorded as having
2. In Admin, click Create, then
occurred on Monday.
select Account.
 If you choose a time
3. Provide an account name.
zone that honors
Configure the data-sharing
Daylight Savings Time,
settings to control which
Analytics automatically
data you share with Google.
adjusts for time
4. Click Next to add the first
changes. Use Greenwich
property to the account.
Mean Time if you don't
Create a new Google Analytics 4 want to adjust for
property Daylight Savings Time.
 Changing the time zone
You need the Editor role to add only affects data going
properties to a Google Analytics forward. If you change
account. If you created this the time zone for an
account, you automatically have existing property, you
the Editor role. may see a flat spot or a
spike in your data,
You can add up to 2,000 properties caused by the time shift
(any combination of Universal forwards or backwards,
Analytics and Google Analytics 4 respectively. Report data
properties) to an Analytics may refer to the old time
account. To raise this limit, zone for a short period
contact your support after you update your
representative. settings, until Analytics
servers have processed
To create a property: the change.
  We recommend that you 2. Click iOS app, Android app,
change the time zone for or Web.
a property no more than
once per day so iOS app or Android app
Analytics can process Web
the change.
3. Click Next. Select your
industry category and
business size.
4. Click Next. Select how you Watch a step-by-step video to see
intend to use Google how to set up Google Analytics on
Analytics. your website using Google Tag
Note: Google Analytics tailors Manager.
the set of default reports
based on the information you Set up data collection for websites
provide about how you intend
To begin seeing data in your new
to use Analytics. For example,
Google Analytics 4 property, you'll
if you choose "Generate more
need to do one of the following:
leads," you will see a
collection of reports to help Add the tag to a website builder or CMS-
you measure lead hosted website (e.g., HubSpot, Shopify,
generation. Learn more etc.)
5. Click Create and (if you are
Add the Google tag directly to your web
setting up a new account)
pages
accept the Analytics Terms of
Service and the Data Add your tag using Google Tag Manager
Processing Amendment. Next steps
6. Continue to Add a data
stream to start collecting After you have set up data
data. collection, complete additional
configurations to get more useful
Add a data stream
data out of Analytics. Review the
checklist to learn which
1. Are you continuing from
configurations are right for you
"Create a property", above? If
to collect more data, filter
so, skip to step 2. Otherwise,
unwanted data, and power
1. In Admin, under Data
advertising.
collection and
modification, click Data
Streams.
2. Click Add stream.