Ankit Sethi

Analytics Manager | MBA - Operations & Analytics

LinkedIn: https://www.linkedin.com/in/ankitsethi07/
Email: [email protected] | Mobile: +91-9896407107

Analytics Manager with 8.5 years of experience in analytics & technology. His expertise lies in connecting advanced analytics
techniques with actual business strategy. He is specialized in pricing, retention and aspires to be a business strategist. He holds an
MBA degree from GLIM, Chennai and is certified by Stanford in Statistical Learning and by Microsoft as an Azure Data Scientist.

Domain Knowledge

 Ecommerce – Pricing, Retention, Customer Lifetime Value, Marketing Feed, Customer Acquisition, Private Labels
 Assortment and Promotion – Promotion Campaign Measurement, Category Performance & Priority
 Warehouse Operations – Put-away, Picking, Replenishment, Order Processing, Inventory Management

Career Path

Organization Role Start Date End Date

Snapdeal Private Limited Analytics Manager April-2022 Present
Nagarro Private Limited Senior Data Analyst August-2019 April-2022
Tata Consultancy Services Associate Business Analyst July-2018 August-2019
MBA (Great Lakes Institute of Management, Chennai) [Batch 2017-2018]
Infosys Private Limited Senior Systems Engineer October-2014 April-2017
Bachelor of Technology (Kurukshetra University, Kurukshetra) [Batch 2010-2014]

Certifications

Certification Name Certified by

Azure Data Scientist Associate Microsoft
Statistical Learning Stanford Online
Business Analysis Tata Consultancy Services

Skill Sets

Analytical & Visualization Tools Statistics Concepts & Modelling Techniques

SQL R Studio Time Series Forecasting Price Elasticity Principal Component Analysis
Python Microsoft Excel Linear Regression Log-log Models k-Means Clustering
Shiny R Microsoft Visio Classification Clustering Hierarchical Clustering
Sparkly R MS PowerPoint Logistic Regression k-Median Clustering Data Imputation

Experience

Analytics Manager| Snapdeal | Mar 2022 to Present

Tech Stack Excel, SQL, Python, R, Machine Learning
Responsibilities  Develop ML and analytical capabilities for organization
 Lead Pricing Module - New Product Pricing, Price Optimization using ML, Pricing for Aged Inventory
 Develop Churn model and drive company level retention using Notifications and Whatsapp channel.
 Drive Deal of the Day Property – Product Selection, Pricing, and Results
 Responsible for CXO level reports such as unit economics report and customer lifetime value report
 Work with CXOs & Business Head to strategize monthly business goals (revenue, gross margin, net
margins, volume, marketing spends, etc.)
 Coordinate with 3rd party vendors to fulfil internal data scrapping requirements

Accomplishment  Efficiently managed team of four (2 data scientists & 2 data analyst)
 s
 Improved pricing algorithm by implementing log-log models & polynomial models for price elasticity
 Boosted daily sales/NMV of products (~4000) by 5% (From ADS of ~70K to ~74K) without impacting
overall profits
 In depth understanding of Unit Economics metrics such as Gross Margin, Freight Cost, RTO, Seller &
Customer Compensation, Warehouse Costs, Fixed Costs, Net Margins, and Contribution Margins
 Developed rule based customer retention strategy using customer demographics, last order
experience, and customer engagement metrics.
 Classified & Profiled High Life Time Value and Low Life Time Value customers using classification
model (XG-Boost, Logistic regression).
 Crafted deals for Merchandise team during Sales (Toofani Sale, Independence Day Sale, Trusted Brand
Sale, Diwali Sale, etc.). There was an average uplift of 31% on these deals.

Data Analyst |Nagarro | Aug 2019 to Feb 2022

Assortment and Promotional Campaign Measurement

Client UAE Leading Retailer

Project overview The project had the below objectives:
1. Measure the effectiveness of a promotional campaign
2. Map product categories with their corresponding strategic roles
Tech Stack Time Series Forecasting, ARIMA, SARIMA, Auto Arima, Exponential Smoothening, R Shiny, SQL, Vertica,
Python, Ubuntu Server, Airflow, Azure, GitHub, and PostgreSQL
Responsibilities  Crafted approach, cost estimates, and proposal documents for new enhancements
&  Mapped strategic roles to product subcategories based on KPIs such as Growth score, penetration
Accomplishment score, frequency score, margin score, and innovation score.
s  Forecasted baseline sales and calculated KPIs such as incremental sales, incremental margin, traffic,
cannibalization, and forward buy to measure the impact of a promotion.
 Used time-series exponential smoothening, ARIMA, and SARIMA to predict the baseline sales
 Build and deploy applications that measure category performance using Shiny R and Vertica DB
 Experience of end to end R package development and deployment of the package over Ubuntu servers

Casino players’ behavior analysis using segmentation techniques

Client German Casino Company

Project Discover different players’ behavior based on bets and wins they go through during a gaming session.
overview Analyze the different patterns and recommend the same to game designers.
Tech Stack Big Data Analysis, Spark Cluster, Google Cloud Platform, Sparkly R, PCA, k-means clustering, k-median
clustering, data mining
Responsibilities  Extracted and analyzed big data using R spark extension on Google Cloud Platform
 Segmented players in different groups using cluster analysis techniques such as k-means, k-median, etc
 Excellent understanding of different R packages such as SparklyR, dplyr, R-part, ggplot, corrplot,
d3heatmap, DT, etc

Business Analyst | TATA Consultancy Services | July 2018 to August 2019

Connected Devices

Client Chocolate Manufacturer

Overview Resolve the problem of chillers (mini refrigerator) theft. To build a solution that can measure temperature,
humidity, and power of chillers.
Tech Stack R Studio, Sparkly R, mail R, Excel, Power point, MS Office, PostgreSQL, Statistics
Responsibilities  Crafted Regional Performance Report for executives and regional managers using shiny & ggplot2
 package
 Automated daily reports (CTO level Reports) using R – Automation saves around 5 men hours work on
daily basis i.e. improved resource availability for other tasks by 100%
 Setup alerts using combination of conditional statements, PostgreSQL and mailR package in R
 Presented team solution in front of clients and internal executives (TCS CTO, TCS Unit Heads)
 Drafted Business Proposal, Functional Review Document, Project Plan, Use Case document, Release
Management document, Wireframes, etc.

Achievements

 Mountain Mover Award, Snapdeal – Recognized to drive Deal of Day Property which led to CVR Improvement by 1%
 Above & Beyond Award, Snapdeal – For contribution in Private Labels Pricing Project that require stakeholder management
as well as technical expertise
 SPOT Award Winner, TCS (Oct-2018) – Recognized for outstanding contribution in connected devices solution
 Club level winner in table topic contest held in GLIM, Chennai (Jan,2018)
 Recognized as Young Leader, Infosys (Jan-2017)
 Bravo Award Winner, Infosys (August-2016) – For driver details automation task that reduced task completion time by 90%
 Insta Awards Winner, Infosys (Apr-2016) –For resolving the maximum number of incidents in the FY 15-16 Q4
 Insta Awards Winner, Infosys (Dec-2015) – For exceptional contribution during Chennai Flood days
 Recognized as Competent Leader, Toastmasters International, USA
 Recognized as Competent Communicator, Toastmasters International, USA