ITC January 2024 Paper 4 Question 1 Shop It
ITC January 2024 Paper 4 Question 1 Shop It
ITC January 2024 Paper 4 Question 1 Shop It
1 Background
Shop-for-IT Holdings Ltd (‘Shop-4-iT’) is a South African multinational premium food and
beverage retailer. The company services a niche market with its quality mix of local house-
brand products as well as imported products from Europe and America. The company is
focused on creating sustainable value for its stakeholders through growth in its operations
within markets across Africa. Shop-4-iT is also committed to good governance in accordance
with the King IV Report on Corporate Governance for South Africa. The company has a
31 December financial year end.
In 2016, Shop-4-iT instituted a Pan-African growth strategy, aiming to create more value for
its shareholders. In pursuit of this strategy Shop-4-iT targeted retail companies across the
African continent for acquisition. The aim was to rebrand them to become Shop-4-iT retailers
and then stock them with its house-brand products. They would be embedded with Shop-4-
iT’s standards of quality and efficient customer service.
Shop-4-iT acquired its first retail company outside South Africa in Namibia and found great
success in the Namibian market. Despite this success, Shop-4-iT has struggled to achieve a
similar level of success with its acquisition strategy in other African countries.
In January 2018, Shop-4-iT acquired 80% of the shares in Stay-Fresh (Pty) Ltd (‘Stay-Fresh’),
a well-known Nigerian food retail chain which is headquartered in Lagos, Nigeria. The
remaining 20% of the shares in the company are held by a small number of individual investors
from Europe. The investment in Stay-Fresh represented Shop-4-iT’s first and thus far only
venture into the West African market.
Nigeria was chosen as Shop-4-iT’s entry point to the West African market because it is Africa’s
largest economy with a fast-growing and young population. Although Shop-4-iT considered
acquiring various other retailers in Nigeria, Stay-Fresh was regarded to be the most suitable
target company because of its relatively low asking price.
At the time of its acquisition, Stay-Fresh had 18 retail stores situated in small shopping centres
throughout the country. Its target market was middle- to low-income households, and the
company marketed itself as a budget-friendly retailer of locally grown fruits and vegetables.
These products were purchased from local farmers as this helped the company to ensure that
it retained its loyal customer base.
In June 2018, Shop-4-iT appointed Mr Dereck Frazer as Stay-Fresh’s new chief executive
officer (CEO). Dereck worked for one of Shop-4-iT’s competitors in South Africa as the human
resources manager for 15 years before joining Shop-4-iT in 2017.
Upon his appointment as CEO in 2018, Dereck immediately rebranded Stay-Fresh to Shop-
4-iT Nigeria (‘S4N’) and moved all the company’s existing retail stores to large shopping malls
in affluent areas in Nigeria’s three largest cities. The new S4N shops were larger, and they
offered a mix of imported products and locally produced goods. As part of the rebranding,
Dereck also cancelled several distribution contracts that the company had with local suppliers
and signed new contracts with some of Shop-4-iT’s existing European, American and South
African suppliers.
• Nigeria has proven to be a difficult economic trading environment since Shop-4-iT first
entered the market in 2018, due to the country’s growing list of structural and economic
problems. Furthermore, several other South African retailers had already disinvested
from the country because of similar concerns.
• S4N’s growing debt burden is believed to have negatively impacted the value of Shop-
4-iT and the shareholders believe that this increase in gearing is likely to continue to be
problematic.
• Due to the ongoing issues in Nigeria and the impact on management’s time, Shop-4-iT
has lost valuable market share in South Africa. Consequently, the shareholders would
like the board to focus more on its South African operations.
Equity
Ordinary share capital 12 000 12 000
Retained earnings 170 310 181 350
Non-current liabilities
Interest-bearing borrowings 1 52 500 35 000
Deferred taxation – 3 950
Current liabilities
Current portion of interest-bearing
borrowings 1 10 170 11 670
Bank overdraft 2 510 –
Trade and other payables 29 430 30 790
Provisions 4 630 5 130
Notes
1 Most of S4N’s debt arose in 2019 from the violent attacks on South African businesses
in Nigeria. The attacks were the result of retaliation against similar attacks on Nigerian-
owned businesses in South Africa. The debt arose as Shop-4-iT’s group insurance cover
did not cover the company against damage caused by riots or civil unrest in a foreign
country. S4N also had to take out loans to pay for its move from the company’s original
retail store locations to the new locations in shopping malls. These loans were
refinanced in 2022.
2 The bank overdraft is considered to be a long-term source of finance.
4.2 Extract of the report on the state of the Nigerian economy and S4N
Economic conditions in Nigeria have worsened over the past few years due to several
structural and economic problems. The major driver of these problems is the country’s high
inflation rate, which now stands at over 20%. Furthermore, inflation in the country has
caused the Central Bank of Nigeria to increase interest rates to their highest levels in nearly
two decades. The rise in inflation is driven by numerous factors, most significantly by the
increase in the price of imported food products, poor economic growth, and the weakening
of the NGN.
There has also been a significant delay in the repatriation of funds1 from Nigeria, due to a
United States dollar (USD) shortage in the country.
1The repatriation of funds is the process of transferring money or earnings from a foreign country back to the
home country.
Nigeria has also begun to experience an increase in financial crimes, such as fraud, bribery
and non-payment of taxes.
There is a significant threat of continued political instability due in part to the election of a
new president who faced several legal challenges over the election results.
Nigeria’s sea ports are known to be slow to clear consignment goods. The cost of clearing
these consignment goods has increased significantly due in part to an introduction of a
private security company which has been tasked with securing the country’s sea ports.
Payments to this company are denominated in USD and the Nigerian government is known
to pass these costs on to users of the ports.
State of S4N
Regardless of the external challenges in Nigeria, S4N has also not been without its own
internal issues. Most of these internal issues have arisen due to the company’s failure to
properly understand the Nigerian retail market. This market is characterised as highly
competitive, and consumers are starting to favour the use of e-commerce services for their
purchases, which S4N currently does not offer.
S4N’s market share in Nigeria has declined due to a preference by consumers for more
affordable local goods. Rental agreements in the country are also denominated in USD and
the weaker NGN exchange rate coupled with the move to larger, more expensive retail
spaces has severely impacted company profitability.
S4N currently contributes 8% to the total profit of Shop-4-iT, in part because of the
weakening of the NGN.
5 Extract of the minutes from the special meeting of the board of directors of
Shop-4-iT held on 22 January 2024
The board of directors of Shop-4-iT deliberated on the reports on the state of S4N and the
Nigerian economy. Based on the findings in the reports, the board is considering two potential
plans of action.
Option 1: Completely disinvest from S4N. This would mean Shop-4-iT would sell its majority
holding in S4N. The board believes that the current maximum price that Shop-4-iT
is likely to receive for S4N is NGN80 billion.
Option 2: Shop-4-iT should sell all its current physical retail S4N stores in Nigeria and launch
a new e-commerce platform in the country that allows consumers to purchase
Shop-4-iT goods online. The company would in such a case retain the use of one
of its warehouses and the goods sold would be similar to the ones that the company
currently offers.
The Premier Times, Nigeria’s largest newspaper, recently published an article about rumoured
job cuts at S4N. The article blamed Shop-4-iT for its poor handling of its investment in Nigeria,
stating that Shop-4-iT had never truly invested in the Nigerian people. The article noted that
Shop-4-iT’s decision to introduce more plastic into the country, because most of its house-
branded beverages are packaged in plastic, has had a negative effect on the environment.
The article accused the company of not participating in any notable socio-economic measures
to improve the state of the country. The article laid most of the blame on the current CEO,
accusing him of focussing only on monetary growth instead of nation building.
The article was a concern to Shop-4-iT’s board of directors, given that the decision on the
strategic direction on its investment in S4N had not been taken yet. The directors noted that,
although the article did not paint the company in a good light, they believe that the best course
of action would be not to respond. The directors further decided not to inform the company’s
shareholders of the article until it finalised its decision on the way forward.
7 Additional information
2022 2023
USD : NGN 1 : 450 1 : 900
ZAR : NGN 1 : 26 1 : 50
PROFESSIONAL PAPER 4
Marks
PAPER 4 QUESTION 1 – REQUIRED Sub-
Total
total
(a) Evaluate, with reference to sections 3 and 4, the financial risk of S4N
by –
(i) calculating five relevant financial risk ratios for both years 10
• Round all final amounts to one decimal; and
(ii) analysing the capital structure based on the ratios calculated and
concluding on the level of financial risk to which S4N is exposed. 4 14
(b) Critically evaluate the acquisition and subsequent rebranding of Stay-
Fresh to S4N. 9