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Analysis Report

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41 views2 pages

Analysis Report

Uploaded by

akhilmishra1676
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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“ANALYSIS REPORT ASK ME OFFERS ” - Akhil Mishra

Strategy for Analyzing User Data

1. Data Collection

• User Actions:
o Coupons clicked (including code if visible)
o Coupons successfully applied
o Coupons that failed to apply
o Time spent searching for coupons
o Sites where coupons were attempted
• Metadata:
o Time/date of activity
o User location (generalized for privacy)
o Device type
• Hypothetical Extras:
o User feedback forms (if implemented)
o Site-specific coupon success/failure logs

2. Key Factors

• Coupon Success Rates: Calculate success rates on a per-site, per-coupon, and per-
category basis.
• Seasonal Trends: Identify spikes in coupon usage related to sales events, holidays,
etc.
• User Preferences: Analyze if users favor specific coupon types (percentage, flat
discount, free shipping)
• Geographic Patterns: Examine if coupon usage is higher in certain locations.
• In-Extension Behavior: Track how users interact with the extension (search terms,
time on page).

3. Analytical Methods

• Classification: Group coupons based on type, retailer, expiration date, etc.


• A/B Testing: If feasible, create variations of the algorithm for different user groups to
see which performs better.
• Trend Analysis: Visualize coupon usage over time to understand patterns.
• Correlation Analysis: Link coupon usage to other factors like device, location, or
time of day.
• Clustering: Identify similar users based on their coupon behaviors.

4. Enhancing the Auto-Apply Algorithm

• Prioritize Successful Coupons: Weight coupons with higher success rates for
automatic application.
• Real-time Updates: Leverage successful coupon applications to immediately update
the algorithm for other users on the same site.
• Pattern Detection: Recognize trends in coupon codes (e.g., seasonal, retailer-specific
patterns).
• Expiration Tracking: Prioritize coupons with upcoming expiration dates.
• User Feedback: Incorporate direct user feedback to improve the algorithm's
accuracy.

Software Skills

• Data Manipulation: Python (Pandas), R


• Statistical Analysis: SciPy, Statsmodels (Python); relevant R packages
• Machine Learning: Scikit-learn (Python), TensorFlow/Keras for more complex
models
• Visualization: Matplotlib, Seaborn (Python) or ggplot2 (R)
• Database: SQL for querying if user data is stored within a database.

Preliminary Analysis Report (Hypothetical)

• Observation: "Users attempt more coupons on Mondays and during lunch breaks."
o Potential Improvement: Highlight the most relevant coupons for that time
frame or promote the extension during those periods.
• Observation: "Success rates are significantly lower on grooming sites like Beardo vs.
health sites like Kapiva."
o Potential Improvement: Investigate different coupon code formats for the
grooming category and train the algorithm accordingly.
• Observation: "Users frequently abandon the checkout process after coupon failures."
o Potential Improvement: Implement a less intrusive way to display failed
coupon alerts; suggest trying one or two alternative codes if available.

Important Considerations

• Privacy: Adhere to strict privacy standards when handling user data. Aggregate and
anonymize where possible.
• Transparency: Offer users the ability to see which data is collected and to manage
their privacy choices.

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