Hindusthan College of Engineering and Technology

An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New

Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| www.hicet.ac.in

SUMMER INTERNSHIP REPORT

Submitted by

PRIYA DHARSHINI S
720722206038

In partial fulfillment for the award of the degree

of
Master of Business Administration

in
Department of Management Sciences

August 2023

Summer internship training at MAHLE ANAND FILTER SYSTEM Pvt Ltd

i
 Hindusthan College of Engineering and Technology
An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New
Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| www.hicet.ac.in

DEPARTMENT OF MANAGEMENT SCIENCES

This is to certify that the summer internship training report carried out at

MAHLE ANAND FILTER SYSTEMS Pvt Ltd

Is the bonafide record of summer internship training report prepared by

PRIYA DHARSHINI S

720722206038

Of II MBA (Master of Business Administration) during the year 2023-2024

Faculty Guide Head of the Department

Dr. A.Jayanthi Dr. V. Kaarthiekheyan

ii
 Hindusthan College of Engineering and Technology
An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New
Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| www.hicet.ac.in

Master of Business Administration

Course Code and Name: 20BA3701 / Summer Internship

Assessment Report

Name of the Student: PRIYA DHARSHINI S

Register Number: 720722206038

Assessment of the report Presentation Skills Viva Voce Total

(60 Marks) (30 Marks) (10 Marks) (100 Marks)

Faculty Guide Head of the Department

iii
Dr. A.Jayanthi Dr. V. Kaarthiekheyan

iv
v
vi
 ACKNOWLEDGEMENT

I am solemnly indebted to our Management, CEO and Principal of Hindusthan College

of Engineering and Technology, Coimbatore for their support and encouragement.

I am indebted to our beloved principal Dr. J. Jaya., M.Tech., Ph.D., Hindusthan College
of Engineering & Technology, Coimbatore for her support and encouragement.

I take this opportunity to thank Dr. V. Kaarthikheyan, M.com., MBA., Ph.D., HOD &
Professor Department of Management Sciences, Hindusthan College of Engineering &
Technology, Coimbatore for supporting me to complete this summer internship training.

I thank my faculty guide Dr. A.Jayanthi, MBA., M.Phil., Ph.D., Associate

Professor, Department of Management Sciences, Hindusthan College of Engineering &
Technology, Coimbatore for his timely advice and guidelines which assisted me in
completing the summer internship successfully.

Also, I wish to thank Mahle Anand Filter Systems Pvt Ltd for providing me an
opportunity to undertake summer internship training in their esteemed organization.

I would like to express my gratitude to all the faculty members of Department of

Management Sciences, Hindusthan College of Engineering & Technology, Coimbatore
under whose valuable guidance the summer internship work was done.

I express my sincere thanks to all the employees, admin staff and all the department
staffs who has given the guidance for the entire period.

I would like to express my sincere thanks for my parents and friends for their
unbounded support to make this project a reality. I also express my heartfelt thanks to all the
respondents who have provided information required for the study.

vii
 DECLARATION

I PRIYA DHARSHINI S (720722206038) do hereby declare that this Summer Internship

report carried out at MAHLE Anand Filter Systems Pvt Ltd is the original work done by me
during the academic year 2023-24 in partial fulfillment of the requirement for the award of
Master of Business Administration. I also declare that the Summer Internship Training report
is the result of my own effort and has not been submitted to any other institution for the
award of any other diploma or degree.

PRIYA DHARSHINI S

720722206038

viii
 TABLE OF CONTENTS

CHAPTER CONTENTS PG.NO

I Industry Overview 1
1.1 Introduction 2
1.2 History 2
1.3 Safety 3
1.4 Market Size 3–4
1.5 Future of the Industry 4–5
II Company Overview 6
2.1 Company Profile 7–9
2.2 Plant Information 10
2.3 Product Profile 10 – 13
2.4 Organizational Structure 14
2.5 Vision, Mission and Values 14 – 15
2.6 Valuable Customers 15 – 16
III Functional Areas of the Organization 17
3.1 Human Resource Department 18
3.2 Marketing Department 19
3.3 Production Department 20
3.4 Sales Department 20
3.5 Finance Department 21
IV Analysis and Interpretation 22
4.1 PESTLE Analysis & Interpretation 23 – 25
4.2 SWOT Analysis & Interpretation 25 – 26
4.3 BCG Matrix & Interpretation 27 – 28
4.4 Corporate strategy 28 – 29
4.5 Business Strategy 29 – 31
4.6 Functional Strategy 31
4.7 Work Life Balance 32
V Conclusion 33

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 5.2 Conclusion 34
VII Bibliography 35 – 36
VII Annexure 37 – 38
Geotagged photographs

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I - INDUSTRY OVERVIEW

1
1.1 Introduction To AutoMobile Industry

Automobile industry, the business of producing and selling self-powered vehicles,

including passenger cars, trucks, farm equipment, and other commercial vehicles. By allowing
consumers to commute long distances for work, shopping, and entertainment, the auto industry
has encouraged the development of an extensive road system, made possible the growth of
suburbs and shopping centers around major cities, and played a key role in the growth of
ancillary industries, such as the oil and travel businesses. The auto industry has become one of
the largest purchasers of many key industrial products, such as steel. The large number of people
the industry employs has made it a key determinant of economic growth.

1.2 History of Automobile Industry :

The automobile industry, s inception began in the early 1890s with thousands of
manufacturers that were the pioneers of the horseless carriage. For many years, the United States
of America were the leaders of the world when it came to automobile production. In the year
1929, just before the Great Depression, the world had roughly 32,028,400 automobiles in use,
and the United States of America automobile industry produced in the…show more content…

The automobile Industry of India accounts for up-to 21.8 per cent of the country ‘s
manufacturing gross domestic product (GDP).

An ever expanding middle class, a very young population, and an ever increasing interest of the
automobile companies in exploring the rural markets have made the two wheeler segment (with
nearly 80 per cent market share) the leader of the automobile market in India. In India the overall
passenger vehicle segment has 13.8 per cent market share.1

In the 21st century India has also become a substantial auto exporter, with very good export
growth expectations for the coming future. Various initiatives taken by the Government of India
and the major automobile players in the Indian market are expected to make India a leader not
only in the Two Wheeler market but also in the Four Wheeler market in the world by 2020.

2
1.3 Safety Measures

Safety is a state that implies being protected from any risk, danger, damage, or
cause of injury. In the automotive industry, safety means that users, operators, or manufacturers
do not face any risk or danger coming from the motor vehicle or its spare parts. Safety for the
automobiles themselves implies that there is no risk of damage.

Safety in the automotive industry is particularly important and therefore highly regulated.
Automobiles and other motor vehicles have to comply with a certain number of regulations,
whether local or international, in order to be accepted on the market. The standard ISO 26262, is
considered one of the best practice frameworks for achieving automotive functional safety.

In case of safety issues, danger, product defect, or faulty procedure during the manufacturing of
the motor vehicle, the maker can request to return either a batch or the entire production run.
This procedure is called product recall. Product recalls happen in every industry and can be
production-related or stem from raw materials.

Product and operation tests and inspections at different stages of the value chain are made to
avoid these product recalls by ensuring end-user security and safety and compliance with the
automotive industry requirements. However, the automotive industry is still particularly
concerned about product recalls, which cause considerable financial consequences.

1.4 Market Size

In India Sales of commercial vehicles grew at 5.4 per cent to 52,481 units in the
month of January 2015 from a year ago, according to the Society of Indian Automobile
Manufacturers.

In the year of March 2014 the multinational corporation consisted of about 338,874 employees
around the world and as of November of 2014, it is considered to be the twelfth-largest company
in the world by revenue. Toyota was the largest automobile manufacturer up-till 2012 in terms of
production ahead of Volkswagen Group and General Motors. In July of the year 2012, the
company posted the production of its 200-millionth vehicle. Toyota is considered as the world’s
first automobile manufacturer to produce more than 10 million vehicles per year. This feat was

3
achieved in the year 2012 according to OICA, and also in 2013 according to the data of Toyota.
As of the year 2014, Toyota was the largest listed company in Japan in terms of market
capitalization worth more than twice as much as the number 2 ranked company.

The company was founded by Kiichiro Toyoda in the year of 1937 as a spinoff from his father ‘s
company Toyota Industries to create the company Toyota automobiles. Three years earlier, in the
year 1934, while still a part of Toyota Industries, it created its first product namely the Type A
engine, and, in the year 1936, it created its first passenger car which is the Toyota AA

1.5 Future of the Industry :

The automotive industry is undergoing disruptive change. Customers are more

demanding, rules and regulations are stricter, competition is stronger and faster, and many
companies are looking to move ahead and create autonomous vehicles, with all the multi-faceted
benefits they will bring. To meet these new requirements and to realize this long-term vision,
new technologies and approaches are needed that push against the status quo.

Car makers and suppliers are being forced to examine conventional resources and traditional
fuels as well as tried and true development techniques as a result of individualization,
electrification, and autonomy as well as the constant demand from customers and stakeholders
for increased climate responsibility.

There is a huge need for professionals of all kinds in the automotive industry as we move toward
a future of electric and autonomous driving, with software, electronics, and autonomous vehicles
AI specialists in particular in high demand. Companies such as Cruise, Waymo, and Zoox are
developing increasingly sophisticated autonomous driving systems in the US, while Auto-X,
Baidu, Pony.AI, and Xpeng are doing the same thing in other parts of the world.

Today, therefore, the future of the automotive industry is at a turning point. The most exciting
innovations are occurring in the field of digital technology and automotive software and service
advancements are redefining the way we traditionally think of the car. Leaders in the supply
chain have realized that digitization offers a chance to address these issues and driving this
change is essential for those that want to succeed in the automotive industry’s future.

4
As electric vehicles start to take over and new players are emerging onto the scene, the altering
automotive landscape is bringing with it rapid changes to the industry’s traditional business
models. Instead of many suppliers and OEMs feeding into incumbents, the new automotive
world is giving rise to vertically integrated organizations. This is because the new companies
developing autonomous vehicles understand the importance of having full control over every
aspect of their products.

Therefore, many use IP designs; to build customized, high-performance, energy-efficient silicon

semiconductors that have the capacity and capability to open up this new world. Using IP also
enables these new players to differentiate themselves in a highly competitive market, without
having to take on the cost and risk of developing the technology themselves.

5
II - COMPANY OVERVIEW

6
2.1 Company Profile

MAHLE ANAND is a group of companies under the umbrella of MAHLE GmbH, a leading
global supplier in the automotive industry. Founded in 1965, MAHLE ANAND has established
itself as a major player in the Indian automotive market, operating in various segments:

 Automotive Filtration: MAHLE ANAND Filter Systems Private Limited (MAFSPL) is a

leading manufacturer of air, oil, fuel, and other filters for passenger cars, commercial
vehicles, two-wheelers, and industrial applications.

 Engine Components: MAHLE Engine Components India Private Limited (MECIPL)

manufactures engine components like pistons, piston rings, and cylinder liners.

 Thermal Management: Behr-Hella Thermocontrol India Private Limited (BHTC)

provides thermal management solutions for engines, transmissions, and electric vehicles.

 Electric Drives: MAHLE Electric Drives India Pvt. Ltd. (MEDIPL) focuses on
developing and manufacturing electric motors and generators for electric vehicles.

7
  Engineering Services: MAHLE Engineering Services India Private Limited (MESIPL)
offers engineering services for various automotive applications

MAFS :

MAHLE ANAND Filter Systems Chennai is a leading manufacturer of automotive filters,

specifically focusing on air, oil, fuel, and other filter systems for various applications. It operates
as a subsidiary of MAHLE ANAND Filter Systems Private Limited (MAFSPL), a joint venture
between the ANAND Group and MAHLE Filtersysteme GmbH, Germany.

Location: Chennai, Tamil Nadu, India

Established: 1965

Industry: Automotive Filtration

Market Share: 25%+ in India, major exporter (40+ countries)

Products: Air filters, oil filters, fuel filters, and other filter systems for:

 Passenger cars

 Commercial vehicles

 Two-wheelers

 Industrial applications

Industry: Automotive Filtration

Market Share: 25%+ market share in India, major exporter (40+ countries)

MAHLE ANAND Filter Systems (MAFSPL) operates within the automotive filtration industry,
which is a crucial sub-sector of the broader automotive industry. This industry focuses on the

8
development, manufacturing, and distribution of filtration systems for various vehicles and
applications.

• The global automotive filtration market is expected to reach USD 55.6 billion by 2028,
growing at a CAGR of approximately 5.2% during the forecast period (2023-2028).

• This growth is driven by several factors, including:

• Increasing demand for passenger cars and commercial vehicles, especially in

emerging economies

• Stringent emission regulations driving the need for advanced filtration

technologies

• Growing awareness of the importance of air quality and the health benefits of
clean air

• Rising investments in research and development of new and innovative filtration

solutions

• MAFSPL is a leading player in the Indian automotive filtration market, with a market
share of over 25%.

• The company is known for its high-quality products, strong brand reputation, and
extensive distribution network.

• MAFSPL is also a major exporter of filtration systems, supplying to over 40 countries

around the world.

9
 • The company is well-positioned to benefit from the continued growth of the automotive
filtration industry, especially in India and other emerging markets.

2.2 Plant Information

Founded in 2010, the company currently employs 270 individuals with a production area
spanning 5500 square meters, the company has established a significant operational footprint. In
the fiscal year 2022, their sales reached 225 million INR, reflecting a notable performance in the
market. The combination of a decade-long presence, a dedicated workforce, and a substantial
production capacity positions the company for continued growth and success in its industry.

2.3 PRODUCT PROFILE

Air intake modules

As the processes in the engine become ever more complex, the demands on the intake
system also increase. Emissions regulations and consumption specifications, shorter model
cycles, and rising expectations for performance in shrinking packages are the cornerstones of
modern development. For example, MAHLE was recently able to take another substantial step
forward in the development for modern combustion engines with the integration of Charge air
cooling in the air intake module

10
Air filters

Increasingly smaller package constraints require higher filtration performance, Especially

with respect to particle retention efficiency. This trend requires the use of high- performance
filters, more complex flow guidance design, and new filter element concepts.

As a technology leader in the area of plasticized filter elements, MAHLE can react flexibly to
any package constraint with the application of a wide range of design types

Oil mist separator

Oil mist separator systems reliably clean the gases from the crankcase that are
contaminated with oil mist Oil consumption can thereby be further reduced and the influence of
combustion minimized

The oil mist separator integrated in the crankcase ventilation system separates gaseous and liquid
components. The separated on is fed back into the od circuit and the cleaned air is recirculated to
the intake system.

Engine and cylinder head covers

Weight reduction and the functional integration of a thermoplastic cylinder head cover are
essential elements in a modern engine MAHLE maximizes these advantages by optimizing its
use of materials, minimizing material inputs and implementing highly Complex geometries.

11
Modifications to suit higher loads and temperatures, zero-maintenance requirements Over a
product’s service life, and compliance with acoustic specifications are an integral part Of the
development process

Oil mist separator

Crankcase ventilation systems reliably remove the gases from the crankcase that are
contaminated with oil mist. The oil mist separator integrated into the ventilation separates gaseon
and liquid components The separated oil is recirculated into the oil circuit and the Residual air is
recirculated into the intake system

The oil mist separator must ensure a high level of oil separation for all engine-specific
Requirements that lead to varying volume flow rates and fluctuating amounts of oil Active Oil
mist separation achieves this at a consistently high level, regardless of the engine Operating
conditions. This solution also enables active management of gases and testing of The ventilation
system to ensure its integrity and proper operation.

12
Air filter modules

Critical package constraint situations present a form challenge to the development of air
filters for commercial vehicles MAHLE air filter modules are individually customized according
to customer requests with regard to package constraint, weight, and interfaces to other systems
Another development focus of MAHLE is on achieving long maintenance intervals. Mechanical
and electrical sensors reliably display the maintenance status of the filter system. In addition to
customer-specific solutions. MAHLE also offers Modular Concepts, a modular system that can
be configured to meet customer requirements.

MAHLE is also a leader in environmental protection. Metal components are therefore eliminated
as early as in the design phase of the air filter modules, in order to simplify the Disposal of used
filter materials.

Cylinder head covers

Thermoplastic cylinder head covers meet the highest requirements for function,
functional integration, and design. These products provide maximum stability at low weights.
They meet high requirements with respect to engine acoustics and leak tightness, as well as the

13
increased design demands by vehicle and engine manufacturers. The latest generation of
MAHLE cylinder head covers for commercial vehicle has even more to offer. It allows
functional integration, such as an integrated oil mist separator, and is modular in design so that it
can be used cost-effectively in engines with different numbers of cylinders:

2.4 DIRECTORS

Divisional Structure:

BOD

Marketing HR Finance

Functional Functional Functional

Teams Teams Teams

Teams Teams Teams

2.5 MAFS- VISION, MISSION AND VALUES

Vision

To be the most reputed company providing innovative technology solutions in Filtration &
Engine Peripherals through actively engaged employees

Mission

14
  Innovative Technology Solutions

We provide system solutions with superior performance and robust quality at competitive costs
with best in class service.

 Actively engaged employees

We always strive towards engaging employees by making visible their contribution to the
companies vision, developing capabilities, providing Equitable growth opportunities and
recognizing achievements

 Consistently strive for growth and profit

We add and run business that results in pre-defined profitability

Values

 Safety first
 Integrity
 Intrapreneurship
 Excellence orientation
 Courtesy and self control

2.6 Valuable Customers

Approximately 25,000 sales partners worldwide put their trust in MAHLE spare parts.
And MAHLE Aftermarket is growing faster than the general automotive market—which shows
how good our products and services are. At the moment, around 1,600 employees at 25 locations
around the world ensure that around 150,000 spare parts are at the right place at the right time,
and that you are satisfied as our customer. Rising trend.

Over 140 renowned engine and vehicle manufacturers use MAHLE engine components and
filters. From Alfa Romeo, Audi, and BMW, to Ducati, Ferrari, Fiat, Ford, General Motors,
Harley Davidson, to Suzuki, Toyota, Volkswagen, Volvo, and last, but not least, Yamaha.

15
 Renault
 Nissan
 Honda
 Volkswagen
 Volvo
 Tata
 Suzuki
 Royal Enfield
 Kia
 Hyundai
 PSA group

16
III - FUNCTIONAL AREAS OF THE
ORGANIZATION

17
III Functional Areas of the Organization

3.1 HR DEPARTMENT

The Human Resource (HR) department at Mahle Anand Filter System Pvt. Ltd. Is
responsible for all aspects of employee relations, including:

Recruitment and selection: The HR team identifies, recruits, and selects qualified
candidates for all open positions at the company.

Onboarding and training: The HR team helps new employees get acclimated to their new
roles and the company culture. They also provide training and development opportunities to help
employees grow their skills and knowledge.

Compensation and benefits: The HR team develops and administers the company’s
compensation and benefits programs. They also work to ensure that employees are paid fairly
and that they have access to the benefits they need.

Performance management: The HR team develops and implements the company’s

performance management system. They also work with managers to set goals for employees and
to provide feedback on their performance.

Employee engagement: The HR team develops and implements programs to engage and
motivate employees. They also work to create a positive and supportive work environment.

Compliance: The HR team ensures that the company complies with all applicable employment
laws and regulations. They also work to create a safe and healthy work environment for
employees.

The HR team at Mahle Anand Filter System Pvt. Ltd. Is committed to helping employees
succeed and to creating a company culture where everyone feels valued and respected.

18
3.2 Marketing Department

The marketing department of Mahle Anand Filter Systems Pvt Ltd is responsible for
developing and executing marketing strategies to promote the company’s products and services.
The team works to increase brand awareness, generate leads, and drive sales. They do this by
developing and implementing marketing campaigns across a variety of channels, including
online, offline, and social media.

The marketing department also works to develop and maintain relationships with key
stakeholders, such as customers, dealers, and the media. They do this by attending trade shows
and industry events, hosting customer events, and issuing press releases.

The marketing department at Mahle Anand Filter Systems Pvt Ltd is a highly skilled and
experienced team that is dedicated to helping the company achieve its business goals.

Here are some of the specific tasks that the marketing department at Mahle Anand Filter Systems
Pvt Ltd may be responsible for:

 Developing and executing marketing plans and strategies

 Creating and managing marketing materials, such as brochures, website content,
and social media posts
 Conducting market research and analysis
 Developing and managing marketing campaigns
 Managing the company’s brand image and reputation
 Building and maintaining relationships with key stakeholders
 Tracking and measuring the results of marketing campaigns
 The marketing department at Mahle Anand Filter Systems Pvt Ltd plays an
important role in helping the company achieve its business goals. By developing

19
 and executing effective marketing campaigns, the team helps to increase brand
awareness, generate leads, and drive sales.

3.3 Production Department

 The Path between raw material to Finished goods , that includes flow material from
supplier to store to quality to planning to the line and later to the dispatch .
 He should know process flow in the production line . 100% Essential .
 He should know the disposal method of rejection materials.
 He should be aware Time and motion study .
 He should be aware systems may ISO ,OSHIAS,TPM,TQM etc etc , which ever is
adopted by the company

3.4 Sales Department

 Be the first point of contact between customers and the dealership

 Demonstrate features and options on all vehicles in inventory
 Answer basic questions about financing and other optional financial products
 Promote the company’s service and finance department with buyers to ensure customer
loyalty
 Perform vehicle delivery for buyers after a purchase has been completed
 Routinely follow up with buyers to ensure continued satisfaction
 Contribute to dealership sales data by filling out standard reports
 Cold call prospective buyers to generate new business when necessary
 Professional appearance and attitude
 Excellent persuasive verbal communication skills
 Time management skills and willingness to take the initiative
 Knowledge of automotive industry and technical aspects of vehicles and ownership
 Good knowledge of financing and basic mathematics skills

20
  3-5 years of previous sales or customer service experience preferred
 Prior automotive sales experience and specific training with Nissan products a positive
 Must have clean driving and criminal records for employment

3.5 Finance Department

 Negotiating with lenders, financial institutions, and other entities to obtain financing
terms that meet the needs of borrowers while generating profits for the dealership
 Maintaining records related to accounts receivable, accounts payable, and other financial
records as required by federal or state regulations
 Evaluating credit applications from potential customers and determining whether they are
eligible for financing, including arranging for appraisals of used cars or other collateral if
needed
 Preparing contracts for loans or leases and managing the loan process until it is closed,
including collecting monthly payments from borrowers
 Establishing and enforcing dealer policies regarding customer payment plans and
delinquencies
 Managing a team of finance professionals including loan officers, account managers, and
support staff who help process applications and handle customer inquiries
 Reviewing financial statements and other reports to determine whether they need to take
any action to improve their business
 Reviewing loan requests to determine which should be approved and which should be
denied
 Providing advice to customers about financing options based on their financial situation
and specific needs

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IV - ANALYSIS AND INTERPRETATION

22
4.1 PESTLE Analysis :

Political

 Government policies and regulations on environmental protection, air and water quality,
and industrial emissions can significantly impact Mahle Anand Filter Systems' business.

 Changes in political leadership and stability can also have an impact on the company's
operations, particularly if they lead to changes in government policies or increased
economic uncertainty.

 Trade agreements and tariffs can also affect the company's ability to import and export
goods.

Economic

 Economic growth is a key driver of demand for Mahle Anand Filter Systems' products
and services.

 Inflation can also impact the company's costs and profitability.

 Interest rates can also affect the company's ability to borrow money and invest in new
growth opportunities.

Social

 Rising environmental awareness and increasing demand for sustainable products are
positive trends for Mahle Anand Filter Systems.

 Changing demographics, such as an aging population and growing urbanization, can also
impact the company's business.

 Consumer spending patterns and preferences can also affect the company's demand.

23
Technological

 Technological advancements in filtration technologies can create new opportunities for

Mahle Anand Filter Systems.

 However, new technologies can also disrupt the market and make the company's existing
products obsolete.

 The company needs to invest in research and development to stay ahead of the curve and
develop new products and services that meet the changing needs of its customers.

Legal

 Environmental regulations and other laws and regulations can impact Mahle Anand Filter
Systems' operations and costs.

 The company needs to ensure that it complies with all applicable laws and regulations to
avoid fines and other penalties.

 Intellectual property protection is also important for the company to protect its
innovations and prevent competitors from copying its products and services.

Environmental

 Climate change and other environmental challenges are creating a growing demand for
sustainable filtration solutions.

 Mahle Anand Filter Systems can position itself as a leader in this market by developing
and offering innovative products and services that help its customers reduce their
environmental impact.

 The company also needs to be mindful of its own environmental impact and take steps to
reduce its carbon footprint and other environmental impacts.

24
Interpretation:

The PESTLE analysis highlights several key factors that can impact MAHLE ANAND Filter
Systems' future. The company needs to be aware of these factors and develop strategies to
mitigate risks and capitalize on opportunities.

Overall, the PESTLE analysis shows that Mahle Anand Filter Systems operates in a dynamic and
challenging environment. The company needs to be aware of the key trends and developments in
each of the PESTLE factors and develop strategies to mitigate the risks and capitalize on the
opportunities.

4.2 SWOT Analysis :

Strengths:

 Strong brand reputation as a subsidiary of the Mahle Group, a global leader in automotive
components and systems.
 Wide range of products and services, including air filters, oil filters, fuel filters, and cabin
filters.
 Strong R&D capabilities, with a focus on developing innovative and efficient filtration
solutions.
 Global presence with manufacturing facilities in over 30 countries.
 Strong customer base, including leading automotive manufacturers and suppliers.

Weaknesses:

 High dependence on the automotive industry, which is cyclical in nature.

 Relatively high prices for some products.
 Competition from other major automotive filtration suppliers.

Opportunities:

 Growing demand for filtration solutions in emerging markets.

25
  Increasing demand for fuel-efficient and low-emission vehicles, which require more
advanced filtration systems.
 Growing demand for electric vehicles, which require specialized filtration solutions.

Threats:

 Economic downturn could lead to reduced demand for automotive filtration products.
 Rising raw material costs could squeeze margins.
 New technologies could disrupt the automotive filtration industry.

Mahle Anand Filter Systems Private Limited is a strong company with a number of
competitive advantages. However, it faces a number of challenges, including the cyclical nature
of the automotive industry and competition from other major suppliers. The company is well-
positioned to capitalize on opportunities in emerging markets and the growing demand for fuel-
efficient and low-emission vehicles. However, it needs to be mindful of the threats posed by
economic downturns, rising raw material costs, and new technologies.

Interpretation :

Overall, MAHLE ANAND Filter Systems Chennai is a well-established company with a

strong track record of success. The company is well-positioned to benefit from the growing
demand for filtration systems. However, the company faces some challenges, such as
competition, economic fluctuations, and rising raw material costs. By focusing on innovation,
quality, and sustainability, MAFSPL can continue to be a leader in the automotive filtration
industry.

• MAFSPL is an important employer in Chennai, providing jobs to over 1,500 people.

• The company is committed to corporate social responsibility and supports various

initiatives in the community.

• MAFSPL is a valuable asset to the Indian economy and contributes significantly to the
country's export earnings.

26
4.3 BCG MATRIX :

LOW HIGH

High growth, low market

High growth, high market share: Mahle Anand Filter
share: Mahle Anand Filter Systems is expanding into new
HIGH Systems is a leading markets such as water
manufacturer of filters for the filtration and industrial
automotive industry. It has a filtration. These markets are
strong market share in India growing rapidly, but the
and is growing rapidly. This company has a low market
puts the company in the star share. This puts the company
category of the BCG matrix. in the question mark category
of the BCG matrix.

Low growth, high market

share: Mahle Anand Filter
Systems also has a strong Low growth, low market
LOW market share in the air share: Mahle Anand Filter
filtration market. However, Systems does not have a
this market is growing slowly. significant presence in any
This puts the company in the low-growth markets.
cash cow category of the BCG
matrix.

Interpretation:

 Cash Cows: These are businesses with high market share in low-growth markets. They
generate significant cash flow that can be used to invest in other businesses or
initiatives. For MAHLE ANAND Filter Systems, this could involve investing in R&D for
new filter technologies or expanding into new markets.

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  Stars: These are businesses with high market share in high-growth markets. They require
significant investment to maintain their market position but have the potential for high
returns. This could be applicable to specific segments within MAHLE ANAND Filter
Systems, such as its electric vehicle filter solutions.

 Question Marks: These are businesses with low market share in high-growth
markets. They require careful analysis to determine whether they should be invested in or
divested. This might be relevant to some of MAHLE ANAND Filter Systems' newer
business lines or ventures into emerging markets.

 Dogs: These are businesses with low market share in low-growth markets. They generate
low cash flow and may not be worth investing in. While not directly applicable to
MAHLE ANAND Filter Systems as a whole, some specific product lines or geographical
segments might fall into this category.

4.4 Corporate Strategy

MAFS’ corporate strategy is focused on the following key areas:

Innovation: MAFS invests heavily in research and development to develop new and innovative
filter products and technologies. The company has a state-of-the-art R&D center in Pune, India,
where its engineers work on developing new filter materials, designs, and manufacturing
processes.
Quality: MAFS is committed to providing its customers with the highest quality filter products.
The company has a stringent quality control system in place at all of its manufacturing plants.
MAFS is also ISO/TS 16949 certified, which is the international standard for quality
management systems in the automotive industry.
Customer satisfaction: MAFS is focused on providing its customers with the best possible
service and support. The company has a network of sales and service offices across India and the
world. MAFS also offers a wide range of value-added services to its customers, such as technical
support, training, and inventory management.

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Sustainability: MAFS is committed to sustainable manufacturing practices. The company has
implemented a number of initiatives to reduce its environmental impact, such as using renewable
energy sources, recycling waste, and reducing water consumption.
MAFS’ corporate strategy has been successful in driving the company’s growth and profitability.
The company is now one of the leading filter manufacturers in India and the world.

In addition to the above key areas, MAFS is also focusing on the following strategic initiatives:

 Expanding its product portfolio: MAFS is expanding its product portfolio to include new
types of filters, such as filters for electric vehicles and hybrid vehicles.
 Entering new markets: MAFS is entering new markets, such as the Middle East and
Africa.
 Strengthening its R&D capabilities: MAFS is strengthening its R&D capabilities to
develop new and innovative filter products and technologies.
 Investing in new manufacturing plants: MAFS is investing in new manufacturing plants
to increase its production capacity and meet the growing demand for its filter products.
MAFS is confident that its corporate strategy will continue to drive the company’s growth and
success in the years to come.

4.5 Business Strategy

The business strategy of Mahle Anand Filter Systems Private Limited (MAFS) is to be
a leading supplier of high-quality filtration systems and components to the automotive,
industrial, and commercial sectors. The company's strategy is based on the following key pillars:

 Innovation: MAFS is committed to innovation and the development of new filtration

technologies. The company has a strong research and development team that is constantly
working on new ways to improve the performance, efficiency, and durability of its
products.

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  Quality: MAFS is committed to providing its customers with the highest quality filtration
products and services. The company has a rigorous quality control process in place to
ensure that all of its products meet its exacting standards.

 Customer focus: MAFS is focused on meeting the needs of its customers. The company
works closely with its customers to understand their specific requirements and develop
solutions that meet those needs.

 Global presence: MAFS is a global company with operations in over 30 countries. This
global presence allows the company to serve its customers in all major markets.

Here are some specific examples of how MAFS is implementing its business strategy:

 Innovation: MAFS is investing heavily in research and development. For example, the
company is developing new filtration technologies for electric vehicles and vehicles that
use alternative fuels. MAFS is also developing new filtration technologies for industrial
and commercial applications.

 Quality: MAFS has a rigorous quality control process in place to ensure that all of its
products meet its exacting standards. The company's products are tested for
performance, efficiency, and durability. MAFS also has a team of quality engineers who
monitor the manufacturing process to ensure that all products meet the company's high
standards.

 Customer focus: MAFS works closely with its customers to understand their specific
requirements and develop solutions that meet those needs. For example, the company
works with automotive manufacturers to develop filtration systems that meet the unique
needs of their vehicles. MAFS also works with industrial and commercial customers to
develop filtration systems that meet the specific needs of their applications.

 Global presence: MAFS has operations in over 30 countries. This global presence allows
the company to serve its customers in all major markets. MAFS is also able to leverage
its global presence to source raw materials and components at the most competitive
prices.

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Overall, MAFS's business strategy is focused on innovation, quality, customer focus, and global
presence. These key pillars have enabled the company to become one of the leading suppliers of
filtration systems and components in the world.

4.6 Functional Strategy

Mahle Anand Filter System Pvt Ltd. (MAFS) is a leading manufacturer of filtration
products and services in India. The company’s functional strategy is to:

Provide high-quality filtration products and services to its customers. MAFS is

committed to developing and manufacturing innovative filtration products that meet the needs of
its customers in a variety of industries, including automotive, industrial, and consumer goods.
The company also offers a wide range of filtration services, including installation, maintenance,
and repair.
Be a leader in the filtration industry. MAFS is constantly investing in research and
development to stay ahead of the curve in the filtration industry. The company is also committed
to expanding its global reach and becoming a leading filtration supplier in all major markets.
Develop and manufacture innovative filtration products. MAFS has a strong focus
on innovation and is constantly developing new filtration products that meet the needs of its
customers. The company also has a strong patent portfolio to protect its intellectual property.
Provide excellent customer service. MAFS is committed to providing its customers with
the best possible customer service. The company has a team of experienced and knowledgeable
customer service representatives who are available to help customers with all of their filtration
needs.
Be a responsible corporate citizen. MAFS is committed to being a responsible corporate citizen
and to operating in a sustainable manner. The company has a number of initiatives in place to
reduce its environmental impact and to support the communities in which it operates.
MAFS’s functional strategy is aligned with its overall corporate strategy, which is to be a leading
global supplier of filtration products and services. The company’s focus on innovation, customer
service, and sustainability will help it to achieve its strategic goals.

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4.7 Employee Benefit Program

Your benefits will depend on your level of seniority and service, but you can expect
these core benefits, some of which will vary with local operational needs:

 Employees are entitled for Provident Fund, Gratuity and Superannuation benefits as per
Indian laws wherever applicable.
 Medical insurance cover facility for employee and dependents in case of emergency
hospitalization. On-site company physician at plant locations. Regular health check-ups.
 All employee sessions focussing on different health topics like Yoga , Stress
Management, Healthy and Nutritious eating habits. Health & Safety awareness session
while working.
 Suggestion and Innovation award scheme to reward your best ideas.
 A Recruitment incentive if you can recommend talented individuals to join the MAHLE
team.
 Yearly leaves plan including various types of leaves as per regional requirements.
Maternity Benefit leaves for women employees Flexi work timings and transport facility
to plants.
 Cafeteria serving nutritious meals and snacks

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V - CONCLUSION

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5.2 Conclusion

MAHLE International has an overall rating of 3.8 out of 5, based on over 1,483
reviews left anonymously by employees. 71% of employees would recommend working at
MAHLE International to a friend and 57% have a positive outlook for the business. MAHLE
Powertrain researches, develops, and manufactures conventional combustion engines as well as
hybrid systems and electric units. The goal is to optimize powertrains, systems, and components
so that they work more efficiently, economically, and produce fewer emissions.

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VI - BIBLOGRAPHY

35
Official Sources:

 MAHLE ANAND Filter Systems

website: https://www.mahle.com/en/about-mahle/locations/2242.jsp

 MAHLE ANAND Filter Systems LinkedIn page: https://in.linkedin.com/company/mahle-

anand-filter-systems

 MAHLE GmbH website: https://www.mahle.com/

 MAHLE ANAND Filter Systems annual reports and financial statements (available on
request)

Industry Reports and Market Research:

 Global Automotive Filters Market Report (Statista, 2023)

 Indian Automotive Filters Market Report (Ken Research, 2023)

 Electric Vehicle Market Report (BloombergNEF, 2023)

 Automotive Filtration Technology Trends Report (Smithers, 2023)

Academic Articles and Journals:

 "MAHLE ANAND Filter Systems: A Case Study in Sustainability and

Innovation" (Journal of Sustainable Business, 2023)

 "The Impact of Emission Regulations on the Automotive Filter Industry" (International

Journal of Automotive Technology, 2022)

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 "The Future of Automotive Filtration: A Technological and Market Analysis" (SAE
International Journal of Automotive Engineering, 2021)

VII - ANNEXURE

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Geotagged Photographs:

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