Term paper

on

Business Idea that doesn't exist in Bangladesh yet (application related)

Course title: Enterprise Information System

Course code: MIS 305

Group-03
Submitted to
Bushra Humayra Esha
Senior Lecturer
Department of Business Administration

Submitted by

Name ID
Sakib Al Hamid 2022-1-10-424

Date of Submission : April 21, 2024

Gamer Nexus (A gamer centric app for all your gaming needs)

Abstract:

This paper explores Gamer Nexus, a proposed subscription-based gaming application

designed to be a one-stop shop for gamers. Gamer Nexus aggregates news on new

releases, purchase locations, ongoing sales, and esports events globally. The paper

delves into Gamer Nexus’s financial analysis, marketing strategy, product and service

details, conducts a SWOT analysis, offers recommendations, and ponders the

company's future prospects.

1. Introduction

The gaming industry is currently experiencing explosive growth, driven largely by the

surging popularity of mobile gaming. With smartphones becoming increasingly

ubiquitous and powerful, more people than ever before are engaging in gaming

experiences on the go. This trend has created a seismic shift in consumer behavior,

with gamers now seeking a centralized platform where they can access the latest news,

exclusive deals, and comprehensive information on esports events.

In this rapidly evolving landscape, the need for a dedicated service that caters to the

dynamic needs of today's gamers has never been more apparent. Gamer Nexus steps

into this space as a pioneering solution, offering a comprehensive, subscription-based

service that aims to revolutionize how gamers interact with and consume

gaming-related content. By providing a one-stop destination for all things related to

gaming, Gamer Nexus aims to redefine the gaming experience and become the go-to

platform for enthusiasts worldwide.

2. Financial Analysis

Revenue Model: Gamer Nexus operates on a diversified revenue model, primarily

driven by monthly subscriptions. However, the platform also leverages additional

income streams to maximize its earning potential:

In-App Purchases: Through strategic partnerships with retailers, Gamer Nexus offers

exclusive deals within the app, generating revenue through commissions on

transactions facilitated through the platform.

Premium Services: In addition to the standard subscription tier, Gamer Nexus provides

premium features such as early access to news and personalized recommendations.

These premium services are offered at a higher subscription tier, enhancing the

platform's revenue streams.

Cost Structure: Gamer Nexus incurs various costs to support its operations and

ensure the delivery of high-quality services to its subscribers:

Development & Maintenance: Significant resources are allocated to maintaining a

robust app infrastructure and ensuring seamless performance across various devices

and operating systems.

Content Acquisition: To provide comprehensive coverage of gaming news and esports

events, Gamer Nexus invests in securing partnerships with reputable game news

outlets and esports organizations. This involves licensing fees and content acquisition

costs.

Marketing & User Acquisition: To attract and retain subscribers, Gamer Nexus invests

in marketing and user acquisition initiatives. This includes targeted advertising

campaigns, promotional activities, and partnerships with influencers and gaming

communities.

Financial Projections:

Forecasting revenue and cost structures is essential for Gamer Nexus to ensure

financial sustainability and attract potential investors. The platform utilizes market

research data and industry trends to estimate subscriber base growth and associated

revenue over time. By conducting thorough financial projections, Gamer Nexus can

make informed decisions regarding resource allocation, pricing strategies, and growth

opportunities, thereby enhancing its long-term viability in the competitive gaming

market.

3. Marketing and Company Overview

Mission: Gamer Nexus's mission revolves around empowerment. By offering a unified

platform, it seeks to streamline the gaming experience for both casual and hardcore gamers

across various platforms. The mission emphasizes simplicity and accessibility, aligning with

contemporary gaming trends.

Target Audience: Gamer Nexus has a broad target audience, which includes casual and

hardcore gamers across PC, mobile, and console platforms. This approach acknowledges the
diversity within the gaming community and aims to cater to the varied preferences and needs of

gamers worldwide.

Marketing Strategy:

● Digital Marketing: Gamer Nexus uses social media platforms, influencer marketing,

and SEO to increase its visibility and reach within the gaming community. By interacting

with users on their preferred online channels, Gamer Nexus ensures that its message

connects with its target audience in a meaningful way.

● Partnerships: Collaborating with game publishers and retailers provides Gamer Nexus

with cross-promotion opportunities, expanding its user base while enriching the user

experience with exclusive content and deals..

● Community Building: Encouraging user engagement and content creation fosters a

thriving in-app community, strengthens brand loyalty, and fosters a sense of belonging

within the gaming community.

4. Product & Service Details

Core Features:

● News Feed: Gamer Nexus provides a comprehensive news aggregation service to keep

gamers updated about the latest game releases, industry trends, and esports events,

making it the ultimate destination for all gaming enthusiasts.

 ● Deal Finder: The Deal Finder tool enables users to locate deals and discounts from

various retailers and apps based on their preferences. By helping users save money on

gaming-related purchases, Gamer Nexus adds tangible value to the gaming experience.

● Esports Center: With in-depth coverage of esports tournaments, schedules, and team

rankings, Gamer Nexus caters to the growing interest in competitive gaming. The Esports

Center serves as a hub for esports enthusiasts, providing them with the latest updates and

analysis

● User Profiles: Personalization is key to Gamer Nexus's user experience. User profiles

allow individuals to customize their news feeds, watchlists, and purchase

recommendations, ensuring that they receive content tailored to their interests and

preferences.

Technical Considerations:

● Push Notifications: Gamer Nexus sends push notifications to keep users informed of

breaking news, sales, and upcoming esports events, which improves their overall

experience on the platform.

● Multilingual Support:Gamer Nexus sends push notifications in all major languages to

keep users from different backgrounds informed of breaking news, sales, and upcoming

esports events, which improves their overall experience on the platform.

 ● Cross-Platform Compatibility: Gamer Nexus offers cross-platform compatibility,

allowing gamers to use the platform seamlessly across mobile, tablet, and desktop

devices at their convenience.

5. SWOT Analysis

Strengths:

● Convenience & Comprehensiveness: Gamer Nexus serves as a convenient

one-stop shop for all things gaming, providing users with easy access to a wide

range of gaming-related content and services.

● Personalization: The platform offers tailored content based on user preferences,

enhancing the user experience and fostering engagement.

● Strong Partnerships: Gamer Nexus has the potential to form strong

collaborations with game companies and retailers, unlocking opportunities for

cross-promotion and exclusive deals.

Weaknesses:

● Subscription Model: While the subscription model ensures recurring revenue, it

may deter cost-conscious users who prefer free or ad-supported platforms.

● Data Dependence: Gamer Nexus relies on external content sources for news

and deals, making it vulnerable to fluctuations in content availability and quality.

 ● Competition: The gaming market is saturated with existing platforms and

dedicated esports websites, posing a challenge to Gamer Nexus in terms of

differentiation and user acquisition.

Opportunities:

● Expansion into New Markets: Gamer Nexus can seize opportunities to target

international audiences by offering localized content and services tailored to

specific regions and languages.

● In-App Monetization: The platform can explore additional revenue streams

through in-app monetization, such as partnerships with retailers and premium

features for subscribers.

● Emerging Technologies: By leveraging technologies like augmented reality

(AR) and virtual reality (VR), Gamer Nexus can enhance the esports experience,

offering users immersive and interactive gaming content.

Threats:

● Fluctuations in Gaming Industry: Declines in gaming interest or shifts in

consumer preferences could impact Gamer Nexus's subscriber base and

revenue streams.
 ● Data Security Concerns: Maintaining user trust and safeguarding personal data

is paramount, as any breaches or privacy concerns could undermine the

platform's reputation and user retention.

● Disruption from New Technologies: Rapid advancements in technology and

the emergence of new gaming platforms pose a threat to Gamer Nexus, requiring

constant adaptation to evolving user needs and market trends to stay

competitive.

6. Recommendations

● Freemium Model: Offer a limited free tier with core features to attract users and

incentivize subscriptions for premium features.

● Content Creation: Develop original content like game reviews, esports analysis,

and player interviews to differentiate from competitors.

● Data-Driven Approach: Leverage user data to personalize recommendations

and optimize marketing strategies.

● Community Management: Actively engage with users, address their concerns,

and foster a positive online community.

7. Future of the Company

Gamer Nexus stands at the threshold of a promising future, poised to cement its status

as a frontrunner in the gaming information domain. With an unwavering commitment to

enhancing user experience through intuitive design, community engagement, and

personalized features, Gamer Nexus aims to captivate and retain its audience. Strategic
partnerships with key industry players offer avenues for expansion, exclusive content,

and staying ahead of emerging trends. By embracing cutting-edge technologies such as

AR, VR, and AI, Gamer Nexus seeks to deliver immersive experiences and innovative

features that set new standards in the industry. Through continuous innovation, agility,

and data-driven decision-making, Gamer Nexus is well-positioned to navigate market

dynamics and anticipate user needs, ensuring its place as a trailblazer in the

ever-evolving world of gaming information.

8. Conclusion: Gamer Nexus (A gamer-centric app for all your gaming needs)

emerges as a promising contender in the gaming information landscape. With its

comprehensive suite of services, commitment to user experience, and strategic

partnerships, Gamer Nexus is positioned to redefine how gamers interact with

gaming-related content. By embracing emerging technologies and prioritizing

continuous innovation, Gamer Nexus is poised to lead the way in providing immersive

and personalized experiences for gamers worldwide. With a clear vision and

unwavering dedication to excellence, Gamer Nexus stands ready to shape the future of

gaming information and elevate the gaming experience for enthusiasts everywhere.