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    M6 L4 Workbook v2

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    ugosacchi200

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    © All Rights Reserved
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    M6 L4 Workbook v2

    Uploaded by

    ugosacchi200
    60 views11 pages

    Original Title

    Copy of M6 L4 Workbook v2

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views11 pages

    M6 L4 Workbook v2

    Uploaded by

    ugosacchi200

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    MODULE 6 - LESSON 4

    show-up sequences
    LESSON WORKBOOK
    ©
    All rights reserved. No portion of this book may be
    reproduced in any form without permission from the
    publisher, except as permitted by U.S. copyright law.

    © Your Online Genius LLC | BADA$$ Email Marketing


    1
    MODULE 6 - LESSON 4
    learn
    IMPORTANT

    Live attendees are way more


    likely to buy… so do everything
    you can to get them to
    show up!

    the content
    Show-up emails are about selling… they are selling the benefits of
    the event!

    These will follow the same general format as the invite emails, using
    conversion copy about attending!

    If possible, highlight benefits ONLY available to people who attend live.

    potential live benefits


    . Q&A Sessions - You gotta be there to ask a question!
    . Show-Up Bonuses - If there are going to be bonuses for anyone
    who shows up… tell them about those!
    . Fast-Action Bonuses - Hint at bonuses only available for sales
    during the event.

    © Your Online Genius LLC | BADA$$ Email Marketing


    2
    MODULE 6 - LESSON 4

    the sequence
    Create five unique show-up emails that you’ll want to draft for a
    standard launch.

    . Email 1: Confirmation
    You’ll want to craft an email that goes out right when someone
    registers. This email can mimic the CATCH structure but focus on
    it being a “big deal” that they registered.

    . Emails 2 & 3: Indoctrination


    These emails go out 24-48 hours before the event and are
    about getting people excited for the event. They can be about
    future-pacing the possibilities or addressing the common
    objections (e.g., it’s boring).

    . Emails 4 & 5: Reminders


    These emails go out one hour and fifteen minutes before the
    event and are last minute reminders that include a link to join.

    Because people will be registering for the launch at different times,


    they won’t all get all the emails.

    The confirmation email will be going out dynamically as people sign up.

    The confirmation email is the ONLY email that everyone will get.

    So make sure your confirmation email has all the details they need!

    You’ll find examples of these emails in the swipe file available with
    this lesson.

    © Your Online Genius LLC | BADA$$ Email Marketing


    3
    MODULE 6 - LESSON 4

    time to take action!


    Use the worksheet on the next page to draft five unique show-up
    emails for a standard launch.

    © Your Online Genius LLC | BADA$$ Email Marketing


    4
    SHOW-UP SEQUENCES WORKSHEET do
    email 1: confirmation
    This email goes out right when someone registers. This can mimic the
    CATCH structure but focus on it being a “big deal” that they registered.

    subject line:
    content outline:

    © Your Online Genius LLC | BADA$$ Email Marketing


    5
    SHOW-UP SEQUENCES WORKSHEET

    email 2: indoctrination email #1


    This email goes out 24-48 hours before the event and is about getting
    people excited for the event. This can be about future-pacing the
    possibilities or addressing the common objections (e.g., it’s boring).

    subject line:
    content outline:

    © Your Online Genius LLC | BADA$$ Email Marketing


    6
    SHOW-UP SEQUENCES WORKSHEET

    email 3: indoctrination email #2


    This email goes out 24-48 hours before the event and is about getting
    people excited for the event. This can be about future-pacing the
    possibilities or addressing the common objections (e.g., it’s boring).

    subject line:
    content outline:

    © Your Online Genius LLC | BADA$$ Email Marketing


    7
    SHOW-UP SEQUENCES WORKSHEET

    email 4: reminder email #1


    This email goes out one hour and fifteen minutes before the
    event and is a last minute reminder that includes a link to join.

    subject line:
    content outline:

    © Your Online Genius LLC | BADA$$ Email Marketing


    8
    SHOW-UP SEQUENCES WORKSHEET

    email 5: reminder email #2


    This email goes out one hour and fifteen minutes before the
    event and is a last minute reminder that includes a link to join.

    subject line:
    content outline:

    © Your Online Genius LLC | BADA$$ Email Marketing


    9
    notes:

    © Your Online Genius LLC | BADA$$ Email Marketing


    10

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