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    M4 L2 WORKBOOK - FINAL

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    ugosacchi200

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    © All Rights Reserved
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    M4 L2 WORKBOOK - FINAL

    Uploaded by

    ugosacchi200
    17 views11 pages

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    Copy of M4 L2 WORKBOOK - FINAL

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views11 pages

    M4 L2 WORKBOOK - FINAL

    Uploaded by

    ugosacchi200

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    MODULE 4 - LESSON 2

    welcome email topics


    LESSON WORKBOOK
    ©
    All rights reserved. No portion of this book may be
    reproduced in any form without permission from the
    publisher, except as permitted by U.S. copyright law.

    © Your Online Genius LLC | BADA$$ Email Marketing


    1
    MODULE 4 - LESSON 2
    learn

    IMPORTANT

    Remember: Your welcome


    sequence is about helping
    subscribers know a few things and
    make a couple decisions.

    Picking the right topics helps with


    both pieces of the puzzle.

    Other than potentially having an opening and closing email… your


    email will generally fall into six topic areas.

    © Your Online Genius LLC | BADA$$ Email Marketing


    2
    the 6 email topics
    1. Origin Story
    2. Secondary Freebies
    3. Core Values
    4. Your Content
    5. Social Media
    6. Your Products

    IMPORTANT

    You don’t have to use every email


    type… but if you have a basis for
    each type of email, you should
    probably use it.

    origin story
    This email is an introduction to who you are… through the lens of
    how you came to serve people like your new subscribers.

    Definitely include your origin story… and it should usually be the


    first substantive email.

    secondary freebie
    If you have additional freebies that will interest all new subscribers,
    it’s a good idea to include an email giving it to subscribers.

    Providing a secondary freebie sets you up as someone who serves


    first.

    © Your Online Genius LLC | BADA$$ Email Marketing


    3
    core values
    You should stand for things in business… and you should tell
    subscribers what they are!

    If you haven’t established core values for your business… now


    is the time!

    Ask what you believe and what you want your business to be
    known for.

    EXAMPLE

    TEAM KLINCK CORE VALUES

    Business Should Be Fun


    Serve First
    More Cowbell
    Do The Unscalable
    Be A Cheerleader
    Keep It Simple Stupid
    Focus On What Matters

    Write an email about at least a couple of your most important core


    values.

    © Your Online Genius LLC | BADA$$ Email Marketing


    4
    your content
    If you are creating content on a regular basis… you should tell
    subscribers about it!

    One option is to have a single email that links to your greatest


    hits.

    Another option is to have multiple emails that send


    subscribers to individual pieces of content.

    social media
    You can invite new subscribers to your groups or to follow you
    on social media.

    Generally, only use this to send them to the most important


    piece of your social media strategy.

    your products
    If you haven’t yet… your welcome sequence is a great place to
    plant a seed about your signature product or products.

    time to take action!


    Use the worksheet on the next page to start taking action on your
    welcome sequence topics!

    © Your Online Genius LLC | BADA$$ Email Marketing


    5
    WELCOME TOPICS WORKSHEET do
    the 6 email topics
    1. Origin Story
    2. Secondary Freebies
    3. Core Values
    4. Your Content
    5. Social Media
    6. Your Products

    Use the blank spaces in the worksheet below to define your


    welcome email topics and content!

    origin story
    Use the space below to craft the basic flow of your origin story. It
    doesn't have to be detailed. Just a basic outline will do.

    © Your Online Genius LLC | BADA$$ Email Marketing


    6
    secondary freebie
    Use the space below to identify any secondary freebies you'd like to
    include.

    core values
    In the space below, identify your core values. Circle or star the ones
    to include in the welcome emails.

    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.
    9.
    10.

    © Your Online Genius LLC | BADA$$ Email Marketing


    7
    your content
    Use the space below to identify the content you'd like to send your
    new subscribers to.

    social media
    In the space below, identify your social media call to action for your
    welcome emails.

    © Your Online Genius LLC | BADA$$ Email Marketing


    8
    your products
    Use the space below to identify the products you'd like to highlight
    in your welcome emails.

    © Your Online Genius LLC | BADA$$ Email Marketing


    9
    notes:

    © Your Online Genius LLC | BADA$$ Email Marketing


    10

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