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22 Principles Marketing May 2022

The document discusses marketing principles and concepts. It covers topics like the difference between marketing and selling, marketing research objectives, factors to consider when selecting distribution channels, how the external environment impacts organizations, recent trends in marketing, product life cycle stages and strategies, and bases of market segmentation.

Uploaded by

Mr Prajwal
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© © All Rights Reserved
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35 views2 pages

22 Principles Marketing May 2022

The document discusses marketing principles and concepts. It covers topics like the difference between marketing and selling, marketing research objectives, factors to consider when selecting distribution channels, how the external environment impacts organizations, recent trends in marketing, product life cycle stages and strategies, and bases of market segmentation.

Uploaded by

Mr Prajwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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lsemester B.Com .E*R*^tion, May zozz


(Semester Scheme)
(NEP - 2021 - 22 and Onwards)
COMMERCE
Paper -1.2: Principles of Marketing
Time : 2Yz Hours Max. Marks : 60
lnstruction : Answers must be written either in Kannada or Engtish.
SECTION -A
Aqtarl -a
1 . Answer any six sublquestions. Each subquestion caries two marks. (2x6=12)
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a) Define Marketing.
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b) What is Sales Promotion ?
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c) Expand AIDA. 1

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d) What is the meaning of New Product Developnrent ?
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e) State two importance of Green Marketing.
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f) Who are Marketing intermediaries ?
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g) What is a Brand ?
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h) What is a Product Mix ?


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SECTION _ B
A?trod - A

Answer any three questions. Each question carries four marks. (4x3=12)
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2. Distinguiish between hrlarketing and Selling.


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3. What is tularketing Hesearch ? Explain its objectives.


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4. Brlefly explain the need for Public Relations for business.
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5. k1/hat are thc objeetives clf Price setting ?


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6. Hxplain the levels of a Product.
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SECTION _ C
a?tTdd - tu

Answer amy three'questions. Eaeh question carries twelve marks. (3x12=36)


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f. frra,*e the faetors that must be eonsidered while selecting the distribution
uh*nrtels
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gi Hxi:lain e1tcrnal rnarketing environment has an impact on organisations.


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$. ffiiseuss the reeent trends and developments in the field of marketing.


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10. f;xplain the Produet Life Cycle and the marketing strategies adopted at each
stage of the PLC.
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'i i. \.ffhat is ftllarl<eting $egmentation ? Explain the bases of Segmentation.
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