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Intro

Uploaded by

rodshardm
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUT FIRST, LET ME TELL YOU THE CONTENTS OF OUR BUSINESS ANALYSIS

FOR TODAY.
INTRODUCTION AND HISTORICAL BACKGROUND
WHAT DOES SAMSUNG MEANS? - Mitsuboshi Trading Company or Kabushiki gaisha
Mitsuboshi Shōkai)), or Samsung Sanghoe. According to Samsung's founder, the meaning of the
Korean hanja word Samsung (is "three stars". The word "three" represents something "big,
numerous and powerful while "stars" means "everlasting" or "eternal", like stars in the sky.

PPT TO read mo 1st slide nalang


EXPLANATION: Today, Samsung continues to innovate and expand its reach, with a presence
in nearly every corner of the world and a workforce of over 300,000 employees. Its history of
adaptation and perseverance has made it a true icon of the global business community.
Today, Samsung is known for its cutting-edge smartphones, televisions, and other consumer
electronics, as well as its leadership in the semiconductor and display industries. The company's
continued success is a testament to its long history of innovation and commitment to excellence.

COMPANY’S TIMELINE (PPT MUNA EVERY BULLETS)


1938 - he started his business in Taegu, Korea, trading noodles and other goods produced in and
around the city and exporting them to China and its provinces. (The company name, Samsung,
came from the Korean for “three stars.”)
POST KOREAN WAR 1950 - Lee expanded his business into textiles and opened the largest
woolen mill in Korea. He focused heavily on industrialization with the goal of helping his
country redevelop itself after the war. During that period his business benefited from the new
protectionist policies adopted by the Korean government, whose aim was to help large domestic
conglomerates (chaebol) by shielding them from competition and providing them easy financing.
1960 – In this era, Byung chull made a department store for his textile and woolen business.
This also became the largest oil refinery and nylon company in korea.
1970- the company expanded its textile-manufacturing processes to cover the full line of
production—from raw materials all the way to the product—to better compete in the textile
industry. By the end of the first quarter, the CEO began to enter the technology world, whereas
built the subsidiaries of the company that helped him to become one of the leading companies in
terms of offering the most quality technology.
1980’S To present – since there is a gateway for them to enter the elecotronic industry Samsung
became the largest semiconductor supplier of korea during the 80’s up to this present year. And
as the year goes by Samsung also created two research and development institutes that broadened
the company’s technology line into electronics, semiconductors, high-polymer chemicals, genetic
engineering tools, telecommunications, aerospace, and nanotechnology.
IMPORTANT NOTE: After the death of the owner of Samsung, which is Lee Byung Chull on
1987, it was succeeded by his son which is named as LEE KUN HEE. And in the 1990s the
company continued its expansion into the global electronics markets.

SAMSUNG ACHIEVEMENTS
Samsung is a South Korean multinational conglomerate that has a wide range of businesses,
including electronics, semiconductors, construction, and insurance. Here are some of Samsung’s
notable achievements:
Innovation in Electronics: Samsung is known for its innovative products, such as smartphones,
tablets, TVs, and home appliances. The company has won numerous awards for its products,
including the CES Innovation Award.
Top-Selling Smartphone: As we all know most people in the world cannot afford to buy apple
products but the Samsung can provide us with much cheaper but the same quality like the
Samsung’s Galaxy smartphone series is one of the most popular in the world. The Galaxy S and
Galaxy Note series have sold over 300 million units worldwide, making it the top-selling
smartphone brand in the world.
Semiconductor Leadership: Samsung is the world’s largest semiconductor maker, with a
market share of around 20%. The company has been at the forefront of semiconductor
technology, producing some of the world’s most advanced chips for a range of applications.
5G Leadership: Samsung was the first company to launch a 5G smartphone in 2019. The
company is also a leading provider of 5G network equipment and solutions, partnering with
telecom operators around the world.
Environmental Sustainability: Samsung has been recognized for its efforts to reduce its
environmental impact. The company has committed to using renewable energy sources and has
set a goal to reduce greenhouse gas emissions from its operations by 70% by 2025.
Social Responsibility: Samsung has been active in promoting social responsibility, supporting
various initiatives in education, health, and disaster relief. The company also operates several
programs to support startups and entrepreneurs.

Overall, Samsung’s achievements reflect its leadership in innovation, technology, and social
responsibility.
VISION, MISSION, AND PRINCIPLES
1. VISION - Shape the future with innovation and intelligence. To create valuable future through
innovation and intelligence.
EXPLANATION: Samsung's vision is to shape the future through innovation and intelligence.
The company aims to create a valuable future by pushing the boundaries of what is possible and
utilizing cutting-edge technology to improve people's lives. Samsung strives to develop
innovative products, services, and solutions that enhance productivity, connectivity, and
convenience for individuals and businesses worldwide. Furthermore, Samsung recognizes the
importance of sustainability and aims to contribute to a greener future. The company
incorporates environmental considerations into its product development and manufacturing
processes, aiming to minimize its ecological footprint and promote sustainable practices.

In summary, Samsung's vision is to shape the future by leveraging innovation and intelligence,
creating value for individuals, businesses, and society as a whole.
2. MISSION
1. The number 1 mission is to identify new business opportunities. By doing these Samsung
conducts extensive research development, , collaborates with partners and startups, and
continuously monitors market trends. By diversifying its portfolio and staying at the forefront of
technological advancements, Samsung aims to secure a new growth engine and maintain its
position as a global leader in the technology industry.
2. This mission tackles about the creation of new value for their business. Samsung said that
this can be achieve by By embracing a customer-centric approach and leveraging their diverse
expertise, Samsung aims to create meaningful and sustainable value for their stakeholders,
including customers, employees, partners, and the global community.
3. And the last mission tackles securing would be leading AI competencies and technical in
core research areas with this Samsung can achieve this mission by By pushing boundaries,
investing in research and development, and anticipating the needs of consumers, Samsung
continues to be a leader in the global tech industry.
3. PRINCIPLES
People

Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a

wealth of opportunities to reach their full potential.

Excellence

Everything we do at Samsung is driven by an unyielding passion for excellence and an

unfaltering commitment to develop the best products and services on the market.

Change

As we have done since our foundation, we set our sights on the future, anticipating market needs

and demands so we can steer our company toward long-term success.

Integrity

Operating in an ethical way is the foundation of our business. Everything we do is guided by a

moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity

Samsung is committed to becoming a socially and environmentally responsible corporate citizen

in all of its communities worldwide.

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