College Of Business And Economics

Department Of Accounting And Finance

Assignment of contemporary business communication
GROUP 7
Group name ID no
1. Yohannes Alemu ugp/65046/14
2. Dawit Daba ugp/64944/14
3. Eliyas Muleta ugp/64987/14
4. Yoseph Urgess ugp/64987/14
5. Estifanos Ayele upg/65004/14

SUMITTED TO:Tolesa Dhiba 15/04/2016E.C

Ambo:Ethiopia
 TABLE OF CONTENTS
1.1 Introduction of speech……………………………………………………………………1
1.2 Types of speech……………………………………………………………………………...4
1.3 Parts of speech.………………………………………………………………………………5
1.4 Characteristic of good speaker………………………………………………………..6
1.5 Guidelines for an effective delivery of speech…………………………………7
1.6 Practical demonstration …………………………………………………………………9
1.7 Conclusion……………………………………………………………………………………….10
1.1 INTRODUCTION
A speech is a formal address or presentation delivered orally to an audience. It is a
method of communication in which the speaker conveys a message, shares
information, expresses thoughts or ideas, and often aims to persuade, entertain, or
inspire the listeners. Speeches can take various forms, such as informative speeches,
persuasive speeches, ceremonial speeches, or entertaining speeches. They are
typically structured with an introduction, body, and conclusion, and they may involve
elements like anecdotes, facts, quotes, and rhetorical devices to effectively
communicate the speaker's intended message. Speeches are commonly delivered on
occasions such as public events, ceremonies, celebrations, or as part of academic or
professional settings.
A speech is a meticulously crafted form of verbal expression that transcends mere
spoken words, evolving into a dynamic and purposeful communicative art. Rooted in
the ancient tradition of oratory, a speech is a formal discourse designed to captivate,
inform, persuade, or inspire an audience. It is an orchestrated symphony of
language, rhythm, and emotion, wherein the orator becomes both a craftsman and
an artist, weaving the fabric of spoken language into a tapestry that resonates with
the hearts and minds of those who listen.
At its essence, a speech is a structured presentation that transcends the mundane
transaction of information, elevating itself to a realm where words become a vehicle
for ideas, beliefs, and visions. A well-crafted speech is not a mere sequence of
sentences; it is a journey that takes the audience on a thoughtful expedition,
navigating through the corridors of intellect, emotion, and conviction. It is a
conversation with the collective consciousness of the listeners, a shared experience
that transcends the physical presence of speaker and audience.
The anatomy of a speech typically comprises three integral components: the
introduction, where the orator establishes rapport and outlines the purpose; the
body, where ideas are expounded with eloquence and supported by evidence,
anecdotes, or persuasive devices; and the conclusion, where the orator leaves an
indelible imprint on the minds of the audience, often culminating in a call to action
or a powerful reflection.
Yet, a speech is more than its structural framework. It is an exploration of the human
condition, a vehicle for empathy and connection. A skilled speaker is attuned not
only to the literal meaning of words but also to the nuances of tone, cadence, and
body language. It is in this synergy of linguistic and non-verbal elements that the true
artistry of speech emerges.
Whether delivered in the hallowed halls of academia, the vibrant arena of politics, or
the intimate setting of a celebration, a speech is a living entity, dynamically shaped
by the interplay between speaker and audience. It is a moment frozen in time, where
ideas transcend the ephemeral nature of speech and linger in the collective
consciousness of those who bear witness.
In essence, a speech is a testament to the power of language, an instrument through
which individuals have the capacity to influence, inspire, and ignite change. It is the
embodiment of the belief that words, when wielded with precision and passion,
have the potential to transcend the ordinary and resonate in the annals of human
experience.
A Speech: An Ode to the Art of Verbal Expression

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The Essence of Speech
At its core, a speech is a dynamic and purposeful form of human expression, a dance
of words that transcends the boundaries of ordinary conversation. It is more than a
conveyance of facts; it is a symphony of language that resonates in the minds and
hearts of both speaker and audience. A well-crafted speech is not a monologue; it is
a dialogue between the orator and the collective consciousness of those who bear
witness.
In essence, a speech is a living entity, a vessel through which ideas, emotions, and
convictions flow. It is the medium through which we, as individuals, connect with
one another on a level beyond the superficiality of daily exchanges. It is a testament
to the human capacity for expression, a celebration of the power of language to
shape perceptions, kindle passions, and inspire change.

The Anatomy of Speech

To dissect the anatomy of a speech is to unravel the intricacies of its construction. A
speech, like a well-orchestrated play, unfolds in three acts—the introduction, the
body, and the conclusion. The introduction serves as the overture, setting the tone
for the discourse that follows. It is the moment of inception, where the orator
establishes rapport, captures attention, and outlines the purpose that propels the
narrative forward.
The body of the speech is the epicenter of intellectual and emotional exploration.
Here, ideas are presented with eloquence, supported by a tapestry of evidence,
anecdotes, and rhetorical devices. It is within the body that the orator assumes the
role of a storyteller, weaving a narrative that captivates, informs, and, at times,
challenges the perceptions of the audience.
As the discourse reaches its denouement, the conclusion emerges as a crescendo—a
poignant reflection, a call to action, or a powerful synthesis of the ideas presented. It
is in the conclusion that the orator leaves an indelible imprint on the minds of the
audience, creating a lasting resonance that extends beyond the confines of the
spoken moment.

The Artistry of Language

To truly appreciate the depth of a speech is to recognize the artistry inherent in
language. A skilled orator is not merely a conveyer of information; they are
architects of meaning, sculptors of emotion, and painters of persuasion. The artistry
of language lies not only in the choice of words but in the orchestration of tone,
cadence, and body language.
In the delicate dance between linguistic and non-verbal elements, the true essence
of speech emerges. It is a performance in which every nuance, every pause, and
every inflection contributes to the creation of a symphony that resonates in the
hearts of those who bear witness. The power of a speech lies not just in what is said
but in how it is said—an alchemy of expression that transforms words into a potent
elixir of connection.

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The Interplay of Speaker and Audience

As we delve deeper into the essence of speech, it becomes evident that it is not a
one-sided affair. The orator is not a solitary performer on a stage; they are
participants in a shared experience with the audience. The interplay between
speaker and audience is a delicate dance of reciprocity, where each influences and is
influenced by the other.
In this symbiotic relationship, the audience becomes an integral part of the orator's
journey. Their reactions, whether in the form of nods of agreement, murmurs of
contemplation, or the palpable silence of profound understanding, shape the
trajectory of the discourse. A speech, then, is not just an address; it is a collaborative
exploration—a collective odyssey into the realms of thought, emotion, and shared
human experience.
The Human Dimension
Beyond its structural components and performative aspects, a speech delves into the
very core of the human condition. It is an exploration of our capacity for empathy,
connection, and understanding. In a world often characterized by the cacophony of
divergent voices, a well-delivered speech has the power to cut through the noise,
creating a moment of genuine connection.
In the vulnerability of shared expression, the speaker and the audience find common
ground. The orator becomes a conduit for the collective consciousness, articulating
thoughts and emotions that resonate with the universal human experience. In this
shared vulnerability, the barriers that often divide us crumble, giving way to a
profound sense of shared humanity.

The Historical Tapestry

To fully grasp the significance of speech is to recognize its historical resonance.

Throughout the annals of time, speeches have been pivotal in shaping the course of
nations, influencing social movements, and articulating the aspirations of humanity.
From the stirring orations of leaders that have echoed through the corridors of
history to the impassioned speeches that have ignited revolutions, the power of
speech to catalyze change is undeniable.
In every pivotal moment of human history, there has been a voice—a voice that rose
above the tumult, a voice that articulated the collective dreams and struggles of a
people. These voices, encapsulated in speeches, have become timeless echoes that
reverberate through the pages of history, reminding us of the enduring impact of
words spoken with conviction and purpose.
In conclusion, a speech is more than a mere collection of words; it is a celebration of
the human capacity for expression. It is a testament to the power of language to
transcend the ordinary and elevate discourse to the realm of art. As we navigate the
intricate tapestry of spoken expression, let us not only appreciate the technical
mastery of a well-crafted speech but also recognize its profound impact on the
human experience.

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In the grand symphony of human communication, a speech stands as a testament to
our collective ability to connect, to inspire, and to transcend the limitations of
individual perspectives. So, as we partake in the timeless tradition of oratory, let us
do so with reverence for the art of speech—a living, breathing testament to the
enduring power of words.
1.2 TYPES OF SPEECH

Certainly! Let's delve more deeply into the definitions of various types of speeches:
1. Informative Speech
An informative speech is designed to educate the audience on a specific topic by
providing factual information, explanations, and details. The primary goal is to
enhance the audience's understanding of the subject matter.
2. Persuasive Speech
A persuasive speech aims to influence the audience's beliefs, attitudes, or behaviors
by presenting compelling arguments and evidence. The speaker seeks to persuade
the audience to adopt a particular viewpoint or take specific action.
3. Entertaining Speech
An entertaining speech is crafted to amuse and engage the audience. It often
includes humor, anecdotes, and storytelling with the primary purpose of providing
enjoyment and creating a positive and memorable experience.
4. Special Occasion/Ceremonial Speech
This type of speech is delivered on special occasions such as weddings, funerals,
graduations, or award ceremonies. It may include toasts, tributes, eulogies, and
other expressions of sentiment appropriate to the event.
5. Motivational Speech
A motivational speech is intended to inspire and uplift the audience. The speaker
often shares personal stories, anecdotes, or motivational quotes to encourage the
listeners to overcome challenges and pursue their goals with determination.
6.Demonstrative Speech
A demonstrative speech involves instructing or teaching the audience how to
perform a specific task or gain a particular skill. It often includes visual aids or live
demonstrations to enhance understanding.
7. Expository Speech
An expository speech aims to explain and clarify a complex or abstract topic. It
involves breaking down information, providing examples, and ensuring the audience
gains a comprehensive understanding of the subject matter.
8. Debate Speech
A debate speech is part of a formal debate and involves presenting arguments,
counterarguments, and rebuttals. The speaker aims to persuade the audience and
judges of the validity of their position on a given topic.
9.Impromptu Speech
An impromptu speech is delivered without prior preparation. The speaker must
think on their feet, responding to a given topic or question spontaneously. It requires
quick thinking, adaptability, and effective communication skills.

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10.Keynote Speech
A keynote speech is a significant address at the beginning of an event, setting the
tone and highlighting the main themes. It often features a prominent speaker who
shares insights, expertise, or inspiration related to the event's purpose.
11. Acceptance Speech
An acceptance speech is given in response to receiving an award or recognition.
The speaker expresses gratitude, acknowledges those who contributed to their
success, and reflects on the significance of the honor.
12. Toast
A toast is a brief and uplifting speech typically given to honor or celebrate a
person, an event, or an achievement. It often includes well-wishing and expressions
of goodwill toward the subject of the toast.
Understanding these diverse types of speeches allows speakers to tailor their
communication approach based on the specific goals, audience, and context of the
occasion.
1.3 PARTS OF SPEECH
In English grammar, the term "parts of speech" refers to the categories to which
words are assigned based on their grammatical functions and relationships within a
sentence. There are eight traditional parts of speech:
1. Noun
- A noun is a word that represents a person, place, thing, or idea.
Example:dog, city, happiness
2. Pronoun
A pronoun is a word used to replace a noun, reducing the repetition of the noun in
a sentence.
Example:he, she, it, they
3. Verb
A verb is a word that expresses action, occurrence, or a state of being.
Example:run, eat, is
4. Adjective
An adjective is a word that describes or modifies a noun, giving more information
about its characteristics.
Example:happy, tall, blue
5. Adverb
An adverb is a word that modifies a verb, an adjective, or another adverb. It often
answers questions such as how, when, where, or to what degree.
Example:quickly, often, very
6. Preposition
A preposition is a word that shows the relationship between a noun (or pronoun)
and another element in the sentence. It indicates location, direction, time, or other
relationships.
Example:in, on, under, before

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7. Conjunction
A conjunction is a word that connects words, phrases, or clauses in a sentence.
Example:and, but, or, because
8. Interjection
An interjection is a word or phrase used to express strong emotion or sudden
exclamations. It often stands alone and is punctuated with an exclamation mark.
Example:Wow! Ouch! Oh my!

Understanding the parts of speech is fundamental to constructing grammatically

correct and meaningful sentences. Words within a sentence work together based on
their assigned parts of speech, creating a coherent and well-structured
communication.

1.4 CHARACTERISTICES OF GOOD SPEAKER

A good speaker possesses a combination of skills, traits, and characteristics that
contribute to effective communication and engagement with an audience. Here are
some key characteristics of a good speaker:

1. Clarity
- A good speaker communicates clearly and concisely. They articulate their
thoughts in a manner that is easy to understand, avoiding unnecessary jargon or
ambiguity.
2. Confidence
- Confidence is a crucial trait for a good speaker. Confident speakers project
assurance in their message, capturing the audience's attention and instilling trust.
3. Engaging Presence
- A good speaker has a captivating presence that holds the audience's interest.
They use body language, facial expressions, and gestures to connect with listeners.
4.Effective Verbal Delivery
- Effective verbal delivery includes appropriate pacing, modulation, and tone. A
good speaker varies their voice to emphasize key points and maintains a rhythm that
keeps the audience engaged.
5. Adaptability
- A good speaker is adaptable and can adjust their message and delivery to suit the
audience and context. They can read the room and respond to the needs and
reactions of the listeners.
6. Knowledgeable
- A good speaker possesses a thorough understanding of their subject matter. This
knowledge allows them to provide credible information and respond confidently to
questions.
7. Organized Structure
- A good speaker structures their presentation in a logical and organized manner.
They use clear introductions, main points, and conclusions, making it easier for the
audience to follow the message.

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8. Empathy
- Empathy is the ability to understand and connect with the emotions and
perspectives of the audience. A good speaker demonstrates empathy by tailoring
their message to resonate with the experiences and concerns of the listeners.
9. Passion
- Passion for the topic is contagious. A good speaker conveys enthusiasm and
genuine interest, which can inspire and motivate the audience to connect with the
message on a deeper level.
10. Effective Use of Visual Aids
- When appropriate, good speakers use visual aids such as slides, props, or
multimedia to enhance their message. These aids should complement and not
overshadow the verbal message.
11. Interactivity
- Encouraging audience interaction fosters engagement. Good speakers ask
questions, invite discussion, and create opportunities for the audience to participate
actively.
12. Respectful of Time
- A good speaker is mindful of the allocated time for the presentation. They
manage their time effectively, ensuring that they cover essential points without
exceeding the allotted timeframe.
13. Humor
- Skillful use of humor can make a presentation more enjoyable and memorable. A
good speaker incorporates appropriate humor to connect with the audience and
create a positive atmosphere.
14. Adaptable to Technology
- In the modern era, good speakers are comfortable and adept at using
technology, whether it's incorporating multimedia elements or leveraging virtual
platforms for remote presentations.
15. Continuous Improvement
- A good speaker seeks feedback and actively works on improving their skills. They
are open to learning from each speaking experience, refining their techniques and
approaches over time.
1.5 GUIDELINES FOR AN EFFECTIVE DELIVERY OF SPEECH
By embodying these characteristics, a good speaker can not only deliver information
effectively but also create a positive and memorable experience for the audience.
Delivering an effective speech involves a combination of preparation, practice, and
effective communication skills. Here are some guidelines to help ensure a successful
delivery:

1. Know Your Audience

- Understand the demographics, interests, and expectations of your audience.
Tailor your message to resonate with their background and experiences.
2. Clarify Your Purpose
- Clearly define the purpose of your speech. Whether it's to inform, persuade,
entertain, or motivate, having a clear objective will guide your content and delivery.

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3. Organize Your Content
- Structure your speech with a clear introduction, body, and conclusion. Organize
your main points logically, ensuring a smooth flow of information.
4. Craft a Strong Opening
- Capture the audience's attention with a compelling opening. This could be a
thought-provoking question, a relevant quote, a surprising fact, or a compelling
story.
5. Use Clear and Concise Language
- Choose words carefully to ensure clarity. Avoid jargon or complex language that
might confuse your audience. Aim for simplicity and precision.
6. Maintain Eye Contact
- Establish and maintain eye contact with your audience. This fosters a sense of
connection and engagement. Divide your attention evenly among different sections
of the audience.
7. Project Your Voice
- Ensure your voice carries to all parts of the room. Practice proper projection, vary
your pitch and tone, and use pauses for emphasis.
8. Control Your Pace
- Pay attention to your pacing. Speak at a moderate pace, allowing the audience to
absorb your message. Vary your speed to match the tone and content of your
speech.
9. Utilize Effective Body Language
- Use gestures, facial expressions, and body movements to enhance your message.
Positive and open body language contributes to a confident and engaging
presentation.
10. Manage Nervousness
- Acknowledge and manage nervous energy. Take deep breaths, practice
relaxation techniques, and channel nervousness into positive energy for your
delivery.
11. Be Authentic
- Be yourself. Authenticity builds trust and connection with the audience. Share
personal anecdotes or experiences to make your message more relatable.
12. Encourage Audience Interaction
- Foster engagement by asking questions, encouraging participation, or
incorporating interactive elements. This helps maintain the audience's interest.
13. Adapt to the Audience's Response
- Pay attention to audience reactions. Be flexible and adapt your delivery based on
their engagement level, adjusting your approach as needed.
14. Use Visual Aids Wisely
- If using visual aids, ensure they enhance, not distract from, your message. Keep
visuals simple, clear, and directly related to key points.
15. Practice, Practice, Practice

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 - Rehearse your speech multiple times. Practice in front of a mirror, record
yourself, or deliver the speech to a friend for feedback. Familiarity with your material
builds confidence.

16. Time Management

- Stay within the allocated time for your speech. Practice pacing to ensure you
cover all key points without rushing or going over time.
17. Seek Feedback
- After delivering your speech, seek constructive feedback from peers, mentors, or
the audience. Use this feedback to improve your future presentations.
By adhering to these guidelines, you can enhance your delivery skills and create a
more impactful and memorable speech for your audience.
1.6 PRACTICAL DEMONSTRATION
Steps that we use for to give a good speech to the oddiness

Step 1: Topic Selection and Research

Choose a topic that you are passionate about and that resonates with your audience.
In this case, focus on the importance of environmental conservation. Gather relevant
data, statistics, and examples to support your points.

Step 2: Define Your Purpose

Clearly articulate the purpose of your speech. Are you aiming to persuade the
audience to take specific actions, such as reducing plastic usage or supporting
environmental initiatives? Make this purpose evident in your speech.

Step 3: Develop a Clear Structure

Organize your speech with a clear introduction, body, and conclusion.
- Introduction: Begin with a hook to capture attention (e.g., a startling fact about
environmental degradation). Clearly state your thesis or main point.
- Body: Present your main arguments with supporting evidence. Discuss the
consequences of environmental neglect and the benefits of conservation.
- Conclusion: Summarize key points and restate the importance of environmental
conservation. End with a call to action.

Step 4: Engaging Opening

Create an engaging opening to grab your audience's attention. You might start with a
relevant quote, a shocking fact, or a short anecdote about the impact of
environmental issues.

Step 5: Use Persuasive Language

Incorporate persuasive language and rhetorical devices to make your speech more
compelling. Appeal to emotions, use vivid descriptions, and frame your arguments in
a way that resonates with your audience.

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Step 6: Visual Aids
Consider using visuals like slides or props to enhance your message. For instance,
show images of polluted oceans or thriving ecosystems to evoke emotions and
reinforce your points.

Step 7: Practice Your Delivery

Practice your speech multiple times. Pay attention to your tone, pace, and gestures.
Practice in front of a mirror or record yourself to identify areas for improvement.

Step 8: Audience Interaction

Incorporate opportunities for audience interaction. You can ask thought-provoking
questions, conduct a quick poll, or invite the audience to share their thoughts on
environmental conservation.

Step 9: Handle Questions Effectively

Anticipate potential questions and prepare thoughtful responses. Encourage
questions from the audience, and respond with clarity and confidence.

Step 10: Closing with Impact

End your speech with a powerful conclusion. Reiterate your main points, emphasize
the urgency of environmental conservation, and leave your audience with a
memorable call to action.

Step 11: Gather Feedback

After your speech, seek feedback from peers or audience members. Constructive
feedback will help you refine your delivery and content for future presentations.

Remember, adapt these steps based on your unique style and the specific
requirements of your audience. Effective public speaking is a skill that improves with
practice and experience.

conclusion
In conclusion, as we reflect on the journey we've undertaken through this discourse,
the essence of our shared exploration becomes clear. The art of speech is not merely
a transaction of words; it is a dynamic interplay of ideas, emotions, and connections.
We have traversed the landscapes of language, delving into the intricate tapestry of
expression, and in doing so, we have touched the very essence of human
communication.

Let this conclusion serve not as an endpoint but as a catalyst for further
contemplation and dialogue. The power of speech, harnessed with intention and

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delivered with authenticity, has the potential to transcend the ordinary and elevate
our collective understanding.

As we navigate the realms of spoken expression, let us carry forward the awareness
that words, when crafted with care and delivered with purpose, have the ability to
inspire, provoke thought, and foster a deeper sense of connection. In this ever-
evolving symphony of language, each of us is both an artist and a participant,
contributing to the ongoing narrative of human experience.

I extend my gratitude for the shared moments of exploration and invite each of you
to embrace the profound potential that lies within the spoken word. May our
conversations continue to be a source of enlightenment, empathy, and inspiration,
weaving the threads of our collective story into a tapestry of understanding and
unity. Thank you for your presence and engagement in this journey of speech and
expression.

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