“Marketing Strategies Of Reliance Industries Limited with

special reference in India ”

Research project submitted to

Department of commerce

D.A.V COLLEGE , KANPUR

for the partial fulfillment for the awardof the degree of

Master Of Commerce

Semester 2

Submitted

By

Iqra Mukhtar

Roll No : (23088000948)

Under the Guidance

of

PROF. Y.C.VISHNOI

Department Of Commerce
C.S.J.M University , Kanpur
For The Year 2023-2024
 CERTIFICATE

This is to certify that the work contained in the research project entitled ―A
Study of Marketing Strategies Of Reliance Industries Limited In India
Retailing” submitted by Iqra Mukhtar (University Roll No:
23088000948) for the award of the degree of Master of Commerce to the
Department of Commerce, D.A-V. College,C.S.J.M. University, Kanpur, is
a record of bonafide research works carried out by him/her under
my direct supervision and guidance.

I considered that the research project has reached the standards and
fulfilling the requirement of the rules and regulations relating to the
nature of the degree. The contents embodied in the research project
have not been submitted for the award of any other degree or
diploma in this or any other university.

Date: Signature of Supervisor

Place: Kanpur

Department of Commerce
D.A-V, College, Kanpur

2
 DECLARATION

I do hereby declare that the project entitled “MARKETING STRATEGY OF

RELIANCE DIGITAL INDUSTRIES LIMITED IN INDIA ”is the outcome
of my independent project work carried out for the award of Bachelor in
Commerce under the guidance and supervision of Prof. Y.C. Vishnoi, P.G. Dept.
of Commerce D.A.V. College,Kanpur Berhampur and the same has not been
submitted any where earlier for any other degree/diploma.

Date: IQRA MUKHTAR

Place: Kanpur Roll No : (23088000948)

Department of Commerce

3
 ACKNOWLEDGEMENT

I take this opportunity to thank the management for giving me

the opportunity to do this project in the due course I gain valuable
experiences and insight into the world of logistics, exports, and
marketing .There are many hands of support and guidance without
whose help and co-operation it would not have been possible to even
start and letal one complete this project. I acknowledge our extreme
gratitude and in debtness to our guide Professor Y.C Vishnoi
without whose guidance and cooperation this project would not have
materialized.

Finally, I would like to give my special thanks to my beloved

mother for their continuous motivation and valuable suggestions.

Iqra Mukhtar

Roll No : (23088000948)

4
 Abstract

In 2018, Reliance Petroleum was the primary Indian company to outperform

Rupees eight hundred thousand crores (US$ 122.85 billion) in market
capitalization and crosses three hundred million client mark. Reliance Petroleum's
focus is on driving the country towards development with its progressed items
and administrations comprising of High-Speed Diesel, Petrol, Auto LPG, Greases,
Aviation Fuel, Pressed LPG catering to diverse sections extending from two-
wheelers to aircraft fuelling & farm gear to overwhelming building vehicles.
With a deliberately extended network of 1380+ retail outlets spread over the
nation, Reliance Petroleum fuel retail trade gives esteem to its clients through a
100% automated network, backed by prevalent innovation. Reliance Petroleum,
when put next with alternative corporations, spends lesser on promotions and
advertisements, however, Reliance Petroleum believes in reducing costs to draw
in its customers. It sticks to majorly of Below-the-line advertising as compared
to Above-the-Line advertising as its prices are less to the corporate or its retail
sector's new launch product to form an initial buzz among the purchasers.
Reliance petroleum follows the best processes and automation systems, uniformly
and systematically, whereas delivering High-Speed Diesel, Petrol, motor vehicle
LPG and Lubricants from its fuel stations across the country. Reliance Industries
has emerged as the most important wealth creator over 2014-19, consistent with
Motilal Oswal's twenty-fourth Annual Wealth Creation Study 2019. The Rs 5.6
hundred thousand crore wealth created by Reliance is the highest ever far by an
enormous margin

5
 LIST OF FIGURES

Chapter 1 Page

Figure 1.1:

Figure 1.2:

Figure 1.3:

Figure 1.4:

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LIST OF TABLES

Chapter 1

Page

Table 1.1:

Table 1.2:

Chapter 2

Table 2.1:

Table 2.2:

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Chap
ter 7

Table 7.1:

Table 7.2:

6
 CONTENTS

Chapter 1:- Introduction)

Chapter 2:- Literature Survey

2.1 Introduction (Sub-section)
2.2 Objectives of Study
2.3 Scope of study
2.4 Future Scope of the Research Work

Chapter 3 :- Research Methodology

3.1 Introduction
3.2 Research design
3.3 Sampling method
3.4 Data Collection Sources
(Primary Source Secondary Sources)

Chapter 4 Marketing Strategy

4.1 Introduction

4.2 Swot Analysis

4.3 Mission & Vision

4.4 Indian Consumerism

4.5

Chapter 4 Data Analysis

4.1 Detailssegmental

4.2 Variance Analysis

Chapter 5 Conclusions and Future Scope

5.1 Conclusions
5.2 Future Scope of the Work
References

Chapter -1 Introduction
7
The main threat of the corporation is that its existing competitors within the
current market. The economic depression that the globe two-faced throughout the
past few years has affected greatly within the business. Tata is one of Reliance
Industries Limited (RIL)'s prime competitors. Tata was founded in 1868 in
Bombay, Maharashtra. Tata operates within the Business Support Services
business. Tata generates $29.4B above revenue than Reliance Industries Limited
(RIL). Adani may be a high challenger of Reliance Industries Limited (RIL).
Adani was founded in 1988 and is headquartered in Ahmedabad, Gujarat. Adani
is within the Business Support Services business. Adani generates $68.3B less
revenue vs. Reliance Industries Limited (RIL). Their business is principally
targeted in the Asian nations by concerning eightieth. Along with all these
corporates, the retail promoting of crude oil product in India is mostly by the
public Sector Oil marketing companies (OMCs) i.e. Indian Oil Corporation
Limited, Hindustan Petroleum Corporation Limited, Bharat Petroleum Corporation
Limited, Mangalore Refinery & Petrochemicals Limited, Bharat Oman Refineries
Limited. It appears like Reliance Industries Limited didn't establish its business
worldwide, because for each business international market may be an excellent
chance to extend their plus.

8
The main threat of the corporation is that its existing competitors within the
current market. The economic depression that the globe two-faced throughout the
past few years has affected greatly within the business. Tata is one of Reliance
Industries Limited (RIL)'s prime competitors. Tata was founded in 1868 in
Bombay, Maharashtra. Tata operates within the Business Support Services
business. Tata generates $29.4B above revenue than

Reliance Industries Limited (RIL). Adani may be a high challenger of Reliance

Industries Limited (RIL). Adani was founded in 1988 and is headquartered in
Ahmedabad, Gujarat. Adani is within the Business Support Services business.
Adani generates $68.3B less revenue vs. Reliance Industries Limited (RIL). Their
business is principally targeted in the Asian nations by concerning eightieth.

Along with all these corporates, the retail promoting of crude oil product in
India is mostly by the public Sector Oil marketing companies (OMCs) i.e.
Indian Oil Corporation Limited, Hindustan Petroleum Corporation Limited, Bharat
Petroleum Corporation Limited, Mangalore Refinery & Petrochemicals Limited,
Bharat Oman Refineries Limited. It appears like Reliance Industries Limited
didn't establish its business worldwide, because for each business international
market may be an excellent chance to extend their plus

Literature Review

As in line with the current researches of Motilal Oswal Securities, Reliance

Industries Limited’s stock prices have nearly tripled over the past five years,
outperforming the Nifty through 122% on a cumulative basis. This has been
driven by the strengthening of the refining and petrochemical companies of
Reliance Industries Limited and there may be additionally some giant build-up in
its retail and telecom segments. Moreover, we assume the core business to face
headwinds in 2019. While telecom and retail continue to be in a widespread
build-up mode. The reviews additionally stated that because of the addition in
the refining potential of 2.6mbopd in 2019, much ahead of demand increase
of .1mbopd. While the sales have been developing at an impressive pace (~2x
in 9MFY19), the

9
contribution from petrochemical maintains margins for the retail low at 4.6%.
While this combined with excessive product inventories, is likely to result in
subdued GRMs in FY20. And the expansions in the US/China are possible to
bring about the whole incremental petrochemical capacity of 7mmtpa in 2019
itself, more than the 6mmtpa delivered in 2017/18. control the crude basket,
refinery yields, hedging and a couple of feedstocks for its petrochemical
segments.

Objectives of Study
 To study the promotional strategies of Reliance mart
 To study the challenges and future prospects of Reliance mart
 To study the different Brand offerings by Reliance mart of study the
distribution strategies of Reliance mart

Scope of study
This project gave us great exposure to the customer’s perception to the
marketing strategies adopted by the Reliance mart. Becauseit includes
the service offered by them. The study also identifies the attitudes and
preference of the consumers. The study also focused on
Media through which the product reaches the consumers this project helped
us in knowing the market practically.

Research Methodology
Research Methodology is a way to systematically solve the research problem.
When we talk to research methodology we not only talk of research methods
but also consider the logic behind the method we use in the context of our
research results are capable of being evaluated either by researcher himself or
by other. The purpose of this section is to describe the methodology carried
out to complete the work. The methodology plays a dominant role in any
research work. The effectiveness of any research work depends upon the
correctness and effectiveness of the research methodology. This section deals

10
with research design used, data collection, methods used and sampling
methods used

Research design
A research design specifies the methods and procedures for
conducting a particular research. According to Ker linger “Research design
is a plan, structure and strategy of investigation conceived so as to obtain
answers to research questions and have to control variance. Our research design
We have chosen descriptive research design for our study because we have
been provided with the project about the marketing strategies adopted by
Reliance Mart. To accomplish the predefined objectives of the research,
descriptive research design is used to collect the require information from
the sources. It’s a fact finding approach generalizing a cross sectional
study of the present situation. Designing the questionnaire Structured
questionnaires and observation method have been used to conduct the
research.

Sampling method

Specific sampling method was used to collect the data from the
respondents because sample size is large. Customers & employees of
Reliance Mart were selected for the survey.

Sampling unit
The data was collected from the Customers & employees by
questionnaire and observation method in the Reliance Mart (Crown Interiors
Mall) & Vishal mega mart (sec-31.faridabad)

11
Sample size
The data were collected from:
 50 customers
 50 employees

Data collection:
There are two major methods of data collection:
 Primary data
 Secondary data
In my research study I have used both primary as well as secondary data
collection method. For primary data observation method is used, and for
secondary data the sources used are books, journals, magazines and
Internet.

DATA COLLECTION SOURCES

PRIMARY SOURCE :- Primary data collection is used when

there is need for collecting first hand data. In such cases, no adequate
and usable data is available to the researcher.The following data have been
collected by using following primary sources.
1. QUESTIONAIRE
2. COLLECTION OF DATA DIRECTLY FROM THE EMPLOYEES
3. OBSERVATION
4. INTERVIEW
(1) TELEPHONE INTERVIEW
(2) GROUP INTERVIEW

SECONDARY SOURCES :-Secondary data collection is used where

adequate and usable data is available to researcher. Primary data
collection by one person may become secondary data for another.The

12
following secondary sources have been used in collecting information about
the project.

1. MAGAZINES
2. NEWSPAPERS
3. WEBSITES

13
Limitations of the Study

Each character may deliver you individual outcomes; however, it does not imply
that the equal consequences belong to the complete population. As a researcher,
I will not always be able to undergo all of the resources. Researcher can’t
acquire all the statistics data for his researches, in view that it will take a very
long period of times to do so. Because of it, this work won't cover every
aspect. Often time limits are the motive because my studies and researches may
not be complete. When I get a task, I have a limited amount of time to do it.
Sometimes we, as a researcher want a few gadgets or additional software to
conduct the researches. This is probably trouble considering the fact that we
don’t always have the sum we need. Along with it, there are unique ways to
collect information: interviews, surveys, questionnaires, etc. The way we collect
records might be a real limitation since the solutions and the outcomes vary.
When researchers find some new information, we use a particular research
technique. Different techniques supply us with various opportunities. Quality of
the datum we get frequently relies upon on the technique we choo Global
refining and petrochemical are buying and selling at ~6x FY20 EV/EBITDA.
Motilal Oswal Securities value Reliance Industries Limited’s refining and
petrochemical segments at 7.5x the top class here displays the company’s
superior capability to

14
“My vision is to provide the latest telecommunication facilities to every indian
at the price of a postcard”- Dhirubhai Ambani

Relaince infocomm was launched as a very ambitious project. The project was
concieved at the convergence of communication and information technology. It
was designed to connect every home and office in india with each other and the

15
world.On Friday 15th march NEW DELHI, INDIA: When the VOICE&DATA
jury, comprising eminent professionals from the telecome field, met in delhi in
march to choose the Telecome Person of the Year 2011, the five-hour selection
process was steamy.The reason was obvious: The Telecome sector is growing
faster than any other segment and naturally their CEOs have a lot to crow
about. The jury had to select one from three CEOs, who had made it to the
final list through nominations from the industry and the initial scrutiny. Among
the three , one of the main contenders was a young CEO. The jury decided that
he should come back next year to try and win the coveted award. The list now
had two names-both CEOs of two well-known companies. The pivotal difference
between the two:one is an entrepreneur and the other is not so popular, as his
credit is shared among a number of his big daddies.

Reliance Industries Case Study: Marketing Strategy And SWOT Analysis

As we know, Mr. Dhirubhai Ambani started Reliance in 1958 in Mumbai,

Maharashtra. The business includes different industries like energy,
petrochemicals, natural gas, retail, telecommunications, mass media, and textiles.

This blog will break down the marketing strategies and SWOT analysis of
Reliance Industries. Still, before we delve deeper into it, we will briefly look at
the history of Reliance Industries.

16
About Reliance Industries

Reliance Industries is India’s largest company in terms of market cap (as of 7

Feb 2024) and is involved in energy, refining, textiles, retail, and
telecommunications business. Incorporated by the famous tycoon Mr. Dhirubhai
Ambani and managed by Mr. Mukesh D. Ambani. It is the 100th largest
company worldwide. As of 7 Feb 2024, Reliance Industries market cap stood at
INR19.05 lakh crore.

Here are the quick stats about the Reliance Industry:

17
Marketing Strategy

Reliance Industries Limited has a wide range of target audiences to serve. So,
let us understand how the company serves its offerings using the Marketing Mix
Model framework, which covers understanding its product, pricing, advertising, &
distribution strategies

Product Strategy

Reliance Industries, one of India’s largest conglomerates, spans various sectors

and accounts for 20% of the nation’s exports. Its portfolio includes Reliance
Fresh, Reliance Trends, Reliance Mart, and more.

Pricing Strategy

Reliance Industries follows different pricing strategies for different sectors. This
company follows the pricing penetration for retail, telecommunications, and
health. When Reliance launched Jio, it offered free services to its customers to
enhance its market share.

The telecommunications industry was at a loss, but Jio still decided on

providing unprecedented offers to customers to increase their customer base. This
led to a complete revolution in the industry as smaller players could not fight
such a rough battle and hence had to shut shop. Outlets such as Reliance Fresh
provide products directly to the consumer at a discounted price. Reliance

18
Industries focuses on pricing analysis before making a price decision. This
strategy has helped them gain unrivalled positions in the industry.

Place & Distribution Strategy

Reliance Industries has a strong presence throughout the nation. Reliance Retail
is the largest retailer with more than 1500 stores in the country, and other
brands such as Reliance Fresh, Reliance Footprint, and Reliance Digital have
reached Tier 1 and Tier 2 cities. While Tier 3 is still majorly yet to experience
the wonders of the company.

Promotion & Advertising Strategy

The promotional strategy of the Reliance industry is a mix of all types of

theories, including pamphlets, ads, and word of mouth. Reliance also focused on
360 branding and brand promotion. They use the tagline “Growth is Life” and
have encapsulated their sentiments about taking people together.

Reliance Industries Limited owner Mukesh Ambani also acquired the rights of
the Mumbai Indians for 10 years, bringing the Reliance brand to the limelight.
After that, Jio launched in the market with the hashtag #DigitalIndia, which
encourages youth to be digitally active. Reliance Industries’ success factor for
Jio ensuring the deliverables to their consumers to make them habituated to the
service, which impacted their competitors in ways they hadn’t even imagined!

Marketing Campaign

Reliance marketing campaigns keep the brand presence alive in consumers’

minds and build trust, which directly impacts the goodwill of the company.
Let’s get into the market campaigns of Reliance:

 Reliance Jio launched a campaign named Jio Dhana Dhan in 2017. This
campaign is still ongoing and holds the market with their new updated
products and services.
 Reliance Retail enhanced its advertisement volume after the pandemic to
retain audience attention.

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 For its marketing campaigns, Reliance Digital mainly focuses on showcasing
the latest technology products, features, and services available at its stores.
One of the recent ad video campaigns was named “Technology se Rishta
Jodo”. This ad was a big hit on the internet, with 9m+ views, and it even
got many positive comments.

SWOT Analysis

Let’s move into the SWOT analysis of Reliance Industries. It includes a deep
study of the company’s strengths, weaknesses, opportunities, and threats.

20
Strengths

 Reliance Industries is India’s biggest conglomerate company in terms of

revenue and profitability. It is a well-known brand across the globe.
 It is diversified into several businesses like telecom, retail, petroleum, media,
and many more. This reduces the effect of seasonality on the company’s
performance.
 The company is successful because they have a holistic approach to growth
and progress. This has been demonstrated by their decades of complete
dominance over people’s hearts.
 Reliance Industries is also heavily involved in CSR activities like sustainable
development, education, healthcare, uplifting the financially unfortunate, girl
child protection, etc.
Weaknesses

 Reliance Industries’ market position is hard to maintain when it comes to

high competition in the market. However, this risk is somewhat minimized
due to the company’s dynamic and competent management.
 The company also faced controversies and conflicts such as stock
manipulation, the Krishna Godavari Basin gas issue, etc. While many of these

21
 controversies turned out to be hoaxes, they still hold enough power to
materially affect the stock price.
Opportunities

 Reliance Industries also partnered with other brands to expand their business,
by using small-scale manufacturers to meet high demand during peak seasons.
 To avoid competition, Reliance Industries should consider buying small and
weak players in the industries. This tactic has also proven quite effective in
consistently increasing its profits.
 Tying up with the global oil industry players will help the Reliance industry
to boost its oil business.
Threats

 In recent times, Reliance Industries’ sales growth rate has declined. This
could be taken as nothing more than a hiccup or the beginning of a trend.
 High competition from big conglomerates such as Adani can reduce
Reliance’s market share in some sectors.

Segmentation, targeting, positioning in the Marketing strategy of

RIL

RIL as a brand caters to the needs of diverse range of consumer segments with
its wide range of products available across its retail outlets and services ranging
from telecom to petrol stations.

RIL uses a mix of demographic, geographic & psychographic segmentation

variables such as profession, gender, age, income class, behavior, region etc.

RILappliesdifferentiated, selective and aggressive pricing strategy to its target

market.

Marketing mix – Here is the Marketing Mix of RIL.

22
SWOTanalysis – Here is the SWOT Analysis of RIL.

Mission – “Create value for all stakeholders l Grow through innovation l

Lead in good governance practices l Use sustainability to drive product
development and enhance operational efficiencies l Ensure energy security of
the nation l Foster rural prosperity.”

Vision – “Through sustainable measures, create value for the nation,

enhance the quality of life across the entire socio-economic spectrum and
help spearhead India as a global leader in the domains where we operate.”

Tagline – “Growth is Life”

Competitive advantage in the Marketing strategy of RIL

Big Conglomerate :

With more than 85 subsidiaries and Associates to its name RIL continues to
hold a leading market position and market share in India which is considered to

23
be RIL’s biggest strength. Recognized as the largest petroleum company in India
which has their business outlets even in rural part of the country. With many
associates and subsidiaries, RIL has a huge business network not only in India
but across five continents. Considering the Indian domestic market there’s hardly
any competitor housing this big range of products and services alone which
could lock horns with this giant conglomerate.

Some of the major competitive advantages of the firm include:

1. Being one of the biggest players in India, RIL has a Strong brand name
which helps create a credible image among its customers.
2. Recognition through several awards, excellent financial position, strong
profitability and Strong focus towards holistic growth and also involvement
in CSR activities help the brand with its positive image among investors
and various stakeholders.
3. With its business spread across petrol, energy, retail, telecom etc. and
strong advertising and marketing through TVCs, print, online ads,
billboards etc company have been able to create resonating effect among
the customers thus increasing Brand Loyalty.
4. RIL is one of the few Indian companies which actively promotes sports in
the country as being the owner of Mumbai Indians of IPL and 65% stake
in Indian Super League to promote football in the country, it holds the
idea of pushing Indian International football team in world football ranking
getting it international recognition by getting the best of talents across the
nation through this league.\

24
BCG Matrix in the Marketing strategy of RIL

Reliance industries Retail business has been a star for the company with
Reliance Fresh and Trends having more than average share in Tier1, Tier 2 and
metros.

Jamnagar refinery Global Management Service, Engineering along with recently

launched Telecom Service JIO hold the Star segment for the company.

Reliance Oil & Gas, Biopharmaceuticals and Reliance Farms holds a decent
market share in their respective sectors and have grown up and now holds a
status of Cash Cow for the firm.

Reliance Petrochemicals, Broadband and Reliance Digital either needs more

investment or should be liquidated by the conglomerate as they continue to
feature in the Dog segment of the BCG Matrix.

25
Reliance Petroleum again over the years has featured as a Question Mark for
the company as its competitors in the sector government companies like
Hindustan Petroleum, Bharat Petroleum etc. holds comparatively greater market
share.

Distribution strategy in the Marketing strategy of RIL-

With Pan-India distribution channel of over 1 Million retailers and rapidly

growing base of Reliance JIO Points and Reliance Retail Digital outlets also
with continuous enablement of various distribution channels through latest
platforms and services RIL holds the largest Distribution and Service Network in
the country.

With over 3,300 stores pan India covering nearly13 million square feet of retail
space and is growing rapidly

Reliance Retail operates over 3,300 stores pan India with nearly 13 million
square feet of retail space and is growing rapidly, Reliance has become the
largest retailer in the country.

26
Brand equity in the Marketing strategy ofRIL

RIL is ranked 8th by Platts among Top 250 Global Energy companies as of
2016. Conglomerate continues to be India’s largest exporter constituting 8% of
India’s total merchandise exports to across 108 countries. Reliance accounts for
almost 5% of GOI’s total revenues from custom and excise duties.

RIL became the first Indian company to cross the $100 billion market
capitalization mark on October 2007. As of 2017, RIL was Ranked as 203 rd on
the Fortune Global 500 list of the world’s biggest corporations.

In the year 2018 Reliance Retail crashed into the list of top 250 global retailers
list, featuring at No. 189, further validating India’s strong growth in consumer
spending.

Opportunities:
 To survive in today’s world globalization is important.
 Reliance mart has a wide opportunity to go more global to improve
and expand its business.

27
  They also have the opportunity to consider more overseas supplier
which will actually give them cost advantage, rather than suppliers
available on a local level.
 They also have the opportunity to maximize the use of
 available technology to improve their functioning and to gain
competitive advantage

Market analysis in the Marketing strategy of RIL

With a market capitalization of over Rs 8,20,000 crore, its stocks have doubled
since the launch of telecom sector disruptor Reliance Jio. Petrochem and
Refinery business have been cash cows for the conglomerate as RIL has
managed to maintain Petrochem margins at record levels with Retail business
also showing signs of traction, Jio has managed to disrupt the telecom sector
and earn rich dividends for the conglomerate by making data the center of
attention.

Recent developments have seen strong growth telecom, retail, media, and digital
business. With its investment of ?4,000 crore in 2014 through Independent
Media Trust (IMT), RIL acquired a 78% stake in Network 18 and 9% in TV18
marking its entrance in the media industry.

28
Today, RIL is India’s most valued firm in terms of market capitalization after it
breached 7 lac crore m-cap mark making it the second company after IT
bellwether Tata Consultancy Services to achieve the coveted milestone.

With the launch of JioFiber, bumper earnings from the retail business, improved
profitability of telecom arm and almost doubling of petrochemical business
earnings helped Reliance Industries to report highest ever quarterly net profit for
the June 2018 quarter helping the market valuation of oil-to-telecom
conglomerate to cross the $100 billion mark recently.

Customer analysis in the Marketing strategy of RIL

With its diverse range of products and services varying from oil-to-telecom RIL
caters the long range of customers constituting in the age bracket of 5-60 years
and even more with its retail segment serving the wide range of customers as it
has something for all. Its customers base includes the lower middle class in
rural to the high-class citizen living in metros.

Promotional Strategy in the Marketing strategy of RIL

Reliance, when compared with other companies, spends lesser in promotions but
believes in reducing prices to attract its customers. It sticks to more of BTL
advertising as compared to ATL as its costs less to the company, which it does
mostly or its retail sector and new launch products to create an initial buzz
among the customers, Reliance Communication’s “KarloDuniyaMutthi me” slogan
of 2003 and promotional activities of recent launch of Reliance Jio being the
prime examples of this.

RIL also tries to make a social and emotional connection with its customers by
holding various rehabilitation programs and campaigns such as EFA ( Education
For All) which is Reliance Foundation’s Social initiative through which RIL has
been able to make education provision for over 70,000 underprivileged kids over
the last five years.

29
RIL also invests heavily in sports activities and events in the country with the
company owning Mumbai Indians an IPL cricket team and holding a stake of
65% in Indian Super League for football.

Indian Consumerism

The lifestyle and profile of the Indian consumer is going through a rapid
transformation. The population of India is young, energetic and full of
enthusiasm. 50% of the Indian population is under the age of 25. There has
been a transition from price consideration to quality and design, as the
focus of the customer has changed. The upper and middle- class
population of today needs a feel good experience even if they have to spend
a little more for that. People are moving towards luxury and want to
experiment with fashion and technology. There is an increasing need of
better apparels, cars, mobile phones and consumer durables

30
The food & grocery, clothing, consumer durables and books & music sectors
are the major retail sectors. However, unorganized small outlets largely
control the sector. Hence there is tremendous potential for the organized
sector in various formats, such as hypermarkets, supermarkets, specialty

31
Data Analysis Of Reliance Industries Limited.

RIL’s results were below estimates on the profitability front on account of

weaker-than-expected oil-to-chemicals (O2C) earnings.

 Revenue was up 36.8% YoY to ₹ 211887 crore as all segments reported

revenue growth. It grew 10.8% QoQ led by O2C and digital service

 EBITDA was at ₹ 31366 crore, up 34.3% YoY, 5.6% QoQ. EBITDA

growth YoY was driven by O2C (up 24.8% YoY) and digital service (up
25.3% YoY) mainly on account of higher refining earnings in O2C coupled
with tariff hike undertaken in December 2021

 Subsequently, PAT was at ₹ 16203 crore, up 22.5% YoY. PAT declined

12.6% QoQ owing to lower other income and exceptional gain of ₹ 2836
crore reported in Q3FY22

Target Price Valuation

We value RIL at ₹ 3050 on an SoTP basis

Key Triggers for future price performance

 Increment value accretion from the ‘digital ecosystem’ that will be captured
at the Jio Platforms (JPL) level

 Steady FCF generation in the retail segment would enable the company to
maintain debt at lower levels and improve its ability to invest in future
inorganic opportunities

 Healthy cash flow in O2C segment is expected in near term owing to

higher product cracks and will enable RIL to invest in new energy verticals

Particulars
Particulars (₹ crore) Amount

Market Capitalization 1,962,408.4

32
Particulars (₹ crore) Amount

Debt (FY21) 292,714.0

Cash (FY21) 17,397.0

EV 2,048,525.0

52 week H/L (₹) 3,024.9/2,131.7

Equity Capital 6,766.0

Face Value (₹) 10.0

Shareholding pattern
(in %) Jun 23Sep 23Dec 23Mar 24

Promoters 49.149.149.149.1

FII 22.022.121.521.4

DII 6.36.46.87.3

Others 22.622.422.622.2

Price Chart
1D

1W

1M

3M

1Y

5Y

33
MAX

10:0012:0014:0016:002900.002906.002912.002918.002924.002930.001D1W1M3M1Y
5YMax

Recent Events & Key Highlights

 Key Risk: (i) Any re-imposition of lockdown restrictions leading to store
closure, (ii) Lower than expected refining margins
Research Analyst
ICICI Securities – Retail Equity Research

Key Financial Summary

Particulars FY19 FY20 FY21 5 Year CAGR(FY16-FY21)

Revenue (| crore) 623,400.0 658,866.0 539,238.0 12.9

EBITDA (| crore) 83,918.0 88,709.0 80,737.0 14.1

PAT (| crore) 39,837.0 39,354.0 49,128.0 10.6

EPS (|) 67.2 62.1 76.2 -

P/E (x) 39.0 42.2 34.4 -

P/BV (x) 4.0 3.7 2.4 -

RoCE (%) 8.9 8.1 5.5 -

RoE (%) 10.3 8.9 7.7 -

- - - - -

Key takeaways of recent quarter & conference call highlights

Segmental details
Reliance Jio
RJio’s quarterly print was a mixed bag. While SIM consolidation led third
consecutive quarter of net subscriber decline (more than expected at 10.9 mn),

34
positive surprise was on higher ARPU growth (also a function of sim
consolidation, where low quality subs churn might have been seen) and modest
beat at EBITDA levels owing to higher topline. ARPU saw growth of 10.6%
QoQ at | 167.6 (our expectations | 164). The revenues and EBITDA was at |
20901 crore, | 10510 crore up by 8%, 10.5% QoQ, respectively. Margins were
at 50.3%, up 110 bps QoQ and higher than our estimates of 50%, owing to tad
higher topline. PAT was at | 4173 crore, up 15.4% QoQ, tad lower than
expected (our expectations | 4245 crore), owing to higher than anticipated
interest costs. We highlight that lower interest expenses were expected post
repayment of ~| 30791 of deferred spectrum liabilities in December/January and
subsequent refinance at lower costs (the company had guided for | 1200 crore of
interest costs saving annually). However, the interest cost benefit was not seen
during the quarter.
 On KPI front, key takeaways were:
o Subscribers: Overall The overall subscriber base (including fibre and
enterprise) was at 421 mn, down 10.9 mn QoQ (vs. our expectations of
5 mn sub loss). On the fibre front, the overall sub base was at 5.3 mn,
up 0.7 mn QoQ. While the gross addition remained healthy, sim
consolidation led to net wireless customer decline of 11.5 million
o ARPU: Given the SIM consolidation (with improved subscriber mix)
and impact of tariff hike undertaken in December (~20-25% hike in
prepaid segment), ARPU saw growth of 10.6% QoQ at | 167.6 (our
expectations | 164)
o Data/Voice usage: Total minutes grew 5% QoQ to 1,207 bn, and data
usage was up by 5% QoQ to 24610 bn GB. The company also
attributed the improvement in customer metrics to SIM consolidation
o Outlook: The company has indicated that SIM consolidation is abating
now as tariff hike impact is absorbed. Over the next quarter residual
impact of tariff hike will flow through ARPU. We have marginally
tweaked the earnings estimates and we remain constructive on the
company. We continue to believe that Jio’s digital ecosystem lends it a
competitive advantage in the overall communication space, thereby
providing superior legs of growth and valuation pegging

35
Reliance Retail
Despite Covid led restrictions in January, Reliance Retail reported one of its
best quarterly performance in Q4FY22 with revenues surpassing even festive
quarter. Footfalls normalised in Feb, whereas March exceeded pre-Covid sales.
Overall footfall recovery in Q4FY22 was at 104% of pre-Covid levels (vs. 95%
in Q3FY22). The company added 793 new stores with overall stores crossing
15000 benchmark (added ~7 new stores daily in FY22). Revenue for the quarter
grew 23% YoY (0.5% QoQ) to | 58019 crore (I-direct estimate: | 56127 crore)
with core retail revenue (exc. connectivity sales) increasing by 25% YoY (down
3% QoQ). Management during the call highlighted that demand was robust
across all consumption categories (double digit growth) with fashion and
electronics segment outperforming. On the profitability font, EBITDA margins
(excluding other income) declined by 40 bps YoY to 6.2% (I-direct estimate:
6.5%). Absolute EBITDA grew 16% YoY to | 3584 crore). Digital commerce
orders (up 2x YoY) and merchant partnerships (up 4x YoY) continue to scale
new highs (19% to sales).
FY22 was a landmark year for Reliance Retail with sales inching nearly at
| 200000 crore (| 199707 crore, up 27% YoY). Company added one of its
highest number of stores (2500+) in FY22 with coverage of 41.1 million
square feet, which is well ahead of any other Indian player. EBITDA for
FY22 (excluding other income) grew 29% YoY to | 10932 crore. The company
bolstered its offering and continued to fill white spaces through acquisitions
(spent more than | 8000+ crore in FY22). RoCE also improved by 130 bps
YoY to 11.5% in FY22. Reliance Retail over the last five years has created
world class ecosystem (online+offline) with massive scale (revenue and stores)
which is well ahead of peers. Over the last five years’ revenue and EBITDA
have grown at a robust CAGR of 43% and 59%, respectively (FY17-22).
Reliance Retail’s widespread physical store network would further enhance its
omni channel capabilities (~17% of revenues) and position it as a frontrunner to
garner consistent business growth by capturing a larger pie of the Indian retail
sector opportunity. We bake in revenue and EBITDA CAGR of 25% and 40%,
respectively in FY22-24E.

36
Fashion & lifestyle:

 Registered robust growth YoY (on a favourable base) with footfalls

surpassing pre-Covid levels. Average transaction size improved 27% YoY

 The focus on small towns continued to provide traction as Trends Small

Town format continued to scale rapidly. It crossed a milestone of 600 stores
with an addition of more than 100 stores during Q4FY22.

 The company’s brand ‘AJIO’ continued to grow (all-time high revenue) with
addition of new brands, catalogue expansion & impactful campaigns. The
management indicated that AJIO is increasing awareness of digital fashion in
small towns with nearly two-thirds of the orders placed from Tier III &
below towns

 Recovery in the mall stores and sustained growth of digital platforms led
the growth in luxury / premium brands business. The luxury premium
brands business has strengthened its portfolio through strategic partnerships
with leading Indian fashion designers during this period

 During the quarter it acquired brand ‘Clovia’ (India’s leading bridge-to-

premium D2C brand democratizing aspirational innerwear and loungewear)

37
 for consideration of | 950 crore. Further it acquired stakes in Indian
designer wear brands - AK-OK, Abraham & Thakore, Abu Jani Sandeep
Khosla and formed a JV for a new brand with Rahul Mishra

Grocery:

 The grocery business continued its growth momentum and delivered its best
ever quarter driven by strong growth across its store formats, digital and
new commerce platforms

 The business crossed a milestone of 2,000 grocery stores which is the

largest network of grocery stores by any retailer in India (added staggering
897 stores in FY22)

 The management highlighted that the omni-channel value proposition led by

JioMart has been well received by customers. Omni channel customers tend
to spend 35% higher compared to those customers who shop from only one
channel

 The management indicated that Jio-Mart has strengthened subscription model

through the integration of Milk basket with daily orders growing by 100%
as compared to last year. Also Jio-Mart Kirana ramped up operations with
operationalizing of 21 Smart Hubs and 34 Staples hubs during the quarter
to improve reach and service levels. The main focus of the business is to

38
 ramp up merchant on-boarding through focused and sustained efforts and by
adding region specific assortment

Consumer electronics:

 The Consumer Electronics business delivered a strong performance across its

stores driven by recovery of mall stores and continued uptick in small
towns (double digit growth in store sales YoY)

 The business witnessed broad based growth across all categories particularly
in air conditioners on the back of early onset of summer. Mobiles, laptops
and TVs also performed well

 Registered best ever Republic day sale with 20% YoY growth

 Reliance Digital stores crossed the benchmark of 500+ in Q4FY22

 The company’s own and licensed brand portfolio grew 70% over last
quarter. The focus of the business has been to continuously increase
assortment with introduction of new product lines and assortment upgrades
with ambition to garner higher customer wallet share

On the future strategy front, the company is expected to continue with its
aggressive store network expansion and strengthen its digital commerce and omni
channel capabilities. Also the management indicated that it would continue to on
board new merchants and augment its own product design capabilities and grow
its own brand portfolio and focus on scale up of new businesses.

Energy segments
O2C profitability below estimates; E&P growth continues
 O2C revenue was at | 145786 crore, up 44.2% YoY, 10.9% QoQ, against
our estimate of | 155311 crore. Revenue growth was mainly attributed to
higher realisation following increase in crude oil prices

 EBITDA grew 24.8% YoY (and 5.3% QoQ) to | 14241 crore, weaker than
our estimate of | 22188 crore. On QoQ basis, while higher product cracks
led to increase in refining EBITDA, lower petchem margins due to higher

39
 feedstock prices limited growth in overall O2C EBITDA as per our
understanding

 Going ahead, we estimate O2C EBITDA at | 78020 crore and | 70547.9

crore in FY23E and FY24E, respectively, as we estimate higher GRMs
taking into account current product cracks trend

 E&P segment revenue growth YoY was driven by increase in realisation as

well as output from KG basin. Revenue at | 2008 crore was up 136.8%
YoY (and 55.7% QoQ). Domestic production was 40.4 BCFe, up 127%
YoY. KG-D6 production during Q4FY22 was ~18 mmscmd

 KG-D6 realisation increased 69% YoY post revision in gas prices in

October that led to EBITDA growth. EBITDA was at | 1556 crore vs.
EBITDA of | 480 crore in Q4FY21 and | 2033 crore in Q3FY22 (our
estimate: | 1437 crore). On QoQ basis, decline in EBITDA was due to
lower production as company divested its stake in US Shale business in
Q3FY22

 We revise estimates taking into account current oil & gas prices trend. Gas
ceiling price was revised upwards by ~62% from April 2022 onwards and
is expected to remain healthy in FY23E, which augurs well for the segment.
Going ahead, we estimate E&P EBITDA at | 11976.9 crore and | 15531.3
crore in FY23E and FY24E, respectively

40
Variance Analysis
41
42
Financial Summary

Profit and loss statement₹ crore

Particulars FY_21 (₹) FY_22 (₹) FY_23 (₹) FY_24 (₹)

Revenue 5,39,238.0 7,92,756.0 9,73,187.2 10,03,435.3

Growth (%) -18.2 47.0 22.8 3.1

(Inc.)/Dec. in stock trade 1,99,915.0 3,60,784.0 3,79,483.4 3,84,646.6

Raw material Costs 92,786.0 1,14,128.0 1,84,426.3 1,90,206.7

Employee Costs 14,817.0 18,775.0 20,277.0 21,899.2

Excise Duty 72,314.0 92,794.0 1,30,095.7 1,33,919.0

Other Expenditure 78,669.0 95,815.0 1,00,605.8 1,05,636.0

Op. Expenditure 4,58,501.0 6,82,296.0 8,14,888.0 8,36,307.5

EBITDA 80,737.0 1,10,460.0 1,58,299.1 1,67,127.8

Growth (%) -9.0 36.8 43.3 5.6

Depreciation 26,572.0 29,797.0 33,179.8 37,658.0

EBIT 54,165.0 80,663.0 1,25,119.3 1,29,469.8

Interest 21,189.0 14,584.0 12,600.0 13,000.0

Other Income 16,843.0 15,227.0 16,600.0 17,200.0

PBT 55,461.0 84,142.0 1,29,119.3 1,33,669.8

Growth (%) 3.5 51.7 53.5 3.5

Tax 1,722.0 16,297.0 32,538.1 33,684.8

Minority Interest 4,611.0 7,140.0 9,538.5 11,410.6

Reported PAT 49,128.0 60,705.0 87,042.7 88,574.4

Growth (%) 24.8 23.6 43.4 1.8

43
Particulars FY_21 (₹) FY_22 (₹) FY_23 (₹) FY_24 (₹)

EPS 76.2 89.7 128.7 130.9

Key ratios₹ crore

Particulars FY21 (₹) FY_22 (₹) FY_23 (₹) FY_24 (₹)

Per share data (₹)

Book Value 1,086.4 1,175.7 1,295.3 1,417.3

Cash per share 27.0 57.8 137.3 194.7

EPS 76.2 89.7 128.7 130.9

Cash EPS 117.5 133.8 177.7 186.6

DPS 7.0 8.0 9.0 9.0

Profitability & Operating Ratios

EBITDA Margin (%) 15.0 13.9 16.3 16.7

PAT Margin (%) 10.0 8.6 9.9 10.0

Fixed Asset Turnover (x) 0.8 1.0 1.2 1.2

Inventory Turnover (Days) 55.3 49.6 45.0 45.0

Debtor (Days) 12.9 10.9 13.0 13.0

Current Liabilities (Days) 126.5 125.0 125.0 125.0

Return Ratios (%)

RoE 7.7 8.5 11.0 10.4

RoCE 5.5 7.7 11.5 11.4

44
Particulars FY21 (₹) FY_22 (₹) FY_23 (₹) FY_24 (₹)

RoIC 5.6 8.0 12.6 12.9

Valuation Ratios (x)

PE 34.4 29.2 20.4 20.0

Price to Book Value 2.4 2.2 2.0 1.8

EV/EBITDA 24.3 18.0 11.9 10.9

EV/Sales 3.6 2.5 1.9 1.8

Leverage & Solvency Ratios

Debt to equity (x) 0.4 0.3 0.2 0.2

Interest Coverage (x) 2.6 5.5 9.9 10.0

Debt to EBITDA (x) 3.6 2.3 1.3 1.0

Current Ratio 1.5 1.1 1.1 1.1

Quick ratio 1.1 0.7 0.7 0.8

45
Balance Sheet₹ crore
Particulars FY_21 (₹) FY_22 (₹) FY_23 (₹) FY_24 (₹)

Source of Funds

Equity Capital 6,445.0 6,765.0 6,765.0 6,765.0

Preference Capital 0.0 0.0 0.0 0.0

Reserves & Surplus 6,93,727.0 7,88,581.0 8,69,535.2 9,52,021.1

Shareholder's Fund 7,00,172.0 7,95,346.0 8,76,300.2 9,58,786.1

Loan Funds 2,92,714.0 2,57,714.0 2,07,714.0 1,72,714.0

Deferred Tax Liability 37,001.0 49,644.0 54,919.0 60,194.0

Minority Interest and others 99,260.0 1,09,499.0 1,17,499.0 1,25,499.0

Source of Funds 11,29,147.0 12,12,203.0 12,56,432.2 13,17,193.1

Application of Funds

Gross Block 7,75,812.0 8,79,812.0 9,74,052.0 10,57,052.0

Less: Acc. Depreciation 2,34,554.0 2,64,351.0 2,97,530.8 3,35,188.8

Net Block 5,41,258.0 6,15,461.0 6,76,521.2 7,21,863.2

Capital WIP 1,25,953.0 1,72,506.0 1,41,835.0 1,28,835.0

Total Fixed Assets 6,67,211.0 7,87,967.0 8,18,356.2 8,50,698.2

Investments 3,64,828.0 3,94,264.0 4,09,682.0 4,14,682.0

Inventories 81,672.0 1,07,778.0 1,19,982.0 1,23,711.2

Debtor 19,014.0 23,640.0 34,661.5 35,738.8

Cash 17,397.0 39,090.8 92,877.9 1,31,693.2

Loan & Advance, Other

1,71,090.0 1,34,744.0 1,25,744.0 1,16,244.0
CA

46
Total Current assets 2,89,173.0 3,05,252.8 3,73,265.3 4,07,387.2

Current Liabilities 1,86,936.0 2,71,491.8 3,33,283.3 3,43,642.2

Provisions 5,129.0 3,789.0 11,588.0 11,932.0

Total CL and Provisions 1,92,065.0 2,75,280.8 3,44,871.3 3,55,574.2

Net Working Capital 97,108.0 29,972.0 28,394.0 51,813.0

Miscellaneous expense 0.0 0.0 0.0 0.0

Application of Funds 11,29,147.0 12,12,203.0 12,56,432.2 13,17,193.1

47
Cash flow statement₹ crore
Particulars FY_21 (₹) FY_22 (₹) FY_23 (₹) FY_24 (₹)

Profit after Tax 53,739.0 67,845.0 96,581.3 99,985.0

Add: Depreciation 26,572.0 29,797.0 33,179.8 37,658.0

Add: Others -17,122.0 12,643.0 5,275.0 5,275.0

Cash Profit 63,189.0 1,10,285.0 1,35,036.1 1,42,918.0

Increase/(Decrease) in CL -83,978.0 83,215.8 69,590.5 10,703.0

(Increase)/Decrease in CA -55,312.0 5,614.0 -14,225.4 4,693.4

CF from Operating
-76,101.0 1,99,114.8 1,90,401.1 1,58,314.4
Activities

Purchase of Fixed Assets 52,019.0 1,50,553.0 63,569.0 70,000.0

(Inc)/Dec in Investments -88,061.0 -29,436.0 -15,418.0 -5,000.0

Others 87,079.0 10,239.0 8,000.0 8,000.0

CF from Investing Activities-53,001.0 -1,69,750.0 -70,987.0 -67,000.0

Inc/(Dec) in Loan Funds -81,689.0 -35,000.0 -50,000.0 -35,000.0

Inc/(Dec) in Sh. Cap. &

2,01,189.0 32,741.0 -9,538.5 -11,410.6
Res.

Dividend Paid 3,921.0 5,412.0 6,088.5 6,088.5

CF from financing activities 1,15,579.0 -7,671.0 -65,627.0 -52,499.1

Change in cash Eq. -13,523.0 21,693.8 53,787.1 38,815.3

Op. Cash and cash Eq. 30,920.0 17,397.0 39,090.8 92,877.9

Cl. Cash and cash Eq. 17,397.0 39,090.8 92,877.9 1,31,693.2

48
RELI Financial Summary

Reliance Industries Limited reported earnings results for the fourth quarter and
full year ended March 31, 2024. For the fourth quarter, the company reported
sales was INR 2,648,340 million compared to INR 2,389,570 million a year ago.
Revenue was INR 2,452,490 million compared to INR 2,191,400 million a year
ago. Net income was INR 189,510 million compared to INR 192,990 million a
year ago.For the full year, sales was INR 10,001,220 million compared to INR
9,748,640 million a year ago. Revenue was INR 9,305,290 million compared to
INR 9,030,450 million a year ago. Net income was INR 696,210 million
compared to INR 667,020 million a year ago.

49
50
51
Reliance Industries Limited, one of India's largest conglomerates, employs various
marketing strategies across its diverse range of businesses. Here are some of the
different marketing strategies employed by Reliance:

Brand Diversification:
Reliance has successfully diversified its business portfolio, spanning industries
such as petrochemicals, refining, telecommunications, retail, and digital services.
Each business vertical operates under distinct brand identities, allowing Reliance
to cater to different consumer segments and markets effectively.

Customer-Centric Approach:
Reliance prioritizes understanding customer needs and preferences across its
various businesses. By leveraging data analytics and market research, the
company tailors its products and services to meet evolving customer demands,
fostering customer loyalty and satisfaction.

Integrated Marketing Communications (IMC):

Reliance adopts an integrated marketing communications approach to ensure
consistency and coherence in its messaging across different channels. From
traditional advertising and digital marketing to public relations and sponsorships,

52
Reliance utilizes multiple touchpoints to engage with consumers and stakeholders
effectively.

Digital Transformation:
Reliance has made significant investments in digital technologies and platforms
to enhance its marketing efforts. Through platforms such as JioMart, JioSaavn,
and JioMeet, the company leverages digital channels to reach consumers, deliver
personalized experiences, and drive sales across its retail, telecommunications,
and digital services businesses.

Strategic Partnerships and Alliances:

Reliance frequently forms strategic partnerships and alliances with leading global
and local brands to enhance its market reach and competitiveness. Collaborations
with companies such as Google, Facebook, and Microsoft have enabled Reliance
to leverage their expertise and technologies to expand its offerings and customer
base.

Focus on Innovation:
Innovation is at the core of Reliance's marketing strategy, driving product
development and differentiation across its businesses. Whether it's launching
disruptive technologies in the telecommunications sector or introducing innovative
retail formats, Reliance continually seeks to stay ahead of the curve and deliver
value to consumers.

Community Engagement and CSR:

Reliance actively engages in corporate social responsibility (CSR) initiatives
aimed at making a positive impact on society. By supporting initiatives in
education, healthcare, environment, and rural development, Reliance builds
goodwill and enhances its brand reputation, fostering stronger connections with
consumers and communities.

53
Embracing Sustainability:
Reliance emphasizes sustainability in its marketing efforts, promoting eco-friendly
practices and products across its businesses. Whether it's investing in renewable
energy, promoting recycling initiatives, or reducing carbon emissions, Reliance
demonstrates its commitment to environmental stewardship, resonating with
socially conscious consumers.
In summary, Reliance employs a multifaceted approach to marketing, leveraging
brand diversification, customer-centricity, digital transformation, strategic
partnerships, innovation, community engagement, and sustainability to drive
growth and competitiveness across its diverse business verticals.

54
Findings

1. The choice of a store location has a profound effect on the entire

business life of a retail operation. A bad choice may all but guarantee
failure, a good choice, and success.

2. Choosing a retail location is, at best, a risky undertaking.

Considering the consequences of choosing a location that proves to be
unsuitable, it pays to get as much assistance as possible. According to a
survey more than 60% of the customer prefers to shop in a retail store which
is easily accessible to them.

3. Advertising plays a very important role in achieving growth for any

retail company. This is evident from the fact that Advertising by
Retail Industry registered a rise of 14 percent during January - May 2009
over January - May 2008.

4. The right location, trained manpower, software assistance, product

with a distinct differentiation, a strong value proposition, efficient
supply chain management - these are the factors that influence the
success of a retail outlet. With competition in this segment increasing,
differentiation and a strong value proposition assume significance. Retail
chains are realizing that they cannot be another ‘me-too’ store. The
differentiation today among the 5-6 retail chains has come through
private labels, which in some cases account for as much as 70 per cent of
the total merchandise in the outlet.

5. Variety offered by any retail store is of very much important to attract

all type of customers in the stores. A large variety of products caters to
each segment of customers.

55
6. Shopping experience within a store also has a great impact on selecting
a product from a particular retail store. Overall ambience includes
infrastructure facilities provided by the store such as air conditioners, lighting
etc

Conclusion

Reliance Industries Limited is India's biggest non-public sector enterprise on all

major financial parameters. Reliance Industries Limited's activities include
hydrocarbon exploration and production, petroleum refining and promoting,
petrochemicals and retailing. The petrochemicals segment consists of the
production and advertising processes of petrochemical products. The oil and
gasoline segment consist of exploration, development, and production of crude
oil, rock oil, and natural fuel. Saudi Aramco, the world's biggest oil exporter, is
in talks with Reliance Industries limited and different Indian organizations for
making a huge investment in petrochemicals and refinery projects occurring in
the country, India. Saudi Aramco CEO Amin Al-Nasser stated that Reliance
Industries limited remains to be a high-standard corporation for funding in India
and Aramco is intended to work as a partner with Reliance Industries Limited.
India is a funding priority for Saudi Aramco, as there is lots of growth

56
potential. Saudi Aramco is interested in additional operates refineries at Jamnagar
with a total potential of 68.2 million tonnes consistent with annum. Reliance
Industries Limited is planning to extend its ‘only-for-exports’ special economic
zone refining capacity to simply over 41 million tons from present-day 35.2
million tonnes.

Reliance Industries Limited is presently focusing on increasing its petrochemicals

by knowing the fact that crude oil is the fundamental raw material and
component for producing petrochemicals. Saudi Arabia, on the alternative hand,
is eager to get a foothold within the world's fastest-growing fuel market, India
to get a captive consumer base for the crude oil consumption which Aramco
produces. Saudi Aramco, the world's largest oil corporates, and its companion
Abu Dhabi National Oil Co (ADNOC) have taken up a 50 percent stake in a
planned 44-billion-dollars refinery in Maharashtra. Aramco and ADNOC will
together maintain 50 percentage stake-holdings in the 60 million tons per annum
refinery and adjacent 18 MTPA petrochemical differentiated planned to be
constructed at Ratnagiri district of Maharashtra with the aid of 2025. Like other
major producers, Saudi Aramco and Abu Dhabi National Oil Co (ADNOC) are
seeking to lock in clients inside the world's third-largest oil purchaser via their
investment plans. That why a very bright and promising future opportunity is
waiting in line for Reliance Industries limited and will have collectively
encouraging Reliance Industries limited for becoming a proven world-class
petroleum-based company

57
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35-40
Ferrell, O., Hartline, M., Lucas, G., Luck, D. (1998). "Marketing Strategy". Dryden
Press.
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Division New Delhi
Parsoya, Shubham. (2022). Biofuel Production from the Wastes of Fisheries: An
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Parsoya, Shubham. (2022). Current Needs of Making Changes in Transportation and
Energy Policies to Mitigate the Bad and Harmful Impacts of Environmental Pollution;
An Indian Perspective.
10.13140/RG.2.2.28284.62086.
Parsoya, Shubham. (2022). FUTURE BUSINESS PROSPECTS AND MARKETING
STRATEGIES OF OIL AND ENERGY MARKETING COMPANIES (UNDER
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 **ABSTRACT ---Paraphrased Version**
In 2018, Reliance Petroleum was the primary Indian company to outperform
Rupees eight hundred thousand crores (US$ 122.85 billion) in market
capitalization and crosses three hundred million client mark. Reliance Petroleum's
focus is on driving the country towards development with its progressed items
and administrations comprising of High-Speed Diesel, Petrol, Auto LPG, Greases

Keywords: Reliance marketing strategies onwards\_

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