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17 views2 pages

Amazon

Uploaded by

ajsajulga10052006
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ALIBABA

SWOT ANALYSIS

I. Introduction

Alibaba Group, founded in 1999 by Jack Ma, stands as a global e-commerce, retail, and technology
conglomerate with a primary purpose: to provide a dynamic platform connecting buyers and sellers, fostering
online trade and commerce on a massive scale.

II. Purpose Of The Business

Alibaba is driven by the mission to empower small and medium-sized enterprises (SMEs) by offering them
a global stage for trade. The company’s purpose is deeply rooted in creating opportunities and accessibility,
ensuring businesses of all sizes can thrive in the digital economy.

III. STRENGTHS
What does your business do well?
Alibaba excels in creating a vast online marketplace, facilitating transactions between millions of buyers and
sellers globally.

Is your business strong in its market? (do research and support with evidence)
The company dominates the Chinese e-commerce market, backed by its flagship platforms Taobao and Tmall,
making it a powerhouse in the industry. (Source: Statista)

Does your business have a strong sense of purpose and the culture to support that purpose?
Alibaba has a strong sense of purpose in empowering SMEs by providing them with access to a global customer
base. The company’s culture emphasizes innovation and customer satisfaction.

IV. WEAKNESSES
What does your business do poorly?
Alibaba faces challenges related to counterfeit products on its platforms, impacting consumer trust and brand
reputation.

What problems could be avoided?


Legal and regulatory issues, such as concerns about intellectual property rights, pose potential problems that
could be avoided with more stringent measures.

Are there any potential financial difficulties?


The company may experience financial difficulties if economic downturns impact consumer spending or if there
are changes in currency exchange rates.

V. OPPORTUNITIES
Are industry trends moving upward? (support with evidence, provide sources)
E-commerce industry trends are moving upward globally, with increasing online shopping preferences. (Source:
eMarketer)
Do new markets exist for your products or services? (do research, support with evidence, provide
sources)
New markets, particularly in emerging economies, provide growth opportunities for Alibaba’s products and
services.

Are there any new technologies you can exploit?


The advancement of technologies like artificial intelligence and blockchain presents opportunities for Alibaba
to enhance its platform’s efficiency and security.

VI. THREATS
Who are your competitors?
Competitors like Amazon and JD.com pose significant challenges to Alibaba’s market share.

What are competitors doing well?


Competitors, particularly in the technology sector, may excel in areas such as logistics, AI, or customer service,
putting pressure on Alibaba to innovate continually.

What obstacles do you face?


Obstacles include geopolitical tensions impacting international trade and potential disruptions to the global
supply chain.

Are there troubling changes in your business environment such as technologies, laws, and regulations?
(do research, support with evidence, provide sources)
Changes in business environments, such as evolving technologies, data protection laws, and trade regulations,
may pose threats that require careful monitoring. (Source: World Economic Forum)

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