Learn More About Design Ideation - Coursera

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06/04/2023, 16:37 Learn more about design ideation | Coursera

Learn more about design ideation


You’ve empathized with your users and determined their pain points. Now you’re ready to start
thinking of ways to solve your user’s problems. Ideating is an exciting step in your journey as a
UX designer!

As a reminder, design ideation is the process of generating a broad set of ideas on a given
topic without judging or evaluating them. When you start thinking of ideas, you want to come up
with as many as possible. The aim is to generate lots of ideas, even ones that may seem
ridiculous at first. Sometimes your most outrageous idea will turn into a great and unique
solution!

Preparing for ideation

Before you start design ideation, you’ll need to do a bit of prep work.

Empathize with your user. Empathizing is the first step in the design process. You need to
know who you’re solving for and what their needs are. You empathized with your user already by
creating empathy maps, personas, user stories, and user journey maps.

Define the problem. Defining is the second step in the design process. The problem you’re
trying to solve should be well-defined, so that everyone on your team can think of ideas to solve
the same problem. Knowing exactly what problem you need to solve will also keep your users’
needs top-of-mind.

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