CHAPTER-1

INTRODUCTION

Digital media plays an important role in promoting the education and it makes the
learning easy and permanent for the students. It has now become the most important
things in the learning and the government should make sure the availability of the
digital media in every educational institutes. Digital media is a word much of the
time heard and talked about among instructive technologist. Except if obviously
characterized, the term can on the other hand mean “a provident blend of different
broad communications, for example, content, text audio and video" or it might mean
the improvement of computer-based equipment and programming bundles delivered
on a mass scale but then it is used for individual learning. (Kelly, M., Mazzoleni, D.
2004). Suggested that digital media not only effect the individual learning but it will
also lead towards the adoption of new technology in the society to promote learning
an essential use of the intuitive digital media for guidance is in an instructional
circumstance where the student is given control so that perhaps assessed the material
at their own space and with regards to their own individual advantages, needs, and
subjective procedures. The fundamental target of intelligent interactive media
material isn't such a great amount to supplant the educator so to change the
instructor's job totally. Accordingly, digital media must be incredibly very much
structured and sufficiently refined to mirror the best educator, by consolidating in its
plan the different components of the subjective procedures and the best nature of the
innovation. With the present interactive media courseware, when a program has been
planned and worked in with the fitting reaction, it ought to be adaptable and grant
change and modification. In spite of the fact that sight and sound as a device can't
supplant hands-on learning, it can improve and reinforce the effect of exercises in

1
the field and in the science homeroom. Today, pretty much every college professes
to have a methodology to use the open doors given by the web or computerized
media so as to improve and progress conventional instruction. Together with the
coming of the World Wide Web in the mid-1990s, the term e-learning was begat and
made promotion. A few people predicated emotional changes in the instructive
condition or the finish of customary training when all is said in done. It appears that
the inquiry how sight and sound innovation can truly make adapting progressively
exploratory and pleasant has still not been replied.
In this thousand-year, work has turned out to be a lot simpler using the Internet, as
it gives wide chances to clients in various fields, for example, in business, vocation,
work and others. The Internet could be utilized for capacity of data, worldwide
training, on the web association and cooperative learning, improvement of
enthusiasm for learning, correspondence without limits, worldwide training, look
into, data indexes and advancement in the new world. Specialists could scan for data
on the web and practically all that they need to show up on the screen. Since Web
1.0 has advanced and the utilization of Web 2.0 and social media are being stressed,
the measure of data accessible is always developing. Online networking is
characterized by Kaplan and Haenlein (2010) as "a gathering of Internet-based
applications that expand on the ideological and mechanical establishments of Web
2.0, and that permit the creation and trade of client produced content". As per
Muntinga, A Teachers' Perspective Moorman and Smith (2011), online life sites, for
example, Facebook, YouTube and Twitter give boundless intends to Internet clients
to associate, express, share and make content about anything. Presently, the inquiry
is, could online life be utilized for instruction? The thought that online life could be
utilized for instruction has gotten consideration as of late due to the wide utilization
of the stage for correspondence purposes. It is likewise one of the exploration
motivations at Pangasinan State University. Availability is an element of internet-
2
based life that is genuinely necessary in learning. Data can be posted and seen by
different clients and this fills in as a wellspring of spreading data quickly to various
sorts of gathering of people paying little heed to time and place. (Hoffman-Riem,
1996) suggested that digital media has much impact on the students learning but as
well as print media has also an important role in imparting the quality of education
to students. learners, particularly those in advanced education, discover more delight
in utilizing internet-based life not similarly as a wellspring of data yet additionally
as an extension for association. A few examinations found that understudies utilized
web-based social networking for the most part for individual purposes and once in a
while for instruction. It is pivotal to empower learners to utilize the Internet or web-
based life to accumulate logical data that could be valuable for their instruction.
Instructors' job in training isn't simply to characterize or direct thoughts, produce or
dole out substance, yet additionally to assist each student with constructing learning
ways to help them figure out how to learn (Anderson and Dron, 2011). In the
Philippines, which has an aggregate populace of 105 million, roughly 58% or 61
million utilize the Internet while 56 or 59 million utilize web-based life. Ninety-
seven percent of the all-out Internet clients utilize web-based social networking. This
is a require the scientists to direct this examination and explore instructors' utilization
and the job of internet-based life in training. This examination explores the job of
internet-based life in instructing, especially to look at the acts of the educators
enlisted at Pangasinan State University Open University Systems; the job of online
life in training in various school exercises; and the acknowledgment of the job and
utilization of web-based life in instruction. Abu Gharibprison in (2004) performance
and achievement of the learners can be enhanced by the utilization of the digital
media at university level to increase the learning. This examination centers around
instructors undertaking their graduate degrees and doctorates at Pangasinan State
University Open University Systems. It will decide the commitment made by web-
3
based life to instruction explicitly in 2017. The analysts constrained the respondents
to instructive administration majors, for the conceivable advancement of guidance
what's more, instructive frameworks. They were chosen since they were the ones
actualizing principles and assuming responsibility for organization at the instructive
establishments where they work. (Bertrand, 2003). Suggested that social media is
much important in imparting the quality of education. This examination looked to
explore the conceivable utilization of online networking for the improvement of
learning. It would assist us with understanding the job of the stage in propelling
understudies to realize, how generally it is utilized in instruction and what educators’
point of view in utilizing it are. (Castells, 2001). Suggested that the use of digital
media at school can enhance the quality of education to much extent and it shoud be
utilized as maximum as possible. The realize, how broadly it is utilized in training
and what are instructors' point of view in utilizing it. The examiner results could help
the advancement of the educating learning process. These results could add to the
arrangement of learning materials to make adapting much progressively imaginative
and urge understudies to team up and think of new thoughts. The discoveries could
likewise inspire educators and help them associate with understudies paying little
heed to time, area and conditions
1.1 Statement of the Problem:
A study of "the use of digital media in education at universities".the use of digital
media in education can play a vital role in improving the education standard and
prepare the students to compete the challenges of the world. it enables him to face
the problems of any kind in future.
1.2. Significance of the Study:
This study would be helpful in:
1. This research may help in creating awareness about digital media.
2. This research makes the parents attitude positive towards education of
4
 students in
Digital media.
3. This study might be helpful for the policies maker for the future policy
formulation.
4. This study will be helpful for the students to recognize their role.
5. This project might be helpful to conduct further research in this field.
1.3. Objectives of The Study:
Following were objectives of the study:
1. To identify the teachers’ skills about the utilization of digital media in
instruction.
2. To elaborate the use of digital media in classroom.
3. To find the advantages of using digital media.
4. To make realization of need to use digital media and in education.
1.4 Research Questions of the Study
Following are the research questions of the study:
1. How much teachers are skilled about the utilization of digital media in
instruction?
2. How much teachers are effective in transformation off instructions through
digital media in classrooms?
3. What is the level of student's satisfaction with teachers’ competences
regarding use off digital media?
1.5 Limitations:
Limitations of the study were following:
1. The respondent was only from GC. University Layyah campus.
2. The questionnaire use to by the researcher was developed by himself.
3. The questionnaire as note standardize.
4. The questionnaire was validated through expert’s opinion.
5
1.6 Delimitations:
Due to shortage of time study was delimited to:
1. Respondents were male or female students.
2. Study was conduct in Faisalabad city.

6
 CHAPTER-2

REVIEW OF LITERATURE

Advanced media is any media that is encoded in a machine-comprehensible

organization. Advanced media can be made, seen, conveyed, changed and saved on
computerized gadgets. PC projects and programming; advanced symbolism,
computerized video; computer games; pages and sites, including online life;
information and databases; computerized sound, for example, mp3s; and digital
books are instances of advanced media. Advanced media are regularly stood out
from print media, for example, printed books, papers and magazines, and other
customary or simple media, for example, pictures, film or sound tape (Akdeniz, et.al.
(2000). Joined with the Internet and individualized computing, computerized media
has caused disturbance in distributing, news coverage, excitement, training, trade
and governmental issues. Computerized media has additionally presented new
difficulties to copyright and licensed innovation laws, cultivating an open substance
development in which content makers willfully surrender a few or the majority of
their legitimate rights to their work.
The universality of computerized media and its consequences for society
recommend that we are toward the beginning of another period in mechanical
history, called the Information Age, maybe prompting a paperless society in which
all media are created and expended on computer. In any case, difficulties to a
computerized progress remain, including obsolete copyright laws, control, the
advanced separation, and the ghost of a computerized dim age, in which more
seasoned media winds up out of reach to new or redesigned data frameworks.
Computerized media has a huge, wide-running and complex effect on society and
culture.

7
2.1 What is Digital?
Data or Information written and represented in numerical values (digits) of a
physical quantity such as voltage or magnetic.
2.2 What is Media?
Modern mass communication is the use of the communication form from its places
of origin
The main fields in digital media world are comprised of:
 Digital Audio
 Digital Video
 Digital Photography
2.3 Concept of digital media
Media present in advanced formal including computer produced content, Electronic
realistic, activity, sound and video. Electronic date stockpiling that the date can be
continue and imported legitimately to computer. For instance: Hard-plate, DVD,
pen-drive. (Kelly.et.al., 2004).
2.4 Educational Tool Today’s
Students go to their university, conversant in Web and person to person
communication advances. Instructors can use this information to improve the
learning background. With web-based social networking, educators can encourage
joint effort and talk, make important discourse, trade thoughts, and lift understudy
interaction (Lessig,.1999)
2.5. Enhance student engagement:
Web-based social networking is a compelling method to expand learner commitment
and construct better relational abilities. Understudies who once in a while raise a
turn in class may feel progressively great conveying everything that needs to be
conveyed on Facebook, Twitter, or YouTube. Long range interpersonal
8
communication stages empower educators to build up "back channels" that
encourage discourse and surface thoughts that understudies are excessively modest
or scared to voice so anyone can hear (McQuail,2005).
2.6 Improve communication among students and teachers:
Facebook and Twitter can upgrade correspondence among learners and instructors.
Teachers can respond to understudies' inquiries by means of a Face book page or
Twitter channel, post homework assignments and exercise plans, send messages and
updates, plan or report up and coming occasions, and offer intriguing Web locales
and media content. Understudies can utilize Twitter to get assistance from educators
or different understudies. An extraordinary path for teachers to give support
indicates moreover in class investment is by having understudies tweet about
something that was talked about in class (McQuail, and Siune,1986).
2.7 Preparing students for Successful employment:
Learners entering the workforce can utilize long range informal communication
destinations to network and discover business. With LinkedIn, understudies can set
up an expert web nearness, post a resume, explore an objective organization or
school, and associate with other occupation searchers and businesses. School
profession focuses and graduated class affiliations are utilizing Twitter to
communicate employment opportunities and temporary positions. Understudies
ought to pursue organizations or expert associations on Facebook and Twitter to
remain refreshed on new chances and essential improvements in their field
(McQuail, and Siune,1998).
2.8 User-ability of Digital Media:
Instructing is getting to be a standout amongst the most testing callings in our general
public where learning is extending quickly and a lot of it is accessible to learners just
as instructors in the meantime. Present day improvements of imaginative
advancements have given new conceivable outcomes to showing callings, and yet
9
have set more requests on educators and understudies to utilize these new
innovations in the instructing and learning process (Jung, 2005). Inferable from the
abovementioned, there is far reaching change over the world to mix Digital Media
into instruction. Late research by British Education Communication and Technology
Agency (BECTA) has featured client capacity of Digital Media assets as one of the
five key mainstays of fruitful incorporation of Digital Media in schools (Liverpool,
2002).In created nations, educators are completely utilizing Digital Media in all parts
of their expert life to improve their very own learning and the learning of their
understudies (Davis, 2000). They utilize Digital Media to help understudies evaluate
their very own learning in finishing explicit individual ventures. It is normal for
instructors to work together with different partners in sharing encounters to take care
of issues. Computerized Media turns into a boost for energizing new instructing and
learning openings (UNESCO, 2002). It is the expertise and demeanor of the
understudies and educators that decides the viability of innovation combination into
the educational programs (Bitner&Bitner, 2002). When instructors and understudies
created aptitudes, they could start to discover approaches to incorporate innovation
into the educating and learning process and exhibit its utilization to other people.
A substantial number of studies have discovered that understudies are frequently
progressively connected with and propelled to realize when utilizing applicable
Digital Media to help explicit deliberate learning. Students don't secure a collection
of learning techniques for effectively achieving various types of learning
undertakings. Time and again, they apply a remembrance system and when that
neglects to work they need elective methodologies to utilize. This is particularly
risky with Digital Media, for which remembrance methodologies just don't work
(Jonassen, 2000).
2.9 Digital Media used in Education:

10
These advancements incorporates computers, the web, broadcasting advances ( radio
and TV) , and phone . In late year there has been a groundswell of enthusiasm for
how computer and the web can best be outfit to improve the proficiency of training.
Digital Media is something beyond these advancements more established
innovations, for example, the phone radio and TV albeit now given less
consideration, have a more drawn out and more extravagant history as guidance
instrument. For example, radio and TV have for more than multiyear been utilized
for open and separation learning. The utilization of PCs and web is still in its earliest
stages in creating nations, if these are utilized at all because of constrained
framework and specialist surprising expense of access (Aribamikan2007)
.2.10 Effect of Digital media on student learning:
The impact of Digital Media speculation on learner’s accomplishment. Our paper
expects to outline the primary completion of the writing and to give two reciprocal
clarification. The first clarification centers around the backhanded impact of Digital
Media on standard illustrative variables. Since an understudy’s exhibition is for the
most part clarified by an understudy attributes, instructive condition and instructors’
trademark Digital Media may affect these determinants and subsequently the result
of training. The distinctions saw in understudy execution are in this way
progressively identified with the separated impact of Digital Media on standard
informative components. While Digital Media hardware and use rates are becoming
quick in European Union the adoption of reciprocal authoritative structures is
moderate and contrasts starting with one establishment then onto the next. This may
clarify the watched contrasts in understudy accomplishment.
Advanced Media have as of late picked up groundswell of intrigue .it is noteworthy
research are for some researcher around the world. Their temperament has
profoundly changed the substance of instruction in the course of the most recent
couple of decades. For most European nations, the utilization of Digital Media in
11
instruction and preparing has turned into a need amid the most recent decade.
Anyway, not very many have accomplished advancement. To be sure a little level
of college in certain nations accomplished abnormal state of successful utilization of
Digital Media to help and change the educating and learning process in many
branches of knowledge. Other is still in the early period of Digital Media innovations
appropriation (Asiabeka, 2010).
Numerous instructors utilize Digital Media to help customary learning for instance
data recovery in which understudy are uninvolved learning of information rather
than dynamic makers ready to participate in the learning procedure. In a record
entitled instructing and learning with Digital Media (Galea 2002) clarifies how
Digital Media can advance educating and learning. As indicated by her there are two
primary purposes for expanding the utilization of Digital Media in instruction in UK.
Right off the bat Digital Media can change the exercises pace she expressed that
youngsters in present day society need to create adequate possibilities and aptitude
that empower them to produce results from the new open doors that Digital Media
offers. Second there are ground wells of interest of academic researchers in UK in
how technological tools can enhance the quality of teaching and learning in
university and so help learners to achieve better outcomes. Furthermore, it has been
proved that new technologies have lots of benefit on the students (Vincent, 1995).
2.11 Using Digital Media to improve Teaching and Learning:
Getting to unreservedly accessible media computerized substance and devices can
be a powerful method to improve instructive arrangement and boost assets in
troublesome occasions. Then again, without help, a sharing of best practice and
mindfulness what we're getting into we may squander a great deal of time and cash
undertaking assignments which, on reflection, ought to have been finished by
another person or done in an alternate manner. The sharing of good practice and
direct involvement, notwithstanding free substance and open-source apparatuses,
12
might be the best way to guarantee we get the advantages of computerized media
while keeping away from the traps.
Our parallel session at the Jisc Conference 2011 was qualified Using Digital Media
for Improve Teaching and Learning. Between our speakers we had a wide scope of
information, aptitudes and experience: every one of our speakers was a cartographer
of the computerized media scene, mapping not just the Ariel viewpoints of strategy
and future patterns yet additionally singular knocks along the road. As opposed to
advancing computerized media as an instructive 'enchantment shot' our session
concentrated on approaches to moderate the issues of utilizing computerized media.
2.12 Television:
As indicated by Phillips (2005), TV promoting is a showcasing strategy that wanders
extensively both as far as interest just as in attractive quality. This is relevant to both
the organization promoting just as to the customer. Not exclusively will advertiser
much rather have his spot communicated at a hit prime-time TV appear, as opposed
to at 5 am amid an obscure occasion; yet in addition the purchaser will much rather
watch a promotion that really meets his or her requirements, as expressed in the
"Recency Theory" (Fill, 2009). This conveys us to one of the primary downsides of
TV publicizing: the failure to proficiently focus available, something that Clow and
Back (2010) recognized as an essential in making a fruitful media plan. Another
drawback of TV publicizing is the incredible mess present due to such huge numbers
of advertisements being communicated amid a program. As it tends to be perused in
Clow's and Baack's paper (2010), amid prime-time appears in the U.S., TV
promotions normal to around 19 minutes and 31 advertisements for each hour of
programming and splits of as long as 5 minutes are winding up increasingly famous.
The gathering of people has subsequently begun to switch channels amid business
breaks, making advertisements toward the start and toward the finish of these breaks
significantly more important than the ones in the center (Clow&Baack, 2010).
13
Another issue with TV promoting is its short life expectancy: most advertisements
need to catch the gatherings of people's consideration in around 30 second (a genuine
case for this are the Super Bowl 30-second advertisements) and the advertisers
subsequently need to make an exceptionally great job in making a successful,
appealing and short TV advertisement across the board. This conveys us to the
following inadequacy of 12 showcasing utilizing TV as a medium: the general
expenses per promotion are amazingly high (Clow&Baack, 2010), at the point when
appeared differently in relation to the costs of publicizing through a vast segment of
the more present media. These costs don't simply suggest the continuous an
association needs to pay for to be conveyed, yet the costs of making the advancement
itself can be outstandingly high: in general, the costs for conveying a TV promotion
in the U.S. can reach up to $358,000 (Clow&Baack,2010). In any case, in spite of
the fact that the general expenses can be high, the expense per contact is low which,
as Clow and Baack (2010) state, can be a support to spend up to $3 million to create
a 30 second promotion to be communicated amid the Super Bowl.
As per Clow and Baack (2010), there are numerous different focal points to TV
publicizing, for example, its high interruption esteem, which can be acquired through
movements and sounds; its high recurrence potential and above all else its high
reach. Indeed, albeit these days the Internet has assumed control over a lot of all
publicizing exercises, individuals still sit in front of the TV at home; they have most
loved TV shows, motion pictures and even online identities, all factors that impact
the choice for people to turn on their TVs. These days, TV promoting could possibly
be the best alternative for game occasions. Nonetheless, the solid contribution and
haze of emotionality that encompass sports make sport amusements on TV
intriguing for sponsors, as they can elevate a particular occasion to a gathering of
focused clients who are probably going to watch certain recreations or matches on
TV.
14
2.13 Radio:
These days, not exclusively is the scope of various stages that permit the conveyance
and sharing of sound substance always developing, yet in addition progressively
customary broadcast communications are combining and meeting with present day
media. In this way, it is hard to characterize the present and conceivable future
significance of "radio" or "radio industry" (Skillset, 2010). Regardless of whether
advertisers are presently moving towards this converging of broadcast
communications and media, today the radio isn't considered as being as energizing
and glitzy as, TV is (Clow&Baack, 2010).
For littler or neighborhood organizations, radio publicizing may be a decent and
compelling arrangement, as radio enables advertisers to characterize explicit (and
typically very little) target markets as indicated by the configuration of the radio
station (Clow&Baack, 2010). Moreover, radio makes remembrance a lot simpler:
truth be told, because of representation or retention methods, talented radio
publicists make it simpler for the audience to recollect a particular message
(Clow&Baack, 2010). As per Clow and Baack (2010), another favorable position of
radio publicizing is its adaptability and short lead-time. On account of these
properties, the creation/alteration and setting in quality of an advertisement can
occur inside a couple of days or even hours. Another quality of radio publicizing is
the closeness that it can make between the audience and a specific radio character
that the audience has developed to like for the duration of the time the individual in
question has been tuning in to that radio station (Clow&Baack, 2010).
This preferred standpoint is significant to the reason for this postulation, as game
occasions convey a lot of emotionality with them, an inclination that is regularly
passed on by game observers to which fans feel by and by near. In any case, radio
promoting has an assortment of disadvantages. As Clow&Baack (2010) express, a
portion of the main drawbacks of radio promoting are the short introduction time of
15
advertisements, as they normally last just around 15 to 30 seconds; the messiness,
which causes absence of fixation from the group of onlookers and a data over-
burden; and just little possibilities for a radio station to come to a more extensive
and in the end national crowd as is conceivable, for instance, with TV. Be that as it
may, the in advance of referenced converging of conventional and progressively
present-day media has made it feasible for radios to offer an online live spilling
choice, and in this manner focus on the more extensive online crowd. Radio
publicizing can be best when the objective market, radio stations and broadcasting
times are picked cautiously and when the promotions are developed in a manner to
quickly catch and hold the audience's consideration all through the adds
(Clow&Baack, 2010).
2.14 Print Media:
The print media has established a solid framework inside accentuation on intellectual
angles. Yet, it held incompletely and component of full of feeling area. similar
thoughts are adequately imparted all the while to a substantial gathering of
individuals. either account of certainties (Historical and contemporary) makes
individuals think and work innovatively. Older folks recounted to kids stories
.Showing pictures reproduced youngsters to identify sentiments and feelings .their
introduction in instilled esteems and changed the qualities to standards of conduct in
kids .with the headway in innovation there is a move of accentuation from print
media to the electronic media has made a kind of aloofness in individuals .this
presentation and presentation and experience influence the kid .they additionally
assume a job in the arrangement of identity at later stages. Kids are made aloof
receptors by this visual media. This media additionally goes about as trigger to the
kids' social. This single direction various media nonexistent made lack of
involvement in individuals.

16
2.15 Record players:
The old type of stereo was the hand worked gramophone. It played plate the electric
form was use play circle, which trained right elocution of dialects called ligulae
telephone records. English educator of good school still utilizes their record in three
everyday instructing. On occasion, recorder likewise accessible about audio cues.
2.16 Video cassette recorder:
Sound video innovation has developed as a critical apparatus in granting information
for a separation student. Not at all like customary understudy the separation student
need no movement to class or school. The sound video tape can be played and
replayed at his very own will.
2.17 Tape Recorder:
Recording device is an instrument use to record voice .it has an attractive tape on
which the voice is recorded. its incredible advantage is that tape can be washed and
recoded in it with the assistance of tape having attractive tapes. The understudies can
re-listen this recorded exercise after the address. It isn't expensive. Recorded
program or exercise can without much of a stretch be supplanted on another tapes
can be rehashed. It is workable for instructor and understudies to hear themselves. It
is a best for self-assessment. Pre-recorded tapes are likewise accessible
commercially [ Rashid 2005 p/ (363:368)].
2.18 Impact of digital media:
Interactive media just signifies "numerous media". Something as basic as a slide
introduction with taped sound is mixed media. Multimedia has now turned out to be
computerized lately and has exhausted the instructive capacities of sight and sound.
Advanced digital media permits a non-direct learning knowledge. Students can
explore mixes of sights and sounds voluntarily. Furthermore, understudies can make
their very own presentations. Educational framework in every single creating nation
is taking a change in outlook .Digital media assume an imperative job in this change
17
in outlook .The new advancements in computerized media have expanded the
instructive framework and specialists to think unique .another mentality towards
learning and training procedure could be seen effectively with the dispatch of new
age advanced media .Digital media and its effect are various .But as we go the
through the point in a viewpoint some of them are truly astonishing and have been
progressive .I am reviewing those progressive effects of computerized media in
instructions (Getz ., 2004).

18
 CHAPTER-3

MATERIAL AND METHODOLOGY

Methodology is the way of using different methods and procedures to get the suitable
result of the experimented research conducted by a researcher. The methodology
mainly concerns with the method of the conduction of the research and different
methods involve in the collection of data obtained from the research. Following is
the detail description of methodology involved in this research.
3.1 Nature of Study:
The main object of the conduction of the research is to know about the role and
impact of digital media in the education. The main concern of this research is to
evaluate and collect the current status of the above-mentioned study.
3.2 Population of the Study:
All the students of MAIST (Layyah Campus) were included in the population of the
study.
3.3 Sample of the Study:
A sample is the group of small population selected from a large population. A sample
of 110 students was selected for the research purpose and to collect data of the study.

19
 Flow chart of the Sample

MAIST (Layyah Campus)

5 BS Programs

BS M.Ed. B.Ed.
Mathematics
e

BS BS
Physics
CHEMISTRY

Number of students from each class = 22

sample Population = 110 students

Flow chart Diagram

3.4 Sampling Technique:

Convenient sampling technique is used for the collection of the sample.
Convenient sampling generally assumes a homogeneous population. It ensures the
selection of the sample being selected from that part of the population which is
closed to hand.

20
3.5 Source of Data:
The main source of data for the concerned research was mainly taken from the
library and internet. Consultation of the faculty member of the MAIST was also
taken for the collection of the concerned topic of the research.
3.6 Research Instrument:
To get view point of the sample (population) a questionnaire was developed to know
the role of media at university level. Questionnaire containing different types of
twenty questions based on five options as recommended by the Likert scale. This
questionnaire proved as a guidance tool to collect the relevant data of the research
conducted at the MAIST, Layyah campus.
3.7 Collection of Data:
For the research purpose about 110 copies of the questionnaire was made as a
research tool to collect the concerned information from the selected population. Then
this questionnaire was move towards the selected students with the permission of the
director of the MAIST, Layyah Campus. It was distributed among the students of
B.S Math, B.S Chemistry, B.S Physics, B.Ed., M.Ed. program of the university
campus. The instructions about the filling of questionnaire were given by the
researcher and it was monitored in the supervision of faculty member. Respondent
were asked to attempt the questionnaire according to their will and it will be
complete privacy so that natural and significant results could be obtained. To gather
hundred percent response from the student’s questionnaire was accumulated at it
once after filling by the students.
3.8 Interpretation of Data:
There are many ways and methods are used for the interpretation and analysis of the
collected data. In the concerned research SPSS 22 (Statistical package for social
sciences) was applied. To analyze and present the data in tabular form frequency,
mean, median, standard deviation, T-test and sum scale were used.
21
 CHAPTER-4
DATA ANALYSIS
A structure survey or questionnaire containing 20 questions was created for the

gathering of information to know the role of digital media at university level. The

research tool questionnaire was created under the supervision of research supervisor

and joint effort with other employees of the campus. The questionnaire was

appropriated by the researcher himself. The whole research questionnaire was

gathered back at the spot to ensure the hundred percent result of the study. The

gathered information was collected analyzed and tabulated. The outcomes were

taken and presented in the form of percentage. Finding based on study were

determined and end were attracted the light of discoveries in the following section.

Table 4.1. Role of digital media to support traditional learning method

Valid F %

SDA 3 2.7

DA 10 9.1

UD 15 13.6

A 47 42.7

SA 35 31.8

Total 110 100

22
About 42.7% of the students had shown their response agreed with the statement
that the digital media plays an important role to support traditional learning method.

Table 4.2. Role of Digital Media provides collaborative knowledge

environment.

Valid F %

SDA 4 3.6

DA 8 7.3

UD 16 14.5

A 57 51.8

SA 25 22.7

23
 Total 110 100

About 51.8% students were agreed with the statement of that digital media plays an

important role to provides collaborative knowledge environment.

Table 4.3. Learning through Digital media has set a trend.

Valid F %

SDA 7 6.4

DA 4 3.6

UD 9 8.2

24
 A 60 54.5

SA 30 27.3

Total 110 100

About 54.5% respondent were agreed with the statement of Learning through digital

media has set a trend.

Table 4.4. Student feels motivations to study through digital media

Valid F %

SDA 5 4.5

25
 DA 6 5.5

UD 6 5.5

A 53 48.2

SA 40 36.4

Total 110 100

About 48.2% respondent were agreed with the statement of students feel motivation

to study through digital media.

26
 Table 4.5. Digital Media develop vision of students.

Valid F %

SDA 5 4.5

DA 5 4.5

UD 7 6.4

A 47 42.7

SA 46 41.8

Total 110 100

About 42.7% students were agreed with the fact that Digital media develop vision

of students.

27
 Table 4.6. Digital Media helps in conceptual clarity of the lectures.

Valid f %

SDA 5 4.5

DA 1 .9

UD 6 5.5

A 58 52.7

SA 40 36.4

Total 110 100

About 52.7% respondent were agreed with the statement of Digital media helps in

conceptual clarity of the lectures.

28
 Table 4.7. Digital Media helps in understanding of problems.

Valid F %

SDA 1 .9

DA 3 2.7

UD 9 8.2

A 47 42.7

SA 50 45.5

Total 110 100

About 45.5% of the respondent were strongly agreed with the statement of Digital

Media helps in understanding of problems.

29
 Table 4.8. Digital Media motivates to actively participate in lectures.

Valid F %

SDA 4 3.6

DA 5 4.5

UD 7 6.4

A 46 41.8

SA 48 43.6

Total 110 100

About 43.6% of the respondent from total population were strongly agreed with the

statement of Digital media motivates to actively participate in lectures.

30
 Table 4.9. Digital Media increase creativity.

Valid F %

SDA 4 3.6

DA 6 5.5

UD 8 7.3

A 45 40.9

SA 47 42.7

Total 110 100

About 42.7% students were strongly agreed with the statement of Digital media

increase creativity.

31
 Table 4.10. Digital Media provides to access information.

Valid F %

SDA 6 5.5

DA 7 6.4

UD 4 3.6

A 47 42.7

SA 46 41.8

Total 110 100

Nearly about 42.7% students were agreed with the staement of Digital media

provides to access information.

32
 Table 4.11. Digital Media improves informational reasoning skills.

Valid F %

SDA 9 8.2

DA 3 2.7

UD 7 6.4

A 39 35.5

SA 52 47.3

Total 110 100

About nearly 47.3% students were strongly agreed with the statement of Digital

media improves informational reasoning skills.

33
 Table 4.12. Digital Media provides global awareness of humanity.

Valid F %

SDA 4 3.6

DA 4 3.6

UD 7 6.4

A 37 33.6

SA 58 52.7

Total 110 100

About 52.7% students were strongly agreed with the statement of Digital media

provides global awareness of humanity.

34
 Table 4.13. Digital Media is helpful in emotional training of students.

Valid F %

SDA 6 5.5

DA 7 6.4

UD 6 5.5

A 31 28.2

SA 60 54.5

Total 110 100

About 54.5% students were strongly agreed with the statement of Digital media

helpful in emotional training of students.

35
 Table 4.14. Using digital media is helpful in mental development of students.

Valid F %

SDA 6 5.5

DA 10 9.1

UD 6 5.5

A 31 28.2

SA 57 51.8

Total 110 100

About 51.8% students were strongly agreed with the statement of Using digital

media is helpful in mental development of students.

36
 Table 4.15. Using digital media is everlasting.

Valid F %

SDA 1 .9

DA 6 5.5

UD 9 8.2

A 54 49.1

SA 40 36.4

Total 110 100

About 49.1% students were agreed with the statement of Using digital media is

everlasting.

37
 Table 4.16. Digital Media increase performance to work in group.

Valid F %

SDA 10 9.1

DA 1 .9

UD 4 3.6

A 50 45.5

SA 45 40.9

Total 110 100

Nearly 45.5% students were agreed with the statement of Digital media increase

performance to work in group.

38
 Table 4.17Digital Media maintains motivation level of learning.

Valid F %

SDA 1 .9

DA 9 8.2

UD 5 4.5

A 52 47.3

SA 43 39.1

Total 110 100

Approximately 47.3% students were agreed with the statement of Digital media

maintains motivation level of learning.

39
 Table 4.18. It helps to demonstrate clearly what I have learnt?

Valid F %

SDA 4 3.6

DA 5 4.5

UD 9 8.2

A 53 48.2

SA 39 35.5

Total 110 100

Near about 48.2% students were agreed with the statement of It helps to demonstrate

clearly what I have learnt?

40
 Table 4.19. Digital Media improve organizational skills.

Valid F %

SDA 12 10.9

DA 13 11.8

UD 8 7.3

A 42 38.2

SA 35 31.8

Total 110 100

About 38.2% students were agreed with the statement of Digital media improve

organizational skills.

41
 Table 4.20. My teachers are expert in using digital media technology apart.

Valid F %

SDA 4 3.6

DA 6 5.5

UD 10 9.1

A 41 37.3

SA 49 44.5

Total 110 100

About 44.5% students were strongly agreed with the statement of My teachers are

expert in using digital media technology apart.

42
 CHAPTER-5

SUMMARY, FININGS, CONCLUSION, DISCUSSION AND

RECOMMENDATIONS

This chapter describes the summary of study, its findings based on data analysis,

conclusion drawn from the findings, discussions and recommendations.

5.1 Summary:

The main aims of the research were to know about the role of digital media at

university level. The main goal of the research was to explore the concerned study

and to recognize the teacher’s abilities about the utilization of digital media in

education. To elaborate the use of digital media in classroom and to find the

advantages of using digital media this research was conducted. For this purpose, a

research questionnaire was made under the supervision of supervisor and

educationist expert. After this research was conducted in the MAIST, Layyah

campus. To get hundred percent result study was conducted and questionnaire was

collected back at once by the researcher himself. The result obtained from this

clearly shows that role of digital media is necessary for imparting the quality of

education. The analysis of the data was done through SPSS version twenty-four.

According to the nature of data and the research questions, descriptive statistics like

independent samples was computed.

43
5.2 FINDINGS:

On the basis of interpretation of data used for calculations and exploration of

attributions causes following findings were made:

1. About 42.7% of the total population were agreed, 31.8% respondent were

strongly agreed, 13.6% were undecided, about 9.1% respondent were

disagreed and about 2.7% of the total population were strongly disagreed with

the statement of My teacher use digital media to support traditional learning

method.

2. About 51.8% respondent were agreed, about 22.7% of the respondent were

strongly agreed, about 14.5% respondent were undecided, 7.3% were

Disagreed, 5.6% strongly disagreed with the statement of Digital Media

provides collaborative knowledge environment.

3. About 54.5% of the total population were agreed, about 27.3% were strongly

agreed, about 8.2% were undecided, about 6.4% strongly disagreed and about

3.6% disagreed with the statement of Learning through digital media has set

a trend.

4. About 48.2% of the total population were agreed, about 36.4% strongly

agreed, about 5.5%were disagreed, about 5.5%were undecided, and about

4.5% strongly disagreed with the statement of students feel motivation to

study through digital media.

44
5. About 42.7% population were agreed about 41.8% of the respondent were

strongly agreed, about 6.4% were undecided, about 4.5%were disagreed, and

about 4.5% strongly disagreed with the statement of Digital Media develop

vision of students.

6. About 52.7% of the total population were agreed, about 36.4%were strongly

agreed, about 5.5%of the total population were undecided, about 4.5% were

strongly disagreed, and about 9% of the total population were disagreed with

the statement of Digital Media helps in conceptual clarity of the lectures.

7. About 45.5% of the population were strongly agreed, about 42.7% were

agreed, about 8.2% population were undecided, about 2.7% were disagreed,

and about 9% were strongly disagreed with the statement of Digital Media

helps in understanding of problems.

8. About 43.6% of the population were strongly agreed, about 41.8% were

agreed, about 6.4%were undecided, about 4.5% were disagreed and 3.6%were

strongly agreed, with the statement of Digital Media motivates to actively

participate in lectures.

9. About 42.7% of the total population were agreed, about 40.9% were strongly

agreed, about 6.4%were disagreed, about 5.5% were strongly agreed and

about3.6% strongly agreed with the statement of Digital media increase

creativity.

45
10. About 42.7% were agreed, about 41.8% were strongly agreed, about 6.4%

were disagreed, about 5.5% strongly agreed and about 3.6% strongly

disagreed with the statement of Digital Media provides access to information.

11.About 47.3% were strongly agreed, about 35.5% agreed, about 8.2% were

strongly disagreed, about 6.4%were undecided, and about 2.7% were

disagreed, with the statement of Digital Media improves informational

reasoning skills.

12. About 52% of the population were agreed, about 33.6%were agreed, about

6.4% were undecided, about 3.6% were disagreed, about 3.6% strongly

disagreed, with the statement of Digital Media provide global awareness of

humanity.

13.About 54.5% were Strongly agreed, 28.2% were agreed, 6.4% were disagreed,

5.5% were undecided and 5.5%were strongly disagreed, with the statement of

Digital Media is helpful in emotional training of students.

14. About 51.8 % were strongly agreed, about 28.2%were agreed, 9.1%were

disagreed, 5.5%were undecided and 5.5% were strongly disagreed with the

statement of Digital Media is helpful in mental development of students.

15.About 49.1 % were agreed, 36.4%were strongly agreed, 8.2%were undecided,

5.5% were disagreed and 9% were strongly disagreed with the statement of

Using Digital Media learning is everlasting.

46
16. About 45.5% were agreed, 40.9%were strongly agreed, 9.1% were strongly

agreed, 3.6%were undecided and 9% were disagreed with the statement of

Digital media increase performance to work in group.

17.About 47.3% were agreed, 39.1%were strongly were agreed, 8.2% were

disagreed, 4.5% were undecided and about 9% were strongly disagreed with

the statement of Digital Media maintains motivation level learning.

18. About 48.2%were agreed, 35.5%were strongly agreed, 8.2% were undecided,

4.5% were disagreed and 9% were disagreed with the statement of It helps to

demonstrate clearly what I have learnt?

19.About 38.2% of the total population were agreed, about 31.8% were strongly

agreed, about 8.2%were disagreed, 10.9%were strongly disagreed, 7.3% were

undecided with the statement of Digital media improves organizational skills.

To identify the teacher’s skills about the utilization of digital media in

instruction.

20. About 44.5% of the population were strongly agreed, about 37.3% were

agreed, about 9.1% were undecided, about 5.5%were disagreed and about

3.6%were strongly disagreed with the statement of my teachers are expert in

using digital media technology apart.

47
5.3 Discussion:

The main aims of this study were to find out the role of digital media at university

level. This research was done on a sample of 110 students studying in Government

College University Faisalabad Layyah campus in 5 different programs. The main

purpose of this study was to explore to identify the teacher’s skills about the role and

utilization of digital media in education.

This contemplate was intended to respond to the inquiries like; How much expand

instructors are talented about the use of advanced media in guidance? What amount

expand educators are viable in change off guidelines through computerized media in

study halls? What the dimension of learner’s fulfillment with instructors’ capabilities

is in regards to use off advanced media. Review investigate configuration was

embraced for this examination to investigate the role of advanced media at university

level. Survey technique was utilized to investigate the job of computerized media at

university level among the learners of Government college university Faisalabad

Layyah campus. Diverse created instruments by the analysts for investigating the

job of computerized media at university level were counseled and contemplated by

the researcher. PhD researchers and specialists were counseled for questionnaire

improvement. An apparatus was recognized by the specialist containing twenty (20)

causes were created by the researcher.

48
A survey on " Role of Digital Media in universities “was created by the specialist to

perceive the job of advanced media at university level. This instrument comprised

of two sections. The initial segment of this instrument required statistic data. While

the second piece of this instrument required the planned causes about progress or

disappointment with respect to Digital media learning. The instrument was created

on five-point Likert scale. This instrument was created in the light of audit of related

writing on the point of the examination, in the light of headings given by the chief,

consultancy with the prominent educationists and through imparting the thoughts in

instructive meeting to academician of the field. Instrument was approved through

supervisor point of view. The polls were sent with a letter (annexure-B) to the

specialists of the field for questionnaire approval. It was additionally improved by

the educationist experts.

A consent letter (annexure-C) for the accumulation of information from every one

of the projects was likewise taken from the University organization. Scientist himself

visited the sample classes. They were asked to read the instructions carefully and

then to attempt all the questions according to their will. Questionnaire was

distributed and collected back from the proposed sample classes.54.5% Strongly

agreed, 28.2% agreed, 6.4% disagreed, 5.5% undecided, 5.5% strongly disagreed,

with the statement of Digital Media is helpful in emotional training of students.

47.3% strongly agreed, 35.5% agreed, 8.2% strongly disagreed, 6.4% undecided,

49
2.7% disagreed, with the statement of Digital Media improves informational

reasoning skills.52% agreed, 33.6% agreed, 6.4% undecided, 3.6% disagreed, 3.6%

strongly disagreed, with the statement of Digital Media provide global awareness of

humanity.51.8% agreed, 22.7% strongly agreed, 14.5% undecided, 7.3% Disagreed,

5.6 strongly disagreed with the statement of Digital Media provides collaborative

knowledge environment.45.5% strongly agreed, 42.7% agreed, 8.2% undecided,

2.7% disagreed, .9% strongly disagreed with the statement of Digital Media helps in

understanding of problems.

1.4. Conclusion:

1. Maximum sample population belongs to female students

2. The maximum numbers of respondents were unmarried.

3. The age of the maximum respondent was ranges from 18-25 years.

4. All the sample population consists of MAIST, Layyah campus.

5. The numbers of bachelor’s students were greater than others.

6. The maximum sample of respondents falls in 3rd and 5thsmester.

7. The students show positive response toward the questionnaire.

8. The maximum populations were more agreed with that my teacher use digital

media to support traditional learning method.

9. Respondents had shown their response more agreed with that digital media

provides collaborative knowledge environment.

50
 10. Students were more agreed with the of Learning through digital media has set

a trend.

11. Students were agreed with the students feel motivation to study through digital

media.

12. Students were agreed with the Digital media develop vision of students.

RECOMMENDATIONS:

To improve learning, the accompanying Recommendations might be considered.

1. There is requirement for the University to contribute more on computer and

related innovation as methods for taking care of openness issue as well as enhancing

the nearness of the offices particularly computers in the home room and computer

labs. More foundations: printers, PCs, projectors ought to be set up for more practice

and use.

2. There is a need to keep up web association in the University and interface

more computer to the web. The University should then change availability of web

and email in the organization in type of foundation of advanced media asset focuses

where all product can be available to, students‟ bundles and all renditions of

innovation. With everything taken into account, the University will require some

serious energy and even not arrive to manage the cost of a 1:1 proportion of computer

Students so that quality of education could be enhanced.

51
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 Appendix A
QUESTIONNAIRE
Sr.# Statements SDA DA U A SA

1 My teacher use digital media to 1 2 3 4 5

support traditional learning
method.

2 Digital media provides 1 2 3 4 5

collaborative knowledge
environment.

3 Learning through digital media 1 2 3 4 5

has set a trend.

4 Students feel motivations to 1 2 3 4 5

study through digital media.

5 Digital media develop vision of 1 2 3 4 5

students.

6 Digital media helps in 1 2 3 4 5

conceptual clarity of the
lectures.

7 Digital media helps in 1 2 3 4 5

understanding of problems.

8 Digital media provides access to 1 2 3 4 5

information.

9 Digital media increase 1 2 3 4 5

creativity.

10 Digital media motivates to 1 2 3 4 5

actively of problems.

55
11 Digital media improves 1 2 3 4 5
informational skills.

12 Digital media provides global 1 2 3 4 5

awareness of humanity.

13 Digital media is helpful in 1 2 3 4 5

emotional training of students.

14 Digital media is helpful in 1 2 3 4 5

mental development of student.

15 Using media learning is 1 2 3 4 5

everlasting.

16 Digital media increase 1 2 3 4 5

performance of work.

17 Digital media maintains 1 2 3 4 5

motivation level of learning.

18 It helps to demonstrate clearly 1 2 3 4 5

what I have learnt?

19 Digital media improves 1 2 3 4 5

organizational skill.

20 My teachers are expert in using 1 2 3 4 5

digital media technology apart.

56