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Market Research

The document outlines the typical steps in a research process which include identifying a problem, evaluating literature, creating hypotheses, designing research, describing the population, collecting and analyzing data, and writing a report. It discusses each step in detail and emphasizes the importance of following the steps in order to successfully complete research.

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13 views5 pages

Market Research

The document outlines the typical steps in a research process which include identifying a problem, evaluating literature, creating hypotheses, designing research, describing the population, collecting and analyzing data, and writing a report. It discusses each step in detail and emphasizes the importance of following the steps in order to successfully complete research.

Uploaded by

levonmwahave
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Market Research Research Tools and Apps

Research Process Steps: What they


are + How To Follow

There are various approaches to conducting basic and applied research. This article
explains the research process steps you should know. Whether you are doing basic
research or applied research, there are many ways of doing it. In some ways, each
research study is unique since it is conducted at a different time and place.

Conducting research might be difficult, but there are clear processes to follow. The
research process starts with a broad idea for a topic. This article will assist you
through the research process steps, helping you focus and develop your topic.

Research Process Steps


The research process consists of a series of systematic procedures that a researcher
must go through in order to generate knowledge that will be considered valuable by
the project and focus on the relevant topic.

To conduct effective research, you must understand the research process steps and
follow them. Here are a few steps in the research process to make it easier for you:

Step 1: Identify the Problem


Finding an issue or formulating a research question is the first step. A well-
defined research problem will guide the researcher through all stages of the research
process, from setting objectives to choosing a technique. There are a number of
approaches to get insight into a topic and gain a better understanding of it. Such as:

A preliminary survey
 Case studies
 Interviews with a small group of people
 Observational survey
Step 2: Evaluate the Literature
A thorough examination of the relevant studies is essential to the research process. It
enables the researcher to identify the precise aspects of the problem. Once a problem
has been found, the investigator or researcher needs to find out more about it.

This stage gives problem-zone background. It teaches the investigator about previous
research, how they were conducted, and its conclusions. The researcher can build
consistency between his work and others through a literature review. Such a review
exposes the researcher to a more significant body of knowledge and helps him follow
the research process efficiently.

Step 3: Create Hypotheses


Formulating an original hypothesis is the next logical step after narrowing down the
research topic and defining it. A belief solves logical relationships between variables.
In order to establish a hypothesis, a researcher must have a certain amount of
expertise in the field.

It is important for researchers to keep in mind while formulating a hypothesis that it


must be based on the research topic. Researchers are able to concentrate their efforts
and stay committed to their objectives when they develop theories to guide their work.

Step 4: The Research Design


Research design is the plan for achieving objectives and answering research questions.
It outlines how to get the relevant information. Its goal is to design research to test
hypotheses, address the research questions, and provide decision-making insights.

The research design aims to minimize the time, money, and effort required to acquire
meaningful evidence. This plan fits into four categories:

 Exploration and Surveys


 Experiment
 DataAnalysis
 Observation

Step 5: Describe Population


Research projects usually look at a specific group of people, facilities, or how
technology is used in the business. In research, the term population refers to this study
group. The research topic and purpose help determine the study group.

Suppose a researcher wishes to investigate a certain group of people in the


community. In that case, the research could target a specific age group, males or
females, a geographic location, or an ethnic group. A final step in a study’s design is
to specify its sample or population so that the results may be generalized.

Step 6: Data Collection


Data collection is important in obtaining the knowledge or information required to
answer the research issue. Every research collected data, either from the literature or
the people being studied. Data must be collected from the two categories of
researchers. These sources may provide primary data.

 Experiment
 Questionnaire
 Observation
 Interview

Secondary data categories are:

 Literature
survey
 Official,
unofficial reports
 An approach based on library resources

Step 7: Data Analysis


During research design, the researcher plans data analysis. After collecting data, the
researcher analyzes it. The data is examined based on the approach in this step. The
research findings are reviewed and reported.

Data analysis involves a number of closely related stages, such as setting up


categories, applying these categories to raw data through coding and tabulation, and
then drawing statistical conclusions. The researcher can examine the acquired data
using a variety of statistical methods.

Step 8: The Report-writing


After completing these steps, the researcher must prepare a report detailing his
findings. The report must be carefully composed with the following in mind:


o The Layout: On the first page, the title, date, acknowledgments,
and preface should be on the report. A table of contents should be
followed by a list of tables, graphs, and charts if any.

 Introduction: It should state the research’s purpose and methods. This section
should include the study’s scope and limits.


o Summary of Findings: A non-technical summary of findings and
recommendations will follow the introduction. The findings should
be summarized if they’re lengthy.

 Principal Report: The main body of the report should make sense and be
broken up into sections that are easy to understand.

 Conclusion: The researcher should restate his findings at the end of the main
text. It’s the final result.

LEARN ABOUT: 12 Best Tools for Researchers

Conclusion
The research process involves several steps that make it easy to complete the research
successfully. The steps in the research process described above depend on each other,
and the order must be kept. So, if we want to do a research project, we should follow
the research process steps.

QuestionPro’s enterprise-grade research platform can collect survey and qualitative


observation data. The tool’s nature allows for data processing and essential decisions.
The platform lets you store and process data. Start immediately

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