Republic of the Philippines

Department of Education
Caraga Administrative Region
Division of Agusan Del Sur

Name of MAILA MAE B. DUCALA JUNIOR HIGH SCHOOL APPLICANT

Demonstrator
Learning area PROPAGANDA TECHNIQUE Date 02-13-2024
Grade level/section GRADE-8 Aristotle Time 45-60 minutes
Grade 8 Teacher Quarter 3 ( module 2- week 3 )
School Demonstrated TRENTO NATIONAL HIGH School Trento Agusan del Sur
SCHOOL Address
A DETAILED LESSON PLAN IN ENGLISH (GRADE 11)
I. OBJECTIVES
A. Content Standard The learner is able to:
identify the various types of Propaganda Techniques.

B. Performance To apply appropriate propaganda strategy to promote a product.

Standard
C. Learning Analyze intention of words or expressions used in propaganda techniques
Competencies

D. Learning Objectives At the end of the 45 – 60 minutes lesson, the students will be able to:
a. identify the different propaganda techniques;
b. recognize the types of propaganda used in the advertisement;
c. apply appropriate propaganda strategy to promote a product;
d. analyze intention of words and expression used in propaganda techniques;
(ENG8V-IIIg-26).
e. be responsible in understanding propaganda techniques to make informed
choices and purchase quality products .

II- CONTENT PROPAGANDA TECHNIQUES

III- LEARNING TV, laptop, visual aids, pictures, worksheets, scoring criteria emoticons, scoring
RESOURCES board, banner, bond papers, and marker.
 REFERENCES Learning Module for English Grade 8

1.Teacher’s Guide pages

2. Learner’s material
pages
 Other learning Self-Learning Modules (SLM)
Resources

IV- PROCEDURES
1.Preliminaries Teacher’s Activity Student’s Activity

 Prayer Everybody stand and let us start our day

with a prayer. (Video Presentation)
In the name of the Father, and of the son,
and of the holy spirit Amen.
Angel of God, my guardian dear, to whom
God's love commits me here, ever this day,
be at my side, to light and guard, to rule
and guide. Amen.

 Greetings Good morning Grade – 8 Aristotle

Is there any absent for today class? Good morning Teacher Maila!
 Checking of
(The students’ answer may vary)
Attendance
Before you take your seats, kindly pick up
the pieces of trash that you can see on the
 Setting of classroom floor after that, you may find seats where
standards you are comfortable with. (The students’ will arrange their
chairs and pick up the pieces of
(Arranging seats for learners with specific trash on the floor.)
needs and the teacher will group the
students into four as per preparation for
their group activities.)

Alright class, what should you do during

the discussion? We will going to:
1. Listen attentively
(Let the students read what they should do 2. Sit properly
during the discussion.) 3. Refrain from talking to
our seat mates
4. If we want to answer,
we will raise our right
hand.
5. Cooperate and
participate in all
Can I expect that from you? activities.

Very good! We’ll see. Yes, Teacher Maila.

What was your lesson yesterday and what

have you learned from it?
A. Reviewing previous
lesson or the new lesson Excellent! I'm glad to hear that you have
(The students’ answer may vary)
understood the topic!
B. Establishing a purpose This time, let’s play a game. This game is
for the lesson entitled “TAGLINE SOUNDS
FAMILIAR” and since you have now
your group mates, here is your team name.
The first group is “BANDWAGON team”
The second group is “PLAIN FOLKS
team”
The third group is “TRANSFER team”
and, the last group is “TESTIMONIAL
team”
In every activity you will be given
emoticons with corresponding points that
you will gain.
(The teacher will present the scoring
emoticons)
10 points

8 points

5 points

Mechanics of the game:

2 points 1. Each group will receive pieces
of paper and a marker.
Everybody please read the mechanics of 2. Choose a representative to
the game. write down your answer on a
paper, after that you may raise
your answer with your team
banner.
3. The task of the group is to
analyse and guess the television
commercials based on its tagline
that will be flash on the screen.
You only have 10 seconds to
provide your answer.
4. The first group raises their
correct answers will be given 10
points.
5. The group will have correct
answers will be given 8 points.
 Tagline TV Commercial

Wag
mahihiyan
g mag
tanong

Finger
lickin’
good

Bida ang
saya

Goodbye
stains

Para
kanino ka
bumabang
on?

Before we proceed to our discussion, let

me present to you our objectives.
C.Presenting examples/ new At the end of the lesson, students are
instances of the lesson. expected to:
a. identify the different propaganda
techniques;
b. recognize the types of propaganda
used in the advertisement;
c. apply appropriate propaganda
strategy to promote a product;
d. analyze intention of words and
expression used in propaganda (The students’ will read the
techniques; objectives.)
e. be responsible in understanding
propaganda techniques to make
informed choices and purchase
D. Discussing new concepts quality products .
& practicing new skills
This time, I will be playing a video clip. I
would like you to watch this video
attentively and observe its content. (The students’ will watch the video
clips.)
“Let’s watch and Evaluate”

(Possible answers )

1. I observed that there is a TV

commercial.
(The video clips will be flash on screen.)
2. I think, the purpose is to persuade
Guided Questions: the viewers/buyers.

1. What have you observed on the 3. It will affect me because of the

presented video clips? celebrity artists presented in the
2. What do you think is the purpose of commercial that will really
the video clips that you have convince me to buy the product.
watched? 4. We have commercials because it
3. How does the commercial affect will help us to choose to buy quality
you in different ways? products.
4. Why do we have commercials?
E. Discussion /Developing of Based on your answers to the given
mastery questions what do you think is our topic for
today?
(Possible answers of the
students’)
 Commercial
 Marketing
 Propaganda

Great! Today, we will be discussing about

“Propaganda Techniques”
Propaganda – the spreading of
information with the purpose of
(The students will read the
influencing feelings or actions. It’s not so
definition of propaganda.)
important whether the information is true
or false or it the cause is just or not- it’s all
propaganda.
- always biased and can be negative
or positive.
Types of Propaganda Techniques
Bandwagon – This technique involves
persuading people to adopt a certain
behaviour, belief, or opinion in order to
feel accepted or avoid being left out.
Example:

Plain Folks – This is the way that a

speaker convinces an audience that an idea
is good because they are the same ideas of
the vast majority of people like yourself.
Example:

Question:
What is the indicator of this picture
which proves that this is a plain The indicator of this picture
folks?
which proves that this is a plain
folks is the farmers.
Card Stacking – this technique is used to
convince the audience by using selected
information and not presenting the whole
story.

- Basically, Card stacking means

stacking the cards in favor or the
product; advertisers stress the
positive and ignore the negative.
Example:
A brand of snack food is loaded with sugar
then commercial may boast that product is
known in fat which implies that is also low
in calories.

Name-Calling – this type of propaganda is

a trash-talking another product or person.
This is used to make us reject and condemn
a person or idea without examining what
the label really means.
Example:

Question:
Which of these two pictures indicates that
this product is a name-calling?

The name-calling of this picture

Glittering Generalities – this propaganda is NIDO 3+
technique uses positive words to influence
a person’s buying decision.
Example: Things go better with coke
The best coffee for the best you”

Who can give me another example of

glittering generalities?
 Wow! Excellent
Testimonials – a famous person
recommends a product or a political
(The student will raise his hand)
endorsement. When some respected
celebrity, claims that an idea or product is "Vote for Hope and Change!"
good or bad.
Example:
.

Question: Who is a popular actress on this

testimonial example?

The popular actress is Ms. Kris

Aquino.

Transfer – is when a symbol that carries

respect, authority, sanction, and prestige is
used along with an idea or argument to
make it look more acceptable.
- an appeal that helps a person
imagine himself as a part of a
picture.
Example:

Sarah Geronimo has a long black silky hair

in taking good care of her hair she uses
Sunsilk

F. Finding practical This time, let’s have an activity; this

application of concepts and activity is called “PROMOTE ME!”
skills in daily living
 Think of the best product or services that
you really wanted to promote based on
your team name. You will be graded based
on the criteria below:

Criteria Points
Advertising 5
technique
Creativity 5
Cooperation 5
Total 15 points

Am I clear to you class? Yes teacher!

You will be given three minutes to discuss

about your presentation. Your time starts
now!
(the students’ present their
Time is up! Let’s have your presentation. performance)

(The students’ will total the

emoticon scores that they
earned.)
Congratulations to everyone for a job well
done! Let's give ourselves a big round of
applause!

G. Making generalizations What are the various types of Propaganda

and instructions about the Techniques?
lesson
I need seven volunteers to answer.
(Volunteers will answer)
The various types of Propaganda
Techniques are:
1. Bandwagon
2. Plain Folks
3. Card Stacking
4. Name-Calling
5. Glittering Generalities
6. Testimonials
7. Transfer
1. What do you think are the motives
and expressions used in propaganda
techniques?

2. If you decide to make a purchase,

would it be influenced by the way it (Students’ answer may vary.)
was advertised?
 3. As a consumer, how do you plan to
purchase a quality product

(Students’ answer may vary.)

H. Values integration It is important to note that in propaganda
techniques, we may be influenced into
carefully selecting products. Let us be
responsible about the products we are
about to buy. Remember that not all
advertisements are reliable and not all (Students’ answer may vary.)
products or services that are good for
others will necessarily be good for you.
I. Evaluating learning Quiz
Directions: Identify the types of
propaganda technique used in the
following pictures or images. Write the
letter of your answer on a ¼ sheet of paper.
Picture/Image Propaganda
technique

A. Name Calling
B. Bandwagon
C. Plain Folks

A. Name Calling
B. Testimonial
C. Plain Folks

A. Name Calling
B. Testimonial
C. Appeal to
Fear
 A. Appeal to
Fear
B. Bandwagon
C. Plain Folks

A. Testimonial
B. Bandwagon
C. Plain Folks

J. Additional activities for For your assignment, copy this into your
application or remediation English notebook
Directions: Create a slogan applying a
propaganda technique. Think of your
original tagline. Write this on a short bond
paper
Class, are you done?
Yes we are!
This time, we are going to compute the
total points you earned from our games,
'TAGLINE SOUNDS FAMILIAR' and
'PROMOTE ME.
Are you ready?
Yes we are!
(Compute the students’ total scores and
give them special claps.)
Wow! You did very well for today’s class.
Thank you so much for your active
participation. Let us give ourselves a big
round of applause!
Let’s call it a day, goodbye Grade -8
Aristotle! Good bye and thank you Teacher
Maila!
REMARKS

MAILA MAE B. DUCALA

Junior High School Applicant