COLLEGE OF MANAGEMENT STUDIES

AFFILIATED TO C.S.J.M. UNIVERSITY, KANPUR

A PROJECT REPORT ON
fashion handbags
Branded as GLORIOUS
Submitted in partial fulfillment of the requirements
For the award of Degree
Of
BACHELOR OF BUSINESS ADMINISTRATION.
DEPARTMENT OF BUSINESS ADMINISTRATION
SESSION – 2021-2022

Under the guidance of Submitted by:

Mr Ankit sir Name of Student-
Designation Yashasvi Bhadouriya
Roll No
Batch: BBA 2021-22
 Acknowledgement

I would like to express my sincere gratitude and regards

to my Internal guide Mr Ankit Singh for his constant
inspiration, supervision and invaluable guidance during
the training.

With regards

Signature of Student
 STUDENT DECLARATION
I, yashasvi student of B.B.A at College of
management studies, hereby declare that the
Project work entitled a project report on the
glorious fashion handbags , is compiled and
submitted under the guidance of Ankit Singh . This
is my original work.
Whatever information furnished in this
project report is true to the best of my knowledge.

Name:
Yashasvi Bhadouriya
BBA 2nd semester
Roll no
Content
• Executive summary
• Financial analysis
• Objectives of starting business
• Company description
• Marketing analysis
• Competitive analysis
• Organizational structure
• Breakdown of product and service
• Marketing plans
• Sales Strategy
• Funding
• Financial projection
• Bottom lines
• Implementation
• Annexures

Executive summary
• Glorious is a multifunctional
company meeting the needs of
market demands we provide
customers up to date fashion along
with bringing them the quality the
deserve without making them pay
and ARM and a leg of them with
this style and quality customer will
not to look elsewhere for there
handbags need because glorious
handbags keep up to with the
latest trend it will ensure a well
maintain and strong connections
with our customers

Financial Analysis
• The company’s current position is great. The
company is able to meet customer’s
• satisfaction and expectations. It is proven by the
continuous growth of consumers and the
• positive cash flow in the company. The company
sees to it that its target vision is translated into
• goals that should be done in time. Regarding
stability, the company strives to get well with
the
• changes the world brings. The fast advancement
of technology is a big challenge, but still the
• company is able to go through it by budgeting
properly. The company is making a profit every
• year making it very viable. Every year, the
consistency of the company’s earnings
continues to
• be constant. The profit continues to be stable.
The company is able to go on month after
month
• because of enough earnings to buy and pay for
expenses needed every month. For the
investment
• in the future growth of the company, the
management always seeks to keep profits even
with the
• working capital so that it can save money,
making it profitable. The business can go to
more
• innovations.
Objectives of starting a
handbag business
• A purse, also known as a
handbag, is a bag used to carry
money, wallets, phones, and

other daily essentials. Purses

often feature a long strap or
handle that you can rest on your
shoulder or hold in your hand.
You can use handbags for the
function of transporting
personal essentials or as a
fashion statement.
Company description
• For the unification of the passion of skilled
people in the bags and accessories industry,
• the Bags company was formed. The glorious
bags is a company that aims to pursue
• excellence in its field. We practice having
initiatives for proper time sharing and to
bring
• excellent products to our customers. Our
commitment to our job assures our clients
unique and high quality products and
comfortable services.
• In line with our mission and vision, we
always look for continuous improvement.
• Since people are very style-conscious, our
distinctiveness will always be a factor to set
• new trends in the industry. We make sure to
prepare for the future and the changes that
the world is taking.
• Treating each and every competitor in the
same level makes us feel unpressured but
not
• weak. We will endlessly make a mark to
serve as inspiration to everyone.
Values of
the
company
We deliver AMAZING SERVICE to our
Clients.

We take OWNERSHIP in everything

that we do.

We are COMMITTED to innovation

and continuous improvement. Try to
be better every single day.

We SHARE our common goals through

teamwork.

We assure that our PASSION will help

us achieve our success!
Mission &
Vision of the
company
Mission:
Our Mission is being a
people-oriented,
environmentfriendly company
which meets the demands of
customers perfectly, constantly
produces and provides added
value to its country.
Vision:
Our Vision is being an
international leader
company, which
ensures sustainable
production through
hardworking, offers
quality to its
customers and grants
them privileges, in the
sector.
 Marketing
Analysis
• Market segment:
Market segmentation
is the process of
dividing up mass
markets into groups with similar needs and
wants.[1] The rationale for market
segmentation is that in order to achieve
competitive advantage and superior
performance, firms should: "(1) identify
segments of industry demand, (2) target
specific segments of demand, and (3)
develop specific 'marketing mixes' for each
targeted market segment. "From an
economic perspective, segmentation is
built on the assumption that heterogeneity
in demand allows for demand to be
disaggregated into segments with distinct
demand functions.[3]
•
 Types of Market
segment

Target Market
• The female of age group
ranging 15-64 years is the
main consumer of the
handbags market, with the
gender demographics
portraying the share of the
female population of more than
50% in this age group,
 globally, accounting for the
potential consumers of the
market. Also, the rising women
population in the workforce is
increasing the purchasing
power of the group, and
hence, increasing the demand
for handbags

Market position
• The global handbag market
size was valued at USD 47.0
billion in 2018 and is
anticipated to witness
significant growth in the
forecast period. Rising women
workforce, along with
increasing brand awareness,
is driving the demand for the
product over the world. Over
the past few years, demand
for handbags has increased
due to growing availability of
designer bags in different
varieties.
Types of Marketing
positioning
There are several types of positioning
strategies. A few examples are
positioning by:

• Product attributes and benefits:

Associating your brand/product
with certain characteristics or with
certain beneficial value
• Product price: Associating your
brand/product with competitive
pricing
• Product quality: Associating your
brand/product with high quality
• Product use and application:
Associating your brand/product
with a specific use
• Competitors: Making consumers
think that your brand/product is
better than that of your competitors
Custome
r
characte
ristics
Culture
• As the broadcast environmental
determine of a customer
characteristics the researchers
have studied the difference of the
local market to accessories
especially bags even though is
already Consider as necessity most
women still a lots little budget on
these terms combining these
products into one will surely
caught attention to the local
market since.Filipions are known in
seeking multi benefit products are
affordable price
Social
• Womens are known to be
member of various group
maintaining a good social life one
of the disting behaviour is trying
to buy and try a new product
then share its result to other
usually in a group where the
encourage or discorage them to
buy the particular product this
factors helps the company to
increase brand awareness and to
gain potential customer
Personal
• Before purchasing a product a
customer also perform process
before the actual act of purchase
among the three classification of
problem solving process the
product Falls into Limited problem
solving it means at the consumer
have previously set evaluative
criteria for a particular kind of
purchase but the encounter a new
unknown branch to influence this
consumer decision meaning in
order to increase them to try any
purchase of product which is new
and unknown the company will
rain force and motivate them to
 buy the product by the promotion
to solve the problems

Competitive analysis
• Swot analysis
• SWOT analysis is a strategic
planning and strategic management
technique used to help a person or
organization identify Strengths,
Weaknesses, Opportunities, and
Threats related to business
competition or project planning. It
is sometimes called situational
assessment or situational analysis.
Competitive brands
• Celine:
• Celine is one of the most stylish
brands in the fashion industry. The
luxurious bags are made from fine
materials such as leather, metal,
and suede. They’re very popular
among celebrities and socialites
because they can both go with any
 outfit or stand alone on their own.
Céline handbags also have a classic
look that will allow you to use them
for years to come. Examples include
their Saddle Bag, Luggage
Collection, and
Trapeze Bags

Louis
Vuitton
• Louis Vuitton
Malletier is a
French fashion
company that
specializes in luxury
retail and designer
products. The
French company
was founded by
Vuitton in 1854 as a
trunk design and
producer. Louis Vuitton is a
household name, especially among
high-class fashionistas, and for good
reason. The French company has
maintained the quality and class of
their designs despite the modernity
of today’s
fashion
Lavie
• Lavie is counted
amongst the
significant
lifestyle brands
that came in
India in the year
2010, followed
by its wide range
of handbags for
women. The
company sells its
bags through
Bagzone stores,
Lifestyle,
Pantaloons,
Central and
Shopper Stop,
and many other
leading retail
shops across the
country. You can
also buy Lavie
products from
online shops like
Myntra,
Bagzone.com,
Flipkart,
Amazon, and
Jabong.
Esbeda
•

Esbeda has
a broad
collection
of
exclusive
accessories
and
handbags
for brides,
working
women,
students,
and others.
This
leading
handbag
brand has
an
extensive
global
network
from the
last 18
years.
Esbeda has
its
manufactur
ing
facilities in
India and
other
countries
like Korea,
Taiwan,
and China.
The brand
also offers
a vast
collection
for men
that include
laptop
bags, sling
bags, and
more.
Organisational
structure
Marketing Plans
Product
Glorious
ENHENCE YOUR BEAUTY
The tagline planes how they give valued
customers the luxury eye catching
bagAlways wanted has it in just one unique
product the supreme personality of their
luxury bag of was the customers the same
quality that will surely satisfy them

The product will be considered one of the

Unique bag of all the time if asking the
company why very simplely because it’s not
like the other bags not just an ordinary bag
the steps has been purpose also it it has a
removable step and the step can be turn
into into a belt with that the company
features the steps as main part of the
product the company will going to sell
different types colours design and the bell
steps that made the product you need

Brand logo

Packaging
 Price
• The company you will going to make
sure that the product and services
are adequately pricedThey are
establishing affair and just able
price for the customers they are
using market plus price in strategies
which involves the uses of high
price relative to competitive
offering this kind of pricing
strategies approaches consumer
since they want to have a fair and
affordable price yet they they get a
highly quality service compared to
other competitive their priceing
strategy focuses on attracting
customer across avoid rains and
accomplishing the overall
organisation objective
Place
 Sales strategy
Funding

• Angel Investing
• Angel investors are the influencers
who want to invest in a business,

which they feel, has the potential

to be profitable in the future.
However, before approaching an
angel investor, you must ensure
that you have equipped yourself
with a strong business plan. These
 investors are also forming investor
groups to make their research on
small businesses more resourceful.

Working Capital
Loan

• These loans are availed by

small businesses to meet the
short-term needs of liquid
cash. When there is a dearth of
cash required for daily
operations, a working capital
loan can be hugely resourceful.
Business funding is granted for
half to one year and interest
rates range from anywhere
between 12%-16% depending
on the assessment of credit
risk of a business.
Government
Schemes and Bank
Loans
• Pradhan Mantri Mudra Yojana is a
scheme for
providing
finances to
MSME (Micro,
Small, and
Medium
Enterprise).
These loans are
provided by
commercial
banks,
cooperative banks, MFIs, NBFCs,
RRBs, etc. The loans in this scheme
are divided according to the
different developmental stages of
business – Shishu, Kishore, and
Tarun. Shishu stage offers loans up
 to Rs. 50000, while Kishore and
Tarun range from Rs. 50000 to 5
Lakhs and 5 Lakh to 10 Lakhs,
respectively. These loans can be
availed for a vehicle or raising
working capital needs, plant,
equipment, and machinery and
don’t require any collateral
security.

Partners and
Venture Capital
• Strategic partners for a business
can prove to be a
great source of
raising capital as
they align their
resources for
helping another
business. These
partners have the
option to become
an employee of
the business. VCs,
on the other hand, are the firms
that provide small business
funding for the initial stages of a
business. However, they are
seeking comparatively larger
investments and taking a
controlling part of the company.
These firms usually invest against
the equity and make their exit
when there is an acquisition. They
also provide mentoring services
and evaluate a business for its
sustainability.

Financial projection
 Bottom
Lines
• Glorious bags
are affordable
and good in
quality.
• CUSTOMER can
customize their
bag at our
website with
there likes and
dislikes
• Our bags are not smelly but good in
smell
• Glorious are just gorgeous with colors.
• We put our customers first and respect
their choices.

• We also sends trendiest bags

Breakdown of
product and services
• Types of bags
 Implementation
• Even the most well-thought-out
business plan is just a stack of paper if
it isn’t coupled with clear guidelines
on your path toward implementing
the business plan. Your
implementation plan is the section of
your greater business plan,
• where you’ll
• Clarify objectives
• Assign tasks with deadlines
• Chart your progress toward reaching
goals and milestones
• All of these efforts are the tools you
will use to grow your business.
Annexures