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    BUSI 1714 - Slide Deck - Week 1 - Module Intro (9 22) - Spring.2024

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    Kim Khánh
    This document provides an overview and introduction to an international entrepreneurship module. It outlines the weekly module materials, learning outcomes, schedule, and key topics that will be covered throughout the term. These include developing a business idea, conducting customer research, creating business models and pitches, and considering factors like costs, revenues, competitors and more. Students will have the opportunity to optionally launch an actual business from the work done in the module.

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    BUSI 1714 - Slide Deck - Week 1 - Module Intro (9 22) - Spring.2024

    Uploaded by

    Kim Khánh
    11 views21 pages
    This document provides an overview and introduction to an international entrepreneurship module. It outlines the weekly module materials, learning outcomes, schedule, and key topics that will be covered throughout the term. These include developing a business idea, conducting customer research, creating business models and pitches, and considering factors like costs, revenues, competitors and more. Students will have the opportunity to optionally launch an actual business from the work done in the module.

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    BUSI 1714_Slide Deck_Week 1_module intro (9 22)_Spring.2024

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    This document provides an overview and introduction to an international entrepreneurship module. It outlines the weekly module materials, learning outcomes, schedule, and key topics that will be covered throughout the term. These include developing a business idea, conducting customer research, creating business models and pitches, and considering factors like costs, revenues, competitors and more. Students will have the opportunity to optionally launch an actual business from the work done in the module.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views21 pages

    BUSI 1714 - Slide Deck - Week 1 - Module Intro (9 22) - Spring.2024

    Uploaded by

    Kim Khánh
    This document provides an overview and introduction to an international entrepreneurship module. It outlines the weekly module materials, learning outcomes, schedule, and key topics that will be covered throughout the term. These include developing a business idea, conducting customer research, creating business models and pitches, and considering factors like costs, revenues, competitors and more. Students will have the opportunity to optionally launch an actual business from the work done in the module.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 21

    International

    Entrepreneurship
    Project
    BUSI 1714
    Welcome session!
    Today we will
    • Get to know each other a little.

    • Understand what this module aims to do with and for you (and what it
    won’t do).

    • Consider what essentials all business people need, anywhere they may
    be.

    • Start reflecting on who you are in the context of this module and work
    ahead ie. will you be writing a report or launching a business in 8 months
    from now?
    The Weekly Module materials – Term 1
    • Each week, you can expect to find some mix of the following content which you are strongly advised
    to READ AHEAD of our workshop (thank you ;-):

    - Chapter from one of the many books I have researched for this module, possibly two chapters to
    choose from or which complement each other

    - A worksheet of some form which you would benefit from filling in to aid you along the way

    - A research article or market report

    - An interview with a real entrepreneur

    - An episode of Dragon’s Den (It is similar to Shark Tank)

    - A video clip

    • During each workshop I will have a slide deck as a teaching/guidance tool for us. This is already
    available so you can refer to it ahead of the class if that is your preferred mode of study.
    Important sessions on CMS
    Important sessions on CMS

    Useful tool for documents check

    For anyone need to assure about referencing


    Important sessions on CMS

    Requirements for Term 1

    Examples for Finished Products (both terms)


    Important sessions on CMS

    Recommended tool for recording. However, you can use Google Drive & Youtube.
    Make sure that you attached any additional works into the final submission of the
    Slides on Moodle!!!
    Important sessions on CMS

    Please read materials for each week From Session 1 to Session 11


    Module Handbook Review – Learning Outcome
    • On successful completion of this module a student will be able to:
    1. Identify and explore an entrepreneurial opportunity and the factors affecting its
    value/viability.
    2. Integrate theoretical concepts and practical evidence drawing from a range of sources
    (academic and practitioner).
    3. Design viable business models, consistently with the feature of the relevant business
    environment.
    4. Demonstrate the ability to design research, collect, analyse and interpret research data
    in an appropriate, rigorous, and ethical way.
    5. Professionally present their research and findings.
    6. Draw viable, practice-focused recommendations with an accompanying structured
    action plan.
    Module Handbook Review – Employability

    • If you fully engage with each week’s workshop and take on board the
    guidance given, you will have a plethora of skills, abilities and approaches
    which employers will find very attractive. To name a few, these range from:
    - Effective methods to understand a sector and your competition within it (relevant to
    any form of ‘bus dev’ or ‘sales’ role).

    - Self-knowledge around the areas of risk appetite, personal people network


    management and time & stress management (relevant for any job, anywhere at
    graduate level and beyond).

    - The application of fundamental business process knowledge within any given


    commercial context (as above, especially of interest to smaller businesses and start-ups).
    Module Handbook Review – Employability
    Module Handbook Review - Schedule
    Week of Academic TERM 1 Activity –
    year Week beginning ALL Double session workshops will be held ON CAMPUS

    1 Slot 1,2 Introduction to Module


    1 - Setting the scene for this to be a successful and fun final module!
    2 - concepts and characters. The essence of business creation, wherever you sit in the world –
    key business principles and processes any business creator must be aware of

    2 Slot 3,4 So, you think you’re an entrepreneur?


    (The entrepreneurial mind-set considered)
    3 Slot 5,6 What’s your big idea?
    Idea, your value proposition business creation
    Social Enterprise
    4 Slot 7,8 From Value Proposition to Strategy.
    Business models
    5 Slot 9,10 The market you want to target -> Your customers
    Your Business model

    6 Slot 11,12 How good are you at doing research?


    Module Handbook Review
    Week of Academic TERM 1 Activity –
    year Week beginning ALL Double session workshops will be held ON CAMPUS

    7 Slot 13,14 1. What do you have so far? (recap – week 2-6)


    2. Marketing … communicating TO your potential market/ customers…and with them
    3. Intro to Financial template.

    8 Slot 15,16 Be clear about ‘Your Pitch’


    Intro to financials and entrepreneurial monetary considerations
    9 Slot 17,18 Who are my ‘Significant others’? eg. Suppliers & Partners

    10 Slot 19,20 Financing your business at the start – sources of


    What do my numbers currently look like? (costs in particular)
    11 Slot 21,22 1 - Recap – weeks 2 – 10
    3 - Your research- what have you read so far?
    4 – What would help you – your requests

    12 Slot 23,24,25, Business Pitch: Duration: 20 minutes


    26,27,28 A business pitch followed by Q&As.
    (up to 15 minutes’ pitch (min 12) 5 to 10 minutes’ questions)
    30% weighting 40% pass mark.
    Module Handbook Review – Employability
    First sit Deadline or Weighting out Maximum length Marking type Learning outcomes mapped to
    assessments exam period of 100%* this assessment.

    Business Pitch 11-Apr-2024 30 % 12 to 15 minutes’ Stepped 1 Identify and explore an


    (BUSI1714.1) presentation marking – see entrepreneurial opportunity and
    followed by 5-10 rubric 1on the factors affecting its
    minutes’ question Moodle value/viability
    time.
    Pass mark 40% 2 Integrate theoretical concepts
    Total time not to and practical evidence
    exceed 25 drawing from a range of
    minutes. sources (academic and
    practitioner)

    5 Professionally present your


    research and findings

    6 Draw viable, practice-focused


    recommendations with an
    accompanying structured
    action plan.
    Some facts

    • Barclays research, quoted by Profession Mullins of LBS in 2015


    The topics and terms …
    • Vision and Mission

    • Research, rethink

    • Trends … sustainability

    • Industry and sector

    • Market and communication

    • Customer and consumer

    • Competitors and strategy

    • Costs and revenues, cash flow and profit

    • Peers and partners

    • Risk and reward, change and stability, success or failure under pressure
    Some of the key areas you will consider and
    research (below list taken from John Mullins)
    Put together, the journey and project is:
    Schumpter’s ‘Mark 1model’ about what
    entrepreneurs exist to do, through innovation:
    (From Kennard’s chapter on Innovation & Entrepreneurship)
    Innovation is ‘the tool’ of the entrepreneur

    Peter Drucker’s definition of an entrepreneur:


    It’s up to you…
    • How deep or shallow your involvement with this module and all the materials I
    provide, and discussions I offer, is UP to YOU

    • I have carefully selected and uploaded for you a variety of material to both
    inspire , challenge and help you.

    • You can treat this as a fun module and simply an alternative to writing the
    traditional dissertation.

    • OR you can use this as the launch platform for your future business, checking
    the feasibility of it, learning from it and using me as a business mentor.

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