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New - Module 7 Lecture Notes

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New - Module 7 Lecture Notes

Uploaded by

saademailforetsy
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lecture Notes

2 Mind-Bogglingly Easy-To-Follow Copywriting Formulas

(Formula 1)
Hook – Headline + Lead
Value – Problem Agitate Solve (P.A.S)
Offer – Product + Price + CTA

(Formula 2)
Headline
Lead
Objections
CTA

Brand new way to lose weight


You are about to discover how you can finally get rid of your stubborn belly
fat…
Science-Backed, Proven Formula Straight From Harvard Research…
This supplement is unlike others that have no scientific proof etc… This is all-natural, plant-
based, and actually comes with science-backed proof…. It’s safe and effective…

Coming From the Most Trusted Expert in Health Niche…


Asd;ljxcklj djhzlkxch jkasd j;dsa

Hundreds of Others Are Already Using and Loving It…


Asdas asd szd asd

Get Long Lasting Results within 3 Months, Guaranteed!


Asdasd asd as

CTA
(There is no great writing. Just rewriting) – John Carlton, Ogilvy

The 2H’s To Make Your Copy Powerful from The Very First
Line

1. Honest
Write as if you are writing to a friend. Or better yet, writing to your mother.

2. Heart to Heart

Don’t just say Fact # 1, Fact # 2, Fact # 3. Talk to their heart. Tell them you really care about
them. And that you truly want to them to achieve success and get desire XYZ.

(Show Fahad Post)

The 5 Things That Make or Break Any Piece Of Copy

1. Flow
2. Rapport - Empathy
3. Clarity
4. Believability
5. Verbiage (good/incredible – difficult/challenging – very
painful/excruciating)
The Biggest Mistake Copywriters Make in Their Writing That
Kills Sales

Promise Vs Proof (Believability)

Ways to Add More Believability/Proof to Your Copy

Hard Proof

1. Studies
2. Research
3. Testing
4. Track Record
5. Facts, Statements

(Explain the stats/research/facts/studies)

Social Proof

1. Testimonials
2. Endorsements
3. Media and authority quotes and mentions
4. As seen on TV – used at Harvard
5. Historical – used in the past (Japan or Ancient Europe)
6. Bandwagon (tribal instinct) – who else uses it “Thousands are enjoying this…”
7. Show it – Demonstration (visually or in words) – photos, charts, graphs, before & after
8. Ingredients, concept behind it, people behind it.

Logic & Comparisons

- If this is true, then this is true, and then so obviously this is true.
- Analogies – just like your car needs fuel to work, your email list needs emails copy to
convert.
- Comparisons – compared to a cup of coffee, my course costs less than that.

*Bonus: Imply Proof

- If phone lines are busy, please keep trying


- If Jazz Cash reached its limit, try bank account instead

If you have authority, don’t be afraid to reveal it.

4 Ways to Make Prospects Read Your Copy till The End

#1 Momentum Copy
And that’s not all… and the best part is… and the good news is… as you’re about to see… but
here is the thing… here’s a different way to think about it… how is that possible?... How do I
know all of this?... Here’s why you should care… let me explain… Here’s the truth nobody
will tell you… The fact is… Here’s what really shocking… I’ll let you in on a secret… pay very
close attention to this… here’s why you need to know this… listen to this… imagine…

#2 Sub-headlines
 At least one in every page
 Flow with the copy
 Intriguing enough to make them stop
 All sub-headlines should be linked with each other
(Tinnitec example, weight loss example)
https://tinnitec.com
https://beyond40.com/sites/cb/lean-belly/main-b40-lb3x-sl2.php?hop=fikodeyo

(Career Clarity Roadmap Example)

#3 Transitions
Going from one section to the other – to the next sub headline.
If it makes you stop reading then it means it’s not flowing and that’s how you judge that
your transition is bad.
Main idea of previous section and the main idea of the next section – then try to connect
the two ideas when transitioning (there is no formula)

Example:
Before
I wouldn’t be surprised if we see 16,934% gains or more this time around…
Because this time our little $5 company is in the perfect position to profit from the news
published by an almost secret group of telecom researchers…
And we uncovered the existence of a little known telecom society…

After
I wouldn’t be surprised if we see 16,934% gains or more this time around…
Unfortunately most people will miss out because…
Not 1 in 1000 Americans know about this little-known telecom society…

#4 Open Loop
“An open loop is a concept that, in the telling of stories, drives our brains to naturally want
to seek out some sort of conclusion.”
For most people, it’s more well-known as a nail-biter or a cliff-hanger.

1. Use listicles/numbers (3 ways, 5 ways, 7 reasons, and so on…)


2. Ask a rhetorical question (something readers naturally start finding the answer to)
3. Give them a preview (discover a quick way, here’s what you’ll learn, etc)

 What is the reason 17% of IT projects can threaten the


existence of your business?
 $13 Million per *hours*?
 What’s the #1 thing that’s keeping you from growing your
business and getting ahead of your competitors?
 Why 90% of the startups fail within the first 5 years of getting
into business?
 Can you really earn $1300 per week?
How to Instantly Judge If You Have Written A Good Enough
Copy
1. Write fast. Edit slow.
2. Compelling. Logic vs Emotions  does it make you feel something, does it arouse emotions,
does it drag you in? Is it logical?
3. Grammar (Grammarly App for Microsoft Word and Browser)
4. Read it out loud and see if you feel it.
5. Is it believable? Is any of the claim lacking proof?
6. Simple. Clear. Easy to understand. Flow. (Hemmingway Editor) – Write at 5th or 6th Grade
level.
7. Write 80% good, and leave the rest of the 20%.

Bonus Point: Change (Transformation)

Billy Gene Birthday FB Ad


It was recently my birthday. I just turned 34. And all I can think about is dying.
Like, really horrible thoughts…
“Will it hurt?”
“How’s it going to happen?”
“When’s it going to happen?”
Then I had some random thoughts...
"Do twins ever realize that one of them was unplanned?"
Oops, there I go again, masking fear with humor, but ironically death isn’t what scares me.
Because...
“To be forgotten is worse than death.”
So I took a swing at writing my own obituary:
We are gathered here today to celebrate the life of Billy Gene. Today we will remember him
for…
…
… (okay I quit, this is harder than I thought.)
What the heck do I want to be remembered for?
34 years later, I think I’ve figured it out.
In 3 simple words.
“He empowered me.”
He empowered me with a skillset that financially enabled me to:
1. Move my children into a safe neighborhood.
2. Take my parents on the trip they never could afford.
3. Give ridiculous amounts of money to people in need.
4. Take my significant other on a date without stressing about the prices on the menu.
5. Finally afford to stop using my ex-girlfriend’s Netflix password.
I not only want to empower you, I want to equip you.
So, can I give you a birthday gift?
For the next 60 minutes I’m selling every course, training, template, and resource that I’ve ever
created for...
(drumroll plz)
The birthday price of: $31
Yup, no strings attached.
That’s not $31 for each “thing”, that’s $31 for EVERYTHING I’ve ever created:
Every course, training, book, template, ad, email, promotion, invite-only event recording, sales
training, private interview, worksheet, checklist, and more.
Why?
Because, impact > income
Still confused? I think this quote sums it up best:
“No one is actually dead until the ripples they cause in the world die away.”
Click here to get all of my courses for $31:
https://www.getallmycourses.com/1-aobg1642790718199
-Billy Gene
P.S. I tried to make an offer so good that even the trolls would see the value, but I’m sure they’ll
still find a way to complain.
P.P.S. There's only 60 minutes remaining on the clock to get this offer!
P.P.P.S. Here’s a list of some of the trainings and courses you’ll have instant access to, and what
I’ve previously sold them for:
-If you’re a beginner and need customers FAST, just login to these 2 how-to courses and get to
work. 0 experience needed, just a wifi connection and computer (previously sold for $1,497 &
$997)
-Here’s the deal: Facebook, Instagram, Snapchat, LinkedIn… they’re good opportunities.
YouTube is a GREAT one. It’s cheap, highly effective, and your competitors aren’t using it. If
you can’t learn it, have someone on your team do it (previously sold for $997)
-I know you don’t like to sell, but can you afford not to? Don’t worry, I give you all the tools,
scripts, and resources that you need so it’s easy to close like a GENEIUS (that means with
integrity, like a "beast", and while having fun) (previously sold for $997)
-Wanna scale your business fast? Well, stop asking people to buy 1-on-1 and start asking people
to buy 1-on-1000! Use my easy-to-follow instructions to start making sales with webinars in a
fraction of the time… Even if you’ve never done this before (previously sold for $697)
-Ever wished you could “pick my brain” or attend a VIP mastermind hosted by a CEO of an 8-
figure a year company? Well, my video team recorded our past invite-only events so you don’t
have to! (attendees paid between $997 to $3500 per live seat)
…. And the list continues. Click the button below or the link above for the full breakdown.
Again, I want to reiterate that all of these prices mentioned above are prices that people have
paid. Not fake BS hypothetical “value”.

 Career Clarity Roadmap Sales Page


 Tinnitec Sales Page

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