An Internship Project Report

At
Trident Shipping Private Limited
Submitted in partial fulfilment of the
Requirement for the award of the Degree of
BACHELOR OF COMMERCE
Offered by

SUBMITTED BY
Shashank M
Reg. No. U18GO21C0407
Under the Mentorship of
Mrs. Vidya
Professor

SSMRV COLLEGE
2023-24

1
 CERTIFICATE

This is to certify that SHASHANK M bearing the Reg no. U18GO21C0407 has

successfully carried out this Corporate Internship at

TRIDENT SHIPPING Private Limited

The Work has been found satisfactory and has been recommended for consideration

towards partial fulfilment for the Award of B. Com Degree of the Bengaluru City

University. This has not been submitted earlier to any other University or Institution

for the award of any Degree/Diploma/Certificate.

Mrs Roopa Latha M Dr Nagaraj M S Dr Geetha

R
CORDINATOR HOD
PRINCIPAL

Place – Bengaluru

Date -

2
3
 STUDENT DECLARATION

I hereby declare that the Internship Project Report at

TRIDENT SHIPPING PRIVATE LIMITED is a result of my own work and my

indebtedness to other work publications, references, if any, have been duly

acknowledged. If I am found guilty of copying from any other report or published

information and showing as my original work, or extending plagiarism limit, I

understand that I shall be liable and punishable by the University, which may include

“Fail” in examination or any other punishment that University may decide.

Register No. Student Name Signature

U18GO21C0407 SHASHANK M

Place: Bengaluru
Date:

4
 ACKNOWLEDGEMENT

I take this opportunity to thank our Principal Dr Geetha R and all other faculty

members of SSMRV College for their valuable advice and guidance in the completion

of this report.

I also thank our HOD, Dr Nagaraj M S for his valuable advice and guidance in the

completion of this report.

I extend my gratitude to Mrs Roopa Latha M, Coordinator, Final Year B.Com for her

inputs and advice.

I gratefully thank my Mentor Mrs. VIDYA , Asst Professor, Department of Commerce,

SSMRV College for guiding me throughout the study and for giving valuable

suggestions to improve the report.

It is my privilege that I had been given the opportunity to complete my project study

on “An Internship Report at Trident Shipping Private Limited” as part of our curriculum

for the 6th semester B.COM course conducted by the Bengaluru City University. My

immense thanks and gratitude to all the members who have supported and rendered me

all facilities during the study.

Date:

Place: Bengaluru Signature

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 Table of Contents

Sl. No. Particulars Page No.

1 Executive Summary 6

2 Chapter 1: Introduction about Organization & Industry Profile 10-11

3 Chapter 2: Organization Profile

● Background 12
● Nature of Business 13-14
● Vision & Mission 15-16
● Work Flow Model 17-18
● Product/Service Profile 19-20
● Ownership Pattern 21
● Achievements and Awards 22
● Competitor Analysis 23-24
● Market Share Analysis 25-26
● Skill Matrix & Competency Mapping 27-30
● Future Growth and Prospects 31-32

4 Chapter 3:
McKinsey’s 7S Model 33-36

● Shared value
● Strategy
● Staff
● System
● Style
● Skill
● Structure
37-38
● Porter’s Five Force Model

6
5 Chapter 4: SWOT Analysis 39-40

6 Chapter 5: Analysis of Financial Statements 41

7 Chapter 6: Learning Experience 42-44

8 Chapter 7: Suggestions and Conclusions -

Bibliography 45
Annexure(s)

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 LIST OF GRAPHS

Graph No. Title Page No.

1 Ownership Pattern 21

2 Market Share Analysis 26

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 EXECUTIVE SUMMARY

This report offers a comprehensive overview of my internship at a cargo shipping

company, focusing on the company's workflow model and its impact on global
logistics. Through my internship experience, I gained valuable insights into the
intricacies of the company's operations and the critical role of an efficient workflow
model.

The report outlines the key components of the company's workflow model. It highlights
the importance of effective communication, collaboration with stakeholders, and
adherence to regulatory requirements in delivering seamless shipping solutions.

Throughout the internship, I observed the company's commitment to excellence in

customer service, as evidenced by its proactive approach to monitoring cargo progress
and addressing client inquiries. The report emphasizes the significance of real-time
tracking and updates in ensuring transparency throughout the shipping process.

Furthermore, the report examines the company's approach to customs clearance

procedures, emphasizing the importance of compliance with import/export laws and
regulations.

In conclusion, my internship experience provided valuable insights into the critical role
of an efficient workflow model in the cargo shipping industry. By leveraging advanced
technology, strategic partnerships, and a customer-centric approach, the company
demonstrates excellence in delivering shipping solutions that meet the diverse needs of
its clients while upholding the highest standards of quality and reliability.

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 Chapter 1:
Introduction about Organization & Industry Profile

Trident Shipping Private Limited, based in Bengaluru, emerged onto the scene in
November 2018 and officially commenced operations in January 2019. Steering the
company are Shree Vani as the company director and Bala Subramanya KK as the
managing director, both bringing to the table 25 years of experience in the international
logistics field.

Specializing in global logistics, Trident Shipping Pvt. Ltd. offers an extensive suite of
services, encompassing air and ocean freight, customs brokerage, project forwarding,
warehousing, and distribution. Despite operating in a competitive landscape, the
company sets itself apart by delivering innovative logistical solutions, drawing upon
the vast expertise of its leadership team. Engaging in a variety of shipping-related
activities such as cargo handling, freight forwarding, vessel management, chartering,
and customs clearance, Trident Shipping Pvt. Ltd. prioritizes various modes of goods
transportation, including bulk, container, and specialized shipping. Through strategic
collaborations with shipping lines, freight forwarders, and other key industry players,
the company ensures the smooth and efficient execution of shipping operations.

Anchored in Bangalore, India, Trident Shipping Private Limited serves as a logistics

solutions provider, facilitating the movement of goods on a global scale. Guided by Ms.
Shree Vani, who holds the dual role of chairperson and managing director, the company
remains committed to delivering cost-effective and reliable logistics services to its
diverse clientele.

The shipping and logistics industry plays a vital role in facilitating international trade
by enabling the seamless movement of goods across borders. Among the key players
in this industry are shipping lines, freight forwarders, logistics service providers, port
operators, customs brokers, and transportation firms. Notable international shipping

10
companies include Maersk Line, Mediterranean Shipping Company (MSC) and
Evergreen Line.

The sector's performance is closely tied to global trade dynamics and economic
conditions, as fluctuations in demand for raw materials, consumer goods, and industrial
products impact shipping profitability and volumes. Various types of vessels, such as
container ships, bulk carriers, tankers, and specialized boats, are utilized by shipping
corporations to transport commodities along major trade routes connecting ports
worldwide. Freight forwarders act as intermediaries, managing the movement of goods
on behalf of importers and exporters, handling paperwork, negotiating prices, and
coordinating logistics. Port operators play a crucial role in ensuring the efficient
processing of ships, containers, and cargo at seaports, investing in technology and
infrastructure to handle growing trade volumes effectively. Logistics service providers
offer a range of services, including distribution, order fulfilment, inventory
management, and warehousing, employing advanced techniques like just-in-time
delivery and multimodal transportation to optimize supply chain networks.

In conclusion, the shipping and logistics sector serves as the backbone of global
commerce, facilitating the movement of goods and driving economic growth. With its
diverse range of activities and key players, including shipping lines, freight forwarders,
port operators, and logistics service providers, the industry adapts to evolving trade
dynamics and leverages technological innovations to enhance efficiency and reliability.

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 Chapter 2:
Organization Profile
Background

Trident Shipping Private Limited, headquartered in Bangalore, India, stands as a vibrant

logistics solutions provider, offering a comprehensive range of services tailored to meet
the needs of diverse clientele.

With a keen focus on cost-effective integrated logistics and unparalleled customer

service, we ensure seamless connectivity to a global network. Our dedicated team,
backed by an integrated network of premium carriers, manages thousands of shipments
worldwide daily, guaranteeing cheaper costs, quicker transit times, and enhanced
visibility for cargo through advanced optimization systems and purchasing power.
From air and ocean freight to customs brokerage, project forwarding
(breakbulk/chartering), warehousing, and distribution, we excel in providing innovative
solutions to streamline supply chain processes. Whether serving first-time shippers or
seasoned importers and exporters, we specialize in creating and managing bespoke
solutions to optimize supply chain performance.

Our expertise extends to booking scheduled and chartered flights from major carriers
and providing door-to-door services via our extensive global agent network, ensuring
efficient and reliable delivery of goods across continents.

At Trident Shipping Private Limited, our commitment to excellence drives us to

continually innovate and exceed customer expectations in the ever-evolving logistics
landscape.

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 Nature of Business

During my internship at Trident Shipping Private Limited, I gained insight into the
comprehensive range of services offered by the company. Trident Shipping prides itself
on providing a variety of logistics solutions, including air freight, ocean freight,
customs brokerage, project forwarding, warehousing, and distribution. The company is
committed to delivering cost-effective integrated logistics while focusing on efficient
customer service. Each solution is tailored to meet the specific needs of clients,
leveraging Trident Shipping's global network for connectivity.

Efficiency and expertise are at the core of Trident Shipping's approach. The company
excels in executing tasks with precision, drawing upon concentrated efforts and
competent coordination. This results in streamlined one-stop logistic solutions that
meet customers' needs.

Trident Shipping's Freight Management team ensures the smooth transportation of

shipments worldwide. Leveraging optimization systems and buying power, the team
provides competitive pricing, faster transit times, and enhanced cargo visibility. From
first-time shippers to seasoned importers and exporters, Trident Shipping offers tailored
solutions to optimize supply chain performance. This includes access to scheduled and
chartered flights from major carriers and door-to-door services facilitated by the
company's global agent network.

Moreover, Trident Shipping has a specialized Project Logistics division that oversees
end-to-end services for large-scale, heavy-lift projects. From relocating precision
equipment to remote sites to handling intricate factory relocations, the team ensures

13
projects are executed on time and to exact specifications, regardless of challenges.
Throughout my internship, I witnessed firsthand how Trident Shipping's dedicated
teams work tirelessly to deliver exceptional service and exceed client expectations in
every aspect of logistics management.

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 Vision & Mission

In my report, I outline the vision and mission of a Trident Shipping Pvt. Ltd., which are
fundamental guiding principles that shape its purpose and direction. These statements
articulate the company's goals.

Vision:

The vision of the company is to emerge as a global leader in delivering innovative,

dependable, and sustainable shipping solutions. The company envision a future where
operations seamlessly link markets, foster trade, and contribute to the growth and
prosperity of communities worldwide. The goal is to establish new benchmarks of
excellence within the industry, continually adapting and innovating to meet the
evolving needs of my customers while prioritizing environmental stewardship and
social responsibility.

Mission:

The mission of the company is centred on providing value-driven, customer-focused

cargo shipping solutions that surpass expectations and generate positive impact. The
company is committed to delivering safe, efficient, and cost-effective shipping services
by leveraging state-of-the-art technology, operational prowess, and strategic
partnerships to enhance supply chain efficiency and elevate customer satisfaction.
Within the organization, they aim to cultivate a culture of integrity, transparency, and
collaboration, empowering my team members to innovate, develop, and thrive while
fostering diversity, inclusivity, and sustainability.

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Through unprecedented dedication to excellence, integrity, and sustainability, the
company aspires to become the preferred partner for my customers, employees,
shareholders, and the communities they serve and are poised to navigate the current and
future challenges, steering towards a brighter future for generations to come.

In conclusion, the vision and mission of Trident Shipping Pvt. Ltd. embody their
commitment to excellence, innovation, and sustainability. By striving to be a global
leader in providing reliable and sustainable shipping solutions, aim to not only meet but
exceed the expectations of customers and stakeholders. The organization aspires to
create lasting value for the communities we serve while shaping a brighter and more
prosperous future for all and continue to navigate the seas of opportunity, driving
positive impact and forging new pathways to success in the dynamic world of cargo
shipping.

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 Work Flow Model

During my internship at a leading cargo shipping company, I had the opportunity to

gain insights into the intricate workflow model that underpins the smooth movement of
goods worldwide. At the core of this model is a meticulously designed process that
spans from the initial receipt of shipment requests to the final delivery of cargo. Let me
delve into the details of the workflow model I observed during my time at the company.

The process commences with the receipt of shipment requests from a diverse range of
clients, including individual shippers, businesses, and freight forwarders. These
requests provide vital information such as the type of cargo, dimensions, destination,
and preferred delivery timeline. As an intern, I witnessed the meticulous assessment of
these requirements by the operations team, who then initiate the process of scheduling
transportation.

Collaboration is key as the operations team engages with various stakeholders,

including carriers, trucking companies, and port authorities, to coordinate the logistics
necessary for transporting the cargo. This involves evaluating the most suitable mode
of transportation – whether by sea, air, rail, or road – based on factors such as cost,
transit time, and cargo specifications.

I had the opportunity to observe the careful packing and preparation of cargo, ensuring
compliance with industry standards and regulatory requirements. Documentation
played a crucial role at this stage, with the operations team meticulously completing
and filing necessary paperwork such as bills of lading, customs declarations, and
export/import permits.

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Throughout the journey of the cargo, I witnessed the operations team closely
monitoring its progress in real-time. Clear communication channels were maintained
with all parties involved, providing regular updates on the status of the shipment and
promptly addressing any issues or delays that arose.

Upon arrival at the destination port or airport, meticulous customs clearance procedures
is facilitated by the company's experienced customs brokerage team. This involved
navigating complex customs regulations, ensuring compliance with import/export laws,
and facilitating the payment of duties and taxes.

In the final stages of the process, the careful coordination of last-mile delivery to the
cargo's ultimate destination is ensured, whether it be a warehouse, distribution centre,
or directly to the client's doorstep. Throughout every step of the process, the company's
workflow model prioritized efficiency, transparency, and customer satisfaction.

My internship experience has provided me with valuable insights into the intricacies of
the cargo shipping industry and the importance of a well-defined workflow model in
ensuring the seamless movement of goods across the globe. The company exemplifies
excellence in delivering shipping solutions that meet the needs of its clients while
upholding the highest standards of quality and reliability.

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 Product/Service Profile

During my internship at Trident Shipping Private Limited, I had the opportunity to gain
firsthand experience in various aspects of logistics operations.

Freight Forwarding:

At Trident Shipping, the efficient management of global shipments through a well-

connected network of premium carriers is of top priority. The utilization of advanced
optimization systems allowed for competitive pricing, expedited transit times, and
improved cargo visibility. I learned how the team caters to a diverse clientele, offering
tailored solutions to optimize supply chain efficiency, including consolidation, door-to-
door service, and project transport.

Customs Clearance:

The Customs House Agent (CHA) Team, have extensive expertise in navigating import
and export regulations, particularly in India. They guided clients through the
importation process with precision, handling duties such as duty drawbacks and
advance licensing.

Warehousing:

Trident Shipping's warehousing solutions impressed me with their ability to address

various logistical challenges. I learned about the different types of warehouses
available, catering to the needs of different industrial sectors.

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Project Cargo:

The Project Logistics division at Trident Shipping showcased their proficiency in

managing large-scale projects, from transporting precision equipment to overseeing
entire factory relocations. I observed their meticulous planning and execution, ensuring
timely project completion despite complex logistical requirements.

Transportation:

During my internship, I had the chance to witness Trident Shipping's transportation

services facilitating seamless movement of goods between airports and factories in
Karnataka. This included observing the smooth handling of importing and exporting
transactions.

Overall, my internship experience at Trident Shipping provided valuable insights into

the intricacies of logistics operations and enhanced my understanding of supply chain
management.

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 Ownership Pattern

Bala Subramanya KK Shree Vani

The directors of the company Mr. Bala Subramanya KK and Mrs. Shree Vani
are also the only two shareholders in the company at 50% each.

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 Achievements and Awards

The company operates on small scale and hence have not received any awards yet.

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 Competitor Analysis

Conducting a competitor analysis is crucial for Trident Shipping Private Limited to

understand its position in the maritime logistics industry. Below is an analysis of four
key competitors: Fast Forward Logistics, Affreighter Logistics, Transpeed Logistics,
and Seyon Logistics.

Fast Forward Logistics

Fast Forward Logistics is renowned for its emphasis on efficiency and technological
innovation. With a robust network and advanced tracking systems, they excel in
providing timely deliveries. However, their premium pricing strategy may deter cost-
conscious clients, potentially limiting market share among certain demographics.
Trident Shipping can capitalize on this by offering competitive pricing without
compromising quality service.

Affreighter Logistics

Affreighter Logistics differentiates itself by focusing on personalized customer service

and handling specialized cargo. While they may lack the expansive network of larger
competitors, their attention to detail and tailored solutions attracts clients with unique
shipping requirements. Trident Shipping can leverage its resources to target similar
niche markets and provide tailored services to gain a competitive advantage.

Transpeed Logistics

Transpeed Logistics boasts a global presence and offers end-to-end supply chain
management solutions. Their extensive network of partners enables them to serve
clients across various industries. However, their reliance on traditional logistics
methods may hinder their ability to adapt to rapidly changing market demands. Trident
Shipping can position itself as a more agile and innovative alternative,

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especially in markets where Transpeed Logistics may be slow to adopt new
technologies.

Seyon Logistics

Seyon Logistics focuses on agility and flexibility, catering to regional clients with
localized expertise. While they may lack the resources of larger competitors, their
personalized approach resonates with clients seeking customized solutions. Trident
Shipping can emphasize its global reach and scalability to appeal to clients with diverse
needs, while also leveraging its regional expertise to compete effectively in specific
markets.

Each competitor brings unique strengths and weaknesses to the table. Fast Forward
Logistics and Transpeed Logistics dominate with their extensive networks and
technological prowess, while Affreighter Logistics and Seyon Logistics carve out
niches with personalized service offerings.
Trident Shipping can capitalize on its strengths, such as agility and innovation, to
differentiate itself in the market and gain a competitive edge.

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 Market Share Analysis

To calculate Trident Shipping's market share, we first need to determine the size of the
cargo shipping industry. The global cargo shipping industry is substantial, with an
estimated worth of several trillion dollars annually. However, for the sake of this
analysis, let's consider the Indian cargo shipping industry, which has been steadily
growing over the years.

According to industry reports, the Indian cargo shipping industry was valued at around
$60 billion in recent years. With Trident Shipping having an annual turnover of 4 crores
(40 million INR), we can calculate its market share as follows:

Trident Shipping's Market Share = (Trident Shipping's Annual Turnover / Total Indian
Cargo Shipping Industry Annual Revenue) * 100

= (4 crores / 60 billion INR) * 100

= (40,000,000 / 60,000,000,000) * 100
= 0.0667%
Trident Shipping's market share in the Indian cargo shipping industry is approximately
0.0667%.

Trident Shipping, despite its relatively small annual turnover compared to the vast cargo
shipping industry, plays a significant role in its niche market. With a market share of
approximately 0.0667%, Trident Shipping demonstrates its presence and contribution
to the Indian cargo shipping landscape.

While the company's market share may seem modest in comparison to industry giants,
such as multinational logistics corporations, it's essential to recognize the value Trident
Shipping brings to its customers. Despite its size, Trident Shipping focuses on
providing reliable and efficient shipping solutions, catering to the specific needs of its
clientele.

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Furthermore, Trident Shipping's market share represents its foothold in the industry and
its potential for growth. As the company continues to expand its operations, invest in
infrastructure, and explore new markets, its market share is poised to increase gradually.

Trident Shipping's dedication to customer satisfaction, coupled with strategic planning

and innovation, positions it for future success in the dynamic and competitive cargo
shipping industry.

This analysis underscores the importance of not only evaluating market share in
absolute terms but also recognizing the potential for growth and impact, even for
smaller players like Trident Shipping.

Indian Cargo Shipping Industry Annual Revenue Trident Shipping's Annual Turnover

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 Skill Matrix & Competency Mapping

During my tenure as an intern at Trident Shipping Private Limited, I dived into the
intricacies of skill matrix and competency mapping, essential components of the
company's strategic framework for talent management. As Trident Shipping continues
to solidify its position as a leader in the maritime logistics industry, it becomes
increasingly imperative to harness the collective skills and competencies of its
workforce. In this section, I will elucidate the nuances of skill matrix and competency
mapping at Trident Shipping, highlighting their significance, components, and practical
applications within the organization.

Understanding Skill Matrix at Trident Shipping:

Trident Shipping's skill matrix serves as a comprehensive tool for evaluating and
categorizing the proficiencies of its employees across diverse job roles and functions.
With a multifaceted operational landscape encompassing vessel operations, cargo
handling, customer service, and administrative tasks, Trident Shipping recognizes the
necessity of a structured approach to skill assessment and management.

Components of Trident Shipping's Skill Matrix:

1. Technical Skills: At Trident Shipping, technical prowess forms the cornerstone of

operational efficiency. Employees are evaluated based on their adeptness in various
technical domains, including navigation, maritime regulations compliance, cargo

27
stowage optimization, and vessel maintenance. Proficiency in these areas is crucial for
ensuring the safe and timely transportation of goods across international waters.

2. Soft Skills: Beyond technical acumen, Trident Shipping places significant emphasis
on soft skills that facilitate effective communication, collaboration, and problem-
solving. Given the collaborative nature of maritime logistics, employees are encouraged
to hone their abilities in areas such as interpersonal communication, teamwork,
adaptability, and conflict resolution. These skills are essential for fostering a cohesive
work environment and delivering exceptional service to clients.

3. Leadership Abilities: Trident Shipping recognizes the importance of cultivating

leadership capabilities among its employees, particularly within supervisory and
managerial roles. Leadership skills such as decision-making, strategic planning,
delegation, and mentorship are integral to driving organizational growth and fostering
a culture of innovation and continuous improvement. Through targeted leadership
development initiatives, Trident Shipping empowers its leaders to inspire and motivate
their teams towards shared objectives.

Importance of Competency Mapping at Trident Shipping:

Competency mapping serves as a strategic imperative at Trident Shipping, facilitating

the alignment of individual skills and behaviours with organizational goals and
objectives. By delineating the core competencies requisite for success in various roles,
Trident Shipping endeavours to optimize employee performance, enhance
organizational agility, and foster a culture of excellence.

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Practical Applications at Trident Shipping:

1. Talent Management: Trident Shipping leverages competency mapping as a

cornerstone of its talent management strategy, identifying high-potential employees and
charting personalized development pathways for their career advancement. By
nurturing talent from within, Trident Shipping ensures a steady influx of skilled
professionals poised to drive innovation and spearhead strategic initiatives.

2. Training and Development: Armed with insights garnered from competency

mapping exercises, Trident Shipping tailors its training and development initiatives to
address identified skill gaps and foster continuous learning. Whether through technical
workshops, leadership seminars, or cross-functional training programs, Trident
Shipping empowers its employees to expand their skill sets and adapt to evolving
industry dynamics.

3. Performance Evaluation: Competency mapping serves as a compass for

performance evaluation at Trident Shipping, enabling managers to conduct objective
assessments of employee proficiency against established benchmarks. By providing
constructive feedback and recognizing exemplary performance, Trident Shipping
fosters a culture of accountability, transparency, and meritocracy.

4. Career Planning: Trident Shipping champions a proactive approach to career

planning, wherein employees are encouraged to align their personal aspirations with
the competency’s requisite for progression within the organization. Through
mentorship, coaching, and career development conversations, Trident Shipping
empowers its employees to take ownership of their professional growth trajectories,
fostering a sense of purpose and fulfilment.

29
In summation, skill matrix and competency mapping serve as essential element of
Trident Shipping's talent management ecosystem, underpinning its quest for
operational excellence, innovation, and sustained growth. Through a systematic
approach to skill assessment, development, and optimization, Trident Shipping
endeavours to fortify its competitive position in the maritime logistics landscape while
nurturing a culture of empowerment, collaboration, and continuous learning. My
internship experience at Trident Shipping has afforded me invaluable insights into the
transformative potential of skill matrix and competency mapping in driving
organizational success and unlocking the full potential of human capital in the pursuit
of excellence.

30
 Future Growth and Prospects

Trident Shipping Private Limited stands at the cusp of an exciting phase of expansion
and diversification, as the company sets its sights on commencing operations from key
ports such as Mundra, Mumbai, and Chennai. This strategic decision underscores
Trident Shipping's commitment to capitalizing on emerging opportunities in the
maritime logistics industry and solidifying its position as a leading player in the market.

Expansion into Mundra Port:

Mundra Port, situated on the northwestern coast of India in the state of Gujarat, holds
immense potential as a strategic hub for maritime trade and commerce. With its state-
of-the-art infrastructure, deep draft berths, and proximity to major industrial and
manufacturing clusters, Mundra Port offers Trident Shipping a gateway to tap into the
burgeoning trade flows in the region. By establishing a presence at Mundra Port,
Trident Shipping aims to enhance its service offerings, cater to a broader clientele base,
and leverage synergies with existing operations to drive operational efficiency and
profitability.

Penetrating the Mumbai and Chennai Ports:

The ports of Mumbai and Chennai, located on the western and eastern coasts of India,
respectively, represent pivotal nodes in the country's maritime transportation network.
Mumbai Port, known as the "Gateway of India," serves as a vital conduit for
international trade, while Chennai Port serves as a crucial gateway to the southern
hinterlands of India. By venturing into Mumbai and Chennai, Trident Shipping seeks
to capitalize on the strategic advantages offered by these ports, including access to
diverse cargo categories, hinterland connectivity, and multimodal transportation
infrastructure. Through strategic partnerships, route optimization, and customer-centric
service delivery, Trident Shipping aims to establish a strong foothold in these key
markets and unlock new avenues for growth and expansion.

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Strategic Imperatives for Success:

As Trident Shipping embarks on its expansion journey into Mundra, Mumbai, and
Chennai ports, several strategic imperatives will be instrumental in ensuring the
company's success:

Operational Excellence: Trident Shipping must prioritize operational excellence to

meet the stringent demands of port operations efficiently. This includes optimizing
vessel turnaround times, streamlining cargo handling processes, and implementing best
practices in safety and environmental sustainability.

Customer-Centric Approach: A customer-centric approach is paramount in building

long-term relationships and fostering customer loyalty. Trident Shipping must
understand the unique needs and preferences of its clientele in each port location and
tailor its service offerings accordingly to deliver value-added solutions and exceed
customer expectations.

Investment in Infrastructure: Investment in port infrastructure and technology will

be crucial in enhancing Trident Shipping's operational capabilities and competitiveness.
By leveraging cutting-edge technologies such as automated terminals, IoT-enabled
tracking systems, and predictive analytics, Trident Shipping can improve efficiency,
reliability, and cost-effectiveness across its operations.

Talent Development: People are the backbone of Trident Shipping's success. As the
company expands its footprint, investing in talent development and capacity building
will be essential to ensure a skilled and motivated workforce capable of navigating the
complexities of port operations and delivering superior performance consistently.

32
 Chapter 3:
McKinsey’s 7S Model

The McKinsey 7S model is a valuable tool for analysing an organization's internal

alignment and effectiveness. Applying this framework to Trident Shipping Private
Limited provides insights into how the company operates and areas for potential
improvement.

Shared Values:
Trident Shipping emphasizes a strong set of shared values that guide its operations and
employee behaviour. These values include:
Customer Focus: Commitment to exceeding customer expectations and building long-
term relationships.
Integrity: Operating ethically and transparently in all business dealings.
Teamwork: Collaboration and mutual support among employees to achieve common
goals.
Excellence: Striving for continuous improvement and exceeding industry standards.
Safety: Maintaining a safe and healthy work environment for all employees.
These shared values are clearly communicated and instilled within the company culture,
creating a sense of unity and purpose among employees.

Strategy:
Trident Shipping's strategy focuses on providing comprehensive and efficient shipping
solutions to its clients. This involves:
Diversification of services: Offering a wide range of shipping services, including freight
forwarding, customs brokerage, and logistics management.
Global reach: Maintaining a network of international partners to facilitate global trade.
Technological advancement: Utilizing cutting-edge technology to optimize shipping
processes and enhance customer experience.
Sustainability: Implementing eco-friendly practices and promoting sustainable
shipping solutions.

33
This strategy allows Trident Shipping to adapt to changing market conditions and
maintain a competitive advantage.

Staff:
Trident Shipping recognizes its employees as its most valuable asset. The company
invests in:
Recruitment and training: Attracting and retaining highly skilled and motivated
individuals.
Employee development: Providing opportunities for professional growth and
advancement.
Performance management: Implementing a fair and transparent performance
evaluation system.
Positive work environment: Fostering a culture of respect, collaboration, and open
communication.
These efforts contribute to a highly competent and engaged workforce.

Systems:
Trident Shipping relies on robust systems to ensure smooth and efficient operations.
This includes:
Information technology infrastructure: Utilizing advanced software and hardware to
manage data and streamline processes.
Operational procedures: Implementing standardized procedures and protocols to
ensure consistency and quality.
Risk management systems: Identifying and mitigating potential risks associated with
shipping operations.
Communication channels: Maintaining clear and effective communication channels
across all levels of the organization.
These systems enable Trident Shipping to operate effectively and respond quickly to
challenges.

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Style:
Trident Shipping's leadership style is characterized by:
Open communication: Encouraging open dialogue and feedback among employees.
Empowerment: Delegating authority and empowering employees to make decisions.
Collaboration: Promoting teamwork and collaboration across departments.
Innovation: Encouraging creativity and innovative solutions to business challenges.
This leadership style fosters a positive and productive work environment.

Skills:
Trident Shipping's employees possess a diverse range of skills, including:
Technical expertise: Knowledge and skills related to shipping operations, logistics
management, and customs regulations.
Problem-solving: Ability to identify and solve problems effectively.
Communication: Strong written and verbal communication skills.
Interpersonal skills: Ability to work effectively in teams and build strong relationships.
Adaptability: Ability to adjust to changing demands and learn new skills.
This diverse skillset allows Trident Shipping to provide comprehensive and high-
quality services to its clients.

Structure:
Trident Shipping has a clear organizational structure with defined roles and
responsibilities. This structure facilitates:
Efficient decision-making: Clear lines of authority and accountability enable quick and
informed decisions.
Coordination: Effective collaboration and communication across departments.
Flexibility: Ability to adapt the structure to meet changing business needs.
This structure provides a framework for efficient and coordinated operations.

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By analysing Trident Shipping through the lens of the McKinsey 7S model, we can see
how the company's internal elements are aligned to support its strategy and achieve its
goals. While there may be room for improvement in certain areas, Trident Shipping
demonstrates a strong commitment to its shared values, employees, and continuous
improvement, positioning itself for continued success in the shipping industry.

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 Porter’s Five Force Model

Porter's Five Forces model is a strategic framework used to analyse the competitive
forces at work in a given industry. Applying this model to Trident Shipping Private
Limited provides insights into the company's competitive landscape and potential
challenges.

1. Threat of New Entrants:

The threat of new entrants in the shipping industry is moderate. While the industry
requires significant capital investment and expertise, the barriers to entry are not
insurmountable. Technological advancements and the rise of new, agile players can
pose a threat to established companies like Trident Shipping.

2. Bargaining Power of Suppliers:

The bargaining power of suppliers in the shipping industry is high. Fuel suppliers, port
authorities, and shipping vessel providers have significant influence on shipping costs
and operations. Trident Shipping needs to maintain strong relationships with its
suppliers and negotiate effectively to secure competitive rates and reliable services.

3. Bargaining Power of Buyers:

The bargaining power of buyers in the shipping industry is moderate to high, depending
on the size and volume of their shipments. Large multinational companies with
significant shipping needs can negotiate lower rates and exert pressure on shipping
companies. Trident Shipping needs to focus on providing value-added services and
building strong customer relationships to retain clients and maintain profitability.

4. Threat of Substitutes:
The threat of substitutes in the shipping industry is low to moderate. While alternative
modes of transportation like air freight and rail exist, they often come with limitations
in terms of cost, capacity, and delivery time. However, advancements in technology
and logistics solutions could potentially lead to the emergence of more viable
substitutes in the future.

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5. Competitive Rivalry:
The competitive rivalry in the shipping industry is intense. Numerous established
players and new entrants compete for market share. Trident Shipping needs to
differentiate itself through its service offerings, global reach, technological capabilities,
and customer service to maintain a competitive edge.

Implications for Trident Shipping:

Based on this analysis, Trident Shipping needs to focus on the following strategies to
navigate the competitive landscape:
• Building strong relationships with suppliers: Negotiating favourable terms and
securing reliable services.
• Differentiating its service offerings: Providing value-added services and
catering to niche markets.
• Investing in technology and innovation: Optimizing operations and enhancing
customer experience.
• Building strong customer relationships: Fostering loyalty and securing long-
term contracts.
• Monitoring industry trends and potential substitutes: Adapting its strategy to
stay ahead of the curve.

By understanding the forces shaping the industry and proactively implementing

strategic responses, Trident Shipping can strengthen its competitive position and
achieve sustainable success.
It's important to note that Porter's Five Forces is a dynamic model, and the strength of
each force can change over time. Trident Shipping needs to continuously monitor the
industry landscape and adapt its strategies accordingly

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 SWOT Analysis

Strengths:
Trident Shipping possesses a wealth of experience and expertise in the freight
forwarding industry. Its team of highly qualified professionals understands the
complexities of global logistics, allowing the company to offer efficient and reliable
services to its clients. Additionally, Trident Shipping has cultivated a strong network
of international partners, including shipping companies, airlines, customs brokers, and
logistics providers. This network enables the company to offer comprehensive and
seamless freight solutions across the globe. Embracing technological advancements is
another key strength of Trident Shipping. The company utilizes cutting-edge software
and hardware solutions to optimize its operations, enhance customer communication,
and improve overall efficiency.
Finally, Trident Shipping boasts a diversified service portfolio, offering air freight, sea
freight, road transport, customs clearance, warehousing, and distribution services. This
comprehensive range of services allows the company to cater to the varied needs of its
clients and gain a competitive edge in the market.

Weaknesses:
Despite its strengths, Trident Shipping also faces certain weaknesses. The freight
forwarding industry is inherently susceptible to external factors such as geopolitical
developments, economic fluctuations, and regulatory changes. These factors can
disrupt operations and introduce uncertainty for the company. Additionally, the
industry is highly competitive, with numerous players vying for market share and
customers. This intense competition can put pressure on prices and profitability for
Trident Shipping. Furthermore, the company's reliance on third-party service providers,
such as shipping lines, airlines, and trucking companies, exposes it to potential
disruptions and inefficiencies caused by these external partners. Such disruptions can
impact service quality and turnaround times, potentially affecting customer satisfaction.

Opportunities:
Trident Shipping can leverage its strengths to capitalize on several promising
opportunities. Emerging markets with increasing trade volumes present significant

39
growth potential for the company. Expanding operations or focusing on these markets
can lead to increased market share and revenue. Additionally, the rapid growth of e-
commerce has fuelled the demand for international shipping and logistics services.
Trident Shipping can tap into this growing market to generate new business
opportunities and expand its customer base.
Furthermore, embracing cutting-edge technologies like blockchain, automation, and
artificial intelligence can further optimize the company's operations, enhance customer
satisfaction, and open doors to new service offerings. By staying at the forefront of
technological advancements, Trident Shipping can gain a competitive edge and position
itself for future success.

Threats:
Trident Shipping must remain vigilant about potential threats in the industry. Economic
volatility can lead to a decline in trade activity, subsequently reducing the demand for
freight forwarding services and impacting the company's business. Additionally,
frequent changes in trade regulations, customs rules, or international agreements can
increase compliance complexity and costs for Trident Shipping. The company needs to
maintain a flexible and adaptable approach to navigate these regulatory changes
effectively. Furthermore, security risks such as cargo theft, piracy, and cyber threats
pose a constant threat to the safety and integrity of shipments

By understanding its strengths and weaknesses, Trident Shipping can leverage its
internal capabilities to seize external opportunities and mitigate potential threats. This
SWOT analysis provides a valuable framework for strategic decision-making and
ensures that the company remains competitive and adaptable in the ever-changing
freight forwarding landscape.

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 Chapter 5:
Analysis of Financial Statements

Since the required information is confidential, I was unable to source it from the
company.

41
 Chapter 6:
Learning Experience

Introduction

Embarking on my internship journey at Trident Shipping Private Limited marked a

pivotal moment in my academic and professional growth. Over the duration of my
internship, which spanned four weeks, I had the privilege of immersing myself in the
vibrant and dynamic realm of maritime logistics. Through a blend of hands-on
experiences, interactive learning opportunities, and guidance from seasoned
professionals, my time at Trident Shipping was an enriching and invaluable learning
experience. In this detailed report, I will delve into the intricacies of my internship
journey, elucidating key learnings, challenges overcome, and the array of skills
acquired during my tenure at Trident Shipping.

Understanding the Maritime Industry

Trident Shipping operates within the expansive and multifaceted maritime industry, an
integral cog in the machinery of global trade and commerce. At the outset of my
internship, I underwent a comprehensive orientation program that provided a
panoramic view of the maritime landscape. Through engaging seminars, insightful
workshops, and immersive field visits, I gained a nuanced understanding of the
industry's intricate dynamics. From the fundamental principles of maritime logistics to
the complexities of international shipping regulations, Trident Shipping equipped me
with a solid foundation upon which to build my knowledge and expertise in the
maritime domain.

Exploration of Shipping Operations

A highlight of my internship experience was the opportunity to delve into the

operational intricacies of maritime logistics and vessel management. Under the
guidance of seasoned professionals, I witnessed firsthand the orchestration of complex
shipping operations. From containerization to cargo handling, I actively participated in
various facets of shipping operations, gaining invaluable insights into vessel

42
scheduling, cargo documentation, and port management practices. Furthermore, I
acquired a nuanced understanding of freight rates, chartering mechanisms, and risk
mitigation strategies, essential components of effective shipping operations in a
globalized marketplace.

Logistics and Supply Chain Management

Trident Shipping's operations hinge on the seamless management of logistics and

supply chain processes, essential pillars underpinning the efficiency and efficacy of
maritime operations have served vital in their survival, I honed my skills in optimizing
supply chain processes, streamlining inventory management systems, and mitigating
logistical bottlenecks. My exposure to real-world logistics challenges provided
invaluable insights into the pivotal role of logistics in ensuring the seamless flow of
goods across global supply chains.

Customer Relationship Management

Central to Trident Shipping's ethos is a steadfast commitment to fostering enduring

relationships with clients, suppliers, and stakeholders. Throughout my internship, I had
the opportunity to actively engage with diverse stakeholders, gaining firsthand
experience in customer relationship management. From addressing client inquiries to
resolving service-related issues, I worked on my communication and interpersonal
skills, cultivating a nuanced understanding of the importance of client-centricity in
driving business growth and fostering long-term partnerships. The opportunity to
interface with clients and stakeholders served as a cornerstone of my internship
experience, instilling in me a deep appreciation for the symbiotic relationship between
customer satisfaction and organizational success.

Teamwork and Collaboration

At Trident Shipping, teamwork and collaboration are not merely buzzwords but
foundational principles that underpin the organization's success.
Whether during team meetings, collaborative projects, or brainstorming sessions, I
actively participated in fostering a culture of innovation, creativity, and mutual support.
The collaborative ethos at Trident Shipping not only facilitated the exchange of ideas

43
but also nurtured a sense of camaraderie and solidarity among team members,
underscoring the transformative power of collective effort in driving organizational
excellence.

Navigating Challenges

Amidst the myriad learning opportunities and enriching experiences, my internship

journey at Trident Shipping was not without its fair share of challenges. Adapting to
the fast-paced and dynamic nature of the maritime industry presented a steep learning
curve, requiring resilience, adaptability, and a willingness to embrace ambiguity. From
grappling with complex shipping regulations to navigating logistical intricacies, each
challenge served as an invaluable learning opportunity, fostering personal and
professional growth. Through perseverance and the unwavering support of mentors and
colleagues, I confronted these challenges head-on, emerging stronger, more resilient,
and better equipped to navigate the complexities of the maritime industry.

In summation, my internship experience at Trident Shipping Private Limited was a

transformative journey characterized by profound personal and professional growth.
Through a blend of hands-on experiences, immersive learning opportunities, and
mentorship from seasoned professionals, I gained invaluable insights into the
multifaceted world of maritime logistics. From understanding the intricacies of
shipping operations to honing my skills in logistics management and customer
relationship management, Trident Shipping provided me with a holistic learning
experience that transcended the confines of traditional classroom learning. As I embark
on the next chapter of my academic and professional journey, I carry with me the
invaluable lessons, experiences, and memories garnered during my internship at Trident
Shipping, poised to make meaningful contributions to the maritime industry and
beyond.

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 BIBLIOGRAPHY

corporatefinanceinstitute.com
investopedia.com
edstellar.com
wikipedia.com

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