INTERNATIONAL CLASS OF MANAGEMENT

LAMBUNG MANGKURAT UNIVERSITY

Statistical Databy Group 1

Under Guidance:
Dr. Ir. Syahrial Shaddiq, M.Eng., M.M.
 Member of Group’s

Akhmad Faisal Rifki Muhammad Albani Andika Putra

(2210312310019) (2210312310004)
 Table of Content’s
Introduction Evaluation of Data Distribution Analysis

Fundamental Aspects of Statistics Measurement Data Distribution

Methods of Collecting Information Analysis of Correlation and Regression

The Presentation of Data Hypothesis Examination

Evaluation of the Data Centering Conclusion

 Introduction
Statistics is an important tool for analyzing data in a variety of fields,
including business, social science, and natural science (Keller & Warrack,
2005). In today's information age, data has evolved into a valuable
commodity for generating information. Statistical analysis is the process
of transforming data into useful information. The goal of this module is to
provide basic knowledge of statistical concepts, data collection methods,
analysis techniques, and practical application.
 Fundamental Aspects of Statistics
Statistics is a mathematical discipline dealing with data gathering, analysis,
interpretation, and presentation. Data might be qualitative (descriptive) or quantitative
(numerical), with measurements based on nominal, ordinal, interval, or ratio scales.

The mean, median, and mode are regularly used data-centering metrics.
 Methods of Collecting Information

Data collection approaches Data validity and dependability are

commonly include surveys, critical in data collecting (Bryman 2016).
experiments, and observations Validity relates to how well a
(Fowler, 2013). measurement instrument measures
what it is designed to measure, whereas
reliability refers to the measurement
device's own reliability.
The
Presentation
of Data
Tables, bar charts,
histograms, and pie
charts are popular data
display methods (Everitt
& Hothorn, 2011).
 bar charts
diagram

pie charts
tables
Evaluation of the Data Centering
According to Rumsey (2017), the mean is the arithmetic average
of a dataset, the median is the value that falls in the middle, and
the mode is the value that occurs the most frequently.
Measurement
Data Distribution
According to Gelman et al. (2014), the normal distribution is the most common distribution
used in statistics. This distribution has a mean, median, and mode that are all equal.

According to Agresti (2007), the binomial distribution is appropriate for situations involving
binary or categorical data that involve two options. In the context of experiments, it is
frequently used to characterize successes and failures in test results.

According to Law et al. (2019), the Poisson distribution is utilized in the process of
determining the frequency of occurrences that occur infrequently within a specific time or
space interval. In applications where it is necessary to make predictions about uncommon
occurrences, such as in the statistics of traffic accidents, it is frequently used.
 Analysis of
Correlation and Regression
According to Cohen et al. (2013), correlation is a statistical technique that quantifies the
link between two variables, whereas regression is a mathematical model that models the
relationship. For the purpose of determining the degree of connection that exists between
numerical variables, the Pearson correlation coefficient is frequently utilized (Gravetter &
Forzano, 2018). This method produces a result that falls somewhere in the range of -1 to 1,
where 1 represents a perfect positive correlation, -1 represents a perfect negative
correlation, and 0 represents no connection at all. A straightforward linear regression is
utilized in situations when there is a linear connection between the variables being studied
(Field et al., 2012). It gives us the ability to make a prediction about the value of the
dependent variable by using the value of the independent variable as a basis.
 Hypothesis Examination

Both the null hypothesis and the According to Rosenthal et al. (2000), the
alternative hypothesis are examples significance threshold is often predetermined
of statements that are taken into in order to ascertain whether or not the null
consideration during the hypothesis hypothesis may be rejected during testing. In
testing process (Field, 2018). The most cases, we will reject the null hypothesis
process of testing a hypothesis if the p value is lower than the significance
requires the computation of test level that has been previously stated (for
statistics as well as the example, 0.05).
interpretation of p-values (Sullivan,
2011).
Case Study
PT Zigma is a company that produces “ROSELLA” brand drinks. For marketing
purposes, a study was conducted which aims to determine the effect of
Price and Distribution on Customer Satisfaction. The formulation of the
problem
proposed is as follows:
1. Do price and distribution simultaneously have a significant effect on
customer satisfaction?
2. Do price and distribution partially have a significant effect on customer
satisfaction?
3. Which independent variable has a dominant effect on customer
satisfaction?
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Based on theoretical and empirical studies, the following research
hypotheses are determined:
1. Price and distribution simultaneously have a significant effect on customer
satisfaction
2. Price and distribution partially have a significant effect on customer
satisfaction
3. Price has a dominant effect on customer satisfaction
 Hypothesis Testing
Based on the hypothesis that has been put forward and the results of data analysis, then further
hypothesis testing is carried out as follows:
1. It is suspected that price and distribution simultaneously affect customer satisfaction.
The regression results obtained the value of F count = 29.696 with a significance level of 0.000 < 5% (Ho is
rejected), this means that simultaneously the price variable (XI) and distribution (X2) have a significant
effect on the customer satisfaction variable (Y). Thus Hypothesis
I is proven correct and can be accepted.
.2 It is suspected that price and distribution partially affect customer satisfaction.
Regression analysis shows that the regression coefficient (B) of the price variable is 88.7% on customer
satisfaction, with a significance of 0.000. This means that indeed price has a positive and significant effect on
customer satisfaction. Regression analysis also shows that the regression coefficient (B) of the distribution
variable is 8.80% on customer satisfaction, with a significance of 0.032. This means that indeed distribution has
a positive and significant effect on customer satisfaction. So that Hypothesis 2 is proven correct and can be
accepted.
3. It is suspected that price has a dominant effect on customer satisfaction.
The regression analysis results show that the regression coefficient (B) of the price variable is 88.7%, greater
than the distribution variable which is only 8.80%, so it can be seen that the price variable has a dominant
influence on customer satisfaction, and from this analysis it can be seen that hypothesis 3 is proven correct
and can be accepted.
Conclusion
In general, statistical data analysis is about
more than just collecting data; it is also
about extracting useful information from it.
With the right methodology, statistics
analysis may be a valuable tool for
increasing our understanding of the world
around us and promoting better decision-
making in a variety of fields.
Any Questions?
Thanks for your time!