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Luật Kinh Doanh

The document defines digital marketing and contrasts it with traditional marketing. It discusses the evolution and importance of digital marketing, key components like SEO and social media marketing, and benefits like cost effectiveness. The document also introduces digital marketing channels and platforms, common strategies, current trends, and concludes with key takeaways about understanding digital marketing fundamentals.

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nhibui.31231026497
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14 views2 pages

Luật Kinh Doanh

The document defines digital marketing and contrasts it with traditional marketing. It discusses the evolution and importance of digital marketing, key components like SEO and social media marketing, and benefits like cost effectiveness. The document also introduces digital marketing channels and platforms, common strategies, current trends, and concludes with key takeaways about understanding digital marketing fundamentals.

Uploaded by

nhibui.31231026497
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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( chatgpt generated so there might be errors pls do fix =)) )

Definition of Digital Marketing:


Begin by defining digital marketing and contrasting it with traditional marketing
methods.
Highlight how digital marketing utilizes digital channels and technologies to reach
and engage with target audiences.

Evolution and Importance:


Discuss the evolution of digital marketing over time and its growing importance in
modern business strategies.
Explain why digital marketing is essential for businesses to stay competitive and
reach their target customers effectively.

Key Components of Digital Marketing:


Identify and explain the core components of digital marketing, such as website
marketing, search engine optimization (SEO), content marketing, social media
marketing, email marketing, etc.
Provide brief explanations of each component and their role in a comprehensive
digital marketing strategy.

Benefits of Digital Marketing:


Outline the benefits and advantages of digital marketing compared to traditional
marketing methods.
Highlight aspects such as cost-effectiveness, audience targeting capabilities, real-
time analytics, etc.

Digital Marketing Channels and Platforms:


Introduce various digital marketing channels and platforms available to businesses,
such as websites, social media platforms, search engines, email, mobile apps, etc.
Discuss the unique characteristics and strengths of each channel/platform and how
they can be leveraged in digital marketing campaigns.
Digital Marketing Strategies:
Briefly discuss common digital marketing strategies used by businesses, such as
inbound marketing, content marketing, social media marketing campaigns, pay-
per-click advertising, etc.
Provide examples or case studies to illustrate how these strategies are implemented
in real-world scenarios.
Trends and Future Outlook:
Touch upon current trends and emerging technologies shaping the future of digital
marketing, such as artificial intelligence, voice search, chatbots, augmented reality,
etc.
Discuss how businesses can adapt to these trends to stay ahead in the digital
marketing landscape.
Conclusion and Key Takeaways:
Summarize the main points covered in the presentation.
Emphasize the importance of understanding digital marketing fundamentals as a
basis for further exploration and learning in this field.

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