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    Group H

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    Group H

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    lobna.kamel126
    11 views4 pages

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    GroupH

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    Group H

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    of 4

    Graduate School of Business – Cairo

    Master of Business Administration

    4.00 3.00

    Comprehensive Exam
    April 2024
    4.00 3.00

    Artificial Intelligence ... Promising future

    Artificial Intelligence (AI) is no longer a concept of the future. It’s here, and
    it’s revolutionizing the way businesses operate. AI can be a powerful tool
    for businesses to grow and achieve their objectives in today’s competitive
    and dynamic market. Artificial intelligence will pose both opportunity and
    risk to business leaders. Opportunity is widespread, with better quality
    work and faster delivery times for many people using the new tools. Risk
    comes from the AI’s hallucinations, resources put into applications that
    don’t pan out and time spent learning new tools. Although real danger
    exists, the potential gains are too great to ignore.

    It is useful for companies to look at AI through the lens of business


    capabilities rather than technologies. AI is transforming the business
    landscape. It’s enabling businesses to streamline operations, make data-
    driven decisions, and offer personalized experiences to customers.
    Whether it’s sales, marketing, or customer service, AI is there,
    revolutionizing the way companies do business.

    Companies worldwide are leveraging AI to drive business growth. For


    instance, e-commerce giants use AI for personalized product
    recommendations, while financial institutions use AI for fraud detection.
    The future of AI in business is promising. With continuous advancements
    in technology, the role of AI in business growth is set to become even
    1
    4.00 3.00

    more significant. If the companies are not already leveraging AI in their


    business, now is the time to start.

    FAWRY: The leading B2B ecommerce platform for global trade

    Established in 2008, Fawry has since grown to become a premier provider


    of banking and payment technology services in Egypt.

    After introducing 5,000 Points of Sale (POS) machines by 2010, Fawry was
    able to make its services available for bank payments. This allowed for
    quick and efficient bill transactions through traditional banking channels, a
    cornerstone service that has since propelled the company to the heights of
    the digital payment solutions space.

    Since then, they have strived and succeeded in introducing service


    offerings tailored to the needs of their significant customer base, now
    comprised of over 35 million users.

    Over Fawry’s 12 years of operation, they have managed to extend the


    reach of their offerings to consumers, enterprises, SMEs, and financial
    institutions, with their alternative digital payments, supply chain solutions,
    and mobile wallets rapidly gaining popularity.

    And the journey continues. With the launch of Fawry FMCG, Fawry Accept,
    and the myFawry consumer app across smartphone platforms, they are
    able to diversify their product offering, meet the evolving needs of our
    2
    4.00 3.00

    users, and incorporate a greater number of merchants and consumers into


    Fawry’s fast-growing user base.

    Accordingly, it is required to develop an integrated strategic plan and


    business plan for FAWRY that could benefit from AI applications and tools
    and achieve sustainable growth, provided that this plan includes - for
    example, but not limited to - the following aspects:

    1) Vision and mission


    2) The external environment assessment
    3) The internal environment Assessment
    4) Quadratic Analysis (SWOT / TOWS / QSPM)
    5) The most important strategies that you can be used
    6) Strategic objectives in the next phase
    7) The internal policies to be followed to implement the proposed
    strategies
    8) Evaluation and control mechanisms that can be used
    9) Business plan includes: Marketing, financial and operational plan

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