The Asian Journal of Technology Management Vol. 16 No.

3 (2023): 189-200

Tertiary Student Intention in Agricultural Sector Using

Technology in Order to Maintain Food Security in
West Java
Halida Ulfah1, Ayu Furoidah2, Teuku Muhammad Zahid Zuhair Aulia3,
Agnesia Candra Sulyani2, and Niken Larasati2
1 Master of Business Administration, Institute of Bandung Technology, Indonesia
2 Research and Innovation Management, Telkom Corporate University Centre, Indonesia

Abstract. Food security is urgently needed in 2050. Facing current conditions, the agricultural industry in Indonesia no longer appeals to
the younger generation, and many farmers are elderly; the challenge of limited land, human resources, and falling farmer regeneration is a
global one. This study investigates the desire of tertiary students in West Java, Indonesia, to pursue a profession in agriculture. The study's
goal is to identify the elements influencing tertiary students' intentions to contribute or pursue a profession in agriculture, the correlation
between those factors, and the things that may boost tertiary students' desire in continuing their career in agriculture. The study will look at
the effects of a student's income, land availability and ownership, the student's parents' background in a specific demographic, and the
influence of contemporary agricultural technology and data. Using quantitative research design and ordinal logistic regression analysis method,
the study found that the father's education, willingness lives in the village, and the data-driven agriculture variable influenced tertiary students'
interest in the agricultural industry.

Keywords: Agricultural sector, food security, intention, technology usage, tertiary students.

1. Introduction one. The age of farmers in Indonesia is

dominated by the elderly (over the age of 54
The Indonesian agricultural industry years) and this is compounded by the
continues to be one that benefits the country’s educational background of farmers who are
economy today. This situation is evident from dominated only by elementary school
Statistic Indonesia Data, which demonstrates graduates. According to data from the
that the GDP from the agricultural sector still Ministry of Agriculture, the number of
contributes significantly to the national GDP, Indonesian farmers currently stands at 33.4
making it the cornerstone of the Indonesia million. The proportion of older generations
national economy. The human population is (91%) with ages ranging from 50 to 60 years.
still expanding quickly on a worldwide scale. This older generation is technologically
According to the United Nations around 9,3 illiterate. Farmers in the younger age account
billion people will live on earth in 2050. This for only approximately 9% of the total, or 2.7
implies the demand for food will also increase million people. This younger generation
drastically while the amount of land, labor ranges in age from 19 to 39 years old (Farizi,
employed in the agricultural sector declines. 2020). According to the data from Badan
Pusat Statistik (2023), the number of
In Indonesia, where the agricultural industry millennial farmers aged 19–39 years is
no longer appeals to the younger generation 6,183,009 people, or around 21.93 percent of
and many farmers are elderly, the issue of farmers in Indonesia.
limited land, human resources, and the
declining regeneration of farmers is a global
*Corresponding author. Email: [email protected]
Received:June 28th, 2023; Revised: December 5th, 2024; Accepted: March 13th, 2024
Doi: http://dx.doi.org/10.12695/ajtm.2023.16.3.3
Print ISSN: 1978-6956; Online ISSN: 2089-791X.
Copyright@2023. Published by Unit Research and Knowledge
School of Business and Management-Institut Teknologi Bandung
189
Ulfah, Furoidah, Aulia, Sulyani, and Larasati / Tertiary Student Intention in Agricultural Sector Using Technology in Order to Maintain Food
Security in West Java

The agriculture industry in Indonesia also enter the world of agriculture directly, and that
contends with the fact that 72.6% of its remarkable actions are required to transform
employees have just completed primary the face of agriculture so that young people
school and do not even have a high school can look at it again.
diploma. This condition causes the transfer of
knowledge and technology transfer to farming In order to regenerate farmers in Indonesia,
communities to be difficult because of the the best course of action is to increase youth
lack of knowledge they have. So that interest in the agricultural industry,
agricultural techniques and mechanisms in particularly among recent tertiary students.
Indonesia tend to use old ways and are still
unfamiliar with new ways. To give emphasis to the study’s dependent
variable, this focuses on the students’
However, based on OurWorldInData.org, intention to participate in the agriculture
there is a decrease in the percentage of sector in terms of their demographic such as
workers in the agricultural sector and this age, student education, income, parent
labor crisis is a major problem that must be education (father and mother), migration,
resolved by improving this aspect of willingness to live in rural area, and other
agriculture in various ways. Not only that, this variable related to technology advance and
crisis occurs because there is no next data driven.
generation of successors that must be carried
out by young people today or the approach of The study examines the relationship between
retirement age factor. (Priani G et al., 2023). that 9 variable that motivates the participation
The number of farmers supports one of them, of tertiary students to involved in the
which is agricultural improvement. This agriculture sector. The method to analysis this
indicates that when there are more farmers, variable is using ordinal logistic regression
the agricultural sector will be increasingly analysis. Ordinal logistic regression analysis
stretched. that is performed when the dependent
variable (Y) on an ordinal scale that has more
(Sembara, 2009) explained that agriculture is than two categories.
not a part of their future for several reasons,
including: (1) people are unfamiliar with
agriculture specifically, where people know 2. Literature Study / Hypotheses
agriculture is only a cultivating activity, (2) Development
there is still a negative stigma towards
agriculture, so parents tend to prohibit their Factors Influencing Tertiary Students’ Intention In
children from becoming "farmers," and (3) Agriculture
there is a thought that farmers are associated According to Statistics Indonesia (BPS), the
with villages and poverty. country lost 5.1 million farmers between 2003
and 2013, bringing the total to 26 million. The
Young farmers, or so-called millennial upward trend is projected to continue in the
farmers, have the ability to quickly absorb next years. At this rate, Indonesia's farmers
technology and innovate in the agricultural would be gone by 2063. (Iswara, 2020)
business (Rokhati et al., 2022). However, the
younger generation's desire to enter the Several variables are used to see factors being
agricultural industry is diminishing. The triggered behind someone intentions in
younger generation prefers to run businesses contributing themselves in agricultural
that are not related to agriculture. If left sectors. Based on study by (Jose et al., 2022)
uncontrolled, this condition will have an age, student education and father education
impact on people's food availability and food have positive relationship with student
sovereignty. (Nasution, 2013) emphasized intention in participate agriculture sector. The
that it is difficult to welcome young people to author includes technology and data-driven

190
 The Asian Journal of Technology Management Vol. 16 No. 3 (2023): 189-200

variables as one of the aspects to be evaluated. everyone to determine the career they want to
Technological in advancements in the choose. Salary and benefits are given as a
agricultural sector have the potential to guarantee for the work provided. Stable
facilitate agricultural activities and boost the salaries and benefits provided such as
effectiveness of the agricultural sector. insurance, housing costs, and so on are
everyone's top priority for career choices
Age (Nur'ain A., et al. 2019).
Agricultural occupations may be perceived
and viewed differently by different age This also affects one's career choice to engage
groups. Young people's views toward in agriculture. Due to unstable income,
employment in agriculture are set at a young making a career choice as a farmer is not the
age, thus it is critical to analyze the reasons for first choice. The benefits given to farmers are
encouraging a specific job choice. (Halbeisen, also very minimal which results in a lack of
2017). Younger students may be more interest for someone to become a farmer
receptive to investigating new career
alternatives, such as agriculture, whereas older Parent Education
students may already have established Parental education and children's interest in
professional goals. However, that the the agricultural business sector may be related.
influence of age on students' intentions to According to studies, a parent's education
engage in agriculture may differ based on level has a big impact on how well their kids
cultural and contextual circumstances. do in school, what they want to be when they
grow up, and how they view the world. Their
Student Education interest in the agricultural business sector
Dreams and aspirations are impacted not only might be affected by this influence (Ikonen K,
by students' talents, but also by their personal et al., 2017).
backgrounds and families, as well as the depth
and breadth of their knowledge about the For instance, parents with higher education
world of work. To summarize, students may be more likely to motivate their kids to
cannot be what they cannot see. (OECD, go to college and pursue careers in fields like
2020) healthcare, law, or engineering that are
regarded as prestigious or high paying. On the
Charles Yidan, Co-founder of Tencent, states other hand, parents with less education may
that education is the primary driving force place more value on practical experiences and
behind social progress. With the world of vocational skills, like farming and agriculture.
work changing so quickly, there are
compelling reasons to assume that schools Parents with a background in agriculture may
must reconsider how they can better educate be more likely to pass on their knowledge,
students for their futures. skills, and interest in farming to their children
in the context of the agricultural business
Limited access to education or a lack of sector. This might encourage their kids to
understanding about agricultural employment think about working in agriculture, including
options might have a negative impact on agribusiness (Anna L., Angela W., 2005).
students' intentions to pursue careers in the
industry. And the reverse, Students obtaining Additionally, parental education may have an
higher education, particularly in agricultural impact on the children's access to agricultural-
areas, are more likely to want to work in related educational and career opportunities.
agriculture. For instance, parents with higher education
levels might have more money to dedicate to
Income their kids' education, training, and career
Salary is an important aspect in determining a advancement. Additionally, they might have a
career. This becomes a benchmark for larger network of connections and resources

191
Ulfah, Furoidah, Aulia, Sulyani, and Larasati / Tertiary Student Intention in Agricultural Sector Using Technology in Order to Maintain Food
Security in West Java

that could give their kids access to important

data, role models, and opportunities in the The rural population is defined by national
agricultural industry. statistical offices as those who live in rural
areas. According to the data by Macrotrends,
Migration the number of permanent residents in rural
The environment in which an individual areas in Indonesia decreased by 0.81% (or 117
grows up has a significant impact on their million people) between 2020 and 2021.
professional path choice. (Swanson and
Fouad, 1999). Migration, particularly rural-to- The decreasing population in rural areas is
urban migration, can have an impact on affected not only by urbanization, but also by
students' desire to work in agriculture. the growing size of farms. (Girdziute, et. Al.,
2022) The ability of young rural people to
Rural-urban migration had a huge impact on access resources such as land, finance, and
rural people's socioeconomic situations. The farming skills is one aspect that shapes their
effects of migration on agriculture included a opportunity space. (FAO, 2014; White, 2012).
decrease in residence agricultural labor
sources in both low- and high-migration Technology Advance
communities, resulting in a significant reliance Technology has a major role in farming and
on hired labor for farm tasks. Migration has agriculture practices and with the advance of
been shown to have a negative influence on digital technology, the scope has widened.
agricultural productivity, resulting in poorer According to worldbank.org, ICT has the
income and food output. (Dokubo, et.al., potential to increase agricultural labor
2023) productivity in ways other than
mechanization. ICT also aids in the
Nonetheless, still there is positive impact on improvement of agronomic practices by
this. The experience of rural-urban migration facilitating extension, and, more crucially, it
enhances farmers' land for farming utilization increases farmers' access to markets (both old
by 22%. Meanwhile, the beneficial effect of and new), allowing them to leverage their
rural-urban migration on agricultural land bargaining position and obtain a higher price
utilization varies by farmer age group and for their produce. While the majority of young
region. While rural-urban migration boosts people want to view their future outside of
arable land utilization by 29% for farmers agriculture, there are still many decent career
under the age of 65, it has no meaningful prospects in agriculture, both on and off the
effect on farmers 65 and older. (Chen Q, et. farm. (Christiansen L, 2017)
al., 2020)
There is a complex and promising relationship
To be able to capitalize on the good impact of between new agricultural technology and
the increase in agricultural land due to young people's interest in becoming farmers.
migration, resources are needed that can see Traditional farming methods could be
this potential so that agricultural productivity revolutionized by modern technology to
can increase. become more effective, sustainable, and
profitable. Tech-savvy youth may become
Willingness to live in rural area fascinated by this transformation and be
Over the last four years, the agriculture persuaded to think about farming as a career.
sector's significance in the Indonesian
economy has fallen, as has agriculture's value The incorporation of technology into
added (Girdziute, 2022). This was driven by agriculture also opens doors for innovation
the rural population decline: on average, 1 and entrepreneurship. Young farmers can
million individuals left rural areas for experiment with various digital tools, develop
metropolitan areas each year. cutting-edge farming techniques, and even
find startups in agricultural technology. A new

192
 The Asian Journal of Technology Management Vol. 16 No. 3 (2023): 189-200

generation of farmers who are looking for Previous study of Determinants of Tertiary
challenging and exciting careers may be students' Intention to participate in
inspired by the prospect of utilizing cutting- Agriculture Sector has the same similar
edge technologies like drones, robotics, and objective in identifying tertiary student
sensor systems. intention pursuing career in agriculture sector,
held in Visayas, Region 8 Philippines. The
Data Driven in Agriculture result showed that there is a positive
According to Zia et al., 2021 was defined data relationship between the intention of tertiary
driven farming systems as the application of students participating in the Agricultural
data to support agricultural decision-making sector and father’s education but negative to
hence enhancing the result of the food system. mother’s education. Meanwhile, other factors
The potential for data driven farming to have weak relations, including the income
improve food system has recently expanded factor, migration, age, and student education.
due to advances in three key areas such as data
generation, data processing and predictive The current study examines the views of
analytics, and human computer interaction. certain tertiary students in West Java,
With data analytics, IoT devices, drones, and Indonesia, on farming and their desires to
other technologies revolutionizing agriculture, become farmers. Our selection of West Java
data driven agriculture has the potential to farmers as the focal point of this research
significantly influence students thoughts stems from the significant presence of
about becoming farmers in the nowadays. millennial farmers aged 19–39 years within
Data driven also presents a wealth of business this demographic, comprising approximately
prospects. Due to the possibility for 6,183,009 individuals, which accounts for
innovation, process optimization, and the roughly 21.93 percent of the total farmer
creation of new solutions in agriculture population in Indonesia. And how their
through data analysis and technology, intentions have been influenced by the
students interested in business and present advancement of data and technology
entrepreneurship migh see farming as a in agriculture.
feasible career option.
Research Gap

Conceptual Framework

Figure 1.
Conceptual Framework
The figure above shows the conceptual framework of the research. Conceptual

193
Ulfah, Furoidah, Aulia, Sulyani, and Larasati / Tertiary Student Intention in Agricultural Sector Using Technology in Order to Maintain Food
Security in West Java

framework is the flow of a research that will 7. Live in the Village

be carried out so that the research is on track. H0: Live in the Village is not affected
The proposed conceptual framework is built tertiary students’ intention to involved
on a hypothesis the researchers developed in agricultural sector
based on West Java tertiary students’ intention H7: Live in the Village is affected
to involved in agricultural sector. tertiary students’ intention to involved
in agricultural sector
The following are the research-based 8. Technology Advance
hypotheses and their relationship: H0: Technology Advance is not
1. Age affected tertiary students’ intention to
H0: Age is not affected tertiary involved in agricultural sector
students’ intention to involved in H8: Technology Advance is affected
agricultural sector tertiary students’ intention to involved
H1: Age is affected tertiary students’ in agricultural sector
intention to involved in agricultural 9. Data Driven
sector H0: Data Driven is not affected
2. Student Education tertiary students’ intention to involved
H0: Student Education is not affected in agricultural sector
tertiary students’ intention to involved H9: Data Driven is affected tertiary
in agricultural sector students’ intention to involved in
H2: Student Education is affected agricultural sector
tertiary students’ intention to involved
in agricultural sector
3. Income 3. Methodology
H0: Income is not affected tertiary
students’ intention to involved in The method used is quantitative analysis to
agricultural sector evaluate the variable that influenced the
H3: Income is affected tertiary interest of tertiary students involved in
students’ intention to involved in agriculture. The online survey questionnaire
agricultural sector consists of personal information form
4. Father’s Education (profiling) of the respondents that can help
H0: Father’s Education is not affected contribute to the study. Questions from the
tertiary students’ intention to involved survey were evaluated and derived from the
in agricultural sector various studies incorporated in the review of
H4: Father’s Education is affected related literature review of the study, including
tertiary students’ intention to involved questions related to age, student’s education,
in agricultural sector father’s education, mother’s education,
5. Mother’s Education migration, income, technology advance, and
H0: Mother’s Education is not data driven agriculture. All variables were
affected tertiary students’ intention to measured as independent variables. The
involved in agricultural sector analysis method for this factor is using ordinal
H5: Mother’s Education is affected logistic regression since the data is in the
tertiary students’ intention to involved ordinal form. The researchers compiled the
in agricultural sector data using Microsoft Excel, which were also
6. Migration used in succeeding tests and models presented
H0: Migration is not affected tertiary together with SPSS software for further
students’ intention to involved in analysis of the data gathered for the study.
agricultural sector
H6: Migration is affected tertiary Data Collection
students’ intention to involved in The study conducted a survey to determine
agricultural sector the factors that influence the tertiary student’s

194
 The Asian Journal of Technology Management Vol. 16 No. 3 (2023): 189-200

intention to be involved in agriculture. The determine whether they choose to stay in a

survey was executed using google form via long time in the village in order to participate
digital online platform with the total of in the agricultural sector. Technology advance
respondents being 110 tertiary students in variable will determine the interest of
West Java. participants to engage in the agriculture
sector. Lastly, data driven variable will
Ethical Considerations determine whether the participant would to
The researchers are using online surveys to participate in agriculture that provide the
gather primary data. To serve the intended agriculture sector based on the data
study participants, the survey questionnaire
was made available on a digital platform. Data Analysis
Before answering the survey, the participants The main objective of the study is to identify
were given an overview including the purpose, and evaluate the factors that affect the
aims, and objectives of the study for the decision of the tertiary students to engage in
participant’s knowledge. The participant’s the agriculture sector in West Java Province.
survey responses will be guaranteed the This study will assess some of their personal
confidentiality of the data. aspects such as age, student’s education,
parent’s education, migration, income,
Variables Of the Study technology advance, and data driven. The
The study’s variables would be crucial in method to analysis this factor is using ordinal
establishing how they related to one another. logistic regression analysis. Ordinal logistic
The dependent variable of the study would be regression analysis is a regression analysis that
the tertiary student intention to be involved in is performed when the dependent variable (Y)
the agriculture sector. The research would on an ordinal scale that has more than two
assist in determining the variables influencing categories. If the dependent variable has i (I =
the steadily declining dependent variable, 1,2,3… j) category, then the ordinal logistic
tertiary students' intention to engage in the regression equation model that is performed
agriculture sector through their family is as many as j-1 categories.
background, interest to migration, the
technology advance and data driven in Ordinal logistic regression equation form:
agriculture. Along with this, the independent Logit (P1)
p1
= log 1−p1
variables of the study are age, students’
education, income, father and mother’s = α1+ β'X
p1+p2
education, migration, live in the village, Logit (P1 + p2) = log 1−p1−p2
technology advance, and data driven. The age = α1+ β'X
variable will determine the participants’ p1+p2+⋯pj
(youth) level of maturity and whether they Logit (P1 + p2) = log 1−p1−p2…−pj
would participate in the agriculture sector. For = α1+ β'X
both the student and their parents, education IBM SPSS is used by researchers to process
as human capital justifies whether having a data.
high level of education would be a chance for
the student to improve the agriculture sector
or would drive the student to pursue a 4. Findings and Discussion
different career path other than agriculture.
Income serves as a resources endowment that Based on data processed by 110 participants
sheds light on whether or not the youth's with a male percentage of 62% and 48%
agricultural pursuits would be sufficiently female, there were 84 participants who were
supported. Youth migration affects whether interested getting involved in the agricultural
they choose to relocate from town to village sector.
in order to participate in the agricultural
sector. Live in the village variable will

195
Ulfah, Furoidah, Aulia, Sulyani, and Larasati / Tertiary Student Intention in Agricultural Sector Using Technology in Order to Maintain Food
Security in West Java

Figure 2
Profile Participants

The Result of Ordinal Logistic Regression Analysis The basis for decision making is to see
Model fitting information whether there is a decrease in -2 log likelihood
The fitting information model is -2 log from intercept only to final, if there is a
likelihood providing information whether the decrease in the value it means the ordinal
presence of independent variables in an logistic regression model will produce better
ordinal logistic regression model results better results.
than a model that only includes intercepts.

Table 1
Model Fitting Information

Model Fitting Information

Model -2Log Likelihood Chi- Square df
Intercept Only 163.944
Final 94.824 69.119 9

Based on the table above, it can be seen that Hosmer and lessee method with a hypothesis
there was a decrease in the -2-log likelihood H0= appropriate model, there is no difference
value from intercept only to final 163,944 to between the observations and predicted
94,824 with a significance level of p = 0,00 possible values.
which means that the model with the presence H1= the model is not appropriate, there is a
of independent variables is better than the difference between the observations and the
model with only intercepts. probability of occurrence.

Goodness Of Fit Test If the significance value is > 0,05, the H0

Goodness of fit test is a test to see whether hypothesis cannot be rejected, which means
the ordinal logistic regression fits the the model is able to predict the observed value
observation data. In this study, researchers use hypothesis.

196
 The Asian Journal of Technology Management Vol. 16 No. 3 (2023): 189-200

Table 2
Hosmer and Leeshawn Test

Hosmer and Leeshawn Test

Step Chi-square df Sig.
1 13.775 8 .088

Based on the table above, it can be seen that independent variables (age, student’s
the significance value is 0,088 which means education, income, father’s education,
more than 0,05 (> 0,05), so that the model is mother’s education, migration, live in the
accepted and able to predict the value of the village, technology advance, and data driven
hypothesis observation. are able to explain the dependent variable
(there is interest in engaging in agricultural
Pseudo r square sector)
Pseudo r square is showing how much the

Table 3
Pseudo R Square

Pseudo R-Square
Cox and Snell .467
Nagelkerke .602
McFadden .422

Based on the table above, it can be seen that to explain the dependent variable with
the value of Cox and Snell is 0,467, which amount 60,2% and 39,8% is other factors.
means that the independent variables are able
to explain the dependent variable is 46,7%, Test of Parallel Lines
the Nagelkerke value is 0,602 which means Test of parallel lines is testing the premise that
that the independent variables are able to each category has an independent variable
explain the dependent variable is 60,2% and parameter that the logit is the same for all logit
the value of Mc Fadden is 0,422 which means equations involved. If the significance value is
that the independent variables are able to more than 0,05 (>0,05) so accept H0 which
explain the dependent variable is 42,2%. The means the model has the same parameters so
highest value is Nagelkerke value which that the link function is appropriate.
means that the independent variables are able

Table 4
Test of Parallel Lines

Test of Parallel Lines

Model -2Log Likelihood Chi-Square df
Null 94.824
Hypothesis
General 81.174 13.650 9

Based on the table above, it can be seen that Parameter Estimates

the significance value is 0,2. This value is more Estimates of the parameters are used to
than 0,05 (> 0, 05), it means that the resulting determine how independent and dependent
model has same parameters, so that the link variables interact. The basis for decision
function is appropriate. making is if the significance value is less than

197
Ulfah, Furoidah, Aulia, Sulyani, and Larasati / Tertiary Student Intention in Agricultural Sector Using Technology in Order to Maintain Food
Security in West Java

0,05 (<0,05), it means that the independent variable.

variable has a partial effect on the dependent

Table 5
Parameter Estimates

Parameter Estimates
Std.
Estimate Error Wald df Sig.
Threshold [Interest involved in 11.704 3.998 8.570 1 .003
Agriculture = 1,00]
[Interest involved in 17.771 4.262 17.385 1 .000
Agriculture = 2,00]
Location Age -.096 .378 .064 1 .800
Student Education .412 .401 1.058 1 .304
Income -.167 .382 .191 1 .662
Father’s Education -.912 .454 4.040 1 .044
Mother’s Education .289 .439 .434 1 .510
Migration .613 .381 2.581 1 .108
Live in the Village 1.705 .479 12.695 1 .000
Technology Advance 1.532 .458 11.198 1 .001
Data Driven .562 .440 1.631 1 .202

Based on the table above, it can be seen that educational level, the more likely it would be
the significance value is less than 0,05 (<0,05), to increase student interest into agriculture.
it indicates that the factors of father’s For every 1% increase in father’s education
education with the value is 0,044, willingness level variable, the probability of being
to live in the village with the value is 0,00, and disinterested decreased by 0,0000205 and
technology advance with the value is 0,001 increases the probability of being interested by
which means that affect students’ interest 0,0000205
involved to agricultural sector. Meanwhile, the
others variable is not affecting students’ 2. Live in the Village Variable
interest involved to agricultural sector. 𝐸𝑥𝑝(11,704+1,705)
P1 = 1−𝐸𝑥𝑝 (11,704+(1,705)
The three important factors will then be
further analyzed using ordinal logistic 665.970,06
= = −1,0000015
regression equations to determine how big an (1 − 665.970,06)
impact they have on students’ interest in 𝐸𝑥𝑝 (17,771+1,705)
P1+P2 = 1−𝐸𝑥𝑝(17,771+1,705)
engaging at agricultural sector.
287.389.219,6
=
1. Father’s education Variable (1 − 287.389,219,6)
P1 = = −1,0000000035
𝐸𝑥𝑝(11,704+(−0,912) So, the P2 value is = -1,0000000035 – (-
1−𝐸𝑥𝑝 (11,704+(−0,912) 1,0000015) = 0,0000015
48.630,19
= = −1,0000206
(1 − 48.630,19) Based on the results of the calculation, it was
𝐸𝑥𝑝 (17,771+(−0,912)
P1+P2 = 1−𝐸𝑥𝑝(17,771+(−0,912) found that the higher the value of willingness
to live in the village, it tends to increase
20.978.318,29 student interest in going into agriculture.
=
(1 − 20.978.318,29)
= −1,000000048 For every 1% increase in the willingness live
So, the P2 value is = -1,0000000048 – (- in the village, the probability of being
1,0000206) = 0,0000205 disinterested decreased by -0,0000015 and
increases the probability of being interested by
Based on the results of the calculation, it was 0,0000015
found that the higher the value of father’s

198
 The Asian Journal of Technology Management Vol. 16 No. 3 (2023): 189-200

3. Technology Advance Variable intricacies of people's beliefs and motivations.

𝐸𝑥𝑝(11,704+1,532)
P1 = 1−𝐸𝑥𝑝 (11,704+(1,532) Finally, the study concentrated on a narrow
range of characteristics, and other elements
560.172,47 that could influence students' interest in
= = −1,0000018
(1 − 560.172,47) agriculture, such as socio-cultural aspects or
𝐸𝑥𝑝 (17,771+1,532) employment options, were not taken into
P1+P2 = 1−𝐸𝑥𝑝(17,771+1,532)
account.
241.649.768,9
=
(1 − 241.649.768,9) Another future recommendation based on
= −1,0000000041 findings is to optimize Youth
So, the P2 value is = -1,0000000041 Entrepreneurship And Employment Support
Services (YESS) programs to support the
Based on the results of the calculation, it was government initiatives. YESS is a
found that the higher the value of technology collaboration program between the Ministry
advance level, the more likely it would be to of Agriculture through the Agricultural
increase student interest into agriculture. For Extension and Human Resources
every 1% increase in technology advance level Development Agency (BPPSDMP) with the
variable, the probability of being disinterested International Fund for Agricultural
decreased by -1,0000000041and increases the Development (IFAD) as an effort to develop
probability of being interested by young entrepreneurs and skilled workers in
1,0000000041 the agricultural sector.

For the future investigations, the authors

5. Conclusions suggested to do similar study in multiple
locations or countries would be good to
In conclusion, was able to attain the research determine the generalizability of the findings.
objective, to identify and evaluate the factors Cultural, social, and geographical differences
that affect the decision of the tertiary students’ may influence students' views and intentions
to involved in the agricultural sector in West differently in different circumstances.
Java Province. The study discovered that Furthermore, qualitative research methods
student college's interest in agriculture was such as interviews or focus groups can
highly influenced by their father's education, provide a more in-depth knowledge of the
willingness to live in the village, and underlying motives and ideas that drive
agricultural technology improvement. Higher students' interest in agriculture.
levels of education and willingness to live in
the village were linked to a higher likelihood
of students being interested in agriculture. References
Additionally, as agricultural technology
evolved, students' enthusiasm in participating Achim N, Badrolhisam N, Zulkipli N, (2019)
agricultural sector increased. Employee Career Decision Making:
The Influence of Salary And Benefits,
Recommendation and Limitation Work Environment And Job Security.
The study was limited to tertiary students in Journal of Academia. 7(1,) 41-50
West Java Province, limiting the findings' Anna L. Ball, Angela W., (2005) The
generalizability to other demographics or Aspirations of Farm Parents and Pre-
localities. A sample size of 110 people should Adolescent Children for Generational
also be explored, as a higher sample size may Succession of The Family Farm,
yield more robust results. Furthermore, the University of Illinois, Urbana-Campaign
study relied on self-reported data from an Chen, Q. Hu, R. Sun, et.al., (2020) How Does
online survey, which is susceptible to Rural-Urban Migration Experience
response bias and may not fully represent the Affect Arable Land Use? Evidence

199
Ulfah, Furoidah, Aulia, Sulyani, and Larasati / Tertiary Student Intention in Agricultural Sector Using Technology in Order to Maintain Food
Security in West Java

from 2293 Farmers in China. 9, 400; Rokhati, N., Kusworo, T. D.,

doi:10.3390/land9110400 Prasetyaningrum, A., Hamada, N. Aini,
www.mdpi.com/journal/land Utomo, D. P., & Riyanto, T. (2022).
David, J. Andres., Fortuna H. Dencel., et.al., Effect Of Surfactant Hlb Value on
(2022) Determinants of Tertiary Enzymatic Hydrolysis of Chitosan.
Students’ Intention to Participate in the Chemengineering, 6(1), 17.
Agricultural Sector in Visayas, Region 8 Sharon Birch, Jeffrey. (2021). UN calls for
Philippines. Journal of Industrial urgent action to feed the world’s
Engineering & Management Research. 3 (1). growing population healthily, equitably
2722-8878. doi: 10.7777/jiemar and sustainably. New York:
Farizi, R. Al. (2020). Petani Muda Tergerus, Department of Global Information.
Dominan Petani Tua Tanpa Teknologi. Available at: https://www.un.org/
13 April 2020. Diakses dari [accessed 7 May 2023]
https://fajar.co.id/2020/04/13/petani- Sembara, R. (2009). Menurunnya Minat Siswa
muda-tergerus-dominan-petani-tua-tanpa- Dalam Studi Pertanian. Melalui:
teknologi/ Http://Www. Repository. Ipb. Ac.
Girdziute L, Besuspariene E, et. Al. (2022) Id/.../Pk M-Gt09. Penurunan-Minat-
Youth’s (Un)willingness to work in Ray-Ipb. Html [12/08/12].
agriculture sector. Doi: Priani G, et.al., (2023) Challenges and
10.3389/fpubh.2022.937657 Opportunities for the Young
Halbeisen G, Walther E, Schneider M. Generation in Sustainable Agricultural
Evaluative conditioning and the Development. Proceeding The 4th
development of attitudes in early UMYGrace 2023. 3(2)“Crafting
childhood. Child Dev. (2017) 88:1536– Innovation for Global Benefit”.
43. doi: 10.1111/cdev.12657. World Bank. (2017). Can agriculture create
Iswara M, A. (2020). Land Without Farmers. job opportunities for youth?
Indonesia’s Agricultural Conundrum. https://blogs.worldbank.org/ [accessed 19
https://www.thejakartapost.com/ [accessed May 2023]
19 May 2023] Yayasan Agri Sustineri. (2022). Motivation of
K. Ikonen, Risto L., Mervi A. A., Pekka E. H., Young Farmers in Agricultural
(2017). The influence of parents, teachers, and Modernization. Indonesia: Yayasan
friends on ninth graders’ educational and career Agri Sustineri. Available at:
choices, University of Eastern Finland. https://agrisustineri.org/ [accessed 7 May
Mann A, Denis V, Schleicher A, Ekhtiari H, 2023]
Forsyth T, Liu E, Chambers N. 2020. Zumaeroh, et.al., (2023) The Entrepreneurial
Dream Jobs? Teenagers’ Career Pattern Sought to Improve Food
Aspirations and the Future of Work. Security. Journal of Universal Studies. 3 (1).
OECD. ISSN 2775-3735-e-ISSN 2775-3727.
https://www.oecd.org/education/dream-jobs-
teenagers-career-aspirations-and-the-future-of-
work.htm [Accessed 23 April 2021]56
pages
Max Roser. (2023). Employment in
Agriculture” Published online at
OurWorldInData.org. Retrieved from:
'https://ourworldindata.org/employm
ent-in-agriculture' [Online Resource]
Nasution, B. J. (2013). Negara Hukum Dan
Hak Asasi Manusia. Penerbit Cv.
Mandar Maju, Bandung.

200