(COMPANY NAME)

BUSINESS PLAN
The multi-crypto wallet app for different crypto
transactions, DeFi and NFT access

JULY 2021
FOUNDER/CEO’S NAME
CHIEF EXECUTIVE OFFICER
(Company Name) BUSINESS PLAN

Table of Contents
EXECUTIVE SUMMARY .......................................................................................................................... 3
A. Opportunity – Problem & Solution....................................................................................... 3
B. Competitive Analysis and Advantages.............................................................................. 6
C. Scope of Business in the Crypto Market ............................................................................... 6
D. Target Customer Segment...................................................................................................... 7
E. Funding ............................................................................................................................................... 7
F. Financial Summary ......................................................................................................................... 8
G. Goals................................................................................................................................................ 10
MARKET OPPORTUNITY ..................................................................................................................... 11
A. Opportunity ................................................................................................................................. 11
B. Change in Customer Behavior ............................................................................................ 14
C. Crypto Market Overview ............................................................................................................ 14
D. Market Share ............................................................................................................................... 15
E. Target Customer Segment........................................................................................................ 16
F. Competitive Analysis ................................................................................................................... 17
G. Competitive Advantages ....................................................................................................... 17
COMPANY OVERVIEW ........................................................................................................................ 19
A. Overview ....................................................................................................................................... 19
B. Startup Summary ...................................................................................................................... 19
C. Product .............................................................................................................................................. 20
D. Ownership & Structure ........................................................................................................... 23
E. Management Team ...................................................................................................................... 24
F. SWOT Analysis................................................................................................................................ 24
G. Strategic Partners ..................................................................................................................... 25
H. Personnel Planning .................................................................................................................. 26
EXECUTION .............................................................................................................................................. 27
A. Key Activities............................................................................................................................... 27
FINANCIAL PLAN ................................................................................................................................... 37
A. Forecast ......................................................................................................................................... 37
B. Revenue Model........................................................................................................................... 38
C. Financials Statements................................................................................................................. 39
EXPANSION STRATEGY ....................................................................................................................... 42

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(Company Name) BUSINESS PLAN

EXECUTIVE SUMMARY
A. Opportunity – Problem & Solution

Virtual currency exchange methods have been invented and evolved rapidly in the
past few years. The popularity of digital assets like Bitcoin and Litecoin is likely to
drive the market growth in the forthcoming years. With the advent of Blockchain,
the technology offers decentralized, fast, transparent, secure, and reliable
transactions (Company Name)ing to an ever-growing interest in the market.

The main reason cryptocurrencies were created is to serve as a digital cash or

payment system that can either replace or serve as an alternative to fiat currencies
and fiat payment gateways. Since the creation of Bitcoin by Satoshi Nakamoto,
cryptocurrencies currently serve several purposes ranging from a basic digital
transaction, a store of value, a means for accessing the utility of a platform or
ecosystem, and in some cases as securities.

Within this backdrop of functionality driven features provided by blockchain

technology, (Company Name) seeks to position itself as an important and all-around
value provider to the blockchain ecosystem and cryptocurrencies in general by
becoming the go to multipurpose wallet of the crypto market. Given that almost all
the cryptocurrencies naturally have a digital money capability and are at the same
time spendable, (Company Name) aims to bring a convenient and simple application
that allows users to easily transact cryptocurrencies while retaining custody over
their assets.

Even though Blockchain and cryptocurrencies are in their early stages they still hold
power to reshape the way financial transactions are being executed globally. The
creation of new and better processes, products, and services via blockchain
technology and cryptocurrencies will undoubtedly change the world forever once
these processes enter the mainstream. However, with any growing technology or
market, there is always a need for improvement. The need for a simple and secure
platform to aid users in transacting with cryptocurrencies from wallet to real world
goods and services has never been higher.

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(Company Name) BUSINESS PLAN

It is important that there is a complete platform that allows users not just to store
and manage their crypto assets, but to also allow the exchange of these assets
directly to other assets, including real world goods and services without the need of
fiat as an in between. (Company Name) will ensure that users have the most secure
yet easy to use options for storing, sending, receiving, exchanging, and converting
crypto assets to goods and services without interfacing with fiat currencies at any
point.

(Company Name) is built for both personal and business needs and aims to bring a
range of solutions associated with the shortage of real-world applications in the
cryptocurrency market. The creation of the (Company Name) services and its
accompanying infrastructure will allow individuals and businesses to accept most
cryptocurrencies just as they would accept cash or credit in exchange for goods and
services.

a. Problem
Blockchain technology is expected to (Company Name) the future of financial
services and markets. Unfortunately, as of today, this has not happened yet. This is
due to the extensive obstacles inherent in the development and usage of
blockchain technology and the cryptocurrency products and services. The
challenges hindering the growth of blockchain technology and cryptocurrencies,
in general, are enormous and might not be fully captured in any single text.
Some of them are as follows:

i. Poor Cryptocurrency Management – Existing wallets have gone into

extinction due to hacks, non-performance, and failure to meet user needs.
Beginners are exposed to risk/unsure to handle them.

ii. The problem of Security – Cryptocurrencies are prone to security breaches &
attacks such as data hacks, DDoS attacks or viruses, which can (Company
Name) to loss of funds and significant financial risk.

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(Company Name) BUSINESS PLAN

iii. The problem of Application Use-cases – Current cryptocurrencies just

provide current levels of buy, hold, sell and lack real world use-cases such as
easy use in exchange of goods & services to facilitate trade.

iv. Over Complex and Poor UI/UX Wallet Designs – Most crypto wallets are
difficult to use for beginners as the UI/UX design is not very user-friendly and
makes the process more complicated than it needs to be.

v. Centralized Apps – Most of the existing crypto wallet apps are centralized by
known crypto corporates.

b. Solution
To solve the problems highlighted above and others not mentioned, we propose
the creation of (Company Name). (Company Name) is a decentralized mobile
multi-cryptocurrency wallet application designed to meet the needs of crypto
enthusiasts and aims to drive mass cryptocurrency adoption. (Company Name)
will address the market problems in the following way:

i. Poor Cryptocurrency Management – Integrate to different asset

management tools/engines to aid with asset/portfolio management and
manage personal finances.

ii. Problem of Security – Decentralized security infrastructure; Users have full

custody of their personal data.

iii. The problem of Application Use-cases – Aim to provide users with real use-
case solutions such as implementing a simplified staking mechanism,
recurrent crypto payment methods, and crypto payments for goods &
services.

iv. Over Complex and Poor UI/UX Wallet Designs – Simple UI design to
implement human readable address feature, with easy names to wallets,
making it easier to interact with the crypto ecosystem.

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v. Centralized App – (Company Name) is decentralized multi-crypto app that

does not concentrate the financial, social, & economic power into one
centralized body.

B. Competitive Analysis and Advantages

Competitive Advantages

a. Unique products and services in one single app

b. Low cost-efficient transactional systems

C. Scope of Business in the Crypto Market

a. Market Size
The global cryptocurrency market is valued at US$ 1 Tn and is estimated to
grow at a CAGR of 11.2% due to the increase in popularity of crypto currency and
with the advent of blockchain technology, the growth has been phenomenal.

According to a recent report by Apptoppia, a record 3.5 million downloads of

crypto wallet apps was recorded in July 2020, an 81% increase from the same
period last year. In addition, the number of active users increased by 110%
between January 1 and August 19, 2020. In the earlier 12 months, downloads
averaged just below two million, with May and June being the only time this

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mark crossed. The increase in downloads of crypto apps is seen just after
countries started to impose lockdown measures in the wake of COVID-19.

D. Target Customer Segment

There are more than 150 million Crypto users in the world, out of which at least 35
million people use Bitcoin wallets, and more are added to this number every day. The
major target customer segments are mentioned below:

a. Non-Crypto Users
The ease of use of crypto currency has led to the high demand of crypto
marketplaces and wallets.

b. Crypto Enthusiasts
Over 50 million crypto users fall under the category of Crypto Enthusiasts.

c. Corporate Entities
Using crypto currency allows one to offer the highest level of transparency. This
has led more and more corporate entities to using crypto currency.

d. Government Agencies
The US government is one of the largest holders of Bitcoins. As a result, the US
Marshals Service, which is responsible for sales of the confiscated bitcoin, has
become a major player in cryptocurrencies.

E. Funding
We will conduct several rounds of private sale, pre-sale, and public sale. Currently, we
have raised US$350,000 from a presale which was finalized on the 5th of September
2020. Our next funding goal is to raise US$2,000,000 via private investment and VC
in exchange for a 10% equity stake in (Company Name) Cyber Services Limited.

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(Company Name) BUSINESS PLAN

F. Financial Summary
(Amounts in US$)
Key Financial Metrics 2021 2022 2023 2024 2025 2026
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 13,110 551,408 3,807,221 17,204,097 56,070,641 85,907,956
Y-O-Y Growth % 4106% 590% 352% 226% 53%
Operating Expenses 179,494 1,181,964 1,664,246 2,243,276 2,567,209 2,738,883
EBITDA (166,384) (630,556) 2,142,975 14,960,821 53,503,432 83,169,073
Margin % -1269% -114% 56% 87% 95% 97%
Profit After Tax (PAT) (167,372) (635,538) 1,816,177 12,710,521 45,471,132 81,435,558
Margin % -93% -54% 109% 567% 1771% 2973%
Cash and Cash Equivalents (251,761) (6,933,002) (191,277) 86,889,448 438,901,238 1,140,927,143

Revenue and EBITDA Margin %

95% 97%
$10,00,00,000 200%
56% 87%
$9,00,00,000
0%
$8,00,00,000 -114%
$8,59,07,956
-200%
$7,00,00,000
$5,60,70,641 -400%
$6,00,00,000

$5,00,00,000 -600%

$4,00,00,000
-800%
$3,00,00,000
-1000%
-1269% $1,72,04,097
$2,00,00,000
-1200%
$1,00,00,000 $38,07,221
$13,110 $5,51,408
$- -1400%
2021 2022 2023 2024 2025 2026

Total Revenue EBITDA Margin (%)

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(Company Name) BUSINESS PLAN

G. Goals
a. Short & Mid-Term Goals
i. Raising capital for global expansion
ii. Launching (Company Name) on Play Store and Apple Store
iii. Launching a global marketing and promotion campaign
iv. Integration of multi-sender and Staking features in the wallet

b. Long-Term Goals
i. Launching a 15 million US$ funding event through TGE and Equity sale
ii. Seek Private Funding
iii. Partner with Cryptocurrency exchanges and IEO sale rounds
iv. Launch Leap Swap and Exchange services.
v. Acquire Crypto Exchange, Payment, and Regulatory Licenses
vi. Launch Global Awareness Campaign (Regional (Company Name) Meetups
globally) to expose the (Company Name) brand.
vii. Launch the (Company Name) C- Marketplace

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(Company Name) BUSINESS PLAN

MARKET OPPORTUNITY
A. Opportunity

The nascent potential of the cryptocurrency market has made it possible for
(Company Name) to enter the cryptocurrency ecosystem with products and services
that are vital to the actualization of mainstream cryptocurrency adoption. The still
small market size of over US$150 billion is not close to the previous peak and nothing
compared to the still hidden potential of the cryptocurrency markets. Although
cryptocurrency wallets remain the initial gateway into the growing crypto market;
especially for beginners, the market is still underdeveloped because the market does
not provide simple access to cryptocurrencies – which often are too complex to use
for beginners. In addition, the market suffers from an absence of basic goods and
services that can be accessed by users which slows down user adoption, suffers from
a poor security infrastructure, and in some cases suffers from the centralization of
user funds.

(Company Name) seeks to solve all these problems through an easy-to-use crypto
wallet that scales at any size needed so that people can finally use cryptocurrencies
as a primary means of exchange. To achieve this ambitious goal, the (Company
Name) application will target and operate in several niche markets where we will
either improve on the services that are already available or enter new markets that
no other companies have tapped into yet.

Our product will target the E-payment; E-commerce, E-Marketplaces as well as

Exchanges and Swaps services, in addition to decentralized asset management,
payroll and administrative services and many others. The aim of (Company Name) is
to offer a fully rounded easy to use highly secure crypto wallet product that
essentially will allow people to become their own bank.

(Company Name) will come with the ability to store 100s of crypto-currencies and
will build an infrastructure to support all its operations. To facilitate crypto
swap/exchange services, Multi Sender d-App and multisig e-screw services a lot of
liquidity will be needed. We aim to create the needed liquidity by creating an in-built

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(Company Name) BUSINESS PLAN

e-commerce marketplace called the C-market where vendors can offer real world
goods and services to users in exchange for cryptocurrencies.

In addition, we want to implement innovative ideas such as a node staking service

for applicable cryptocurrencies so that our users can stake their tokens through
(Company Name) and generate return on their capital. Lastly, we will also want to
enable our users to be able to pay utility bills payment with cryptocurrencies
through the C-Market so that (Company Name) can achieve its goal of becoming the
primary go to wallet of the global crypto currency market.

The total addressable market of the (Company Name) ecosystem is equivalent to the
entire crypto-market and will continue to grow with the emergence of new
cryptocurrency projects that can be integrated into (Company Name).

a. Problem & Solution

i. Problem Worth Solving
▪ Poor Cryptocurrency Management: There is no denying to the fact that
several crypto start-ups have made great steps towards creating
cryptocurrency management systems such as decentralized/centralized
multi-crypto and single-crypto wallets. However, while some of these
wallets have survived several security breaches and attacks, a lot of them
have gone into extinction due to hacks, non-performance, and failure to
meet user needs. As new crypto assets emerge almost daily, there is a
strong demand for a perfect storage and management solution for
cryptocurrencies that can safely and easily backup cryptocurrency wallet
keys and private addresses, which is one of the biggest barriers of entry
for new cryptocurrency users who can be overwhelmed by the technical
aspects of using cryptocurrencies. For example, new users will find it
challenging to safely and easily back-up their wallets and private key
addresses. In addition, crypto asset management or allocation become
more difficult as the market matures and grows more complex. It is hard
for beginners to stay up to date in the rapidly developing ecosystem and
thus beginners are exposed to risks that can be overwhelming to many
as they are unsure about how to handle them.

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▪ The problem of Security: A common problem with cryptocurrency

wallets is the problem of security. Cryptocurrencies are prone to attacks
such as data hacks, DDoS attacks or viruses which in turn can (Company
Name) to loss of funds. Famous hacks such as the Mt. Gox hack led to the
loss of millions of dollars in cryptocurrencies and as the market kept
growing these types of attacks have become more common. In addition,
beginners entering the market are not experienced with best practices
concerning storage of cryptocurrencies which can expose them to
significant financial risk. For these reasons, there is a strong need for a
product that can eliminate all common security risks for users.

▪ The problem of Application Use-cases: For cryptocurrencies to scale

beyond the current level of just buy, hold, and sell, customers and
merchants need cryptocurrency wallets that address real world use-
cases. For example, people should be able to spend their preferred
cryptocurrency to easily in exchange for goods and services without the
need to first convert to fiat; whereas vendors should be able to easily
receive their preferred cryptocurrency for the goods and services they
provide without needing fiat to facilitate trade. Currently, very few crypto
start-ups provide cryptocurrency use-cases, that go beyond the send,
holding and receiving, and in most cases, the use-case scenario is not
available to everyone globally.

▪ Over Complex and Poor UI/UX Wallet Designs: Most crypto wallets are
difficult for beginners to use because the UI/UX design is not very user-
friendly. For example, many wallets do not offer ways to easily manage
wallet addresses so that users can assign human readable addresses to
them or make the process more complicated than it needs to be.

▪ Centralized Apps: (Company Name) is a decentralized multi-crypto app

that does not concentrate the financial, social, & economic power into
one centralized body.

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B. Change in Customer Behavior

a. Increase in Wallet users: Wallets have shown enormous growth for the past two
years. According to www.bitcoin.com, over 30 million wallets have been created
so far. There has been a 5 times growth in the crypto users from the past three
years.
b. International remittance: Crypto wallet payment solutions has catered to the
needs for international payments in 2019 and is believed that more innovation
and design thinking will progress in future.
c. KYC / AML enabled internal checks: One of the features gaining huge traction in
the crypto wallet market is KYC/AML verification. It validates real user identity.

C. Crypto Market Overview

The global cryptocurrency market size stood at US$ 754 million in 2019 and is
projected to reach US$ 1,758 million by 2027, exhibiting a CAGR of 11.2% during the
forecast period. With advanced technological developments, virtual currency
exchange methods have been invented and evolved rapidly in the past few years.
Virtual currencies were initially limited for demonstrable transactions in social and
gaming economies. In the last decades, the developed concept of virtual currencies
emerged as cryptocurrencies. The crypto-currencies were aimed to eliminate
financial intermediaries by direct peer-to-peer transactions. Most of the developing
countries like the US, Germany, China, and the UK have started adopting crypto
currencies as an exchange medium.

The increasing popularity of digital assets like Bitcoin and Litecoin is likely to drive
the market growth in the forthcoming years. Moreover, digital currency is also often
utilized with the integration of blockchain technology to attain decentralization and
controlled efficient transactions. The blockchain technology offers fast, decentralized,
transparent, secure, and reliable transactions. With these advantages of blockchain
and crypto currency, companies are investing and collaborating with other
companies to deliver efficient and quality services to the users.

a. Market Size
The global market for crypto currency is valued at US$ 1 trillion and is estimated
to grow at a CAGR of 12% because of the increased popularity of crypto

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currencies and blockchain technology. The immediate target market includes

Africa, Southeast Asia, South America, and India.

Refer the below map for the immediate and long-term targets.

i. Total Available Market (TAM)

The global market is estimated to be US$ 1 trillion. It includes crypto wallets,
crypto exchanges, and mobile money markets.
Eastern Asia

ii. Serviceable Available Market (SAM)

The serviceable market size ranges between US$ 300-600 billion

iii. Serviceable Obtainable Market (SOM)

The market for non-custodial wallets, exchange services and crypto e-market
place is valued at more than US$ 200 billion as of 2020 that (Company
Name) seeks to achieve.

D. Market Share
(Company Name) projects to achieve a market share of 0.5% to 10% from 2022 till
2027. It is estimated that the global user base of all cryptocurrency’s wallet increased
by nearly 190 percent between 2018 and 2020. In 2020, the number of wallets –
defined as a set of blockchain addresses controlled by a single entity – holding at

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least 1,000 bitcoins has increased by 302 (17%) and is now at a record high of 2,052,
according to Philip Gradwell, economist at Chainalysis. Wallets holding 5+ bitcoin
increased by 8,842 in 2020, mainly in wallets holding 5 to 100 bitcoin or 1,000+
bitcoins. This year, wallets holding five or more bitcoins have amassed over 2.4
million coins. The number of wallets holding at least five BTC has increased by 8,842
(4%) to 234,408.

E. Target Customer Segment

There are more than 150 million Crypto users in the world, out of which at least 35
million people use Bitcoin wallets. More are added to this number every day. The
major target customer segments are mentioned below:

a. Non-Crypto Users – The ease of use of crypto-currency has led to the high
demand of crypto marketplaces and wallets. We assume the ease of use of
(Company Name) will help attract more non-crypto users into the market.

b. Crypto Enthusiasts (over 50 million crypto users)

c. Corporate Entities – Using crypto-currency allows one to offer the highest level of
transparency since one can provide information to verify balances and
transactions through the block chain. This has led more and more corporate
entities to using crypto currency.

d. Government Agencies – The US government is one of the largest holders of

Bitcoins. As a result, the U.S. Marshals Service, which is responsible for sales of the
confiscated bitcoin, has become a major player in cryptocurrencies. With the
continuous capture of market share in the crypto wallet market, we expect to
enter intermediary partnership with the government agencies in future.

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F. Competitive Analysis

G. Competitive Advantages
c. Unique products and services in one single app – There is currently no crypto
company offering these mentioned products and services in a single app, and at
best, only a subset of the services we provide are currently offered by a potential
competitor. Therefore, (Company Name) is in an excellent position to capture
market share which will be possible by integrating all the mentioned products
and services in a single app. Few companies exist that can compete against
(Company Name), but (Company Name) will have an edge over potential
competitors through its all-in-one solution to cryptocurrencies. Just like any
blockchain company, we believe that cryptocurrencies are the best financial tool
that can help to bank the unbanked population and open them up to the already
existing financial opportunities already provided by traditional banking.

d. Low cost-efficient transactional systems – In addition to benefiting the

unbanked, (Company Name) can support the banked and businesses by
providing them the opportunity to tap into the blockchain and DeFi markets to
help them transition into the digital economy. Blockchain technology and
cryptocurrencies are changing the entire e-commerce ecosystem by providing
highly efficient transactional systems that provide low-cost, near instantaneous,
24/7 global settlement options to customers and merchants across all regions of
the world. This is a huge opportunity for customers and merchants alike, because
DeFi products can improve global trade relations by making cross-border
settlements easier and more transparent through blockchain technology. The

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low-cost features that cryptocurrencies provide allow (Company Name) to tap

into the low-cost mobile payment and e-wallet services market by claiming a
percentage share of the US$5 trillion global e-wallet and e-payment services
market. Many companies will be able to benefit from getting access to (Company
Name) payment solutions by bringing their products to a global base of e-
commerce customers.

The global accessibility of the blockchain and cryptocurrencies make it possible

for (Company Name) to deliver cost-efficient products and services that are
competitive on the global marketplace. To reach our target market, (Company
Name) will leverage the following avenues: Search Engine Advertisements;
Influencer Marketing; Social Media Advertisements; Global Meetups; Press
Releases and Media Articles; Aggressive Referral System, and Events and
Tradeshows.

(Company Name) Token Features and Use Cases:

▪ Up to 20% discount on purchases when you make payment with (COMPANY
NAME) token.
▪ Up to 35% annualized stake rewards when you stake (COMPANY NAME) on
(Company Name).
▪ (Company Name) can be used as fees for several wallet transactions (at a
discounted rate).
▪ Deflationary Monetary Supply. Up to 30% of (Company Name)’s quarterly profit
will be used to buy-back and burn (COMPANY NAME) tokens until only 30% of
the total supply is left.
▪ It can be used to trade digital gift cards and to pay for several (Company Name)
services at a discounted rate.

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(Company Name) BUSINESS PLAN

COMPANY OVERVIEW
A. Overview
(Company Name) is a product of (Company Name) Cyber Services Limited.
(Company Name) is a decentralized multi-cryptocurrency application based on the
Android and iOS platforms. As a decentralized cryptocurrency wallet, its users will be
able to control how they spend, store, and organize their funds. In addition, the
wallet allows users to spend, swap, exchange and stake their cryptocurrency directly
from the (Company Name) interface via a short execution process.

B. Startup Summary
The idea of (Company Name) started sometime in August 2019 when some of the
core team members had a critical survey of the blockchain and crypto space and we
found that one of the major barriers that hinder mass adoption is the fact that
newbies get overwhelmed even when encounter cryptocurrency wallets which is the
second point of contact in the industry.

So, to solve that to make life a whole lot easier for everyone joining the space, as well
as already existing users who encounter difficulties utilizing wallets, we decided to
build a solution that does not only make asset management very easy, but one that
also has a beautiful user interface and optimum security.

We thought of (Company Name) after our own experience of using different wallet
services where many things were missing or still needed to be worked upon, such as:
▪ Poor Cryptocurrency Management.
▪ Privacy concerns.
▪ Over Complex and Poor UI/UX Wallet Designs.
▪ There was no proper education & awareness platform.
▪ On & off ramping from crypto to fiat & vice-versa processes.

With simplified & easy to use wallet we aspire to be the torch bearers of the mass
adoption of cryptocurrencies which was our main motivation to help in protecting
the original idea behind cryptocurrencies and use-cases, we aim to further help
deepen the adoption levels of cryptocurrencies by broadening the gateways that are
available to people to spend and receive cryptocurrencies.

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(Company Name) BUSINESS PLAN

Initial Steps taken by the Founder to set the start-up.

The first was the idea of a multi-cryptocurrency wallet which is a simple, secure and
decentralized application that is designed to provide DeFi access and other crypto-
related use cases. This idea was based on the gap which was experienced by us as a
user ourselves.

Then we looked for founding the core team members of the project with a proven
track record whom we have, at least, some history with. The key feature was to find
people with a skill set that is complementary to ours. We build our core team
members with expertise and professionals who has experience of working in
marketing, operations, finances and designing background who understands the
requirements of this start-up and works with enthusiasm.

Third step was to create the white paper, branding and brand identity. We decided
on the name (Company Name) which resonates with our mission & vision of being
the (Company Name) & torch bearer of crypto mass adoption. This was the time
when we also secured website domain and other associated marketing materials.
This was also when we made our pitch deck & business plan.

Then we incorporated our start-up as (Company Name) Cyber Services Limited

based in Lagos, Nigeria, which can be traced here https://search.cac.gov.ng/list.

Next step was to raise funds, as till then we were bootstrapping on our own. For this
we partnered with LID Protocol to launch our ILO and that helped us to kick-off our
Project.

Since then, we have been fully dedicated in realizing our vision & mission of mass
adoption of cryptocurrencies.

C. Product
(Company Name) is the world’s simplest and most secure decentralized multi-crypto
wallet for different kinds of crypto-related transactions. With this vision, (Company
Name) will be a platform that will be accessible to users worldwide via Apple and
Android devices, and soon, it will be available directly on desktop and website.

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(Company Name) BUSINESS PLAN

This will enable users of (Company Name) to store cryptocurrencies while they
control their private keys, exchange/swap, pay with cryptocurrencies for hundreds of
real-world goods and services without the need for fiat conversion because of the C-
marketplace. To actualize (Company Name)’s vision, it starts with creating a secure
bank-grade e-Wallet infrastructure that will host and accommodate multiple
blockchain systems with the ability to store, send, receive, exchange/swap
cryptocurrencies in addition to featuring a marketplace always powered by
cryptocurrencies.

As part of (Company Name)’s vision, it will host several services features relevant to
both crypto and non-crypto users. With (Company Name), users will be able to
stakeable (PoS, dPoS, or similar) cryptocurrencies with ease while our marketplace
will be powered by cryptocurrencies listed in the (Company Name).

Thereby, allowing (Company Name) users to settle all kinds of utility bills and
purchases using most of the cryptocurrencies listed on (Company Name) app.
(Company Name) will also support the multi-send and multi-sig features to aid our
expert and business users pay salaries, execute bulk transactions and also approve
institutional transactions safely.

The (Company Name) helps users to store, spend, send, swap, exchange and receive
digital assets securely. Wallet users and clients remain in complete control of their
assets, knowing they are protected. The (Company Name) software and integrated
APIs provide our users and clients the option to manage private keys safely and set
various parameters and procedures to help eradicate all points of failure.

Unlike the traditional banks and many other cryptocurrency wallets, (Company
Name) does not hold custody of users' funds nor store users’ sensitive data such as
private key, passphrase, and other data that can expose the security of their funds.
This means that users always have full control over their accounts and funds.

(Company Name) only adopts tested and viable market values and brings them into
one application, making (Company Name) an exciting and easy to use platform. The
wallet offers 24/7 cryptocurrency assets' market data which includes price tracking
for supported cryptocurrencies, the global market volume for every coin listed, with

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(Company Name) BUSINESS PLAN

live updates on portfolio management tools. With options to send and receive based
on account information or public keys, (Company Name) will ensure real-world use
cases for all supported cryptocurrencies.

(Company Name) will help users to easily manage their digital assets and keep track
of spending habits. The (Company Name) team will also integrate into the (Company
Name) exchange an online fund storage for instant and secure transfers from our
exchange to your secure private wallet.

The (Company Name) application will use all security features implemented
throughout the entire ecosystem and provide the safest storage system available
until now. (Company Name) hopes to partner with several companies and platforms
offering the best wallet service security and other related security measures for
increased multi-Signature security and to achieve the efficiency of the multi-sig and
other related features.
The (Company Name) ecosystem is divided into the following service and product
areas:
▪ (Company Name) Wallet
▪ (Company Name) Sender
▪ (Company Name) Stake
▪ (Company Name) Sig
▪ (Company Name) Pay (MarketPlace)
▪ (Company Name) DeFi
▪ (Company Name) Ex

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(Company Name) BUSINESS PLAN

▪ (Company Name)Swap
▪ DeFi Access

D. Ownership & Structure

The ownership lies with the core team members –
Name of Employee # of Shares owned Ownership %
XX 1,340,000 21%
XX 1,120,000 17%
XX 1,120,000 17%
XX 1,120,000 17%
XX 1,000,000 15%
XX 800,000 12%
Total 6,500,000 100%

There are additional 1,000,000 shares that are allocated to the core team members
i.e., XX & XX (remaining will be kept as company’s reserve) XX has left the project and
his allocation will be transferred to the company reserve. The updated document of
share allocation will be made after the transfer of company incorporation in the UK.

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(Company Name) BUSINESS PLAN

E. Management Team

Details of all the team members are added here.

F. SWOT Analysis
The SWOT analysis provides us with an excellent opportunity to examine and
evaluate the internal strengths and weaknesses of our product. It also allows us to
focus on the external opportunities presented by the business environment as well
as potential threats.

This section explains major strengths, weaknesses, opportunities, and threats that
(Company Name) should be aware of –

a. Strengths
i. First mover advantage with a unique product.
ii. Proprietary software solutions.
iii. Experienced team both in Cryptocurrency, Finance and in the Startup
environment.
iv. Business model cuts across nearly all the business areas of the cryptocurrency
market. The management team will be hired, going forward, which will have a
proven track record of success.

b. Weaknesses
Strengths are valuable, but it is useful to realize the weaknesses. We have
identified some of our weaknesses:
i. Startup company.
ii. Slow process of regulation and licensing.
iii. Uncertainty in the crypto regulatory space.
iv. Required to develop several high tech and business solutions simultaneously
to meet customer’s demand.
v. New companies and startups in this space need to work extremely hard to
establish trust among users and partners.

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(Company Name) BUSINESS PLAN

c. Opportunities
(Company Name)’s strengths and the awareness of its weaknesses will help it
capitalize on emerging opportunities. These opportunities include, but are not
limited to:

i. The cryptocurrency market is going through a huge-, short- and long-term

development and growth (despite short term volatility), which offers access to
a new and growing market for more refined products and services to be
introduced, so as to encourage mainstream adoption.
ii. The ability for startups and companies to easily operate and onboard users
globally irrespective of their geographical boundaries.
iii. Onboarding of non-crypto enthusiasts into the cryptocurrency space will help
bring liquidity to the crypto market and increase cryptocurrency adoption
globally.

d. Threats
Threats (Company Name) should be aware of include:
i. Competitors
ii. Regulations and licensing difficulties
iii. Cyber threats/security
iv. Cryptocurrency market downturns/volatility

G. Strategic Partners

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(Company Name) BUSINESS PLAN

H. Personnel Planning
The (Company Name) team members and advisors are globally distributed across
India, Singapore, Colombia, Russia, China, Nigeria, among others. The team and
advisors panel are continually growing.

Team 2022 2023 2024 2025 2026

Technology Team 2 1 2 - -
Product Team 2 - - - -
Design Team - 2 - - -
Sales and BD Team 2 - - - -
Other 3 - - - -
Finance 1 - - - -
Support Staff 2 - - - -

Corporate Governance
We have implemented some policies which are applicable on each
member/employee of (Company Name) and, we are working to construct a
corporate
governance through company strategy group team, which will work with the
coordination of top management to support various departments to bring desired
productivity. Additionally, we follow all government laws and policies as well as have
partnered with a legal firm to manage and suggest if any change takes place.

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(Company Name) BUSINESS PLAN

EXECUTION
A. Key Activities
a. Product Development
We are offering a SaaS platform for our users to interact with blockchain and
cryptocurrencies through decentralized wallet application. Our team consists of
top developers who has vast experience of working in unicorn companies and
come from the best colleges of their respective country. Recently we hired Antier
Solutions that have proven themselves in building our desired type of crypto
wallet application (https://www.antiersolutions.com/).

We have already launched our beta version of our application on Google Play
store and now, we are working on the iOS version. Soon, we are expecting a
better version of the app post our launch of main net. After that, our developers
will take over the command of further upgrades and maintenance.

b. Marketing Plan & Customer Acquisition Strategy

i. Marketing Plan
▪ Social Media Marketing:
As the usual crypto and blockchain tradition we will organize multiple
rounds of airdrop and bounty campaigns to attract users to our social
media accounts and channels. As the channel grows, we will leverage
social media to create regular content related to (Company Name),
cryptocurrencies and blockchain technology to keep our followers in the
loop. We will also leverage paid targeted ads to amplify (COMPANY
NAME)'s reach to its audience. We will utilize Brave ads, Reddit ads, and
other effective ad platforms and redirect them to our social media
accounts and important landing pages.

▪ Email Marketing:
We have already established a working partnership with an email message
distribution company, which will help us deliver monthly/weekly
newsletters on project and community updates, sell/AD our products and
services to over 900 million email users’ databases. We are sure that this
will work in our favor.

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(Company Name) BUSINESS PLAN

▪ Bounty and Airdrops:

As a means of creating massive awareness for (Company Name) in the
crypto community, we will organize a series of bounty and airdrop
campaigns at various strategic time intervals to utilize community efforts
in getting more people to know about (Company Name). These campaigns
will range from content creation and sharing of contents made on the
official (Company Name) social media outlets.

▪ Affiliates and Referral Marketing:

Once the (Company Name) app is launched and functional, we will make
an inclusive use of affiliate marketing and referral systems, which will allow
us to offer (Company Name) Token incentives for B2C traffic, users who will
refer (Company Name) to their friends and family. Hence, we must provide
an incentive for websites to become affiliates of (Company Name), which
will be based on our average acquisition cost.

▪ Search engine publication and optimization:

(Company Name) application, (Company Name) in-app services will appear
any time when someone uses any search engine and type in key words like
“digital currency”, “(Company Name)” “cryptocurrency”, “wallet”, “(Company
Name)” “Payment” “swap” “exchange” etc. (Company Name).Io will be
published on every major search engine and we will ensure to make
appropriate use of the right Meta files to ensure good online exposure.

▪ Viral Marketing:
We will use all means of creative techniques including word of mouth
(WOM), key opinion (Company Name)er (KOL), Influencers, giveaways etc.
to encourage our customers, supporters, and users to pass our marketing
message along to friends and associates. The (Company Name) team will
develop programs that are designed to encourage users to use SMS and e-
mail to tell their friends and associates about (COMPANY NAME).

▪ Partnership Marketing:
After the launch of (Company Name) application, we will partner with

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(Company Name) BUSINESS PLAN

other complementary brands to help build our user base as quickly as

possible within the markets we target.

▪ Media Advertising and Publicity:

Major media advertising will not be activated until when the beta version
of (Company Name) application becomes available for download. However,
we have already engaged the services of a small PR firm to push PR
releases to over 200 news and blog sites globally.

▪ IMAGE Building:
(Company Name) application and token will carry and maintain an image
of the simplest cryptocurrency wallet ecosystem, which generates revenue
based on its available products and services offered to its users and
maintain a service and product value such that its future value is always
better than the present with state-of-the-art technology.

ii. Customer Acquisition Strategy

We use the following strategies to acquire new customers:
▪ Creating new partnerships with crypto and non-crypto projects to our
ecosystem. Thus, increasing our reach to multiple communities and user
base. Example of this is our partnership with Boson Protocol; NEM
foundation, which garnered a lot of attention in crypto space.
▪ We keep on upgrading our application with the latest features to enhance
user experience.
▪ We also advertise our big announcements occasionally with top crypto
publishers on social media platforms such as Twitter, Telegram, and
Facebook.
▪ We have done promotional campaigns with top YouTube influencers,
including Bitboy and top Twitter influencer Eljaboom.
▪ (Company Name) has been featured on Bitcoin.com, Hackernoon,
Nairametrics and other crypto publication websites that have helped us
this far in getting the attention of enthusiasts and investors from all around
the globe.
▪ Once our Main-net releases we will start our biggest promotional
campaign ever, we are planning to get involved in more partnerships with

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(Company Name) BUSINESS PLAN

top influencers and other top projects that have proven to be quite
successful in growing our community base as well as our project
ecosystem itself.

Apart from this we focus on building our community with regular quizzes,
competitions & constant communication, this has resulted in good number of
loyal community members, thus helping us in spreading our word around. We
have a vibrant community of more than 100,000 members on all our social
media platforms including Telegram, Twitter, Facebook, Reddit, among
others.

Building Loyalty and Retention

Building loyalty and customer retention in the crypto space is not easy, as
most people “jump” from one product to another. However, we think that we
will be able to build customer retention because we will make it possible for
customers to pay for real-world goods and services using our (Company
Name) app, thus bringing a strong use-case that incentivizes customers to
stay with us. As one of our core-principles during development is
simplification of everything for the users so that the experience of (Company
Name) is always pleasant and convenient for customers.

c. Key Milestones
i. September 2020, we got funded through LID protocol.

ii. September 2020, we got listed on Lbank.

iii. October 2020, we partnered with Change Now/Now Nodes and Crypto APIs.

iv. October 2020, we launched our stalking Dapp.

v. November 2020, we released the BETA version of (Company Name) app on

play store.

vi. December 2020, we started supporting Polkadot, Celo, Binance Smart Chain,
Zilliqa, Stellar, Tezos and Kusama blockchains.

vii. January 2021, we partnered with NEM foundation.

viii. February 2021, we partnered with Boson Protocol.

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(Company Name) BUSINESS PLAN

ix. March 2021, we partnered and hired Antier Solutions.

x. March 2021, (Company Name) Tokens also integrated with Binance Smart
Chain.

xi. March 2021, we got listed on popular exchanges like MXC & Hotbit.

xii. Q2 2021 we are going to launch our Main-net app.

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(Company Name) BUSINESS PLAN

FINANCIAL PLAN
A. Forecast
(Amounts in US$)
Key Financial Metrics 2021 2022 2023 2024 2025 2026
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 13,110 551,408 3,807,221 17,204,097 56,070,641 85,907,956
Y-O-Y Growth % 4106% 590% 352% 226% 53%
Operating Expenses 179,494 1,181,964 1,664,246 2,243,276 2,567,209 2,738,883
EBITDA (166,384) (630,556) 2,142,975 14,960,821 53,503,432 83,169,073
Margin % -1269% -114% 56% 87% 95% 97%
Profit After Tax (PAT) (167,372) (635,538) 1,816,177 12,710,521 45,471,132 81,435,558
Margin % -93% -54% 109% 567% 1771% 2973%
Cash and Cash Equivalents (251,761) (6,933,002) (191,277) 86,889,448 438,901,238 1,140,927,143

Revenue and EBITDA Margin %

95% 97%
$10,00,00,000 200%
56% 87%
$9,00,00,000
0%
$8,00,00,000 -114%
$8,59,07,956
-200%
$7,00,00,000
$5,60,70,641 -400%
$6,00,00,000

$5,00,00,000 -600%

$4,00,00,000
-800%
$3,00,00,000
-1000%
-1269% $1,72,04,097
$2,00,00,000
-1200%
$1,00,00,000 $38,07,221
$13,110 $5,51,408
$- -1400%
2021 2022 2023 2024 2025 2026

Total Revenue EBITDA Margin (%)

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(Company Name) BUSINESS PLAN

B. Revenue Model
The (Company Name) Business model is unique and exciting when compared to
other crypto projects. The wallet application will generate revenue from almost all
the products and services we offer our users and customers.

After being funded through a private and public sale of our token offering -
(Company Name) token, we will move on to build our wallet platform which is
currently in the beta building stage – MVP, we estimate approximately seven months
to complete a reasonable aspect of the application development, after which we will
open for business fully. To attract users in mass, while most of our products and
services will require service or transaction fees, some of our services will be offered to
our users for free.

As a profit-oriented crypto business, we intend to generate revenue in the following

order below:

a) Transaction fees for every Exchange/Swap order executed is 0.15%

b) Transaction fees for every C-marketplace transaction executed is 0.5%
c) Transaction fees for every multi-Sig operation executed is 0.25%
d) Transaction fees for every multi-sender transaction executed is 0.25%
e) Withdrawal fees for every fiat withdrawal executed and depending on the size of
fiat deposits is 0.15%.
f) We might also charge additional fees for deposits through our depositing
partners. PoS, DPoS and other stackable coins on (Company Name) can be
staked at a very minimal staking fee.

The following services will be offered to users at no extra cost:

▪ Wallet usage - send, receive, and store cryptocurrencies at no extra cost other
than the blockchain network cost.
▪ Free access to market analysis in terms of price, capitalization, and latest
crypto news updates.
▪ Free account opening and maintenance.

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(Company Name) BUSINESS PLAN

C. Financials Statements
a. Projected Statement of Profit and Loss
Projections for the Annual Period 2021 2022 2023 2024 2025 2026

Total Revenue $ 13,110 $ 551,408 $ 3,807,221 $ 17,204,097 $ 56,070,641 $ 85,907,956

Y.O.Y Growth (%) 4106% 590% 352% 226% 53%

Operating Expenses $ 147,000 $ 882,000 $ 970,200 $ 1,247,220 $ 1,371,942 $ 1,371,942

Server and Third-Party Solution Costs $ 50,000 $ 300,000 $ 330,000 $ 363,000 $ 399,300 $ 399,300
Business Development $ 16,000 $ 96,000 $ 105,600 $ 116,160 $ 127,776 $ 127,776
Product Development $ 31,000 $ 186,000 $ 204,600 $ 225,060 $ 247,566 $ 247,566
Marketing Expense $ 40,000 $ 240,000 $ 264,000 $ 290,400 $ 319,440 $ 319,440
Utility Expense $ - $ - $ - $ 180,000 $ 198,000 $ 198,000
Miscellaneous Expense $ 10,000 $ 60,000 $ 66,000 $ 72,600 $ 79,860 $ 79,860

Payroll Expenses $ 32,494 $ 299,964 $ 694,046 $ 996,056 $ 1,195,267 $ 1,366,941

Total Operating Expenses $ 179,494 $ 1,181,964 $ 1,664,246 $ 2,243,276 $ 2,567,209 $ 2,738,883

EBITDA $ (166,384) $ (630,556) $ 2,142,975 $ 14,960,821 $ 53,503,432 $ 83,169,073

EBITDA Margin (%) -1269% -114% 56% 87% 95% 97%

Depreciation & Amortization $ 988 $ 4,981 $ 6,296 $ 7,267 $ 7,983 $ 8,511

Interest $ - $ - $ - $ - $ - $ -

Profit Before Tax (PBT) $ (167,372) $ (635,538) $ 2,136,678 $ 14,953,554 $ 53,495,450 $ 83,160,562
Tax $ - $ - $ 320,502 $ 2,243,033 $ 8,024,317 $ 1,725,004

Profit After Tax (PAT) $ (167,372) $ (635,538) $ 1,816,177 $ 12,710,521 $ 45,471,132 $ 81,435,558
PAT Margin (%) -1277% -115% 48% 74% 81% 95%

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(Company Name) BUSINESS PLAN

b. Projected Cash Flow Statement

Projections for the Annual Period 2021 2022 2023 2024 2025 2026

Cash flow from Operating Activities

Profit before Tax $ (167,372) $ (635,538) $ 2,136,678 $ 14,953,554 $ 53,495,450 $ 83,160,510
Adjustments for:
Depreciation & Amortization $ 988 $ 4,981 $ 6,296 $ 7,267 $ 7,983 $ 8,511

Taxes paid $ - $ - $ 320,502 $ 2,243,033 $ 8,024,317 $ 12,474,076

Net Cash generated from Operating Activities $ (166,384) $ (630,556) $ 1,822,473 $ 12,717,788 $ 45,479,115 $ 70,694,945

Cash flow from Investing Activities

Purchase of Fixed Assets $ - $ - $ (10,000) $ (10,000) $ (10,000) $ (10,000)

Net Cash used in Investing Activities $ - $ - $ (10,000) $ (10,000) $ (10,000) $ (10,000)

Cash flow from Financing Activities

Issuance of Equity Share Capital $ - $ - $ - $ - $ - $ -

Net Cash generated from Financing Activities $ - $ - $ - $ - $ - $ -

Net change in Cash & Cash Equivalents $ (166,384) $ (630,556) $ 1,812,473 $ 12,707,788 $ 45,469,115 $ 70,684,945

Opening Cash & Cash Equivalents $ (85,377) $ (251,761) $ (882,317) $ 930,156 $ 13,637,943 $ 59,107,058

Closing Cash & Cash Equivalents $ (251,761) $ (882,317) $ 930,156 $ 13,637,943 $ 59,107,058 $ 129,792,003

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 (Company Name) BUSINESS PLAN

a. Projected Balance Sheet

Projections for the Annual Period 2021 2022 2023 2024 2025 2026
ASSETS
Current Assets $ (251,761) $ $ (191,277) $ $ $ 1,140,927,143
(6,933,002) 86,889,448 438,901,238
Cash and Cash Equivalents $ (251,761) $ (6,933,002) $ (191,277) $ 86,889,448 $ 438,901,238 $ 1,140,927,143

Non-Current Assets $ 58,513 $ 194,271 $ 245,552 $ $ 311,328 $ 331,940

283,398
Laptops $ 58,513 $ 194,271 $ 245,552 $ 283,398 $ 311,328 $ 331,940

TOTAL ASSETS $ $ $ 54,275 $ $ 439,212,566 $ 1,141,259,083

(193,249) (6,738,731) 87,172,846

LIABILITIES $ - $ - $ - $ - $ - $ -

SHAREHOLDER'S EQUITY $ $ $ 54,275 $ $ 439,212,566 $ 1,141,259,083

(193,249) (6,738,731) 87,172,846
Share Capital $ - $ - $ - $ - $ - $ -
Retained Earnings $ (193,249) $ (6,738,731) $ 54,275 $ 87,172,846 $ 439,212,566 $ 1,141,259,083
TOTAL LIABILITIES & SHAREHOLDER'S EQUITY $ (193,249) $ (6,738,731) $ 54,275 $ 87,172,846 $ 439,212,566 $ 1,141,259,083

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(Company Name) BUSINESS PLAN

EXPANSION STRATEGY
(Company Name) will be open to further funding rounds based on the expansion plan of
the company. The following funding options shall be considered.

a. Increase in Partners:
(Company Name) believes in building loyal relations with our strategic partners.
Funding may be obtained from such partners in return of equity stake.

b. IPO:
(Company Name) aims at building a public ready company in 7-10 years.

c. Outside Funding:
Funding rounds can be followed by Series A, B and C, more which can provide exit
criteria for investors.

42