Resources Value Rare Imitation Organization Competitive

Advantage
Brand Positioning of Yes No Can be imitated Yes, the rm Temporary
Marriott in by competitors has positioned Competitive
Comparison to the but it will its brands Advantage
Competitors require big based on
marketing consumer
budget behavior
Alignment of Activities Yes No Each of the rm Yes, company Still lots of
with Marriott has its own has potential to
Corporate Strategy strategy organizational build on it
skills to extract
the maximum
out of it.
Marriott Customer Yes, 23% of the Yes, rm has Has been tried Marriott is Provide Marriott
Network and Loyalty customers invested to by competitors leveraging the medium term
contribute to build a strong but none of customer competitive
more than 84% customer them are as loyalty to good advantage
of the sales loyalty successful as effect
revenue Marriott
Successful Yes, without a No, as most of Can be imitated One of the Digital strategy
Implementation of comprehensive the rms are by competitors leading player has become
Digital Strategy at digital strategy investing into in the industry critical in the
Marriott it is extremely digitalizing industry but it
dif cult to operations can't provide
compete sustainable
competitive
advantage to
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 Vision of the Yes No Can't be Not based on Can Lead to
Leadership for Next imitated by information Strong
Set of Challenges competitors of provided in the Competitive
Marriott case Advantage
Supply Chain Network Yes Yes Near Fully utilized by Keeps the
Flexibility of Marriott competitors Marriott business
also have organizational running
exible supply structure and
chain and share capabilities
some of the
suppliers
Ability to Attract Talent Yes, Marriott Yes, as talent is Dif cult to To a large Providing
in Various Local & strategy is built critical to rm's imitate for the extent yes Strong
Global Markets on successful growth current Competitive
innovation and competitors of Advantage
localization of Marriott
products
Intellectual Property Yes, they are Yes, IPR and Risk of imitation So far the rm Providing
Rights, Copyrights, extremely other rights are is low but given has not utilized Strong
and Trademarks valuable for rare and the margins in the full extent of Competitive
Marriott to competition of the industry its IPR & other Advantage
thwart Marriott will nd disruption properties
competition it extremely chances are
dif cult to copy high
Pricing Strategies of Yes, Marriott No Pricing Yes, rm has a It can only
Marriott has sound strategies are pricing analytics provide Marriott
pricing regularly engine with a
strategies imitated in the Temporary
industry Competitive
Advantage
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 Global and Local Yes, as it Yes Can be imitated Yes, it is one of Providing
Presence of Marriott diversify the by competitors the most Strong
revenue of Marriott but diversi ed Competitive
streams and at a relatively companies in its Advantage
isolate high cost industry
company's
balance sheet
from economic
cycles
Access to Cheap Yes, as a No Can be imitated Not been totally Not signi cant
Capital for Marriott leading player by the exploited in creating
in the industry competitors of competitive
and current Marriott advantage
macro
economic
conditions,
Marriott has
access to
cheap capital
Opportunities in the E- Yes, the e- No, most of the The AI and It is just the In the long run it
Commerce Space for commerce competitors are inhouse start for the can provide
Marriott - using space is rapidly investing in IT analytics can be organization sustainable
Present IT growing and to enter the dif cult to competitive
Capabilities Marriott can space imitate advantage
exploit the
emerging
opportunities
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 Product Portfolio and Yes, it is Most of the Can be imitated The rm has Provide short
Synergy among valuable in the competitors are by the used it to good term
Various Product Lines industry given trying to enter competitors effect, details competitive
of Marriott the various the lucrative can be found in advantage but
segmentations segments case exhibit requires
& consumer constant
preferences. innovation to
sustain
Brand awareness of Yes, the brand Yes, Marriott No Marriott has Sustainable
Marriott products and awareness of has one of the utilized its Competitive
services Marriott leading brand in leading brand Advantage
products are the industry position in
high various
segments
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