U4 & U5@Advanced BI

Data Warehousing And Business Intelligence (Jawaharlal Nehru Technological

University, Hyderabad)

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 UNIT - IV

Advanced BI – Big Data and BI, Social Networks, Mobile BI, emerging trends, Description
of different,BI-Tools (Pentaho, KNIME)

1. Advanced BI
A solution to better manage your business.

Advanced BI is a management information solution that meets business requirements and

provides reports and interactive dashboards that facilitate the quick and assertive interpretation of
current and historical information.

The executives are provided with indicators to monitor production metrics and control
profitability, guiding financial institutions towards profitable growth and the achievement of
goals.

Key Functionalities

1.Business Indicators

Quick access to management and profitability indicators calculated automatically by pre-defined

processes.

2.Data Templates

Data organised according to the analyses to be carried out. Wide range of templates with
customisable components depending on the organisation.

3. Availability of Historical Information

Historical information allowing for business monitoring.

4. Dashboards and Reports

Interactive and flexible reports and Dashboards with easy-to-read graphical overviews. Allows
end-users to create reports and Dashboards.

Advantages

1. Reduced time-to-market

Easy to implement solution that provides a simple analysis layer.

2. Better Decisions

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It offers information in the appropriate format for reflection and decision-making.

3. Autonomy

Users are able to perform exploratory data analysis and make their own findings

4. Versatility

Flexible and customisable solution, allowing the production of analysis instruments adapted to
each organisation and to the different user profiles.

2. Big Data and BI

Business intelligence and big data sound similar but they are not the same.

In general, business intelligence (BI) refers to structured and readily usable information that
impacts profitability and competitive advantage. On the other hand, big data — as you might
expect — refers to enormous heaps of digital information scattered all over the place, with
practitioners typically focusing more on unstructured data.

Both fields involve crunching information to generate insight and make things happen. But they
differ in terms of the volume and nature of information each focuses on, as well as the tools they
use to process data. Their specific aims and outcomes sometimes coincide but not always. You
don’t need big data to build a decent business intelligence system, for example, but big data
dramatically enhances BI capabilities at scale.

Business intelligence helps companies make smart, revenue-boosting decisions. Enterprises

purposely use BI to improve process, planning, and profits. Meanwhile, big data can perform the
same functions but can do so faster and at scale. Big data also helps organizations achieve many
remarkable feats: design the perfect bra, fight cancer, protect national security, and enhance
athletic performance. Just to name a few.

Over the years, think tanks and business leaders have attempted to update the meaning of big
data and business intelligence as economic and technological contexts evolve. Here are two of
the most widely-cited definitions:

“Business intelligence (BI) is an umbrella term that includes the applications, infrastructure and
tools, and best practices that enable access to and analysis of information to improve and
optimize decisions and performance.”

“Big data is a term applied to datasets whose size or type is beyond the ability of traditional
relational databases to capture, manage, and process the data with low-latency. And it has one or
more of the following characteristics – high volume, high velocity, or high variety. Big data

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comes from sensors, devices, video/audio, networks, log files, transactional applications, web,
and social media - much of it generated in real time and in a very large scale.

usiness intelligence practitioners generally handle structured data while big data professionals
feel at home processing humongous volumes of unstructured data at lightning speeds. Both can
provide the fourth and most important V (i.e., value) in the form of descriptive, predictive, and
prescriptive analysis/reporting.

Finally, each field uses a different set of enabling technologies, with the data science toolbox
generally more sophisticated than the one for BI, although they might share common tools such
as SQL and Python. Both BI and Big data goal is to help the business to make good decisions by
analyzing the huge datasets to expand the business and optimizing the cost.

This data analysis not only enables decision making but also involves an active part in the
development of strategies and methods that make sure the success of organizations. This data
analysis can be called “Business Intelligence”, whereas “Big Data” is a relatively new term for
Business intelligence.

Since the times of BI, the volumes of data sets become incredibly large, the best example we can
consider is social media. As the result, more effort and strategies should be applied to tackle with
them and make them useful for successful business.

Business Intelligence helps in finding the answers to the business questions we know, whereas
Big Data helps us in finding the questions and answers that we didn’t know before.

Although Business Intelligence and Big Data are two technologies used to analyze data sets to
helps organizations in the decision-making process, there is differences present between them.
They both differ in the way they analyze the data.

Business Intelligence is based on the principle of combining all business data sets into a central
server, this data will be analyzed in offline mode, after saving the information in a platform or
environment called Data Warehouse. The data sets are structured in a relational database with
additional indexes and forms of access to the tables in the warehouse.

Whereas in the Big Data environment, data is stored on a distributed file system (e.g. HDFS),
rather than storing on a central server. Data will be distributed across the worker nodes for easy
processing. Distributed File System is much safer and flexible.

BI solutions carry the data to the processing functions, whereas Big Data solutions take the
processing functions to the data sets. Since the analysis is positioned around the information
(Data), it is simpler to handler lager amounts.

BI solutions are more towards the structured data, whereas Big Data tools can process and
analyze data in different formats, both structured and unstructured.

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Big Data solutions can process the historical data and also data coming from real-time sources,
whereas in Business Intelligence, it processes the historical data sets.

Big Data technology uses parallel processing concepts (Map reducing algorithm), which
improves the speed of analyzing and processing the data sets by distributing jobs into several
parallel execution processes, at the end the results are combined and shown, this makes
analyzing the large volumes easier.

BI
BigData

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3. Social Networks

Social Networks and Big Data: the best strategy for getting to know your customers

Big data fits into social media networks like a glove.

This is because the volume of daily data produced in these virtual environments is a real gold
mine for companies prepared to prospect for it.

We will reflect more on this thought in this article. Keep reading to understand how you can
benefit from the combination of Social Networks + Big Data.

Social Networks: the gold mine of data

In the age of Digital Transformation, social media is ubiquitous. To give you an idea, Facebook
has about 2.5 billion users across the globe.

The fact is: there are social networks for all tastes, from those that like entertainment, like
TikTok, to the most professional ones, like LinkedIn. Thus, it is practically impossible to find a
person who has access to the internet and does not interact on these platforms.

And the amount of data from social networks continues to explode.

About 510,000 Facebook comments are written per minute.

Another 347,000 tweets are sent in the same timeframe.

However, many companies still do not know what to do with this information – or even measure
it correctly.

Superficial monitoring and the lack of an outside opinion are two reasons for this. The data
should help companies gain in-depth knowledge about their customers.

To think about this more clearly, keep in mind that data needs to answer the following:

Who are my customers besides their email and mailing addresses?

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What are they interested in?

What concerns them, and how does my company relate to their interests, desires, and concerns?

→This whirlwind of information needs to be adequately captured, organized, processed and

analyzed. And Big Data is the tool for the job.

→You might also like: Business Analytics – The data age has begun!

Big Data and unlimited data inputs

Let’s quickly recall the concept of Big Data.

It is a set of “high volume, high speed and/or high variety information assets that require
innovative and economical ways of processing, allowing for improved insights, decision making,
and process automation.”

In other words, Big Data is characterized by:

Large amounts of data being analyzed in real-time

External sources – such as social networks – are consulted

A good Big Data strategy has to manage and analyze the exponential volume of information
from social networks. This can only be done with the proper people and tools.

It’s not very common, but it is urgent. Organizations miss out on many opportunities only by
superficially evaluating social media data – or just using it to measure their branding efforts and
distribute content.

How to create a good strategy

1- Collect data from networks and social media to analyze them in an automated and systematic
way. The procedure usually starts with the identification of the relevant platforms and
information.

2- The data is then collected and compressed.

3- The extracted information can be evaluated according to several aspects.

→The results are reports and indexes that support decision-making processes.

By working with infinite data inputs using Big Data methodologies, companies get a better view
of their customers’ opinions, allowing them to develop their image or brand better.

In addition to marketing, customer service is also supported by the results of this strategy. For
example, a detailed analysis of the discussion facilitates the identification of weaknesses.

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Measuring results

Information used for social media analysis can be

Likes

Tweets

Shares

Links

Facebook comments on posts, forums, and other platforms

Advanced Big Data platforms and methods go beyond these metrics to be more “objective.”
They can even perform analysis of feelings and other intrinsic characteristics that are not
verbalized adequately by users.

Social Networks and Big Data: get the strategy right for an incredible experience

Big Data makes social network analysis more focused on predictions and the effects of current
strategies in the future. Predictive analytics is gaining popularity among marketing, sales, and
competitive intelligence analysts, among others, and Big Data has a significant role to play.

Professionals dedicated to this strategy are not only able to predict consumer behavior. Still, they
can also use their data analysis conclusions in various other methods of marketing, sales,
logistics, etc. It is in this way that the path towards surprising innovations is carved.

Now, where to start? Below we have a checklist that should help you stay on track. It should help
you get to know the current and potential customers in-depth to create incredible experiences and
enhance your company’s results.

Identify what you want: what are your Big Data and Social Media strategy going to achieve?

Take advantage of a proven Big Data strategy.

In this case, it can be:

Social analysis: briefly refers to the measurement of non-transactional data on various social
media and websites, such as Facebook, Twitter, and Instagram. This strategy is based on the
analysis of conversations and criticisms that arise on these platforms. It presents three main
analytical advantages: awareness, engagement, and word of mouth. Social analysis is also useful
in predicting the peak demand for specific products.

Data exploration: an approach that makes heavy use of research and data mining to find solutions
and correlations that are not easily detectable with internal data. It is currently used by

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companies focused on Inbound Marketing to generate insights into potential customers’ behavior
on the site. In addition, it helps to identify new data segments and bring information about
customer behavior and preferences.

Invest in the right technological tools: you will need to invest in Analytics and data visualization
tools, but you may also need Business Intelligence and CRM. It all depends on the objectives of
your strategy.

Identify the necessary changes in the infrastructure: if the company’s old data was stored in
traditional formats, this might not facilitate the execution of complex algorithms and analysis.
Different departments (marketing, sales, board, etc.) may need integration to collect and optimize
data in a more usable format. Integration between various departments is essential to implement
change at scale. If your existing infrastructure is not connected correctly, you will need to
prepare for changes.

Work on the customer experience as a guide for your strategy: the primary use of Big Data is to
generate insights that can help company’s better serve their customers. Customer-oriented
marketing is a new way to approach the market and generate revenue. At the end of the day, you
need to communicate to your customer that you are there to solve a problem and not just to make
a profit. Big Data provides information about the customer’s mindset that can improve and even
change current marketing practices. As we’ve already said: Another thing you need to focus on is
creating a fine line between data collection and abuse of privacy – your customers must feel that
they are not spied on. As much as you work with cloud computing tools, it will be necessary to
facilitate tracking everything that is done with data duly authorized by users.

Be agile: when implementing disruptive technologies, many obstacles can arise, including some
that no one imagined initially. You need to adjust your budget, stakeholders, and ideologies
based on the circumstances and ideas you gather. It is best to start with a high-level plan and
make the necessary changes. In the end, you can propose an action plan that is nowhere near the
initial idea, but it will be worth it.

→Finally, recognize that you will initially need to seek outside help. A good consulting company
can help you to structure your Social Networks and Big Data strategy. Do not hesitate to find a
company that already has a background in the subject and qualified talents.

4. MOBILE BI

Mobile is changing the way that we work and consume information. We are hardly “Offline”
anymore, which means that users need to have access to their analytics to make decisions faster
based on insights on the fly. In other words, dashboards need to be consumed by your mobile
device and be able to provide end-users with data information that they can easily absorb. This
becomes tricky due to the amount of real estate you have on a phone vs on your desktop.
The definition of mobile BI refers to the access and use of information via mobile devices. With
the increasing use of mobile devices for business – not only in management positions – mobile

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BI is able to bring business intelligence and analytics closer to the user when done properly.
Whether during a train journey, in the airport departure lounge or during a meeting break,
information can be consumed almost anywhere and anytime with mobile BI.

Mobile BI – driven by the success of mobile devices – was considered by many as a big wave in
BI and analytics a few years ago. Nowadays, there is a level of disillusion in the market and
users attach much less importance to this trend.

What is mobile Business Intelligence (BI)?

You’re probably familiar with the term business intelligence (BI), but if not, business
intelligence refers to the technology-driven process of analyzing data and providing actionable
insight resources that can be used to make intelligent business decisions. Or is otherwise known
that BI is about having the right data at the right time to make the right decision.
Consequently, Mobile Business Intelligence (BI) refers to the ability to access and perform
BI-related data analysis on mobile devices and tablets. It makes it easier to display KPIs,
business metrics, and dashboards. Mobile BI empowers users to use and receive the same
features and capabilities as those in the desktop / app-based BI software.
Why is mobile BI important?
Businesses these days possess an abundance of data. In this fast-paced environment, everyone
needs real-time data access to make data-driven decisions anytime and anywhere.
The number of organizations using mobile apps like SaaS applications for critical
business processes is increasing every day. Whether you are a CEO, a sales person, digital
marketer, department manager, or another employee, mobile BI can help you increase
productivity, improve the decision-making process, and overall boost your business.
Advantages of mobile BI
Accessibility
Having company’ insights at your fingertips is the most valuable advantage of mobile BI. You
are not limited to one computer in one location, but instead, you can access important data
information on your mobile device at any time and from any location. Having real-time data
insights always available helps improve the overall productivity of your daily operations.
Improved decision–making
Mobile BI apps speed up the decision-making process. When decisions must be made, or when
actions must be taken on the spot and at the moment, mobile BI provides up-to-the-minute
insights based on data to help users when they need it the most.
Stay ahead of your competitors
Access to real-time data helps in seeing business opportunities sooner, reacting to changes in
market conditions in a timely manner, as well as increasing the opportunity to up-sell and
cross-sell. Deploying a mobile BI solution makes you more flexible and more adaptable to
business shifts.

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Mobile BI solutions
Every mobile device can be used to display and work with data. But of course, there are some
significant differences – the size of the screen is obviously difference #1. For example,
some data visualizations require more screen space, while others can easily fit in the width of a
smartphone or a tablet.
There are a couple of ways to implement content on mobile devices with those being the most
common:
Web page – Every mobile device includes a web browser that can access almost any web page.
Depending on some factors, the quality of the accessed page could be terrible, acceptable, or
great. In this scenario, BI developers need to check how their content renders on mobile devices
when creating reports and other data visualizations. This means that they should design the
application specifically for mobile use.
HTML5 site – Same as the web page, but with some improvements. HTML5 enables RIA (Rich
Internet Application) content to be displayed across all types of mobile devices without relying
on proprietary standards. The advantages of HTML5 are functions such as zooming,
double-tapping, and pinching, as well as that the user doesn’t have to install the app on its
device to be able to use it.
Native app – Those are web applications that can be downloaded and installed on mobile
devices. The application’s software is tailored to the OS of the mobile devices. It is the most
difficult and most expensive solution for manufacturers to support mobile BI, but it enables
interactive and enhanced use of analytics content.

5. EMERGING TRENDS
Nowadays, we produce more data daily than ever before, and decision-making is an
all-important aspect of business and operations management. While some business people rely
on their intuition, savvy entrepreneurs use solid data as a basis. But contrary to popular belief,
analytics don’t follow your experience-based instincts. Data can either support intuition or not,
but it helps you determine the next steps and directions.
By 2025, the world’s data will have exceeded 180 zettabytes coming from over 41 billion
connected devices.

Data management is no longer an ideal; it’s an expectation in today’s business world. Over the
last few years, spreadsheets have finally given way to informative real-time data
visualizations and interactive business dashboards.
Business intelligence (BI) helps companies collect, analyze, present, and integrate data to receive
valuable information for business growth. Over time, the business intelligence industry has
morphed into a billion-dollar enterprise. More and more companies undergo digital
transformation in response to industry demands.
The future of BI is being defined, and everyone who wants to be data-driven wants to keep an
eye on new trends. Let’s have a look at current and future BI trends.

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The Current Business Intelligence Trends in 2022

The amount of information in all industries is growing fast. Today, organizations are
continuously generating volumes of data as the speed, variety, and complexity of data are also
increasing. But only those companies that know how to handle and use data properly can find
useful insights and create real profit.

Let’s have a look at top Business intelligence trends. In 2022, companies are still working to
position themselves for the long term: addressing the root causes of their problems, e.g. data
quality, and working to create a data-driven culture holistically. Data management has become
more important, too. Data discovery and visualization, plus self-service analytics, are important
to organizations.

DQ and MD Management
Qualitative data is at the core of the strategic, tactical, and operational management of every
company. Data from The BI Survey shows that companies have always strived to provide a high
level of data quality. In 2022, when information is increasingly becoming a vital factor of
production, the need for high-quality data is growing, too. All in all, poor-quality data results in
false facts and wrong decisions at companies.

Rapidly growing volumes of information from internal and external sources make databases keep
expanding. Why is using qualitative data considered one of the latest BI trends?

 Organizations must be able to respond as flexibly as possible to dynamically changing

market demands.
 Organizations risk missing out on valuable business opportunities, whereas competitors
can take advantage of this situation.
 Organizations can only unlock the full economic potential of their data if the underlying
data is well managed and delivered in high quality.

Creating a Data-Driven Culture

Recently, many well-known outlets have written about this new trend in business intelligence.
The concept of a data-driven culture at a company envisions information as a key resource for
implementing ideas in every department. The key goal is to empower every employee to actively
use data to bolster their daily work.
This way, they can use the company’s potential and data to make effective decisions, analyze
current trends, and make critical competitive advantage more visible. The ultimate goal is to
create a cultural framework that helps the company’s members collaborate to move data to the
centre of decision-making: from the owner to the employee (marketer, financier, manager, HR,
etc.)

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Data Governance
Data governance is a recent trend in business intelligence and is vital to enabling organizations to
respond quickly. Data governance encompasses the people, processes, and technology required
to manage and protect the company’s data assets. For that reason, corporate information must be
clearly understandable, correct, complete, trustworthy, secure, and available for use.

Here are the main objectives:

 Minimizing risks
 Setting up rules for information use
 Improving internal and external communication
 Making data more valuable
 Saving time and costs

Data Discovery and Visualization

Data discovery is a business user-centric process designed for discovering insights by visually
navigating data or using guided advanced analytics. This process can get divided into three steps:
data preparation, visual analysis, and managed advanced analytics.

The goal is to leverage the full value of information not only to improve decision-making but
also to impact business process optimization and support new business models directly.

Interactive and novel types of visualizations enable decision makers to instantly see key trends
and identify outliers. Users are better able to find insights and detect outliers when data gets
presented as charts and graphs on a single page rather than hidden in tables that take up multiple
pages.

2023 Future Business Intelligence Trends: Predictions You Want to Be

Thinking About.

Real-time data & analytics gain more traction

Recently, organizations have seen a growing need for real-time data, and this trend will continue
in 2023. Up-to-date information is becoming more important than ever before, and as the world
has changed, companies also need to adapt. Since the onset of the pandemic, we have seen the
need for accurate, real-time updates is critical to developing the right strategies to respond to
adverse situations like that. Besides, interactive dashboards will help companies immediately
access relevant information related to their business and respond if any potential issues arise.

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Artificial intelligence

Artificial intelligence (AI) and machine learning are future trends in business intelligence. AI is a
branch of computer science to make machines do what sophisticated human intelligence would
normally do. AI and ML revolutionize how we interact with our analytics and data management.

Data automation

Business intelligence topics would be incomplete without data automation (analysis). This
emerging trend is all about activities where businesses automate as many processes as possible
using multiple tools and technologies such as AI, machine learning, low-code and no-code tools,
etc.

Eye-Opening Business Intelligence Statistics in 2023

According to business intelligence statistics, any business effectively using information extracted
from market data will surely benefit. Of course, big companies in any industry know this. We
understand the value of BI to your company’s growth. All in all, we have hand-picked some of
the most relevant business intelligence statistics for 2022.

Here are some top statistics in business intelligence to help you understand the importance of it
all:

 By 2023, over 33% of large-sized businesses will have practised decision intelligence.
 Data analytics makes decision-making 5x faster for businesses.
 Self-service BI is crucial to 60% of research and development departments.
 The global BI market will have grown to $33.3 billion by 2025.
 Most businesses adopted BI in 2020.
 The top three latest trends in BI are data visualization, data quality management, and
self-service business intelligence (BI).
 Seven out of ten businesses rate data discovery as very important.
 71% of buyers prefer Microsoft Azure as their number one vendor.
 Only 37.8% of firms report building a data-driven organization.
 Only 26.8% consider themselves successful in building a data culture.
 Reporting, dashboards, data integration, data warehousing and data processing are among
the top five technologies and initiatives of strategic importance for BI.

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How Can Business Intelligence (BI) Help Businesses during the Crisis

The crisis has made one point obvious: the traditional wait-and-watch strategy for optimizing
operations won’t work. Companies must make data-driven decisions to devise strategies to
empower employees, navigate through the crisis smoothly to earn clients’ trust and loyalty,
stabilize operations, and optimize costs—none of which is possible without BI.

Let’s have a look at these top trends in business intelligence in more detail:

Discover opportunities for boosting growth

The main business intelligence industry trend is removing barriers between siloed data sources.
BI can help you match information from thousands of datasets and provide forecasts that are not
only accurate but also timely. Such information can enable historical data analysis, helping
companies uncover growth opportunities—even as sectors plunge.

Find areas for saving costs

By identifying unnecessary costs and redundant processes, BI can list business areas to yield the
best results in cost savings while highlighting avenues of business that require investments, such
as digital workspaces, business continuity, or remote workforce.

Make informed decisions to minimize risks

By connecting to a wide array of data sources, BI can provide the figures, information, and facts
to help companies make informed business decisions and mitigate potential risks.

Speed up normal operations

BI provides a fast and simple overview of data from across the company—that can easily go
unnoticed. By incorporating sophisticated data analysis tools and technologies, BI can maximize
correlations, patterns, and trends and helps employees make data-driven decisions.
Learn more about “How to be a data-driven decision-making company in times of crisis”

6. Description of different, BI-Tools (Pentaho, KNIME)

Business intelligence tools (BI tools) are all about helping you understand trends and deriving
insights from your data so that you can make tactical and strategic business decisions. They also
help you idenitfy patterns in the mountains of data your business builds up. But the question is…
how do you know which business intelligence tool is best for your business? And which tools
will help you achieve your online goals?

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Why use business intelligence tools?

For starters, data discovery, which used to be limited to the expertise of advanced analytics
specialists, is now something everyone can do using these tools. And not only that, these tools
give you the insights you need to achieve things like growth, resolve issues that are urgent,
collect all your data in one place, forecast future outcomes and so much more.

In this article we will explain the top 15 Business Intelligence tools in 2021 and hopefully put
you on the right path towards selecting you’re a tool fit for your business.

Keep in mind: these business intelligence tools all vary in robustness, integration capabilities,
ease-of-use (from a technical perspective) and of course, pricing.
1. Pentaho BI

What is Pentaho BI?

Pentaho is a Business Intelligence tool that offers a wide range of data solutions to its customers.
The main features of this tool are reporting, data integration, data mining, data analysis that
account for the improvement of the business. A Pentaho suite enhances the overall performance
of the business by generating informative reports in varied formats like text, XML, HTML, CSV,
Excel, PDF, etc.

Why should you go for the Pentaho BI?

Pentaho Business Intelligence tool suite is a set of tools that offers several benefits to businesses
at an affordable cost and fast speed in terms of data management. Compared to other BI tools
like SAP, SAS BIA, and IBA, Pentaho BI offers exceptional technical support to the customers.
It is highly scalable and offers large volume support to process data up to billion terabytes in
size.
The scope of the Pentaho BI suite is vast supporting all kinds of data and data sources that
furnish limitless visualization options. It supports an unlimited amount of data be it big data or
existing data in the business IT. The tool works on several core engines that work independently
and is administered by a dedicated community. It can be used across different platforms that
process hybrid data (text, graphics, visuals GIFs, etc.) like mobile apps, cloud apps.

Pentaho Features
Pentaho BI offers multiple features for the smooth workability of the business, such as:
 High-end data analysis through well-defined ETL (Extract, Transform, Load)
capabilities
 Expertise in products across varied domains
 Comprehensive report designer taking care of business needs

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  Additional reports or sub-reports along with the main detailed report
 High scope for newer additions and updates
 24*7 technical support by the Pentaho Community
 Unmatched reporting and query handling capabilities
 Amplified functionality and efficient systems
 Short integration TAT
 Exceptional data source accommodability with high runtime metadata support

2. KNIME
What is KNIME?

KNIME is an open-source end-to-end data analytics solution. It utilizes visual workflows with
drag-and-drop functionality and thousands of nodes to lessen the data analytics learning curve
data, with more than 1,800 prebuilt default workflows for streamlined setup.
It allows for data ingestion, preparing, cleansing, analyzing and visualizing. It can be scaled for
deeper analytics through integrations with sophisticated data modeling capabilities. It can be
hosted on premise or in the cloud through Microsoft Azure.

Benefits and Insights

Key differentiators & advantages of KNIME

 Open-Source: Join a network of thousands of users, enabling collaboration and support.

The source code is free to download and access.

 Free To Use: Save money by getting access to all of the platform’s features for free.
Licensed productivity and collaboration extensions are available at a cost.

 Increased Business Intelligence: Get digestible, actionable data to make informed

business decisions. Aggregating large datasets into predictive and prescriptive models via
comprehensive visualizations and summary statistics gives users projections for the best
course of action.

 Scalable: Obtain access to big data by scaling up the project in-platform. Integrations to
distributed and multi-threaded data processing allow projects to grow.

 End-To-End Analytics: It is capable of handling some tasks from start to finish without
integrations. Additional integrations may be required for increasing scale and completing
more sophisticated analytics.

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 3. SAP Business Objects

SAP Business Objects is a business intelligence software which offers comprehensive reporting,
analysis and interactive data visualization. The platform focuses heavily on categories such as
Customer Experience (CX) and CRM, digital supply chain, ERP and more. What’s really nice
about this platform is the self-service, role-based dashboards its offers enabling users to build
their own dashboards and applications. SAP is a robust software intended for all
Website: www.sap.com
4. Datapine

Datapine is an all-in-one business intelligence platform that facilitates the complex process of

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data analytics even for non-technical users. Thanks to a comprehensive self-service analytics
approach, datapine’s solution enables data analysts and business users alike to easily integrate
different data sources, perform advanced data analysis, build interactive business dashboards and
generate actionable business insights.

Website: www.datapine.com

5. Microsoft Power BI

Microsoft Power BI is a web-based business analytics tool suite which excels in data
visualisation. It allows users to identify trends in real-time and has brand new connectors that
allow you to up your game in campaigns. Because it’s web-based, Microsoft Power BI can be
accessed from pretty much anywhere. This software also allows users to integrate their apps and
deliver reports and real-time dashboards.

Website: www.powerbi.microsoft.com
6. Looker

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Data discovery app, Looker is another business intelligence tool to look out for! Now part of
Google Cloud, this unique platform integrates with any SQL database or warehouse and is great
for startups, midsize-businesses or enterprise-grade businesses. Some benefits of this particular
tool include ease-of-use, handy visualisations, powerful collaboration features (data and reports
can be shared via email or USL as well as integrated with other applications), and reliable
support (tech team).
Website: www.looker.com
7. Clear Analytics

This is for all of the Excel-lovers out there…This BI tool is an intuitive Excel-based software
that can be used by employees with even the most basic knowledge of Excel. What you get is a
self-service Business Intelligence system that offers several BI features such as creating,
automating, analysing and visualisation your company’s data. This solution also works with the
aforementioned Microsoft Power BI, using Power Query and Power Pivot to clean and model
different datasets.

Website: www.clearanalyticsbi.com

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 8. Tableau

Tableau is a Business Intelligence tool specialized in data discovery and data visualization. With
the software you can easily analyses, visualize and share data, without IT having to intervene.
Tableau supports multiple data sources such as MS Excel, Oracle, MS SQL, Google Analytics
and Salesforce. Users will gain access to well-designed dashboards that are very easy to use.
Additionally Tableau also offers several standalone products including Tableau Desktop (for
anyone) and Tableau Server (analytics for organizations), which can be run locally, Tableau
Online (hosted analytics for organizations) and many more.

Website: www.tableau.com

9. Oracle BI

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Oracle BI is an enterprise portfolio of technology and applications for business intelligence. This
technology gives users pretty much all business intelligence capabilities, such as dashboards,
proactive intelligence, ad hoc, and more. Oracle is also great for companies who need to analyse
large data volumes (from Oracle and non-Oracle sources) as it is a very robust solution.
Additional key features include data archiving, versioning, a self-service portal and
alerts/notifications.

Website: www.oracle.com

10. Domo

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Domo is a completely cloud-based business intelligence platform that integrates multiple data
sources, including spreadsheets, databases and social media. Domo is used by both small
companies and large multinationals. The platform offers micro and macro level visibility and
analyses (including predictive analysis powerd with Mr. Roboto, their AI engine). From cash
balances and listings of your best selling products by region to calculations of the marketing
return on investment (ROI) for each channel. The only setbacks with Domo are the difficulty in
downloading analyses from the cloud for personal use and the steep learning curve.

Website: www.domo.com

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 UNIT-5
Business intelligence implementation-Business Intelligence and integration
implementation-connecting in BI systems- Issues of legality- Privacy and ethics- Social
networking and BI.

1. Business intelligence implementation (REFER TO UNIT-3 NOTES)

2. Social networking and BI (REFER TO UNIT-4 NOTES)

3. Business Intelligence and integration implementation

Business Intelligence is the practice of collecting and analyzing data and transforming it into useful,
actionable information. In order to make good business decisions, leaders need accurate insights into
both the market and day-to-day operations. Business Intelligence uses methods and tools like
machine learning to take massive, unstructured swaths of data and turn them into easy-to-use reports.
But how exactly to implement BI into a company? What kinds of BI tools are available? This article
aims to outline the process.
Pitch to Key Players
Because employees of many different departments will be involved in managing the data in business
intelligence, everyone needs to be on the same page before moving forward. Because it is so
important to have a shared understanding, have a look at BI software solutions together to make sure
all of the key people that will be involved have a full understanding.
Choose Tools and Create a Team
The next step is preparation. In order to understand what sort of tool will be needed, defining the
requirements for the new BI system is necessary. Smaller businesses are usually able to utilize a BI
system as-is, while larger companies may need to look at custom solutions. Another important task at
this stage is to gather a team to work on a Business intelligence strategy.
It is important to have a representative from each department who will be involved in its
implementation so that they can simplify communication and provide their own department-specific
insights from the beginning. You need to make sure that all departments are data-friendly and in sync
with each other.
Develop a Strategy
Depending on the industry, a BI strategy will require a variety of aspects. Most will include
documentation of data sources, the KPIs of the specific industry, the kind of reporting necessary, and
whether or not the data flow will require automation. Laying out these components will be helpful
down the line.
Set Up Data Integration
This step is one of the most involved and will require quite a bit of time, as well as a lot of work from
the IT department. Data warehouses, a database that keeps the information in a processed and defined
format, cannot connect directly to information sources, so data integration tools must process the raw
data ahead of time to allow it to be usable. Businesses with large volumes of data may also need
additional technology to keep the processes from running too slow.

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Choose an End-User Interface
This stage is where the data gets turned into usable information for the end-users. Previously, BI
systems only presented statistical reports, but nowadays, interactive dashboards are available with
customizable information. These interfaces allow for real-time reporting to find specific information
easily. Real-time, customizable reports are called “ad-hoc reporting” and can prove invaluable.
End-User Training
The last step in integrating a system into a company is to make sure all employees understand how to
use it. It is highly recommended to implement training sessions for all potential users, whether it is an
automated process or in-person training sessions with a manager or other team member.

Although business intelligence has been around for a couple of decades, the landscape of available
technologies is ever-changing. Rather than just supplying statistical reports, customizable, interactive
interfaces allow for much simpler and more effective collaboration between analysts. The technology
continues to evolve, including cloud-based and mobile platforms

4. Privacy and ethics- Social networking and BI.

For this topic refer ppt…… link is given

BusinessIntelligencepptdownload
https://slideplayer.com/slide/16201498/#.Y44xfdKfAq8.whatsapp

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