Result and Discussion

RESULT AND DISCUSSION
 The launch of jio is likely to transform the Indian telecom sector but the
same time the pressure on multiple fronts not the current telecom
operator such as bharat airtel, idea, and Vodafone. The entrance of the jio
has brought a stormy revolution in the telecom market and engaged into
a brand new world of innovation and upgradation. This articles
discussions the features of jio and the edge it would have over its rivals
once operational the objectives of this research paper is to find the
company will become a star or will remain a question mark.
 Jio is the telecommunication company owned by reliance LTD. It emerges
on the fastest growing telecome operators in India as data published in a
literature of jai Bhatia Economics and politics we lady October 8, 2016
volell no. 41. Jio came up with the vision to generates huge revenues by
providing quality services at cheaper rate using the latest technology.
Initially its high. In the Indian markets it is the first movers advantages for
jio with biggest 4G network coverage infrastructures across 22 telecom
circles in India. None of its competitors having such biggest infrastructure
for 4G infrastrctures.
As we saw in year 2012-13 India is 150th in world mobile penetration as well as
quality. And jio has already been convenced to change this position, the Indian
billionair said, jio can also be understood by predatory pricing strato some
extent in the beginning, jio also followed the same strategy which made there
competitors think about there pricing process they all have try to reduce and
match the pricing level of jio.
Jio has already started giving substitution at one place for TV, mobile ,drive,
wallet etc.
According to information published by gadgetnet. NDTV.com, it is very difficult
to competite with jio as they have invested 150000 cr. Rupee during 2010-16 for
developing infrastructure without amount and long period of time. Reliance is
always ready to deal with any such startup which can threaten jio existing
competitors, as they are already suffering from huge debt so its not easy for
them to invest such a huge amount in a short time nearly25 millions sellphones
are using jio sim cards, before its commercial launch jio made its commercial
with easy data pack nad lifetime free calling. never in the history of tlecom has
vitnessed a player size the market in a week time by distributing sim cards with
unlimited free internet
 DATA ANALYSIS OF THE JIO MARKETING:

DATA ANALYSIS
 According the survey and data collected, 32.9% of the population prefers
Airtel, 19.2% of the population prefers Vodafone, 43.8%of the population
prefers Reliance jio and 5 %of the population prefers other for their usage
.
This question was asked to know about what percentage of people use Reliance
jiosimcards. This was done to get an idea of what is the actual share of reliance
jio in the market compared to other telecom operators in the market .
Since this question was confirmed to a limited area of 73 people so the answer
were according to that sample size. But as per the findings it was concluded that
amongst 73 people 31 people that is total of 32.9% of people use reliance jio .
also, it seen that same percentage of people use Vodafone simcards . airtel
holds a market share of 15% of 6 of 73 users and least share is of other.
The main reason for this share can be of scheme that reliance jio to its users
with 1GB data and free calls and message. Also connectivity is the second
reason why people prefer this telecom provider. Even though airtel provides the
same kind of scheme but it is little costly is the reason people are switching to
other telecom providers.
According to the data surveyed and collected,87.7% of the population says that
they are aware of reliance jio and its services and 12.3% believe they are not
fully aware of the services and plans of reliance jiocompany. Since this data is
confirmed to a limited no. of people, the survey results are confirmed to them
and to the survey of the entire country.
This question was asked to know about the awareness of reliance jio company
and its scheme of what the company provides to its people.
When it comes to jio it is not only about the free data and call services but also
about other jio products such as jiofi devices and other products of jio such as
their dish –tv products and their updates and related scheme
And since we all know the goodness of scheme that company provides and the
excellent marketing strategy of the company which made reliance jio so famous
amongst other telecom operators in the market
 According to the data surveyed and collected, 16.4%of the population
says that they came to know about reliance jio from newspaper, 34.2%, of
the population says that they came to know about reliance jio from
advertising 42.5% of the population states that they came to know about
reliance jio from mouth publicity . and the other section states some
came to know from their instincts. Some people say that came to know
about reliance jio via quirk.
And some people state that come to know about the services and offerings of
reliance jio via jio employees . since this data is confirmed to a limited no. of
people , the survey result are confirmed to them and to the survey of the entire
country.
This question was asked to know which form of media contributed to major
share of market in the telecom industry.
 Herein ,the question ,in the survey question asked that the average
expenditure customer spend on their recharge . whereas 37% of people
spend 200-300 in their recharge . wheras 17.8 % of people spend 300-400
in their recharge . wheras 26% of people spend 400-500in their recharge .
other spend above 500 in their monthly recharge. The question is to know
the monthly expenditure consumer spend on their mobile phones.
CONCLUSIONS
 The growth of company depend upon consumers perception regarding

product and consumers perception can be studied only through the
consumer buying behavior. The consumer behavior are the study of those
action directly involved in obtaining. Consuming and disposing of
products & services includes the decision process that proceed and follow
up the action. The buying behavior of the many variable influence
consumers the personality factors of the consumers also effect his buying
decision.
 Reliance communication does not have its own network. Since it uses
BSNL network. It should have it on networks it will given strength & wide
coverage to reliance communication services.
 Tata telecomservices network is not up to the mark at providing services
to wide area and improving quality of services.
 They should resort to TQM philosophy with good corporate governance
and transparency in it policies, programme and strategy.
 The researchers suggests that reliance communication & tata teleservices
should develop relationship marketing to know the real need of the
consumers& should incorporate customers suggestions.
 It is further suggested that reliance communication tata teleservices
should short analysis, which will them to understand its real strength and
shortcoming.
 The researchers further suggest that reliance communication should
develop bench mark as standard for providing better customers services.
 It is further suggested there should be continuous revision in the pricing
of communication services.
It is again suggested that they should take into consideration environment

factors in providing consumers services and determine prices.

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RESULT AND DISCUSSION

 DATA ANALYSIS OF THE JIO MARKETING:

 The growth of company depend upon consumers perception regarding

It is again suggested that they should take into consideration environment

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