SEO Checklist

Why isn’t your site ranking high on Google? You

need to look at Search Engine Optimization. Here
is a free checklist to make sure your SEO is
working for your website.
What is SEO?
At it’s core, SEO (search engine optimization) is
communicating to search engines and it’s users what you do.
You need to include keywords or phrases that not only make
it explicity obvious what your website is about, but also
needs to entice users to show that you offer the solution
they are looking for.

An engieering company, may use some SEO phrases like:

- Innovative Engineering Firm
- World-Class Engineering Services

PRO TIP: Write your SEO titles and descriptions with each
word starting with a capitalized letter. For Example, “Best
Donut Shop in Miami”. Most people do not actually read
content on Google, they just scan. This technique has been
proven to be easier for your users to scan. You may have
noticed in my example that “in” was still lowercase. Most
basic words, like “the”, “and”, etc. can be left lowercase
because it is still easier to scan than “In”, and “And”. You may
notice that most advertisements you see on social media
(or anywhere) are following this same technique.
Jasper
Now you may be saying that you’re not that good at writing,
and I understand. I am not either. However, I use Jasper. This
is an amazing website that has an artificial inteligence that
will help you write content for your websites, blogs, SEO,
social media marketing, advertisements, and much more. I
can not recommend this tool enough. I have used it for every
single project that I have worked on since learning about it.
So I highly suggest trying it out for yourself.

When using Jasper, not only does it help write SEO content,
but also Page SEO for Google. Jasper will write the page
headline and description. All you have to do is tell Jasper
what kind of content is on the page and it will do the rest.
Step 1: Keywords
Now that you know what SEO is and learned about an
amazing tool to help write it, it is time for you to start
planning the SEO that you want to put on your site!

The first thing that you will want to do is choose 3-5

keywords or commonly searched phrases for your website.
You will be sprinkling these keywords/phrases in your
website’s SEO.

If you are not sure what keywords you should use, you can try
Jasper or Google Trends to help you find various commonly
searched phrases in the industry you serve.
Step 2: Page Content
Once you have selected your keywords, it is time to start
implementing them on your website. Somewhere on your
page content, sprinkle in those keywords (or variations of
them). Google is actually able to read the content on your
pages to accurately suggest websites to users searching.

Also, don’t be afraid to change some of the content on your

pages to include these keywords. Variations of the keywords
or phrases will also help. Everyone searches differently. So
including variations will help you reach a wider audience.

EXAMPLE:

Keyword - Variation -

High Net Worth Family Innovative Wealth

Wealth Solutions Solutions for Ultra High
Net Worth Families
(This can be used for (This can be used for
your SEO Title) your page content)

I would also like to point out just how scannable these are!
Step 3: Page SEO
So you have implemented some keywords onto the pages
themselves, but now you need to add SEO titles and
descriptions. The SEO titles and descriptions are what is
shown on Google when a user searches for something. To
access these settings make sure you’re in the editor > click
the “Pages” icon > press the three dots “…” next to the page
name, and press “SEO Basics”.

In this window, you will see the URL slug, the title, and the
decription. You can also see the “Preview on Google” section
that will give you an idea for what it will look like when a user
sees your site in their search.

The URL slug is what is seen after the domain. For example,
“wixfix.com” is domain which will take you to the homepage.
But “wixfix.com/templates” will take you to the templates
page on the website. “/templates” is the slug that define the
page the user is going to. So be sure to insert a relevant slug
for each page. NOTE: The homepage will not have a slug.

Continue step 3 on the next page

Step 3: Page SEO
The SEO Title is what the user sees on Google. This can also
been seen in the browser tab when the user clicks on your
site. Choosing a title may seem overwhelming, but really, it’s
quite simple.

EXAMPLE:
Innovative Wealth Solutions | Company Name | Location

The example above provides you with a very effective

structure for your SEO title. It is split into three sections:
Keywords/phrases about the page, company name, and
location. For location, you can either use the city, county,
state, country, or just use something like “International
Wealth Firm”. If you have a local business, then you probably
want to stick with your city. If you have several locations
spread out over a county or state, then use that. And if you
serve an entire country or overseas, then use one of those. If
you sell products internationally on your e-commerce store,
then instead of a location, you can put your store slogan. For
example, Target put “Expect More, Pay Less” in their SEO title.

Continue step 3 on the next page

Step 3: Page SEO
Last but not least is the SEO decription. Once again, this is
shown in the search results in search engines. Here you will
want to make sure that you use keywords from the page that
you believe people will be searching for. But the hard part
may be using those keywords in a complete sentence that
entices users to click on your site. This is where Jasper really
comes in handy.

PRO TIP: Make sure the title and description content fits
within the “Preview on Google” section. You do not want your
text content, or copy, being cutoff from the search engines.
You may need to re-order or reword the description a bit so
you don’t see the three dots “…” at the end. This is not super
important, but will make you look more professional and will
allow users to read the full description without feeling like
they are missing what they are looking for. This could cause
the users to move on from your site, and go to the next.

NOTE: Don’t forget to to capitalize the first letter of each

word (besides the common small words).
Step 4: Social Share
Now Social Share does not really effect your SEO. However, I
still consider this an important step that should be taken
care of while working on SEO. Social Share is what is shown if
you or a user shares a page from your website on social
media. Have you ever made a post on Facebook with a link
and it attached a photo and text with it? This is exactly what
Social Share is. Wix allows you to control what is shown on
social media when someone posts a link to your page.

To access Social Share, go to the editor > click the “Pages”

icon > press the three dots “…” next to the page name, and
press “Social Share”. If you already have the SEO tab open in
the editor, then you should see a “Social Share” tab right next
to the “SEO Basics” tab.

When you click on Social Share, you will notice a “Preview on

social” section, the page title, and page description. You will
also notice that it has pulled your content from the SEO tab.

Continue step 4 on the next page

Step 4: Social Share
Something to note, the amount of characters that are
allowed before the content gets cutoff is less than the SEO.
So again, reword the content and/or pull out unneccessary
words to make it all fit.

You will also notice in the “Preview on social” section that you
can upload a photo that will display when the link is shared.
You can set up a default Social Share image in your Wix site
dashbaord (Settings > Website Settings > then scroll down to
General Social Image). This general social share image will
appear on new pages when a social share images has not
been set up for it. Although this can be fine for some pages, I
highly suggest choosing an image that you have on the page.
For the homepage, I typically create an image (outside of
Wix) with an image from the homepage, the company logo,
and company slogan. I typically set that up as the general
social share image as well.

The last thing you will notice here is “Twitter Settings”. Here
you can again change the text and size of the post when
someone shares your link via a tweet.
Step 5: Images/Icons
Each image and icon on your site will allow you to give a little
more context with SEO and ALT text. Even images set as Strip
backgrounds can have additional SEO added.

For regular Images and Icons, just click the element, then
press the gear icon for the “Settings”, and if you scroll down a
bit, you will see “What’s in the image? Tell Google” and “Does
this image have a tooltip?”. The Tooltip, aka ALT text, is used
mostly for if the image doesn’t load properly, for accessibility,
or when a user hovers over the image, they may be able to
read the tooltip. If you forget to do the tooltip, then they
might see “image1.jpg”. The defualt tooltip is the image title,
so you probably want to change that. As for the “Tell Google”
SEO part, you can use your text content from the section to
tell Google what that specific image is referring to.

For background images within Strips, just click the Strip,

press “Change Strip Background”, “Settings”, and scroll until
you see “What’s in the image? Tell Google” at the bottom.
Once again, just use your text content from the page, but
reword is a bit to hopefully cast a bigger net in the search
engines.
Step 6: SEO WIZ
Once you are done in the editor, there is still one final step to
complete. For this step, make sure the site is published. I
would also recommend that you already have a premium
plan and domain attached to the site before this step as well.
Then you will have to go to your Wix site dashboard >
Marketing & SEO > SEO Tools > Get Found on Google. This is a
very useful and necessary step to make sure that Google
knows your site exists.

First, it will ask you to insert the name and location of your
business. Then it will ask you to insert 3 of your 5 keywords
or phrases. You can add the other 2 later. After inputting the
information, Wix will generate a SEO checklist for you to
follow. For Step 1, you will be focusing on the homepage.
Once everything else is complete for Step 1, you will get the
option to “Connect your site to Google Search Console”. This
is a very important step. Without this, Google won’t truly
recommend your site in the way that you would want it to.

After that is complete, then you can go through Step 2 which

will optimize all your other pages on your site!
You’re All Set
Though this may seem like a daunting process, it is very
necessary in the beginning. You may have to occassionally
tweak some keywords from time to time as your business or
industry changes/advances. But you shouldn’t have to go this
in-depth again unless you are completely changing the way
your company operates.

I hope this has been a useful guide for you and helped you
understand the proper way to set up your SEO on your Wix
website.

Before you go, here is a 20% coupon that you can use in the
Wix Fix store for an Wix/Editor X template or asset!

USE CODE “SEOMASTER” at checkout to claim the discount.

Thank you for checking out this

SEO guide and have a great day!