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    Business Final

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    Yash Patil
    The document outlines a business plan for an online fashion startup called Trendy Threads. It discusses the company mission and vision, target market analysis, product and service offerings, marketing strategy, operations, financial projections, risks, and sustainability goals. The plan presents an opportunity to provide trendy and sustainable fashion choices to customers through an ecommerce platform.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Business Final

    Uploaded by

    Yash Patil
    17 views10 pages
    The document outlines a business plan for an online fashion startup called Trendy Threads. It discusses the company mission and vision, target market analysis, product and service offerings, marketing strategy, operations, financial projections, risks, and sustainability goals. The plan presents an opportunity to provide trendy and sustainable fashion choices to customers through an ecommerce platform.

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    © © All Rights Reserved

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    The document outlines a business plan for an online fashion startup called Trendy Threads. It discusses the company mission and vision, target market analysis, product and service offerings, marketing strategy, operations, financial projections, risks, and sustainability goals. The plan presents an opportunity to provide trendy and sustainable fashion choices to customers through an ecommerce platform.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views10 pages

    Business Final

    Uploaded by

    Yash Patil
    The document outlines a business plan for an online fashion startup called Trendy Threads. It discusses the company mission and vision, target market analysis, product and service offerings, marketing strategy, operations, financial projections, risks, and sustainability goals. The plan presents an opportunity to provide trendy and sustainable fashion choices to customers through an ecommerce platform.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    SHRI KRISHNA EDUCATIONAL AND CULTURAL MANDAL’S SHRI

    GULABRAO DEOKAR POLYTECHNIC,


    Gat no.26, mohadi shivar, shirsoli road, Jalgaon-425001 A

    micro project report on:-

    “Business Plan On A Fushion Startup Online ”

    Is submitted as per V scheme curriculum and the requirement for the


    Program:- Diploma in computer Engg.

    COURSE :- EntREpREnEURShip dEvElOpmEnt

    GROUP MEMBERS Roll No.


    1. Amay Sulakshane 17
    2. Piyush Ingle 18
    3. Yash Patil 19
    4. Gayatri Bhamare 20

    Guided by
    Miss.preeti.B.Chavan

    ACADAEMIC YEAR 2023-2024


    SHRI KRISHNA EDUCATIONAL AND CULTURAL MANDAL’S
    SHRI GULABRAO DEOKAR POLYTECHNIC, JALGAON

    DEPARTMENT OF COMPUTER ENGINEERING

    CERtiFiCAtE

    THIS IS TO CERTIFY THE STUDENTS:-

    1. Amay Sulakshane
    2. Piyush Ingle
    3. Yash Patil
    4. Gayatri Bhamare

    Have successfully presented the micro project on “Business Plan On A


    Fushion Startup Online”And submitted in satisfactory manner. The
    micro-project is submitted in partial full fillment for the Third year.
    Diploma in computer engineering affiliated to Maharashtra state
    board of technical education,Mumbai for academic year 2023-2024

    Miss.Preeti.B.Chavan Prof.Ms.M.V.Yeole
    (Guide) (H.O.D)
    Information search on Solar system for home

    Content Index

    Sr. no. Content Name Page no.

    1. Introduction of Business Plan On A Fushion Startup Online 1-2


    1.1. Executive Summary
    1.2. Business Descripition
    2. Market Analysis 3 -5
    2.1. Products and Services
    2.2. Marketing And Sales Strategy
    2.3. Operations Plan
    2.4. Financial Plan

    4. Risk Management 6

    5. Conclusion 7
    Business Plan: Online
    Fashion Startup

    1. Execu�ve Summary:
    - Company Name: Trendy Threads
    - Business Model: Online fashion retail
    pla�orm
    - Target Market: Fashion-conscious
    individuals aged 18-35
    - Unique Selling Proposi�on (USP):
    Curated collec�ons, sustainable fashion
    focus, personalized style
    recommenda�ons

    2. Business Descrip�on:
    - Mission Statement: To provide trendy
    and sustainable fashion choices to our
    customers, empowering them to express
    their unique style confidently.
    - Vision Statement: To become a leading
    online des�na�on for fashion enthusiasts
    globally, known for our curated collec�ons
    and commitment to sustainability.

    3. Market Analysis:
    - Target Audience: Young adults with a
    passion for fashion and sustainability,
    ac�ve on social media pla�orms.
    - Industry Trends: Growing demand for
    sustainable fashion, increasing preference
    for online shopping.
    - Compe�tor Analysis: Iden�fy key
    compe�tors in the online fashion space
    and analyze their strengths and
    weaknesses.
    4. Products and Services:
    - Product Range: Women's and men's
    apparel, accessories, and footwear.
    - Sustainability Focus: Offer eco-friendly
    clothing lines, promote upcycling, and
    partner with ethical suppliers.
    - Services: Personalized style
    recommenda�ons, size guides, virtual try-
    on features.

    5. Marke�ng and Sales Strategy:


    - Digital Marke�ng: U�lize social media
    pla�orms (Instagram, TikTok, Pinterest) for
    brand promo�on and influencer
    collabora�ons.
    - SEO and Content Marke�ng: Create
    engaging blog content related to fashion
    trends, sustainability, and style �ps to
    drive organic traffic.
    - Email Marke�ng: Build an email list for
    targeted promo�ons, new arrivals, and
    exclusive discounts.
    - Partnerships: Collaborate with
    sustainable fashion brands and influencers
    for co-marke�ng opportuni�es.

    6. Opera�ons Plan:
    - Website Development: Create a user
    friendly and visually appealing e-
    commerce pla�orm with easy naviga�on
    and secure payment op�ons.
    - Supply Chain Management: Partner
    with ethical suppliers and manufacturers,
    implement efficient inventory
    management systems.
    - Customer Service: Offer 24/7 customer
    support through mul�ple channels (chat,
    email, phone) to ensure a seamless
    shopping experience.

    7. Financial Plan:
    - Revenue Streams: Sales of fashion
    products, affiliate marke�ng partnerships,
    sponsored content, subscrip�on services.
    - Cost Structure: Ini�al investment in
    website development, marke�ng
    expenses, inventory costs, employee
    salaries, and opera�onal overheads.
    - Sales Forecast: Projected sales based
    on market research and growth
    projec�ons for the first three years.

    8. Risk Management:
    - Market Risks: Fluctua�ons in consumer
    preferences, intense compe��on,
    economic downturns.
    - Opera�onal Risks: Supply chain
    disrup�ons, cybersecurity threats,
    regulatory changes.
    - Mi�ga�on Strategies: Diversifica�on of
    product offerings, con�ngency plans for
    logis�cs and inventory management, data
    security measures.

    9. Sustainability and Social Impact:


    - Environmental Commitment:
    Implement sustainable prac�ces in
    packaging, promote recycling, and reduce
    carbon footprint.
    - Social Responsibility: Support
    community ini�a�ves, promote diversity
    and inclusion in adver�sing campaigns.
    10. Conclusion:
    - Summarize key points of the business
    plan and emphasize the poten�al for
    growth and success in the online fashion
    industry.
    - Invite investors or partners to join in
    realizing the vision of Trendy Threads as a
    leading player in the fashion e-commerce
    sector.

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