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Week 1 Assignment 1

This document contains 10 multiple choice questions about integrated marketing communication topics. The questions cover topics like company taglines, definitions of integrated marketing communication, target audiences, and the role of artificial intelligence in marketing research.

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Tanvi gupta
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46 views

Week 1 Assignment 1

This document contains 10 multiple choice questions about integrated marketing communication topics. The questions cover topics like company taglines, definitions of integrated marketing communication, target audiences, and the role of artificial intelligence in marketing research.

Uploaded by

Tanvi gupta
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Integrated Marketing Communication

Solution
Week 1: Assignment 1

Q1) Which of the following organisations used the tagline "Apki apni dukaan" (Your own shop)-
A) Amazon
B) Flipkart
C) Myntra
D) E-bay
Q2) Integrated marketing communication is largely associated with-
A) Anxiety
B) Caution
C) Hope & Fear
D) Happiness
Q3) The key term in the American Marketing Association's definition of marketing is-
A) Communicating
B) Sales
C) Value
D) Product
Q4) Which of the following definitions of Integrated Marketing Communication is given by "Philip
Kotler"?
A) IMC recognizes the added value of a comprehensive plan that evaluates the strategic roles of -
Advertising, Direct Response, Sales Promotion and Public Relations and combine those
principles to provide clarity, consistency, and maximum communications impact.
B) The concept under which a company carefully integrates and coordinates its many
communication channels to deliver a clear, consistent, and compelling message about the
organization and its products.
C) A strategic business process used to plan, develop, execute, and evaluate coordinated,
measurable, persuasive brand communication programs overtime with consumers, customers,
prospects, employees, associates and other targeted relevant external and internal audiences.
The goal is to generate both short term financial returns and build long term brand and
shareholder value.
D) A planning process designed to assure that all brand contacts received by a customer or
prospect for a product, service, or organization are relevant to that person and
consistent over time.
Q5) Which of the following is the primary target audience of "Lenskart"?
A) Children
B) Working professional
C) Adults
D) Everyone
Q6) Which role does Integrated Marketing Communication (IMC) primarily play in the marketing
mix?
A) It exclusively focuses on product development.
B) It is primarily responsible for determining product pricing strategies.
C) It supports and enhances the promotional aspect of marketing.
D) It solely concentrates on selecting appropriate distribution channels.
Q7) Which of the following Hindi newspaper organization uses the tagline "Patr hi nahi, Mitr bhi"
(Not only characters, but also friend)?
A) Amar Ujala
B) Dainik Bhaskar
C) Punjab Kesri
D) Dainik Jagran
Q8) Marketing communication directed towards company employees, stockholders, stakeholders are
categorized as-
A) Internal flow
B) External flow
C) Internal and external flow
D) Parallel flow

Q9) What is an emerging trend impacting marketers and markets in the twenty-first century?

a) Increased focus on print advertising


b) Reduced capital flow
c) Customer/consumer behavior
d) Television advertising

Q10) In the context of marketing research, how does the integration of artificial intelligence
contribute to improving insights and strategies?

A) By automating only the data collection process.


B) By solely focusing on traditional survey methods.
C) By enhancing data analysis, uncovering patterns, and predicting consumer behavior.
D) By excluding AI from the research process to maintain human control.

Answers:

1) A
2) C
3) C
4) B
5) D
6) C
7) D
8) A
9) C
10) C

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