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EBook To Website

The document discusses the importance of having a website for a business. It outlines the main benefits such as being cost effective, convenient for customers, building credibility, and enabling sales and marketing efforts. It then provides steps to create a website using WordPress and lists 10 free ways to drive traffic to a website such as optimizing content for readers and using social media.

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Nipun S Gujar
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34 views14 pages

EBook To Website

The document discusses the importance of having a website for a business. It outlines the main benefits such as being cost effective, convenient for customers, building credibility, and enabling sales and marketing efforts. It then provides steps to create a website using WordPress and lists 10 free ways to drive traffic to a website such as optimizing content for readers and using social media.

Uploaded by

Nipun S Gujar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WHY A WEBSITE IS IMPORTANT FOR

YOUR BUSINESS
A WEBSITE IS IMPORTANT FOR
YOUR BUSINESS

Main benefits of having a website to your business: ......... 1

6 Steps to use WordPress to create your website ...... 3

10 Free Ways to Drive More Traffic to your Website. ..... 5

Build a Better B2B Website in 3 Steps .......... 7


Our Marketing Services. Your Edge

Living in the digital world, a website is now a necessity for a business, big or small.
If you have a business and don’t have it, you are probably losing a number of great
opportunities for your business where your website is supporting all of your digital
marketing efforts.

Main benefits of having a website to your business:


1- Cost Effective:
The establishment of a website may be expensive at the first time but on the other
hand, it is susceptible to many out of the ordinary occurrences which could blow out
the costs such as leaving the lights on, theft, damage, extra staff, etc.
A strategic website provides tremendous benefits and costing outlines.

2- Convenient:
Smart businesses realize that having their own website housing their products and
services so that potential customers can browse online for the products, they want to
purchase or driving outside for different stores for shopping.
Our Marketing Services. Your Edge

3- Credibility:
Through a website you can tell consumers why they should trust you, most people will
search the internet for a product or service before the purchase to check the credibility
first. When you provide a good service or product, positive word-of-mouth about your
business is likely to spread.
Which in turn, delivers more repeat and new business.

4- Sales:
By having developed it, you allow for the sale of your products or services: being
visible worldwide means you are very likely to gain more customers. The more
customers and visitors you have, the more sales you will generate.
The more sales you generate the happier you and your shareholders will be!

5- Marketing:
The importance of it for marketing extends to every aspect of your digital marketing
strategy. As the backbone of your online presence, every type of communication, piece
of content, or advertisement that you put online will drive the consumer back to your
website.
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6 Steps to use WordPress to create your website


Many people think that it is difficult to create their own website without developer
support, but here you can find it easy to create a professional one.
WordPress is a content management system (CMS) that allows you to host and build
websites. Through it, you can customize any website to fit your business, blog,
portfolio, or online store.

1- Choose WordPress as your website platform:


You can find it if you go to WordPress.org
since it’s a more versatile and cheaper-to-
use version of the platform.
Our Marketing Services. Your Edge

2- select a name for your website, set up a domain & hosting provider:

Construct your website’s name (and thus your domain name) around either the name
of your company, to be short and easy to memorize.
GoDaddy or Bluehost, provide you with the ability to create custom domain names.

3- Install WordPress:

Here are the steps you should follow


(should be similar/same on all the major web hosting companies):
Log in to your hosting (Bluehost) account.
Go to your control panel.
Look for the “WordPress” or “Website” icon.
Choose the domain where you want to install your new website.
Click the “Install Now” button and you will get access to your new WordPress
website.

4- Select your Theme:

WordPress themes are professionally designed templates that you can install on your
website to change its appearance.
Here you can find WordPress.org, you can easily select your Theme and install it and
customize it.

5- Add posts and other contents to your website:

By default, WordPress shows your blog posts on the front page of your website.
You can change that if you want, to add a post to your website, go to the admin
dashboard, click “Posts” and then “Add New”.

6- Customize your website:

You will be able to customize and put all blogs and comments all on your website.
Our Marketing Services. Your Edge

10 Free Ways to Drive More Traffic to your Website


Increasing your traffic by 193% in one year without spending a single dollar on
advertising?
How Is That Even Possible?
Organic traffic is when people come to your website through a search engine without
a direct marketing cost attributed to their visit.

1- Optimize for your readers:


write your buyer personas so you know to whom you’re addressing your content.

2- Maintain Blog regularly:


It lets you go into your website to create helpful content.

3- Use long-tail keywords:


Use keywords that are more specific to your product or service.

4- Get your meta down:


The meta title, URL, and description are the three key ingredients for an optimized
web page or blog post. It’s simple but effective.
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5- Consistently create quality content:


The more quality content, the more opportunities you create for organic traffic.

6- Use internal links:


This can keep visitors on your website for longer, which helps boost your search
rankings.

7- Use social media:


Build a presence on social media networks like LinkedIn, Twitter, Instagram, and
Facebook, etc…

8- Use data and metrics to optimise results:


Use something like Google Analytics to track visitors to your site and blog.

9- Make traffic revisit:


Offer email-subscription on your blog. Good placement is after
blog post & the sidebar.

10- Avoid unethical ways:


Getting good ranks in search engine through ethical way might take time but it gives
good results in the long term to increase organic traffic.
Our Marketing Services. Your Edge

Build a Better B2B Website in 3 Steps


1. Give customers an entry point on their terms.

After reviewing hundreds of B2B websites across every major industry, we found only
a handful that purposefully invite customers into a conversation. To do that, suppliers
need to stop talking so much about themselves.
Rather, they should provide customers with an opportunity to share something about
who they are, and what they’re looking to do -- on their terms.
Really, it’s no different than common courtesy at a cocktail party. No one wants to be
stuck talking to the person droning on about who they are and what they do. Yet that’s
precisely what the vast majority of B2B websites do.

Questions to ask yourself:


How do our customers define themselves?
In their minds, which aspects of their identity most affect the way they look at
suppliers like us?
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2. Signal your solutions in customers’ language.


Just as the best websites invite customers into a conversation, they also guide buyers
to supplier solutions using the language of customer outcomes -- rather than supplier
capabilities.

The best companies take the time to understand the specific business objectives
customers are seeking to achieve, then organize their sites using language
immediately recognizable to customers along those particular outcomes. That way,
customers don’t have to translate.

Questions to ask yourself:


What help are customers seeking from a supplier in your category?
What specific language would best resonate with your customers to describe that
help?
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3. Help customers do what they are on your site to do.


Finally, the best websites identify and then facilitate the specific tasks that customers
come to your website to complete.

Take something like a cost calculator embedded directly into a website. A tool like
that enables customers to independently calculate the costs of (in)action, rather than
relying on sales reps to make the case for change. It’s a simple, practical idea, but it’s
deployed with single-minded purpose: to allow the buyer to easily progress along the
journey, while remaining in her preferred channel of choice.

Questions to ask yourself:


What specific buying tasks are your customers coming to your website to
complete?
How easy is it to find support for those tasks on your site right now?
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Creating an impactful website for your company can help drive leads and convert
them into sales. Smart website design revolves around building a website with a focus
on an effective user experience that provides buyers with a seamless journey to
conversion.
A B2B website should do 3 key things to be commercially valuable:

It needs to be discoverable in search engines


The website supports the visitor in finding critical information
It converts a healthy number of visitors into leads and MQLs

We use the HubSpot CMS to create incredible B2B websites for our clients, and the
sky is truly the limit when it comes to design. Our clients often have completely
different requirements which demonstrates the versatility of the HubSpot CMS.
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What does an effective website look like?

When the aforementioned aspects all come together, you have an effective website
capable of converting visitors into qualified leads. The HubSpot CMS gives you
everything you need to create websites that meet this criteria, enabling businesses to
build websites in a variety of styles that fit their specific requirements. Here are just a
few of our favourites.
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Thank you
for reading

WWW.Farinasmarketing.com [email protected]

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