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Rajeshwari

The document provides an overview of an internship report on Asian Paints Ltd. It includes an introduction to the company, objectives of the study, organization profile, McKinsey's 7S framework analysis, SWOT analysis, and financial analysis. The internship was conducted to study the organization and learn about its operations.

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Vijay SB
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0% found this document useful (0 votes)
32 views31 pages

Rajeshwari

The document provides an overview of an internship report on Asian Paints Ltd. It includes an introduction to the company, objectives of the study, organization profile, McKinsey's 7S framework analysis, SWOT analysis, and financial analysis. The internship was conducted to study the organization and learn about its operations.

Uploaded by

Vijay SB
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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You are on page 1/ 31

TITLE OF THE INTERNSHIP

“An Organization Study Report of - Asian paint Ltd”

STUDENT NAME WITH UUCMS NUMBER

RAJESHWARI N

UUCMS No: U01AI21C1222

NAME OF THE FACULTY

Dr P.S WALIKAR

Associate Professor

Department of Commerce

Maharani’s Women’s Commerce and Management College

ACADEMIC YEAR
2023-2024

Maharani’s Women’s Commerce and Management College,


Valmiki Main Road, Paduvarahalli, Vinayakanagara, Mysuru 570012.

Page | 1
DECLARATION

This is to certify that the “Internship report” titled ASIAN PAINT LIMITED is
submitted by RAJESHWARI N, (UUCMS No:U01AI21C1222) The report is prepared and
submitted during the academic year 2023-2024 in partial fulfillment of her academic
requirement to complete B.Com degree from University of Mysore.

RAJESHWARI N
(B.com 6thsem)

Page | 2
ACKNOWLEDGEMENT

I consider myself very fortunate to get the opportunity to conduct the training
approval and summer training project as per guidelines provided by your teacher as well as
whatever I have learned from officials of “An organization study of ASIAN PAINT
LIMITED”

I have gone through various ways of getting proper information regarding my training
report.

RAJESHWARI N

(B.com 6th sem)

Page | 3
Index

SL.No PARTICULARS
1 INTRODUCTION TO THE COMPANY
2 OBJECTIVE
3 ORGANIZATION PROFILE
 Background/History
 Nature of Business
 Vision and Mission
 Product/Service profile
 Ownership Pattern
 Achievement and Awards
4 MCKENSY’S 7S FRAMEWORK
5 SWOT ANALYSIS
 Strengths
 Weakness
 Opportunities
 Threats
6 ANALYSIS OF FINANCIAL
 Profit and Loss Account
 Balance Sheet Ratio Analysis
7 LEARNING EXPERIANCE
8 CONCLUSION
9 BIBLIOGRAPHY

Page | 4
INTRODUCTION ABOUT ORGANISTION

Temporary position is a chance to obtain the organization’s continuous status. Entry level
position encourages us discover organization profile, work process display, organization
subtleties. It helped me to have a commensense involvement in the organization and helped
me distinguish the substance of my investigation. Since the organization is associated with
the assembling business, a standout amongst the most vital parts of assembling organizations
is stock administration, the topic of study is stock administration.

Stock Management is command of non-promoted resources (stock) and stock things. One of
the provider cable the board is supervision of stock administration to administer the stream of
merchandise to makers and distribution centers.

INTRODUCTION TO ASIAN PAINTS Ltd.

Asian Paints Limited was established way back on February 1,1942 and today stands as
India‟s largest and Asia‟s third largest paint company. Asian Paints operates in 17 countries
and has 25 paint manufacturing facilities in the world servicing consumers in over 65
countries.
The company manufactures paints in the category of Decorative, Automotive and Industrial
segment. Apart from these the company also manufactures various Acessories like, Wall
Primar, Wood Primer, Putty and Stainers etc. Driven by its strong consumer–focus and
innovative spirit, the company has been the market leader in paints since 1967.
Besides Asian Paints, the group operates around the world through its subsidiaries Berger
International, Apco Coatings, SCIB Paints and Taubmans, Berger International, SCIB Paints–
Egypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints operates in 5 regions across
the world viz. South Asia, South East Asia, South Pacific, Middle East and Caribbean region
through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco
Coatings and Taubmans. In 10 markets, it operates through its subsidiary, Berger
International Limited; in Egypt through SCIB Paints; in 5 markets in the South Pacific it
operates through Apco Coatings and in Fiji and Samoa it also operates through Taubmans.
The Asian paint company Founded at 1 February 1942, Asian Paint Company founded by 4
best friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, Arvind Vakil, Asian
paint company. headquarters situated in Mumbai, Maharashtra. In Asian Paint Company total
7600+ employees are there.

Page | 5
„Har Ghar Kucch Kehta Hai‟

The Indian paint industry is over 100 years old. Paint industry beginning can be traced back
to the setting up of a factory by Shalimar paints in Kolkata in 1902. Until world war 11, the
industry consisted of small producers and two foreign companies. After the War, the imports
stopped, which led to the setting up of manufacturing facilities by local entrepreneurs. Still,
the foreign companies continued to dominate the market. Initially British paint companies
such as Goodlass walls (now goodlass Nerolac), ICC, British paints (now Berger paints),
Jenson & Nicholson and Blundell & Eomite dominated the market.

There are now twelve players in the organized sector of India‟s paint and coating market and
over 2,000 in the unorganized sector. In 2003-04, the organized sector held 70% share of the
approximately $ 1.5 billion (RS 6,800 crore) industry, while the balance was made up of the
unorganized units.

The major players are Asian paints, Goodlass Nerolac, Berger, ICI and Shalimar. Recently,
world leaders like Akzo Nobel, PPG, DuePont and BASF have set up base in India with
product ranges such as auto refinishes, powder coating and industrial coating. Kansai paints
of japan, which entered into collaboration with Goodlass Nerolac in 1984, is now the holding
company for Goodlass Nerolac with 64.52% equity holding. PPG has a joint venture with
Asian paints to manufacture industry coatings. Jension & Nicholson and snowcem India are
no longer active players because of winding sales in recent years.

The Indian decorative business has a share of approximately 77% in total sales. In foreign
countries 5070% of the business in from the industrial segment.

Page | 6
OBJECTIVES OF THE STUDY

 To understand the real time operational situation in the organization.

 To study and understand the working of the Asian Paint Limited

METHODS OF DATA COLLECTION:


 Secondary Source : with the help of researcher collected data like published
materials such as organization profile and with the help of internet had got the
competitors Introduction and History of the Asian Paint Ltd.

DATA COLLECTION TOOLS:

Secondary data is collected by observation of the information collected.

Organization System

Most of the organized companies in India's paint and coatings market have a nationwide
presence with multilocation manufacturing facilities. The companies in the unorganized
sector are mostly regional, spread in and around their manufacturing facilities and deal in low
value products.

Asian Paints has created a nationwide marketing campaign focusing on all small interior
markets. Not only was the company able to establish itself in interior markets, the demand
percolated to main towns allowing the company to enlist support of large customers.

Being restrained by FERA (Foreign Exchange Regulations Act) and MRTP (Monopolies &
Restrictive Trade Practices Act), most players were not allowed to increase production
capacities until the Nineties. With liberalization, these shackles were removed and other
companies have expanded, though the gap between Asian Paints, which could expand
continually and others has widened.

Another winning point for Asian Paints was its strategy to focus on smaller packs while
others were focusing on larger packs. Asian Paints has also been introducing new product
categories, which helped in expanding the market.

This made distribution still more complex as precise forecasts for more than 3,000 SKUs
became a challenge for every organization. With the advent of colour dispensing machines
supported by all paint companies and sophisticated IT enabled distribution tools, the situation
has eased considerably.

Page | 7
COMPANY PROFILE

Type Public
Traded as BSE:50082
NSE:ASIAN PAINT
BSE SENSEX
Constituent
NSE NIFTY 50
Constituent
ISIN INE020A01026
Industry Chemical
Founded 1 February 1942,80 years ago
Founders Champaklal Choksey
Chimanlal Choksi
Suryakant Dani
Arvind Vakil
Headquarters Mumbai, Maharastra, India
Area served Worldwide
Key people Ashwin Dani(Chairman)
Manissh Choksi(vice Chairman)
Amit Ssyngle(CEO)
Abhay Vakil(Non Executive Director)
Products Chemicals Decorative paints industrial
Finishing Product Coating
Revenue 29,481crore (US$3.7 billion)
(2022)
Operating Income 4,271crore (US$530 million)
(2022)
Net Income 3,053crore (US$380 million)
(2022)
Total Assets 22,984crore (US$2.9 billion)
(2022)
Total equity 31,811crore (US$1.7 billion)
(2022)
Number of Employees 7,160 (2021)

Page | 8
NATURE of BUSINESS

 Asian Paints manufactures a wide range of paints for decorative and industrial use and
also offers Wall Coverings, water proofing, adhesives and services under its portfolio.
 The company is also present in the Home Improvement and Decor segment and offers
bath and kitchen products.
 The Asian paints operates around the world through its subsidiaries Berger
international limited, APCO coatings, SCIB paints, Taubmans and kadisco.

VISION MISSION,QUALITY POLICY

Asian Paints' vision is to be a world-class, Research & Technology led organisation. Driven
by innovation, Asian Paints is agile and responsive to changing customer and market needs,
as well as evolving technology.
o The company is also working to assure environmental compliance and
sustainability by focusing on waste minimization and water conservation at all of
its plants across India.
o Its mission is to provide paints as per market demand while ensuring the desired
level and quality of customer satisfaction. Asian Paints emphasizes the continuous
availability of the right product mix at the right time.

o Simultaneously, the company intends to take over the industrial coatings
business by forming alliances with established global partners.

MISSION:

The mission statement for Asian Paints Ltd International Architecture is a public document
that details the values and strategic aims of Asian Paints Ltd International Architecture. The
mission statement of Asian Paints Ltd International Architecture also identifies the purpose of
the organization existence, highlighting the services and the products it offers. Further, the
mission statement also identifies the organization‟s operational goals for Asian Paints Ltd
International Architecture, the processes the company uses to achieve those, the target
customer groups, and the region where the company operates.

Page | 9
QUALITY POLICY:

 We shall comply with all statutory and other applicable requirments.


 We shall provide products and services that meet stated standards on time ,every
time.
 We accept Zero Defect as a quality absolute and shall design and operate our quality
system accordingly.
 We shall organize our work practice to do a job right the first time ,every time.
 Setting goals and objective on safety,health and wellbeing and reviewing these
periodically.
 We are committed to protecting the environment

.

Page | 10
PRODUCT/SERVICE PROFILE
There is multiple Asian Paints products offered by Asian paints.We have described all the
available and commonly used Asian Paints products .We have also tried to distinguish
between each based on price range, finish, wash-ability, area coverage, shade range and
warranty offered by Asian Paint .This section is dedicated to our customers benefit.Yes
Painter provide high quality painting service at an affordable price.

Asian Paints Interior Paint Finishes

TRACTOR EMULSION: It is time to change to Tractor Emulsion if you have used


distemper. It means the wall is about the same cost in a sleek and vibrant finish. The
emulsion is prepared smoothly with a wide variety of colours and prices. It has high longevity
and is available in over 1500 colours to give the walls a fantastic look. It also offers greater
coverage over madness which can be purchased at a cheaper cost. Your home should look
and sound as lovely as you are. This is helped by Tractor Emulsion. It offers a superior finish
at a reasonable cost of one and half times more coverage than the normal distemper. It‟s also
a matt colour with no plumbing. This water-based emulsion paint is an improvement from
distemper by a wide variety of colours. Remove the temper and have lovely walls
immediately!

APCOLITE: Asian Paints Apcolite Premium Emulsion‟s super acrylic consistency gives the
walls a rich matte texture, which radiates pure sophistication, and with its Stain Guard
technology protects them from stains. No grievances, a painting! Steady and strong over
decades. Any walls still had centuries passing and not drowning. The Premium Emulsion had
the touch of such walls. This washable wall paint‟s persistent paint protective film and stain
ward keep you free of tension and stain.

ROYAL LUXURY EMULSION: Asian Paints Royale Luxury Emulsion is just a brushstroke
further for Luxury. This is India‟s first paint emulsion with Teflon surface protection that
makes it easy to wash and extremely durable. It‟s a non-toxic, plumbing, low VOC and odour
free paint that prevents rough tanning and unhealthy bacteria in the walls. In an exceptional
look of your home, Royale Paint is useful. It resists soil movement and provides surface
cover for Teflon. It is anti-growth. Provide the best in class finish and washability with Royal
Luxury Paint emulsion with a silky glowing look onto the interior walls. It is consistent with
international legislation on the environment and welfare and has a rather low odour. Protects
100% of the walls from water-based stains and enhances the consistency of the wall colour.

Page | 11
ROYALE HEALTH SHIELD: Asian Paints Royale Health Shield Luxury Emulsion is an
innovative indoor anti-Bacterial paint with Silver Ion Technology that kill 99% of infection-
causing bacteria on the surfaces painted and provides a higher level of hygiene at home. This
good colour, by reducing formaldehyde, a cause of indoor air emissions, increases the indoor
air quality too. Royale Health Shield has an extensive look to your home in more than 1750
shades of Asian colour. You must go for Royale Health Shield if you have any health
problems. The volume of VOC material is very little.

ROYALE SHYNE: Asian Paints Royale Shyne is the best option to make your wall chic. The
colour shines more smoothly and offers a luxurious finish. The Royale Shyne Luxurious
Emulsion is a luxury that has many types. With its high brightness, washable wall-painted
finish, the walls have long looked novel. The high gloss colour and the finish much smoother
makes you want to look at it all day long. It is the only emulsion of Teflon in India that
makes it extremely robust.

Asian Paints Exterior Paint Finishes

ACE SPARC: Asian Paints Ace Spark is an acrylic water-based external emulsion binder that
is suited to mildly humid weather conditions. In contrast to distemper and cement colours, the
properties of Spark‟s weather guard resist to cracking, creasing and weathering. With this
external ink, the finish is acrylic, which lasts longer than discolour.

EMULSION WATER BASED: Ace Emulsion is a water-based exterior wall finish


appropriate for dry to mildly humid weather conditions. Compared with cement paint, ACE
provides outstanding chalking resistance, cracking, and weathering. Its modified acrylic
makes it longer than cement paint on the wall.

APEX WEATHERPROOF: Asian Paints Apex Weather proof Emulsion is a transparent


water-based, modified acrylic. Apex offers very good insulation from deterioration of the
alkali and UV so as not to lose shade after a long period to make sure the colour lasts longer.

Asian Paints Exterior Paint Finishes

ACE SPARC: Asian Paints Ace Spark is an acrylic water-based external emulsion binder that
is suited to mildly humid weather conditions. In contrast to distemper and cement colours, the
properties of Spark‟s weather guard resist to cracking, creasing and weathering. With this
external ink, the finish is acrylic, which lasts longer than discolour.

Page | 12
EMULSION WATER BASED: Ace Emulsion is a water-based exterior wall finish
appropriate for dry to mildly humid weather conditions. Compared with cement paint, ACE
provides outstanding chalking resistance, cracking, and weathering. Its modified acrylic
makes it longer than cement paint on the wall.

APEX WEATHERPROOF: Asian Paints Apex Weather proof Emulsion is a transparent


water-based, modified acrylic. Apex offers very good insulation from deterioration of the
alkali and UV so as not to lose shade after a long period to make sure the colour lasts longer.

ROYALE WALL BASECOAT: Asian Paints royale gives a long-lasting spark to your wall,
as we bring nothing but the finest. We claim this because it is a mixture of a primer and
sealer, making it the perfect solution for adhesion, resistance to alkali, and primary
efflorescence.

TRUCARE WALL PUTTY: AsianPaints Trucare Wall Putty – a White Cement Masty, lined
with feature additives, a fine foundation for your walls. It can also finish rough inside and
external plasters, with established adherence to emulsion paints as a perfect undercoat. It is
Specially fortified with fungicide.

Asian Paints Wood & Metal Products

APCOLITE PREMIUM: Look no further if you are still looking for a finish that makes your
metal surfaces look fresh, Asian Paints Apcolite Premium Gloss Enamel forms a robust,
highly stain-resistant film that provides high brightness on finishing-painted surfaces. You
have a coating that is one the hardest and highly resistant for this high-gloss enamel.

APCOLITE RUST SHIELD: Asian Paints Apcolite Rust Shield is a famous paint due to its
2-year guarantee on first-of-a-type products. In terms of resilience and longevity, Apcolite
Rust Shield is a PU-dependent antimicrobial enamel equivalent to all others. It is appropriate
for brush and spray applications and offers long-term safety with a highly glossy and
seamless finish on metal surfaces.

WOODTECH PU PALLETE: Asian Paints WoodTech PU Pallete Exterior offers UV


protection which makes the product excellent for outdoor applications and high stability in
film, which makes the product resistant to splashing even on curved surfaces. Available in
over 650 colours, including 30 shades of metal and 20 shades of transparent.

Page | 13
Page | 14
Asian Paints Wallcare & Décor

SMART CARE DAMP PROOF: Asian Paints Smart care Damp Proof is an
advanced terrace waterproofing solution against ordinary chemical
waterproofing. Damp Proof comes with an 8-year warranty and 10-degree
temperature reduction. Waterproofing filter applied with glass fiber-lined
elastomeric liquid and gives a high sheen finish. Smart Care Damp Proof
forms a dense, smooth, durable membrane for ultimate waterproofing.

Products and Services:

Asian paints offers a wide spectrum of services in the following areas:

 Decorative:Under this segment it offers painting guide,painting solution,paint


calculator and paint selector as value added decorative service.

 Industrial:Asian paints offers 4 types of industrial coatings such as

 Protective Coatings:Protects steel and concrete structures from the corrosive
action of harsh climate, pollution,sea spray,acids,oil and solvents.

 Road markings:are used as road markers for lane as indicator of lane
separation and also as safety markers.They include ordinary road marking
paint,hot applied retro reflective thermoplastic material and retro reflective
water borne paints.

 Powder Coatings:is used to enhance the performance of industrial paints.

 Floor Coatings:such paints protects the floor surface and prevents crack
formation,insect nest formation,water seepage etc.

 Automotive:It includes wide range of motor bikes and car paints.

Page | 15
OWNERSHIP PATTERN

The company has 12 institutional owners and shareholders that investing through Securities
Exchange Commission (SEC). Largest stakeholders include Bridge Builder International
Equity Fund, and Touchstone Sands Capital Emerging Markets Growth Fund.

HOLDER‟s No.of %Share


NAME Shares holding

Promoters 5047851 52.63%


84

Foreign 1775443 18.51%


institution 45

NBanksMu 3381019 3.52%


tualFunds 0

Central 403162 0.04%


Govt

Others 7026330 7.33%


6

General 1251023 13.04%


Public 34

Financial 4693161 4.89%


institutions 0

ACHIVMENTS/AWARDS
 Asian Paints was ranked 14th amongst the Top paint companies in the world by
Coatings World - Top Companies Report 2016 (July 2016 Issue).

 Top Ranked Indian company in the “Forbes Most Innovative company List” in

2016 (Ranked 18th in the world)

 Asian Paints wins „Outstanding Company of the year‟ award for 2016 - „CNBC

TV18 - India Business Leader Awards‟

 Ranked 20th amongst Best Indian Brands – “Inter brand Best Indian Brand
study – 2016”

 Asian Paints included in the list of India's Super 50 companies by Forbes India
(August 2016 issue).

Page | 16
Page | 17
Mckensy‟s 7S Frame work:

McKinsey 7s model can be termed as an internal assessment tool for business organizations.
It determines the organizational effectiveness by examining the alignment of the seven
essential elements hard elements – systems, strategy, structure and soft elements – share
values, staff, style, skills with the core values of the entity.

STRATEGY:

Asian Paints. LTD. Aims to be the 'supplier of choice' for its entire customer base. To achieve
this we invest in Research & Development, Technology Enhancement and Quality to ensure
the Superiority of our offerings in all aspects. We have already commenced on the journey to
going Beyond being a mere paint supplier to our consumers to becoming a complete solution
provider for all their General needs.

STRUCTURE: Asian Paints Ltd International Architecture has a flatter


organizational hierarchy that is supported by learning and progressive organizations.
With lesser managerial levels in between and more access to the senior management
and leadership, the employees feel more secure and confident and also have higher
access to information. Moreover, the flatter hierarchy also allows quicker decision-
making processes for Asian Paints Ltd International Architecture and increases
organizational commitment in the employees.

Page | 18
SYSTEM: Asian Paints Ltd International Architecture has defined and well-demarcated
systems in place to ensure that the business operations are managed effectively and that there
are no conflicts or disputes. The systems at Asian Paints Ltd International Architecture are
largely departmental in nature, and include, for example:Human resource management,
Finance,Marketing,Operations,Sales,Supply chain management,Public Relation Management,
Strategic leadership.

SHARED VALUE: The shared values at Asian Paints Ltd International Architecture are
defined and communicated to foster a creative and supportive organizational structure that
will allow employees to perform optimally, and enhance their motivation and organizational
commitment. The core values at Asian Paints Ltd International Architecture include, but are
not limited to: Creativity,Honesty, Transparency, Accountability, Trust,Quality, Heritage.The
Asian Paints Ltd International Architecture business also ensures that all its activities and
operations are conducted with high ethical and moral standards that redefined and
benchmarked against international criteria.

STYLE: Asian Paints Ltd International Architecture has a participative leadership style.
Through a participative leadership style, Asian Paints Ltd International Architecture is able to
engage and involve its employees in decision-making processes and managerial decisions.
This also allows the leadership to regularly interact with the employees and different
managerial groups to identify any potential conflicts for resolution, as well as for feedback
regarding strategic tactics and operations. Through its participative leadership, Asian Paints
Ltd International Architecture is able to enhance employee motivation, and increase
organizational commitment and ownership amongst employees as well as other stakeholders.

STAFF: Asian Paints Ltd International Architecture has a sufficient number of employees
employed across its global operations. Employees for different job roles and positions are
hired internally as well as externally – depending on the urgency and the skill levels required.
Based on this, it is seen that Asian Paints Ltd International Architecture has employees who
are skilled as per the requirements of their job roles and positions. All employees are given in
house training to familiarize themselves with the company and its values. External training
along with in-house training is provided for skill level enhancement.

SKILL: Asian Paints Ltd International Architecture has a commendable workforce, with
high skills and capacities. All employees are recruited based on their merit and qualifications.
Asian Paints Ltd International Architecture prides itself on hiring the best professionals and
grooming them further to facilitate growth and development.

Page | 19
PORTER‟s Fiveforce Model

Degree of Rivalry among competitors:


We can say that the market has a high level of rivalry amongst competitors given that the
industry is fragmented and there are a great deal of gamers existing separately with their
respective service designs. The fact that no large company has entered this Porters Analysis
of Asian Paints Ltd International Business Division case service contributes to the high level
of degree of competition amongst market players.Since the services being offered are
primarily similar, the lack of distinction provided by industry gamers more increases the
degree of rivalry amongst market players.

Threat of new entrants:


The market has a high risk of brand-new entrants because it does not need high investment in
innovation to go into the market. With no economies of scale being seen in the industry due
to the lack of bigger players, the industry provides extremely low barriers to entry.

Threat of substitutes:
The hazards of substitution may be low given the reality that automobile cleaning does not
specifically have alternatives. While the idea might have various types of car Porters Analysis
of Asian Paints Ltd International Business Division such as self-service vehicle washes and
automatic automobile Porters Analysis of Asian Paints Ltd International Business Division,
but the overall idea of cars and truck wash does not have alternatives.

Bargaining power of suppliers:


The bargaining power of the supplier is rather low given the truth that there are a large
number of providers in the vehicle wash market. With the lack of supplier contracts and
consumer loyalty, the provider has a low private power.

Page | 20
Bargaining power of buyers:
With the market having a large number of providers offering services with their particular
cost, quality and uniqueness, the consumer can quickly change in between suppliers. Because
brand switching is not done at a high cost to the customer, the industry has a high bargaining
power when it pertains to the buyer.

Page | 21
SWOT Analysis:

STRENGTHS:

 Asian Paints is the leading Paint manufacturing company in India with a market share
of over 54 percent.
 Asian Paints has shown a healthy growth of around 8 – 12 % in the past 5 financial
years.
 This has made sure that the company maintains the top spot as far as market share is
concerned. It is double the size of any other paint company in India.
 Asian Paints has a wide footprint on a globe operating in 19 countries and have 26
manufacturing units around the world.
 Asian Paints serves in over 65 countries and is the fourth largest paints company in
Asia.
 The Product portfolio of Asian Paints allows them to cater to different segments and
industries, they are present in the Industrial coatings, Decorative paints, Ancillaries,
Asian Paints Royale etc.
 This allows them to penetrate different segments of business and sections of society
which helps them maintain market share.
 Asian Paints was ranked 20th in the Top 20 best brands in Interbrand report by
Economic Times.
 It also featured in the Top 20 World‟s Most Innovative companies.
 Asian Paints has is a superior technology driven company which has focused on
integrating Supply Chain Management (SCM) and Enterprise Resource Planning
(ERP) solution from SAP.
 Recently, Deepika padukone has been chosen as their brand ambassador for Asian
paints Royale play.

Page | 22
WEEKNESS:

 An Asian paint has a low market share in the industrial paint and auto sector when
compared to Kansai Nerolac and AkzoNobel.

 Except for Bangladesh, Nepal and UAE, Asian Paints have been performing below
par in other overseas countries.

OPPORTUNITIES:

 It has a chance to acquire market share in the Industrial as well as automobile sector
as well considering the current market situations.
 With growth in Indian Economy and developing infrastructure, Asian Paints
has a chance to increase revenue base and venture into smaller cities, to increase sales.
 Asian Paints‟ vision is to become one of the top five decorative coatings companies
in the world.
 This can be achieved by focusing on the emerging economies of the world.
 Change is always constant So although an Asian paint is leading the market due to
Royale play, there are other factors which it can bring in to dazzle its customers and
therefore keep the majority market share. Off course, easier said then done.
THREATS:
 Any Economic slowdown will have a direct negative impact on the construction
industry and consequently paint industry will also get affected.

 The unorganised sector still has about 35 percent of the market share and this can
prove out to be a deterrent to the growth of the industry.

Page | 23
Financial statement of Asian paints ltd
(Rs.in crores)

Perticulars March March March


2022 2021 2020
INCOME:

Revenue from operation(Gross) 25,002.09 18,280.06 17,025.61

Less:Excise/service tax 0.00 0.00 0.00


Revenue from operation (Net) 25,002.09 18,280.06 17,025.61
Other Income 451.89 366.02 357.54
TOTAL REVENUE(A) 25,640.40 18,882.88 17,551.63

EXPENSES:

Cost of material consumed 13,838.90 8,524.17 8,432.51

Purchase of stock in trade 2,978.69 1649.06 1,283.88

Changes in inventories of -1,208.63 -90.70 -210.21


FG,WIP and stock in trade
1,310.14 1,128.66 985.43
Employee Benefit Expenses

Finance Cost 70.25 71.66 78.38

Depreciation and Amortisation 721.56 697.47 689.97


Expenses
2,812.89
3,681.62 2,845.44
Other Expenses

TOTAL EXPENSES(B) 21,392.53 14,793.21 14,105.40

Profit/Loss before Exceptional 4,247.87 4089.67 3,446.23


Extraordinary Items and tax

Exceptional Items -53.73 0.00 -33.20

Profit/Loss Before Tax(C) 4,194.14 4,089.67 3,413.03

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Tax expenses Continued
Operation:
1,107.29 1,052.72 871.15
Current tax -21.31
-51.02 -117.73
Deferred Tax 6.46
3.16 5.66
Tax For earlier years
Total Tax Expenses(D) 1,059.43 1,037.87 759.08
Profit /loss After Tax and 3,134.71 3,051.80 2,653.95
Extradinary items(C-D)
Profit /Loss From Continuing 3,134.71 3,051.80 2,653.95
Operations
Profit /Loss For The Period 3,134.71 3,051.80 2,653.95
Other Additional Information:

Earning per share,

Basic EPS 32.68 31.82 27.67

Diluted EPS 32.68 31.82 27.67


Dividend And Dividend

Perentage:

Equity share dividend 1740.95 465.23 1740.95

Tax on Dividend 0.00 0.00 353.07

Equity Dividend Rate(%) 1,915.00 1785.00 1200.00

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BALANCE SHEET OF ASIAN PAINTS LTD
(Rs.in crores)

Perticulars March March March


2022 2021 2020
I. EQUITIES AND
LIABILITIES:
1.Shareholders Funds:
Equity share capital 95.92 95.92 95.92
Reserves and surplus 13,253.17 11,995.18 9,357.37
Total share holders funds 13,349.09 12,091.10 9,453.29
2.Non-Current Liabilities:
Long Term Borrowings
Deferred tax liabilities 16.16 14.31 18.50
Other long term liabilities 205.30 265.19 282.68
Long term Provisions 522.05 473.23 501.32
168.29 163.51 136.78
Total Non Current Liabilities 911.80 916.24 939.28
3.Current Liabilities:
Short Term Borrowings 0.00 0.00 0.00
Trade Payables 3,497.29 2,814.30 1,760.08
Other Current Liabilities 2,112.07 1,703.12 1,390.83
Short Term Provisions 38.08 57.91 44.14

Total Current Liabilities 5,647.44 4,575.33 3,195.05


TOTALCAPITA
L AND
LIABILITIES 19,908.33 17,582.67 13,587.62

II. ASSETS
Non -Current Assets:
Tangible Assets 4,475.83 4,525.73 4,875.23
Intangible Assets 78.11 76.88 85.63
Capital Work-in Progress 225.47 110.11 108.09
Other Assets 0.00 0.00 0.00
Fixed Assets 4,779.41 4,712.72 5,068.95

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Non Current Investment 1,646.25 2,161.94 2,225.58
Deferred Tax Assets (Net) 0.00 0.00 0.00
Long Term Loans And 0.00 0.00 64.11
Advances
Other non-Current Assets 734.75 751.47 403.28

Total Non-Current Assets 7,160.41 7,626.13 7,761.92


Current Assets:
Current Investment 2,164.34 3,178.81 432.35
Inventories 5,277.61 3,124.61 2,827.47
Trade Receivables 2,915.77 1,809.75 1,109.22
Cash And Cash Equivalents 308.57 134.91 376.06
Short Term Loans And 0.00 0.00 21.31
Advances
Other Current Assets 2,081.63 1,708.46 1,059.29

Total Current Assets 12,747.92 9,956.54 5,825.70


TOTAL ASSETS 19,908.33 17,582.67 13,587.62

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ANALYSIS AND INTERPRITATION:

PARTICULAR Rs.(cr) 2022 2021 2020


Current Assets 12747.92 9956.54 5825.70
Current Liabilities 5647.44 4575.33 3195.05
Current Ratio 2.2:1 2.2:1 1.8:1

Analysis: In 2022 current ratio is 2.2:1, 2021 current ratio is 2.1:1,2020 current ratio is
1.8:1,2019 current ratio is 1.5:1,2018 current ratio is 1.6:1

Interpretation: The higher the current ratio is more capable you are of paying off your debts.
If your current ratio is low it means you will have a difficult time paying your immediate
debts and liabilities.

PARTICULARS Rs.(cr) 2022 2021 2020


Total Liabilities 19908.33 17582.67 13587.62
Total Equity 13349.09 12091.10 9453.29
Debt to Equity Ratio 1.4:1 1.4:1 1.4:1

Ananlysis: In 2022 Debt equity ratio 1.4:1,in 2021 1.4:1,in 2020 1.4:1,

Interpritation: A high debt equity ratio may indicates that financial status of the creditors in
more than that of the owners. Very low debt equity rate may mean that the borrowing
capacity of the organization is being underutilized.

PARTICULARS Rs.(cr) 2022 2021 2020


Net profit 3134.71 3051.80 2653.95
Sales 25640.40 18882.88 17551.63
Net profit ratio 12.22% 16.16% 15.12%

Analysis: In 2022 the NP is 12.22%,in 2021 is 16.16%, in 2020 15.12%,

Interpretation: A higher net profit margin means that a company is able to effectively
control its costs and provide goods and services at a price significantly higher than its costs.If
lesser net profit margin means that a company uses an ineffective cost structure and poor
pricing strategies.

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LEARNING EXPERIENCE

“Management is the art of getting things done through others” we learnt this definition but
how difficult this art can get is what I have learnt from this organization study.

From this study I came to know how much struggle, difficulties to establish a firm. Often the
roles and responsibilities of an employee in an organization cannot be strictly defined.
Everyone in the organization has to shift their roles according to the needs of the
organization.

My brief organization study taught me that leadership is far more complicated than it seems.

A leader is a person who takes all risks and always ready to accept challenges whatever
comes into his business.

The theoretical and practical knowledge of both helps me to understand about organization
industry market and how corporate field is.

Starting from the introduction of the company to profile, workforce model, how it works
strategy vision, mission, competitors, investment, network environment etc.

I have chosen Asian Paints CO Ltd as my organization study where I have collected data
from websites, blogs, research papers, official websites of the company.

I am happy that I have taken such a big organization for my study and got many insights.
Asian Paints CO LTD is a proud company of our country. They have become biggest Seller. I
think company has reached top position due to its continues improvements customer
satisfaction, reliable, adoptability of new technology from time to time other micro and
macro factors of company has made them to achieve what they deserve to.

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CONCLUSION:

 It was an exciting experience to work at Asian paints Ltd. From this project I explored
to the organization operations.
 Asian paints Ltd is a reputed organization which has developed its good will in the
market to compute with other paint Ltd. It has to adapt modern technology in its
production process.
 Asian paints Ltd is functioning well for the social as well as economical up-liftman of
the rural population.
 To survive in the market the company needs to adopt aggressive policy as of
competitors.
 Last but not least I would like to conclude Asian paints Ltd as a good organization to
work as well as good interactions with the people.

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BIBLIOGRAPHY

 www.asianpaints.com
 https://en.m.wikipedia.erg/wiki/Asian-Paints
 www.financialexpress.com
 www.moneycontrol.com

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