Scaling Your App To 1 M Users

GUIDE
Scaling your app

to 1 million users:
The ultimate guide
Part 2: User retention, localization,
and influencer marketing
Scaling your app to 1 million users: The ultimate guide – Part 2 2
Contents
Introduction �� 3
Section 1: User retention �� 5

How to measure your app’s retention rate.........................................................................................6
5 ways to boost your app’s retention rate...........................................................................................7
Deep linking: Retention and retargeting............................................................................................9
Implementing deep links..........................................................................................................................11
Section 2: Going international ��12

Steps to launch your app globally........................................................................................................15
Tips before launching internationally.................................................................................................16
Bonus: Influencer marketing �� 17

Channels for influencers..........................................................................................................................18
Where is influencer marketing succeeding?..................................................................................20
Examples of successful influencer marketing.................................................................................21
How influencer marketing can help your app................................................................................ 22
Measuring brand awareness.................................................................................................................. 23
Conclusion ��26
Introduction
App growth matters. It is the core of everything you do as an app marketer. All your
metrics, campaigns, and strategies center on building a large user base. But don’t worry
if you’ve just started and your number of users is on the smaller side. In this guide, we’ll
uncover expert methods on how to grow your app from 1,000 to 1 million users.
In Part 1 of our guide, we focused on two core marketing methods—

app store optimization (ASO) and paid advertising campaigns.
These two primary approaches are used for attracting high-value
users to your app. ASO will improve your app’s visibility within the
app store, while paid campaigns can be used to target and bring in
specific audiences. Access Part 1 here.
We’re going beyond user acquisition in Part 2 of our guide and diving into user retention,
launching internationally, and as a bonus—influencer marketing.
When growing your app, you’ll discover that a significant part of your scaling journey is
keeping your users satisfied and engaged with your app. We’ll walk you through how to
measure and improve user retention for maximum growth.
And when things are going well, it’s a great idea to launch your app internationally.
However, this needs to be well-planned. In this guide, we’ll cover the major steps you’ll
need to take before launching your app on a global scale.
Additionally, as promised, we’ll also take a long look at one of today’s hottest marketing
trends—influencer marketing—and how you can use it to further your app brand’s
awareness and credibility.
1. User retention
Although user acquisition is key for scaling your app, retaining existing users is equally
important and often a more cost-effective strategy. At the very least, the two should
always be strategized hand-in-hand. User retention is a metric that refers to how many
users still use an app after install. It’s an important part of user lifetime value (LTV) and
can be used to project brand loyalty as well as referrals.
User retention allows marketers to understand how their app is performing over time.
This metric is particularly helpful in diagnosing any problems with an app’s onboarding
process and spotting churn and pain points. Therefore, monitoring your app’s
retention rate is critical to understanding how to keep your users. In the report, we’ll
walk through how to measure and boost your retention rates.
2. Internationalization
Launching your app internationally is an excellent way to bring more users to your app.
However, doing so requires careful planning and regional-specific considerations such
as language and culture. In the second section below, you can find top advice and tips to
help you ensure your app’s global launch is a success.
Bonus
Bonus: Influencer marketing

In the bonus section of this guide, we look into influencer marketing and how you
can use it to expand brand awareness and reach your target markets. We cover
popular influencer channels, provide tips, and discuss the key benefits of influencer
marketing for your app growth.
Section 1:
User retention
High retention rates indicate that users are satisfied with an app.
Users who remain active in an app for longer periods of time are
more likely to provide higher engagement and more possibilities for
monetization. User retention is also an essential metric marketers
use to understand which channels are delivering the highest value
users. Using insights gleaned from user retention, marketers are
able to optimize their user experience to retain more users.
How to measure your app’s retention rate

Measure your app’s retention rate by dividing the number of users who return on Day 1,
7, 30, or whichever day you want to focus on, by the number of users on Day 0. A healthy
retention rate should look like a curve—a gradual, downward slope with users typically
churning until Day 30 and then plateauing, creating a flat line towards the end. The
users that make it to the end are your monthly active users (MAUs). The higher the curve
flattens out above 0, the better.
Day 1 retention rates by vertical
Fintech
E-commerce
Educational
Entertainment
Food & Drink
Games
Health
Lifestyle
Publications
Social
Travel
Utilities
Industry-wide
0% 10% 20% 30% 40%
In general, aim to keep more than a third of your users on Day 1 (the day after install).
But note that the average retention rate depends on your app vertical and should be
determined by testing over time. For example, if you have a travel app, you may have users
that use your app only once or twice a year, which is fine.
5 ways to boost your app’s retention rate

1. OPTIMIZE YOUR ONBOARDING EXPERIENCE
Your onboarding process plays an important role in your retention strategy. Once you’ve
acquired the user and they’ve opened your app, it’s imperative that you keep them engaged.
Consider the following when setting up your app’s onboarding process:

• If you require user information, only ask for what’s essential at the beginning.
• Highlight core features but don’t overwhelm users.
• End your onboarding with a CTA, prompt for push notifications, or other
ways to engage.
2. PERSONALIZE THE USER EXPERIENCE

When your app’s user experience can be tailored to a user’s specific needs, they’ll be more
likely to return. In fact, 58% of smartphone users are more favorable towards companies
whose mobile websites or apps remember who they are and their past behavior.
You can achieve personalization by using relevant user data to improve your app’s
experience. For instance, you can enhance the user experience by remembering users’
names and making relevant suggestions based on their previous behavior.
3. SEND PUSH NOTIFICATIONS

Push notifications allow you to send messages directly to users whether they’re in your
app or not. These messages can inform users about changes or get them excited to
return to your app. Consider segmenting users via their behavior and then send them
custom messages highlighting new content or offers.
Alongside personalization, push notifications are a terrific way to re-engage

lapsed users. App abandonment after one use drops from 25% to 16% when an
app incorporates push notifications. However, make sure to limit the number of
notifications sent out. A Business of Apps study found that ten push notifications is the
cut-off point — additional notifications can lead to a potential drop of users by 60%.
4. UTILIZE IN-APP MESSAGING

Apps that use in-app messaging to communicate with users see an increase in
retention rates between 61% and 74% after Day 28. In-app messaging is most effective
when used alongside user segmentation based on user behavior. These in-app messages
can include alerts, updates, or interesting content.
Tip: It’s not advisable to double up on push notifications and in-app messaging.
5. APP STORE OPTIMIZATION

Organic and non-organic users behave differently, with the former seeing higher
retention rates. A quality App Store Optimization (ASO) strategy helps organic, targeted
users find your app on app stores, bringing in users who are more likely to use your app.
Your target audience is more likely to interact and stay with your app, making them highly
valuable.
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Deep linking: Retention and retargeting
Deep linking plays a critical role in your user retention strategy as it offers users more
personalized ways to re-enter your app. Deep linking uses a link from a campaign to
bring users to a specific app page rather than an app store for a more streamlined user
experience.
Apps that implement deep links have been shown to double their user retention across
Day 1, Day 7, and Day 30. All app verticals can benefit from deep linking as they provide
a highly versatile approach to building a seamless user experience across marketing
channels.
Direct deep link

Product Page Shoes
20%
Indirect deep link
Deferred deep link
20% OFF
Add to cart
Fallback
For example, in an e-commerce app, you can notify/target users about offers on
products still in their cart, bringing them directly to checkout. Similarly, if you have an
educational app, you can prompt users to complete a course, linking them directly to
where they left off.
“Every app faces a “chasm of no return,” and messaging

outside the app experience only goes so far in retaining
users. Brands need to show customers they know them
and that means providing valuable experiences and in-
app messaging in moments they are already engaged with
the app. Deep links within onboarding and opt-in flows,
feature introductions, and in-app messages make it easier
and more likely that customers will take action right away,
creating more value for everyone involved.”
Thomas Butta,
Chief Strategy and Marketing Officer
Implementing deep links
The purpose of deep links is to create as frictionless an experience as possible.

Therefore, poor implementation or setup of these deep links can actively harm your
user journey and retention rates. If a deep link is broken or faces other errors, your
user will most likely step away from your app. For this reason, make sure to monitor
deep link conversions. If users are dropping off, this can be cause for concern. The
difference between high churn and high conversions is testing for broken links before
re-engagement campaigns.
Next, make sure to apply deep links relevant to your vertical and users. For example,
if you have a gaming app, providing deep links that bring users directly to events or
challenges rather than the home screen is likely to boost engagement.
Lastly, maximize your marketing channels with deep linking. Then watch as users easily
land in your app via email, website, or paid campaigns. Also, don’t underestimate email
as an effective channel to drive users to specific in-app content, as 46% of email opens
now occur on mobile. In summary, assess all your marketing channels for deep linking
opportunities.
If you’re looking for an MMP with deep-linking capabilities, note that Adjust’s LinkMe
feature allows you to send users to a specific landing page to drive conversions.
DEEP LINKS IN ACTION
Estimated at $45 million, e-commerce brand FLO was growing quickly

and the team desired to continue the growth by reaching as many new and
existing customers as possible. The company came to Adjust for support in
measurement, attribution, and mapping the customer journey. In addition
to Adjust’s measurement solutions, FLO implemented deep links to more
precisely assess the performance of its shopping campaigns. A user
views an ad, taps it, and is taken directly to the product within the app.
+
Deeplinking generated 45% more revenue and provided FLO a direct line
of sale in the dataset.
Section 2:
Going international
Widen your app’s reach by increasing its visibility to new target segments in other
countries. Consider launching your app internationally. In addition to English,
focusing on other languages—most often Chinese, Japanese, German, French,
Italian, Russian, Portuguese, and Hindi—is critical for an app marketing strategy.
To launch internationally, you’ll first need to gauge the resources available to your
team to determine which languages you can support in the near future. A quick
early win is to get your app store descriptions translated for each market you wish
to pursue.
COUNTRY TOTAL DOWNLOADS: GOOGLE PLAY
India 4,791,296,159
Brazil 3,209,807,168
United States 2,640,312,953
Indonesia 1,802,370,019
Russia 1,337,870,380
Mexico 1,123,004,519
Turkey 1,088,637,296
Vietnam 890,934,397
South Korea 706,739,472
Thailand 659,071,473
COUNTRY TOTAL DOWNLOADS: APP STORE
China 3,482,995,207
United States 2,092,100,653
Japan 516,614,612
Great Britain 437,682,610
Russua 363,598,228
France 245,939,355
Germany 221,266,898
Canada 199,144,203
Brazil 185,718,570
Korea 176,176,953
Q1 2022
Tip: Promote the iOS version of your application in the countries in which
Apple devices are more common, such as the United States, the U.K., Japan,
Germany, and France. Then, for more Android-focused countries like India,
Brazil, and Indonesia, you can focus on the Android version of your app.
In most markets, simply translating your app won’t make it appealing to your target audience.
The next step is to localize your app’s content. Localization goes beyond translation to make
the content appear as though written for the local population. It involves analyzing relevant
keywords in each target market and identifying essential characteristics of each region, like
religious beliefs or dominant cultural features. Learning and implementing the country or
region’s user behavior, preferences, and choices will bring infinitely better results.
LOCALIZATION IN ACTION
Tamatem, a leading mobile games publisher in the MENA region, wanted to
launch “Fashion Queen” adapted from Nanobit’s “Hollywood story” and localize
it for an Arabic-speaking audience. Initially soft-launching in the GCC region,
Tamatem used statistics from Adjust to analyze the performance of the creatives
for different ad groups and optimized accordingly. They were then able to
increase the app’s Day 1 retention rate by 7% and LTV by 30%. Thanks to the
success of the campaigns, the app’s marketing budget has scaled five times since
its launch.
Steps to launch your app globally

1. Translation
A • Translate app store descriptions.
• Upload translated app screenshots or videos to the app stores.
2. Localization
• Translate mobile app text string, metadata, tips, push notifications, and
FAQs.
• Translate privacy policy and other user license agreement information.
3. Internationalization
• Hire local marketing and customer service support.
• Translate the company website and blogs.
• Create a localized social media strategy.
Tips before launching internationally

1 RESEARCH COMPETITION
Before releasing your app internationally, plan your approach by researching
competition in your target countries. Find out what they’re doing to know how
to leverage your app’s unique selling propositions (USPs). While the scale of your
international marketing capabilities depends largely on your budget, if you can
clearly spotlight your app’s USPs to the target audience, your app has a higher
chance to edge out the competition.
2 LOCALIZE ASO
Gaining more organic users and boosting your visibility early on is vital for
succeeding in a new market. Therefore, make sure to localize your App Store
Optimization for each new market. Pay attention to fonts, colors, and symbols. Any
creatives or visuals should also feel like they have been specifically designed for the
individual market. Localization will enhance the value of your content for the target
audience and drive organic traffic.
3 SOFT LAUNCH
Poor app performance will lead to user churn and bad reviews, ruining your ability
to scale before you even get started. Your app needs to be functionally ready to
share with a larger audience before launch. Any app performance issues must be
addressed before scaling. A soft launch can help do this. As a limited release of your
app, a soft launch will allow you to get early customer feedback, positive reviews,
and a chance to take care of any lingering issues before launch. Running a soft
launch for your app is also an excellent way to test whether your app has potential in
the market.
Bonus:
Influencer marketing
With 49% of consumers relying on influencer recommendations to make a purchase
decision, influencer marketing is proving to be a worthy investment. In fact, the industry
is projected to reach $16.4 billion in 2022. Influencer marketing can add great value to a
brand as influencers are more likely to be trusted than traditional advertising. Depending
on your app vertical, it can be a great way to drive traffic and increase users.
MARKETERS ON INFLUENCER MARKETING
60% say that 75% intend to

influencer-generated dedicate a significant
content performs budget to influencer
60% better than branded

content
75% marketing in 2022
90% believe 42% believe that

influencer marketing conversions and
90 42
to be an effective sales are the most
% %
form of marketing important influencer
marketing metrics
Channels for influencers
Instagram
Instagram is generally the best performing platform for brands wanting to reach new
audiences quickly. It’s also the best channel for social action, with an average 3.2%
engagement rate compared to 1.5% across all social networks. Instagram users are more
likely to comment, like, and share the content they consume. It’s also beneficial to show an
influencer’s ads on your social media as they have great click-through rates and can often
outperform your creatives in terms of ROI. When measuring ROI, you should also consider
brand lift (ad recall, brand awareness, and consideration) in addition to conversions.
Twitch
Twitch is another popular option, where distinct communities are built around particular
streamers and personalities who interact and chat regularly. This heightened interaction
creates a sense of belonging on the platform. Twitch states that 80% of its users are
open to brands sponsoring Twitch streamers and esports teams, making it a powerful
influencer marketing platform.
Twitch’s live setting adds an increased sense of authenticity. Although larger streamers
may have influence over a bigger audience, smaller streamers can notably influence
their audience in much more direct ways. Viewers get regular attention and form more
intimate relationships than those influencers with larger channels and thousands of
viewers.
In addition, Twitch offers a bounty program that gives smaller channels the chance
to boost their profiles by being sponsored by potential partners. For example, brands
can post a bounty for streamers to play a certain game for a duration with a required
average concurrent viewer count and set a payout amount.
We’ve found that engagement rates tend to drop with larger influencers and that smaller
influencers see higher CTRs — around 100k subscribers is a healthy balance of both.
TikTok
The short-form, video hosting platform TikTok is one of the hottest places right now for influencer
marketing. With over 1 billion monthly active users, almost 50% of TikTok users said they use the
platform to help them make purchase decisions. Unsurprisingly, the social media app has one of
the highest engagement rates, at 12.43% for nano-influencers and 13.7% for mega-influencers,
according to Statista.
Even with a smaller budget, you can partner with nano or micro-influencers, called content creators
on TikTok, and see significant return on ad spend (ROAS). But it’s essential to first identify your
brand’s niche and which audience to pursue. From there, you can select a content creator who is
already connected to your audience and create a campaign with them.
YouTube
The video-sharing platform YouTube has long been associated with influencer marketing
campaigns and remains a highly effective channel today. In fact, 26% of US social media
users say that YouTube is the most successful channel in getting them to try new products.
An example of the power of influencer marketing on YouTube is Lion Studio’s Love

Balls. The hypercasual game gathered momentum when a popular YouTuber who
focused primarily on mobile games showcased it on their channel. As a result, Love Balls
achieved 250 million downloads and shot to the number one spot on the App Store. They
worked strategically worked with an influencer who talked about the game and allowed
the network to use footage of them for Love Balls’ ads, crediting the
influencer’s handle.
Influencer marketing can be highly beneficial for

both parties as the influencer can build up
their audience while also promoting an
app to a wider audience. In addition to
being a solid brand marketing tool,
influencer marketing can also help
drive direct response marketing to
improve your ASO ranking.
Where is influencer marketing succeeding?
While there’s no one-size-fits-all approach to influencer marketing, it’s important to

consider the top-performing platforms, most receptive audiences, and learn from
successfully implemented influencer campaigns.
Top-delivering influencer platforms

• Instagram is the most popular platform for influencer marketing.
• Facebook delivers the highest ROI among all social media platforms for influencer marketing.
• YouTube is most effective in getting U.S. consumers to try new products.
Gen Z most trusts influencers

• Gen Z, born between 1995-2010, are the age group that most trusts influencers.
• Two-thirds of Gen Z follow influencers.
• TikTok, Twitch, Spotify, Instagram, and Youtube are the top five platforms preferred by Gen Z.
Examples of successful influencer marketing
Example 1: Visa and Tacobell
Visa, together with TacoBell, partnered with YouTube influencer

BigDawsTV to promote their joint offer. The offer: Individuals using the
digital wallet Visa Check (now called Click to Pay) to purchase food within
the TacoBell app would receive half off their order. BigDawsTV, known for
his pranks, offered users a “halfway hug” to promote the limited-time Visa
offer and, in a 4-day period, drove a 20% CTR.
Example 2: Gymshark
As the world’s largest audio platform, Spotify offers excellent organic

reach for little to no cost as one-third of the listening time on Spotify is
attributable to user-generated content. The fitness brand Gymshark
partnered with fitness influencers like Mr. Olympia Christopher Bumstead,
to build branded audio playlists. Gymshark would then share these fitness
inspo playlists on Twitter and Instagram. The result: As of 2022, Gymshark
has accrued over 76,000 followers on Spotify with which they can
continue to share brand-related content.
Example 3: Headspace
Headspace, the mindfulness and mediation app, cleverly subverted

influencer marketing fatigue by having influencers post reflective, long-
form endorsements of the app. By encouraging influencers to express
vulnerability in this way, Headspace’s marketing campaign came across
as natural and authentic. This type of content is a powerful way to gain
traction on social media platforms.
How influencer marketing

can help your app
Opt for influencers relevant to your key target markets. Don’t choose influencers based
solely on their number of followers, subscribers, or average views or impressions. These
aren’t necessarily the KPIs that will benefit you. Instead, investigate the influencer’s
audience engagement by reviewing comments below posts and noting their response
to sponsored content. Furthermore, ask the influencer or their agency to provide
demographic information like age groups and location to better understand their
audience and whether they will relate to your app.
Key benefits of influencer marketing include:
Increasing brand awareness
Effectively reaching target markets
Building credibility and trust

Measuring brand awareness

As stated, one of the main benefits of influencer marketing is increased brand awareness.
Initially, influencer marketing was predominantly made up of ‘single-shot’ campaigns,
where marketers pay influencers upfront. However, this method presents challenges as
it makes linking compensation to overall performance difficult. More recently, marketers
have switched to a ‘pay-for-performance’ model. Combined with a service/influencer
marketing platform like Linqia, marketers can get granular insights regarding the ROI of
their influencer campaigns. They’ll be able to measure not only brand awareness but also
purchase intent, ad creative impact, and recommendations to discover what works and
iterate what doesn’t.
“We’ve found building native ads featuring influencers

in the video-sharing platform TikTok has boosted our
clients’ user acquisition efforts. In fact, collaborating
with TikTok creators can increase ad recall by 27%.
Why? Authenticity sells.”
Jidé Maduako,
CEO and Co-Founder
It’s vital to be able to justify influencer marketing

spend. Yet, this can be quite challenging—80% of
mobile marketers would like to have more methods
for measuring the ROI of influencer marketing. Luckily
80%
there are multiple measures you can take.
3 ways to measure influencer

marketing ROI
1 Examine referral traffic by providing influencers with unique referral codes and
discounts. In this way, you can see exactly which of your avenues are performing.
2 Include custom deep links or deferred deep links to gather conversion metrics to
see the impact of your influencer marketing on brand awareness.
3 Pay attention to brand name mentions. You can use Google Trends to see where
your mentions are coming from and whether they’re increasing or decreasing.
Tools like Brand24 allow you to get data on your mentions and engage with them
accordingly.
Macro, mid, or micro-influencers?

Captiv8, a San Francisco talent agency, recently shared influencer marketing figures
highlighting that macro influencers with up to 7 million followers make, on average,
$75,000 per promotional post on Instagram. Rest assured, if you’re building from 1k to
1 million users, you do not need to engage with high-end influencers to run an effective
campaign.
Tip: Finding an influencer that’s a good fit for your product is more important
than choosing one based on their number of followers.
Mid-tier influencers can be a great investment as well, depending on their engagement

with sponsored brands. In one study, a mid-tier influencer (defined by the industry
as having between 50,000 and 500,000 followers) managed to achieve a 3.67%
engagement rate with their relatable content. By recognizing the importance of building
a relationship with their target audience rather than focusing on quick sales, mid-tier
influencers not only connect with their target audience but build towards an authentic
digital presence, furthering their momentum.
Micro-influencers (followings between 10,000 and 50,000) can often be more effective
because their niche attracts a more dedicated audience. Influencers with 1,000 followers
generated 85% higher engagement than influencers with a following of 100,000. Micro-
influencers are very likely to make product recommendations, with a study finding they
are 22.2 times more likely to engage in “buying conversations.“
In short, influencers with more followers are potentially less likely to push your app, with
engagements tending to decrease as followers go up. You can find influencers that are a
good fit for your product either through agencies or by searching through hashtags for
content relevant to your app. This allows you to pinpoint potential influencers that actively
post about your product’s vertical.
Conclusion
Scaling your app from 1,000 to 1,000,000 users takes time, an in-depth strategy, and
persistence. In both Part 1 and Part 2 of this guide, we’ve laid out several practices you can
follow to ensure your app is moving forward toward your goal of competitive growth. We
hope you now feel better equipped to grow your app’s user base.
Starting with ASO and UA and moving into retention and internationalization,
the sequence in which we’ve presented these strategies is a suggestive order for
implementation and can vary by app. Once you start utilizing them, you’ll create a
continuous cycle of user acquisition and retention strategies that should develop as you
grow. We say ‘continuous’ because you’ll always need to focus on user acquisition and
retention, as both should be part of your ongoing marketing strategy.
To stay on top of your marketing budget, it’s also essential to partner with a mobile
analytics platform to help you accurately measure mobile attribution. A mobile
measurement partner can provide important user acquisition and retention metrics
like app installs, in-app sessions, and monthly active users—to name a few. Don’t
spend all your time organizing your data. Streamline your data analyses and campaign
optimization with a mobile measurement partner—and Adjust's Datascape—to
exponentially grow your app.
ABOUT ADJUS T
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers

around the world, with solutions for measuring and optimizing campaigns and protecting
user data. Adjust powers thousands of apps with built-in intelligence and automation,
backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin, a leading marketing software company

providing developers with a powerful, integrated set of solutions to grow their mobile apps.
Learn more about Adjust at:

www.adjust.com
adjust.com @adjustcom

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GUIDE

Scaling your app

Section 1: User retention ������������������������������������������������������������������������������������� 5

Section 2: Going international ��������������������������������������������������������������������������12

Bonus: Influencer marketing ����������������������������������������������������������������������������� 17

In Part 1 of our guide, we focused on two core marketing methods—

Bonus: Influencer marketing

How to measure your app’s retention rate

Day 1 retention rates by vertical

Food & Drink

0% 10% 20% 30% 40%

5 ways to boost your app’s retention rate

Consider the following when setting up your app’s onboarding process:

• Highlight core features but don’t overwhelm users.

2. PERSONALIZE THE USER EXPERIENCE

3. SEND PUSH NOTIFICATIONS

Alongside personalization, push notifications are a terrific way to re-engage

4. UTILIZE IN-APP MESSAGING

5. APP STORE OPTIMIZATION

Deep linking: Retention and retargeting

Direct deep link

Deferred deep link

“Every app faces a “chasm of no return,” and messaging

Implementing deep links

The purpose of deep links is to create as frictionless an experience as possible.

DEEP LINKS IN ACTION

Estimated at $45 million, e-commerce brand FLO was growing quickly

COUNTRY TOTAL DOWNLOADS: GOOGLE PLAY

United States 2,640,312,953

South Korea 706,739,472

COUNTRY TOTAL DOWNLOADS: APP STORE

United States 2,092,100,653

Great Britain 437,682,610

Steps to launch your app globally

Tips before launching internationally

MARKETERS ON INFLUENCER MARKETING

60% say that 75% intend to

60% better than branded

90% believe 42% believe that

Channels for influencers

An example of the power of influencer marketing on YouTube is Lion Studio’s Love

Influencer marketing can be highly beneficial for

Where is influencer marketing succeeding?

While there’s no one-size-fits-all approach to influencer marketing, it’s important to

Top-delivering influencer platforms

Gen Z most trusts influencers

Examples of successful influencer marketing

Example 1: Visa and Tacobell

Visa, together with TacoBell, partnered with YouTube influencer

As the world’s largest audio platform, Spotify offers excellent organic

Headspace, the mindfulness and mediation app, cleverly subverted

How influencer marketing

Key benefits of influencer marketing include:

Increasing brand awareness

Effectively reaching target markets

Building credibility and trust

Measuring brand awareness

“We’ve found building native ads featuring influencers

It’s vital to be able to justify influencer marketing

Section 1: User retention �� 5

Section 2: Going international ��12

Bonus: Influencer marketing �� 17

“Every app faces a “chasm of no return,” and messaging