A Business Plan Presented to the

General Education Department

of the University of Cebu – Maritime Education
and Training Center

In Partial Fulfilment of the Requirements for the subject Entrepreneurship 100

By:
E/C Navarro, Clint Jasper A.
E/C Paray, Jundric B.
E/C Pepito, Jayg Godfrey G.
E/C Pondevida, Mark Anthony T.
E/C Regidor, Stefan Isaar A.

Submitted to:
Ms. Venus A. Albandia
(1:30 – 3:00 PM Fridays and Saturdays)

January 2021
 HAPPY TUMMY SNACK BAR

Wanna make yourself nutritious?

Go for a Happy Tummy!
Contact us: 09267291075
University of Cebu – Maritime Education and Training Center
Alumnos, Mambaling, Cebu City
 TABLE OF CONTENTS

A. INTRODUCTION

Description of the business 1

Location of the business 1

Funding requirements 2

B. EXECUTIVE SUMMARY

Vision, mission, goals, and objectives of the business 2-3

Business model 3

Business and product positions 4

Wealth improvement approaches 4

Parties supporting the business 5

C. BUSINESS DESCRIPTION

Product Description 6-7

Materials/Equipment Needed 8

Size of the business 8

Personnel Requirements 8-9

C. ENVIRONMENTAL ANALYSIS
Trend in the Industry 9

SWOT Analysis 10

Competitor Analysis 11

Market Forecast 12

Market Share 12

Market Position 12
 Marketing Strategy 13

D. MISSION STATEMENT 13

E. ORGANIZATIONAL PLAN

Form of business organization 13-14

Organizational Structure 14

Roles of the owner 15-16

Proposed Salary 16

F. BUSINESS PRODUCT 16

G. MARKETING PLAN

Product 17-19

Place 19

Price 19

Promotion 20

People 21-22

Packaging 22

Positioning 22-23

H. FINANCIAL PLAN 28

LIST OF TABLES

Table 1. Business Model 3

Table 2. SWOT Analysis 11

Table 3. Prices of the Products 20

Table 4. Coffee Jelly Daily Target Sales 27
Table 5. Chocolate Belgian Waffle Daily Target Sales 27
Table 6. Banana Fritters Daily Target Sales 27

LIST OF FIGURES

Figure 1. Organizational Chart 14

LIST OF NOTES

Note 1. Raw Materials 25

Note 2. Packaging 26

Note 3. Advertising Expense 26

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INTRODUCTION

This section of the business plan presents the description of the business, its

location, and the total funding requirements and the possible funding source.

Description of the Business

Happy Tummy Snack Bar offers delicious nutritious snacks with affordable

price. This snack bar introduces a new taste of Pinoy snack that can satisfy the

cravings of the customers. The main objective of this business is to provide healthy

delicious products that will surely meet the customer's expectation by providing

good quality product and services. Happy Tummy Snack Bar offers a native and

nutritious snack like "Banana Fritters", which comes with three (3) flavor fillings:

chocolate, vanilla, and caramel. The business also offers a healthy snack namely

“Chocolate Belgian Waffle” which has different varieties, the chocolate spread and

strawberry jam blended with sweet sauces and toppings. Lastly, Happy Tummy

Snack Bar offers a dessert which named "Coffee Jelly", a coffee mixed with cream

milk added with coffee flavored jelly and served in chill.

Location of the Business

The business Happy Tummy Snack Bar is located at University of Cebu –

Maritime Education and Training Center I-Building Canteen. The business owners

will have a space to put up a stall for their business wherein a lot of potential

customers are frequently visiting this place such as working individual, teachers,

and specially students. The said location of the business is marketable since there

are a lot of students who are fond of eating nutritious and delicious snacks although

there are variations of foods being sold at the mentioned place but the owners
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would like to know if the products that they are selling will become popular in that

specific area. Moreover, its price is not that heavy to the consumers especially to

students since the proponents’ goal is to sell a product that is budget-friendly to their

consumers.

Funding Requirement and Source of Funds

Funding Requirement:

• The Happy Tummy Snack Bar will generate ₱11, 762 to provide funding for

the 3 days business operation.

• The capital will be used for:

-buying ingredients and equipment that will utilize in making the product

-implementation of marketing strategy such as tarpaulin and flyers

Source of Funds:

• Shares from owner and investors

• Profit from Business Operations

EXECUTIVE SUMMARY

Vision:

To maintain good relationship between the customers and employees with

respect and trust.

Mission:

To provide delicious, healthy, and cheap foods for our consumer and to give

craving satisfaction to our customers.

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Goals:

To create a healthy food habits and to make our customers satisfied with our

service and products.

Objectives:

To be able to have a well-trained staffs or crews and improve customer

service so that we can create a good service to our customers.

Business Model

BUSINESS MODEL
Partner Network Key Activities Offer Customer Customer
• Delfi Corp. • To sell and • Affordable Relationship Segments
• Egg Vendors. produce. foods • Direct • Mall
• Nestlé • Enables the • Healthy and Relationship to Customers
• Mondelēz products to be ready to eat partners. • Other visitors
International known in foods of Ayala
• Family’s Choice public. • Bite-sized Central Block,
and snack I.T Park
goods
• Thirst
quencher

Key Resources Distribution

• Sales Channels
• Workers • Partner Network

Cost Structure Revenue Statements

Coffee Jelly, Chocolate Belgian Waffle, and Banana • Rental Fee
Fritters, Cost ₱10,589. • Electricity Fee
• Coffee Jelly – Day 1 – 50 goods
Day 2 – 50 goods
Day 3 – 50 goods
Total 150 goods to be produced
• Chocolate Belgian Waffle –
Day 1 – 50 goods
Day 2 – 50 goods
Day 3 – 50 goods
Total 150 goods to be produced
• Banana Fritters – Day 1 – 50 goods
Day 2 – 50 goods
Day 3 – 50 goods
Total 150 goods to be produced

Table 1. Business Model

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Business and Product Position

The business’ target market is mainly the workers, then student and passerby

in the area. Since the business is located at the canteen, majority of the population

is composed of teachers and students. Since they are busy, they prefer foods and

snacks that are easy to consume and satisfies their cravings. Most of these

customers also prefer products that are easily served while still in a high quality,

especially when they are in a rush. The satisfaction of customers comes first,

therefore, despite having a quick service; the business still offers great quality

services and products to them. The products have less exposure in the market,

having less to no competitors; the business is still unique for it held different type of

remarkable products. The products are assured to be also eaten by hand for easier

consumptions. These are applied for the people who want less hassle in eating their

foods, particularly when they are busy. The products are not just easy to consume

but also assure great quality with fair prices. Thus, this is an advantage against the

competitors around the area.

Wealth Improvement Approaches

The proponents considered that the wealth alone does not ensure business

stability. Our wealth improvement and management process is based on a

commitment both to provide superior wealth management services and to enhance

the quality of life for everyone associated with the firm clients, financial,

professionals, and staffs. There are some examples to improve wealth approaches:

1. Focus on the goals of the business.

2. Set expectations of your business.

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3. Develop solutions for strategic wealth management.

4. Understand the risk to help you achieve your financial goals.

Parties Supporting the Business

Consumers

Consumer refers to individual and household who buy goods and services for

personal consumption. Without the consumer demand, producers would lack one of

the motivations to produce or sell to consumer. In converting the consumer, the

secret to have more sales is to understand the consumer’s behavior and learning

what your buyer wants from your business. Since the proposed business is located

at I-Building canteen of UC-METC, the consumers that were near in the area will be

the possible customers, such as the students, teachers, and others. Also giving

them a quality services and goods may boost the sales of the business.

Suppliers

A supplier is an entity that supplies and provides goods and services to

another organization or business. This entity is part of the supply chain of a

business, which may provide the bulk of the value contained within its products.

Suppliers are one of the factors that can affect the position of a business. In finding

good quality raw materials, the business must also find the best suppliers with solid

background and expertise. A growing business focuses more on determining better

suppliers. Some suppliers may provide raw materials, direct shipping and

transportation of materials to its partners and customers. Maintaining good

relationship to a good supplier can be a reason for business success and

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expansion. Both suppliers and business can gain benefits and losses if they do not

place importance to one another and cooperate.

Employees and Staff

Employees and staffs are the one working inside a company or a business.

They are paid in exchange of their labor. In today’s generation, people need to work

in order to earn. Employees and staffs are different from clients. Employees are the

workers hired by their employers to do a particular job, while the staffs are the

people of an organization. Clients on the other hand are the ones who buy the

goods and services of a company. The staffs must wear their proper uniforms and

perform proper hygiene such as wearing hairnets, fixing hair, aprons, gloves, and

use clean clothes. They are also in charge in the cleanliness of the business’ stall or

establishment and the giving quality services to the customers. They are must also

bear responsibilities in their every action, particularly in providing services.

BUSINESS DESCRIPTION

Happy Tummy Snack Bar is small business that aspires to open and operate

in the I-Building Canteen of the University of Cebu – Maritime Education and

Training Center Campus located at Alumnos, Mambaling, Cebu City. The idea of

having this business is because of the fact the food products, especially, the

combined Pinoy and Western delicacies innovated and joined by the chilled thirst

satisfier such as the Banana Fritters, well-known as “Pinaypay”, Chocolate Belgian

Waffle, and the Coffee Jelly, are what students, teachers, and other workers in the

university more likely want. This business aims to catch the interests of its
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customers who are the aforementioned consumers with its innovated products of

Happy Tummy Snack Bar.

Happy Tummy Snack Bar offers products that fit the taste, needs, and

preference of every customer. These products are very attractive and are perfect as

last minute appetizer or indulgent snack on busy days. It is the perfect treat for

snack lovers. These products come with a very pocket friendly price and nutritious

benefits for its consumers.

Product Description

Banana Fritters

It is a fried food that makes use of “Saba” banana or plantains. The bananas

are slices or mashed and mixed with ta batter, which is composed of flour, sugar,

vanilla and egg. A fritter is a mixture with fruits or meat. This particular dish is

considered as a fritter because it is a batter with mashed bananas. The product

consists with varieties for the customers to choose and ensures an affordable price

in which will satisfy their tummies.

Coffee Jelly

It is a unique dessert type of food that consists of coffee flavored gelatin and

drizzled with sweetened cream. The gelatin is cut into cubes and added in a mixture

of condensed milk and cream. The container used for the product is a plastic bottle

which is accessible and easy for the customers to carry wherever they go. Coffee

jelly is a crowd-pleaser and an excellent dessert for any occasion.

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Chocolate Belgian Waffle

Chocolate Belgian Waffle is a dish made of batter or flour and chocolate that

is cooked between two plates and designed to create a typical size, shape and

surface impression. It is usually served as breakfast or dessert with sweet sauces

and toppings. We are thinking of presenting the product in different variants,

strawberry jam and chocolate spread. The waffle highlighted chocolate as the main

attraction of the potential buyers, thus the spreads regarded to make it more mouth-

watering and pleasurable.

Equipment/Materials Needed

For the production of the three products Banana Fritters, Coffee Jelly and

Chocolate Belgian Waffle to be fully done exactly, there are specific requirements to

be fulfilled for the personnel in doing the production of the products. The business

will provide well-trained employees or personnel to let the business run in terms of

safety and a preventive way to avoid unnecessary events to happen. The personnel

are well trained in terms of handling the customers and to show proper mannerisms

while serving them. Also the personnel are knowledgeable regarding to their

positions.

Size of the Business

The size of the business is a micro-enterprise. It is a small business

consisting of fewer employees and specializes in providing products or services to a

local area. This kind of business employs fewer than nine people to operate the

business and is geographically restricted. Typically a micro-enterprise starts with

some form of funding known as micro credit or micro finance.

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Personnel Requirement

For the production of the three products Banana Fritters, Coffee Jelly and

Chocolate Belgian Waffle to be fully done exactly, there are specific requirements

that are required for the personnel in doing the production of the products. The

personnel must have experience and has done their training in making the products.

The personnel must be knowledgeable in handling people or customers and has

proper manners when serving products to ensure the customers satisfactory of the

product and one must also be flexible to any circumstances that may occur in the

business.

ENVIRONMENTAL ANALYSIS

This section presents the industry analysis covering the following forces

directly affecting the proposed business; the trend in the industry, the consumer

analysis, competitor analysis, market share, market position, and marketing

strategy.

Trend in the industry

In this age of time where most of the people are millennial, it is always the

new trend that everybody wants. As we live on-the-go, many of us now prefer

convenience because there is less hassle, thus, we wanted portable and easy to

prepare foods for us to have a more convenient style of living. Overall, our business

is following the trends of a healthier, more convenient, and even more attractive

foods, hence, the demand of new innovated products and the interests of the

consumers will continue to evolve. Being in the food industry, we are always
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dedicated on the new look for best new taste and bites of the foods offered by

Happy Tummy Snack Bar.

SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities and threats. This

analysis is useful in determining these business aspects (MindTools, 2020).This is

helpful in understanding the market as well as the risks, you can come up with

potential mitigations to avoid this and even take the opportunities that may arise that

benefit the business.

Strengths

• Competitive Pricing- the prices offered on the target market are reasonable

and budget-friendly

• Initiate high quality and unique products- the products offered are

innovated and has its own uniqueness

Weaknesses

• Limited Space- the area where the business will operate is not enough for

the staff to move around and would result to high risk of accidents

• Workforce- -the staff responsible for dealing with customers should be well

versed in handling the customers, as this is one way to attract customers.

Opportunities

• Use technology advancement to distribute products- the technology

advancement can help the business to distribute the products swiftly and

conveniently
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• Diverse products- cater to different customers through wide range of

products from sweet delicacies to cold beverages and healthy wraps.

Threats

• Loads of competitors- building customer relationships may be difficult for

the proposed business since a huge number of competitors are nearby.

• Rising cost of ingredients-- the ingredients used in the production of the

products may change over time, which may have impact to the production

STRENGTHS WEAKNESSES

Competitive Pricing Limited Space

Initiate high quality and unique products Workforce

OPPORTUNITIES THREATS

Use technology advancement to distribute Loads of competitors

products Rising cost of ingredients
Diverse products Imitation of products

Table 2. SWOT Analysis

Competitor Analysis

Knowing who your competitors are is important in a business in order to

employ a good marketing strategy. Looking out with the competitor’s profile,

marketing profile, and SWOT profile can identify opportunities in the market, can

help take advantage of competitors weaknesses to grow market share, can assist

the management develop marketing strategies, can allow the management to make
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better informed decisions about your strategy and ensure you can create

sustainable competitive advantage.

In this business, the greatest competition would be among the other food

companies and the school canteen. Having a marketing research on your

competitors is needed, knowing what they are selling, the disadvantages and

advantages, the strengths and weaknesses, and the sales strategy. Knowing these

will enable the organization come up with a strategy to achieve a specific goal and

tactics to reach that goal.

Market Forecast

The business is predicted to create 250 pieces each of Banana Fritters,

Chocolate Belgian Waffle, and Coffee Jelly within one week of selling. The expected

income for this business could be more or less ₱22, 300.00 with about 200% profit.

Market Share

The total expense for the production of Syrup Roll Pizza is ₱11, 762.00 which

creates 150 pieces of Banana Fritters, Chocolate Belgian Waffle, and Coffee Jelly

for three days production. So the product’s decided price of ₱40.00 for both

Chocolate Belgian Waffle and Coffee Jelly and ₱9.00 for Banana Fritters will be

enough and affordable for the customers to buy a nutritious or healthy snacks.

Market Position

Happy Tummy Snack Bar is using the value positioning and demographic-

related strategy. In value positioning the price of the product is set at or below the

industry averages and may target low- to middle – income consumers. For

demographic- related strategy, it includes the geographic area, age, income, race,
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gender and educational level so since the business is located in school the most

dominant consumers are the students, teachers, staffs and utility workers.

Marketing Strategy

Happy Tummy Snack Bar made sure to have a tarpaulin for their

advertisement and used a word mouth to support their marketing strategy. The

company also collaborate with the top influencers to gain new audience and extend

brand awareness. These influencers will help the company in endorsing their

product to be able to reach a wider customer reach.

MISSION STATEMENT

The aim or goal of this business is to market the product that is not

overpriced to make the costumers think that it is worthy of being purchased because

aside from having a good taste, the price is still fair and just. Thus, this leads to the

mission aforementioned in the executive summary of this business plan where it has

the goal to provide delicious, healthy, and cheap foods to the consumers and to give

craving satisfaction to our customers.

ORGANIZATIONAL PLAN

This section presents the form of business organization, the organizational

structure, the role of the owner, and the salary requirement.

Form of the Business

Happy Tummy Snack Bar is in the form of partnership with a ₱13,485.00

starting capital including for the rent, equipment, ingredients etc. We are composed
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of five (5) members and agreed to cooperate to advance our mutual interests, share

management and profits. Happy Tummy Snack Bar provides three products which

are the Banana Fritters, Chocolate Belgian Waffle, and Coffee Jelly that will

complement each other. This type of business organization is easy and inexpensive

because of the shared financial commitments. It only require less capital

requirement because of the number of members who can contribute for the capital

and aside from financial aspect they can also contribute their complementary skills

as to what field they are expert in, which will make the business to function and

perform effectively. To better run the business, each partner is assigned for a

specific task that will best show their skills. As business partners, they share equal

responsibilities of running the business giving them equal opportunities to showcase

their utmost potential.

Organizational Structure

General
Manager

Marketing Production Operation Financial

Unit Unit Unit Unit

Figure1. Organizational Structure

The figures above shows the organizational structure of the business that

outlines how certain activities are directed in order to achieve the goals of an
 15

organization. These activities can include rules, roles, and responsibilities. With the

type of business organization that we have, since we are all business partners and

owner of the business we’ve decided to assign a specific position for each of the

members for better flow of the business operations and for the business to perform

effectively with its utmost potential. E/C Jundric B. Paray is appointed as the general

manager and head of the financial unit. E/C Clint Jasper A. Navarro is appointed as

the head of marketing unit. The head of production unit is E/C Mark Anthony T.

Pondevida. E/C Stefan Isaar A. Regidor is the operations head and E/C Jayg

Godfrey G. Pepito is a member of the financial unit.

Having a structure in the business can help improve efficiency and provide

clarity for everyone at every level. That also means each and every department can

be more productive, as they are likely to be more focused on energy and time.

Roles of the Owner

Every unit has their own functions and tasks. Each unit has their own

manager who will attentively lead their team all throughout the business process.

The Marketing unit have four members, as well as the Operation unit. The

production unit have thirteen members. In the financial unit have only two members.

Each member is assigned based on their skills to properly perform their respective

task.

Marketing is in-charge to promote the business to further commend the

proposed product. It is their job to reach out to the costumers, manage all marketing

activities, and develop the marketing strategy for the company. In operation unit,

they will manage the facilities, equipment, inventory, payroll, and other operational
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processes. They interact with the customers to build relationship. The production

unit involves the cook and service crew who will be in the front of the house. They

are responsible for the manufacturing process of the product. On the other hand,

financial unit is responsible for the financial health of an organization. They produce

financial reports, direct investments activities, and develop strategies and plans for

the long-term financial goals of the organization.

Salary Requirement

Partners share will be based on the daily sales made by the organization.

With the estimated sales of 50 pieces per day with a cost of ₱40.00 for both

Chocolate Belgian Waffle and Coffee Jelly and ₱9.00 for the Banana Fritters. The

business will attain ₱4, 450.00 per day having ₱22, 250.00 per week and ₱93,

450.00 for one month. This will give them a total of ₱18, 690.00 each person.

BUSINESS PRODUCT

Banana Fritters

It is a fried food that makes use of “Saba” banana or plantains. The bananas

are slices or mashed and mixed with ta batter, which is composed of flour, sugar,

vanilla and egg. A fritter is a mixture with fruits or meat. This particular dish is

considered as a fritter because it is a batter with mashed bananas. The product

consists with varieties for the customers to choose and ensures an affordable price

in which will satisfy their tummies.

Coffee Jelly

It is a unique dessert type of food that consists of coffee flavored gelatin and

drizzled with sweetened cream. The gelatin is cut into cubes and added in a mixture
 17

of condensed milk and cream. The container used for the product is a plastic bottle

which is accessible and easy for the customers to carry wherever they go. Coffee

jelly is a crowd-pleaser and an excellent dessert for any occasion.

Chocolate Belgian Waffle

Chocolate Belgian Waffle is a dish made of batter or flour and chocolate that

is cooked between two plates and designed to create a typical size, shape and

surface impression. It is usually served as breakfast or dessert with sweet sauces

and toppings. We are thinking of presenting the product in different variants,

strawberry jam and chocolate spread. The waffle highlighted chocolate as the main

attraction of the potential buyers, thus the spreads regarded to make it more mouth-

watering and pleasurable.

MARKETING PLAN

Marketing Plan is made out of procedures by which a product or

administration is acquainted with potential clients or customers through methods of

approaches to guarantee that the target market would profit the proposed items or

products. This section of the business is critical for this is where the organization or

business can grandstand and exhibit the particular product for the first time. This

would be the section where the destiny of their product and the enterprises would be

pronounced.

Product
The business will offer three menus:

Chocolate Belgian Waffle

Chocolate Belgian Waffle is a dish made of batter or flour and chocolate that

is cooked between two plates and designed to create a typical size, shape and
 18

surface impression. It is usually served as breakfast or dessert with sweet sauces

and toppings. We are thinking of presenting the product in different variants,

strawberry jam and chocolate spread. The waffle highlighted chocolate as the main

attraction of the potential buyers, thus the spreads regarded to make it more mouth-

watering and pleasurable.

Banana Fritters

It is a fried pastry usually containing a portion of batter, which has been filled

with little amounts of seafood, fruit, vegetable, meat, or other ingredients. In

creating this food product, the proponents had drawn inspiration from the traditional

Filipino merienda maruya or pinaypay, which is made of sliced or mashed bananas

mixed a batter comprising flour, sugar, vanilla, and egg. The proponents however,

added a twist to the original product by introducing fillings to it. The proponents

came up with three fillings, namely: dark chocolate, milk, and yema or custard. The

proponents choose Banana Fritters as one of the product due to its close ties to the

Filipino taste and the health benefits it offers to the public. First off, banana, the

main ingredient, is rich in potassium and fiber. It also aids in lowering the blood

pressure and reducing the risk of cancer and asthma. On the other hand, the flavors

dark chocolate, milk, and custard also have benefits of their own. Dark chocolate

contains flavonols, which is proven to reduce the risk of cardiovascular diseases,

hypertension, and stroke. Also, ,ilk is known for its high levels of calcium, niacin,

vitamins A,B,B2,B12, and D, which helps a lot in bodily functions. Finally, yema or

custard contains calcium, vitamins B12, vitamin D, protein and iron.

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Coffee Jelly

It is a cold drink which is commonly bought and liked by students. This is not

for coffee lovers but also for the people who want to experience something new.

Coffee Jelly is a coffee served in chill and best matched with hot or warm foods or

snacks.

Place

In the first place, the proponent analyze on what particular city are they going

to build their business and as they are conducting further business carrying different

variety of suggestions, they came up with University of Cebu – Maritime Education

and Training Center I-Building as the area.

The proponents will be selling product Chocolate Belgian Waffle, Banana

Fritters, and Coffee Jelly at the said area. It is a suitable place to start a business

because it can be easily found and has a high possibility to get more customers

since it is near inside the school that allows higher chances of gaining high sales.

Further, the proponents choose this area because of its feasible and convenient

location to be visited by most of the target market. This

Price

The price of the product Chocolate Belgian Waffle, Banana Fritters, and

Coffee Jelly are affordable and fair price for costumer who are willing to pay. The

price is a better fit and suitable for everyone with the customer budget especially to

students who depend on their parent’s income. Although there are various flavors

available, the price is still the same.

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The proponent sell the product for a very low price which is ₱40.00 each

pieces of Chocolate Belgian Waffle, ₱40.00 each bottle of Coffee Jelly and ₱9.00

each pieces of Banana Fritters, they came up with this price because they based in

their expenses made. The aim or goal of this business is to market the product that

is not overprice to make the costumers think that it is worthy of being purchased

because aside from having a good taste, the price is still fair and just.

Products Prices

Chocolate Belgian Waffle ₱40.00

Banana Fritters ₱9.00

Coffee Jelly ₱40.00

Table 3. Prices of the Products

Promotion
The proponents will be promoting the product through direct selling because

it does not consume time and less conflict. Also, it is easy to get the feedbacks of

the customers personally about the product in further improve what they need to

improve. The proponents can assure potential approach and encourage the

customers to buy the product.

Since this business is set to operate at University of Cebu – Maritime

Education and Training Center I-Building Canteen, the proponents have thought of

having consignment to stores nearby the area. The proponents are also considering

of expansion of the business in Cebu City. Moreover, the proponents will also
 21

consider in creating stalls inside the malls, public markets, school canteens and

other possible places to sell the products legally.

The proponents come up with an idea to give the customers with flyers as a

medium of advertising or promoting the products to the target market. Flyers also

build a personal relationship with customers and it is the one of the most effective

and provides an easy access to the customers. Second, the proponents came up

with an idea to have discounts of the product. The business has settled to use

discounts as a way of gaining more customers to buy the products. This discount is

done by the business to appeal to the target market where presenting discounts will

help the business achieve its revenue goals. Lastly, the proponents came up with an

idea to have social media advertising, it offers easy navigation at competitive prices

and it is the best option to reach the target customers. The business will use this

platform to better reach a huge number of potential customers and serves the first

port of call for a customer looking for more information about the products.

People

In this section, selling of the products has been offered by the business or the

proponents, those people were assigned to do the task.

Marketing Department

It serves as the face of the company, coordinating and producing all materials

representing the business. The role of the Marketing department is to reach out to

prospects, customers, investors, and the community, while creating an overarching

image that represents your business in a positive light.

Production Department
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It serves as the responsible for designing of the goods or products of the

business which are sold to others businesses or to the general public. Also it

manufactures goods for the business which are then sold in order to bring revenue

for the business.

Operation Department
They are responsible for making sure that customer orders are filled on

schedule. This responsibility covers managing production rhythms, and also syncing

manufacturing timelines with availability and delivery of materials needed for

production.

Financial Department

It manages its money typically planning, organizing, auditing, accounting for

and controlling its business finances.

Packaging

Packaging is wrapping material and refers to the process of designing,

evaluating, and producing packages. Packaging can be described as a coordinated

system of preparing goods for transport, warehousing, logistics, sale, and end use.

The business will use a paper cups for the Chocolate Belgian Waffle, paper plates

for the Banana Fritters and bottle for the Coffee Jelly. The business makes sure to

use packaging that would not cause harm to the environment.

Positioning

Market Positioning refers to the ability to influence consumer perception

regarding a brand or product relative to competitors. It is essential element in a

business. Positioning statements are valuable, because they give a product or

business an identity. The customers should be able to gasp what the brand, product
 23

or business is about. That is why “Happy Tummy Snack Bar” makes sure to position

itself to the market. Below are the types of positioning strategies that would be a big

help for the business:

• Product Attributes and Benefits

The business has agreed to sell Chocolate Belgian Waffle, Banana Fritters,

and Coffee Jelly to the target market. Waffle has flour as one of the main ingredients

which is likely to be a whole grain intake. Whole-grain waffle is an excellent fiber

source and a healthy alternative for your allotment of carbohydrates each day.

Second heath benefit which is Banana Fritters that provides potassium and fiber in

our body. Also its filling contains calcium and vitamins such as vitamin A, B, B2, and

B12. Last health benefit which is Coffee Jelly that provides cognitive function and

decrease the risk of depression and how quickly a person metabolizes coffee may

affect their health risk if not consumed in moderation.

• Product Quality and Price

The price of the product determines the success of a business because of its

friendly budget and low price but worth the quality that’s why “Happy Tummy Snack

Bar” business offers a competitive and affordable price.

 24

Total Working Capital

Happy Tummy Snack Bar
Cost
Working Capital
Raw Materials (Note 1) 3 days ₱10,589
Packaging (Note 2) 3 days 1,073
Advertising Expense (Note 3) 3 days 100
Total Working Capital ₱11,762

Starting Capital:
₱ 11,762
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Note 1
Raw Materials (For 3 days)
Price per Total
Supplies Quantity Unit Unit Amount
Coffee Jelly
Coffee Black 50 pcs. 28 ₱1,400
Condensed Milk 25 can 27 675
sache
Gulaman 25 t 11 275
Evaporada 25 can 20.50 512.50
Kremdensada 50 cans 45 2,250
Chocolate Belgian
Waffles
Milk 30 ml. 39 1,170
Brown sugar 7 1/2 kgs. 60 450
Salt 150 g. 1 150
Flour 7 1/2 kgs. 40 300
Cocoa powder 300 pcs. 3 900
Butter 30 100 g. 27.25 817.50
Vanilla syrup 30 20 ml. 37.11 1,113.30
Eggs 60 pcs. 5 300
Banana Fritters
Saba Banana 2 kgs. 25 50
Egg 2 pcs. 5 10
All-purpose flour 1 kg. 30 30
375
Oil 3 ml. 25 75
Sugar 1/4 kg. 12.50 12.50
Cornstarch 2 pcs. 3 6
Powdered Sugar 1 250 g. 31 31
Goya Dark Chocolate 1 pc. 19.50 19.50
Goya Bar Cream
White 1 pc. 19.50 19.50
Yema Candy 1 packs 22 22
₱10,589
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Note 2
Packaging
Supplies Quantity Unit Price per Unit Total Amount
Plastic bottles 6 packs 149 ₱894
Chicken boxes 10 pcs. 4.45 66.75
Ribbon 4 1/2 m. 9 40.50
Small brown paper bags 1 pack 72 72
Total ₱1,073

Note 3
Advertising Expense
Description Cost
Tarpaulin ₱100
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Target Daily Sales of Coffee Jelly

Date Product and Quantity (in bottles) Selling Price Sales per day
1/05/2021 50 40 2,000
1/06/2021 50 40 2,000
1/07/2021 50 40 2,000
Total Sales for Coffee Jelly for 3 days ₱6,000

Table 4. Target Daily Sales for Coffee Jelly

Target Daily Sales of Chocolate Belgian Waffle

Date Product and Quantity (in pieces) Selling Price Sales per day
1/05/2021 50 40 2,000
1/06/2021 50 40 2,000
1/07/2021 50 40 2,000
Total Sales for Chocolate Belgian Waffle for 3 days ₱6,000

Table 5. Target Daily Sales for Chocolate Belgian Waffle

Target Daily Sales of Banana Fritters

Date Product and Quantity (in pieces) Selling Price Sales per day
1/05/2021 50 9 450
1/06/2021 50 9 450
1/07/2021 50 9 450
Total Sales for Banana Fritters for 3 days ₱1,350

Table 6. Target Daily Sales for Banana Fritters

 28

FINANCIAL PLAN

The financial plan involves the estimation of the capital required and

determining the cost and expenses covered. It is the process of framing financial

policies in relation to procurement, investment and administration of funds of an

enterprise. It also determines whether or not a business idea is feasible and will

attract the attention of potential investors.

The financial plan is essential to ensure that there are adequate funds to be

used in the creation of the business. This also greatly helps in assuring that there is

stability and profitability as far as the business is concerned hence, reducing the

uncertainties which can be the obstruction in the development of the company.

In this part of the plan, the proposed capitalization was determined at ₱11,

762.00 from the proponents’ personal savings and pocket. Furthermore, the

estimated sales per day for products: Coffee Jelly, Chocolate Belgian Waffle, and

Banana Fritters were determined at ₱6,000.00, ₱6,000.00, and ₱1,350.00,

respectively. Thus, the total sales for three days peaked at ₱13, 350.00.