Hygieia Paper

STI COLLEGE ORTIGAS - CAINTA
HYGIEIA
“Beauty is within, but it shows when you're clean”
Business Plan Development

Presented to the Faculty of STI College Ortigas - Cainta
Ortigas Ave Ext, Cainta, 1900 Rizal
Date of Completion
Science, Technology, Engineering, and Mathematics

Grade 12
STI College Ortigas Cainta
Pascua, Angela Solomon Gelua, Samantha Jane Omaña

Adriano, Charles Matthew Orcajada Halili, Loremei
Boglosa, Peter James Nanquilada Tolentino, Alliah Nicole Menodin
Bueno, Radlouis Licerio Vasquez, Raphael Tepase
Frias, Jhon Mart Rosales Villarama, Julienne
Karangalan Village Cainta, Rizal along Karangalan Drive cor Felix Avenue 1900
(02) 715 - 5864
SENIOR HIGH SCHOOL

CERTIFICATION
This study entitled HYGIEIA prepared and submitted by Pascua, Angela

Solomon, Adriano, Charles Matthew Orcajada, Boglosa, Peter James Nanquilada
,Bueno, Radlouis Licerio, Frias, Jhon Mart Rosales, Gelua, Samantha Jane Omaña,
Halili, Loremei, Tolentino, Alliah Nicole Menodin, Vasquez, Raphael Tepase,
Villarama, Julienne in partial fulfillment of the requirements for the strand Science,
Technology, Engineering, and Mathematics has been examined and recommended
for Oral Examination.
Evaluation Committee
(Entrepreneurship Subject Teacher)

Adviser
________________________________________________________________________
APPROVAL
It was approved by the Panel on Oral Examination on ___ day of ____ 2023
with the grade of _____.
Name of Panel Member

Chairman
Name Panel Member Name of Panel Member

Member Member
Accepted in partial fulfillment of the requirements for the strand (Insert

Strand Name)
____________________________________
Assistant Principal
____________________________________
Principal
SENIOR HIGH SCHOOL ii

TABLE OF CONTENTS
Page
Title Page i
Certification ii
Table of Contents i
iii
Executive Summary vi
I. Organization and Management Background
1.1 Business Profile
1.1.1 Vision Statement 1
1.1.2 Mission Statement 1
1.1.3 Core Values 1
1.1.4 Name of the Company
1.1.5 Contact Information 1
1.1.6 General Business Information 1
1.2 Organizational Chart and Management Team
1.2.1 Organizational Chart
1.2.2 Management Team 1
II. Production and Operation
2.1 Product / Service Description 1
2.2 Product / Service Development Flowchart 1
2.3 Technology Consideration 1
2.4 Major Start-Up Needs 1
2.5 Business Operating Workflow 1
III. Market Dimensions
3.1 Market Analysis
3.1.1 Market Research 1
3.1.2 Market Size, Growth rate, and Trends 1
3.2 Micro and Macro Environmental Analysis
3.2.1 Customer Analysis 1
3.2.2 Competitors Analysis 1
3.2.3 PESTLE Analysis 1
3.2.4. TOWS Analysis 1
SENIOR HIGH SCHOOL iii

3.3 Marketing Strategies

3.3.1 Unique Selling Proposition and Value Proposition 1
3.3.2 Pricing Strategy 1
3.3.3 Distribution Strategy 1
3.3.4 Advertising and Promotional Strategy 1
IV. Financial Plan
4.1 Capital Expenditures (Start-Up Capital) 1
4.2 Capital Contribution 1
4.3 Operating Expenditures
4.4 Income Statement 11
4.5 Payback Period 1
4.6 Return on Investment 1
V. Appendices
5.1 Partnership Agreement/ Company Bylaws and other legal requirements
documents.
5.2 Description of the logo and other promotional paraphernalia.
5.3 Survey and other related market research.
5.4 Management Schedule and other management activities.
SENIOR HIGH SCHOOL iv

EXECUTIVE SUMMARY
HYGIEIA is a manufacturing company with three management teams. The
company is located at X56R+6JJ, National Road, Marantao, 9711 Lanao del Sur.
HYGIEIA seeks to be one of the greatest company that uses herbal materials on
hygiene care products that will help the community to also prevent people from
using hard chemical based products that have a high chance of harming people. And
also to provide good benefits to the human body. With extra care and love,
HYGIEIA’s mission is to serve high-quality and clinically approved products that
will maintain it’s highest quality.in the community that the company’s facing. And to
build a strong firm in the society of business.
The company’s product is called TURMEIA. TURMEIA is made of herbal

materials that can help and benefit the human body. The main ingredient is turmeric
“Curcuma Longa” which contains many nutrients and minerals such as vitamin C,
copper, vitamin K and contain small portions of many other important nutrients. A
kind of mouthwash that does not focus on rinsing off food remains only, but also in
prophylaxis in teeth. The mouth wash will be sold through online platforms such as
Tiktok, Shopee, Lazada, and Facebook. And also to some physical stores such as
Watsons, Department Stores of Malls , Mercury Drugs, and some convenience store
that will be convenient to the target audience when buying the product. The product
is applicable to ages 12 and above.
The financial aspect of the company displays the money that was spent on
purchases or used for business expenses, the history of startup funding, the cash used
for startup operations, the results that the company expects to achieve over the next
four years, the nature of its operations, and its cash flow. Our organization uses
financial estimates to oversee the business, and we make sure that the accuracy of
such projections is constantly checked.
SENIOR HIGH SCHOOL v

I. Organization and Management Background

1.1 Vision, Mission, and Core Values
1.1.1Vision Statement
HYGIEIA endeavors to achieve the title as one of the greatest companies that
herbal materials in making oral care products in the Philippines.
1.1.2 Mission Statement
By nurturing the production of herbal materials, HYGIEIA’s mission is to
introduce the best and one of the kind herbal hygiene products to the market that
will boost their confidence. HYGIEIA will also showcase the company’s eagerness
in producing affordable with great quality herbal-based products. Being the top
one provider of hygiene care products, the company ensures the safety and health of
every consumers.
1.1.3 Philosophy/Core Values

Convenient. Customer Service will be easy access for inquiries and to avoid
miscommunication among the consumers.
Committed. Through ups-and-downs, the company assured that they will do
their best to achieve their goals as they are committed.
Quality. Setting the standards high in any matter.
Responsibility. All ears on everyone’s insight and opinions.
Team Collaboration. We value various contributions and place a high
importance on cooperation.
Innovation. Fostering creativity to produce new types products.
Never quit. Work, repeat, and gain success.
1.1.4 Name of Company

SENIOR HIGH SCHOOL 1
HYGIEIA
“The embodiment of health and cleanliness”. The goddess of Health which is
Hygieia. A Greek word that connects with the word “Hygiene”. HYGIEIA produces
and provides hygiene care products that helps us to maintain cleanliness and
improve our external health. As one of the team’s objective is to be able to produce a
type of mouthwash that will give the cooling clean effect and deodorize everyone’s
mouth. The concept of the products fits in with the company’s name as it typify
health and cleanliness.
Company Logo
Figure No. 1 HYGIEIA’s Company Logo
“Beauty is within, but it shows when you're clean”. As HYGIEIA

produces herbal hygiene products, the company's logo color was chosen to be green
and brown, which represent the colors of nature.And the face in the logo depicts
everyone's beauty while as take care of their health.
1.1.5 Contact Information

Landline No. (02) 715 - 5864

Facebook Page: HYgieia
Instagram Account: H.Y.gieia
Gmail:HYgieia @gmail.com
Website: www.HYgieia.com.ph
The following are the contact information of the general manager and the operation
manager.
Pascua, Angela S. (General Manager)
- Contact Number: 09760055197
- E-mail Address: [email protected]
Vasquez, Raphael (Operation Manager)
- Contact Number: 09556315471
- E-mail Address: [email protected]
1.1.6 General Business Information
⚫ Type of business – Manufacturing Business
HYGIEIA is a manufacturing business, with the production of hygiene care
products using the main ingredient turmeric, welcomes TURMEIA. TURMEIA is a
type of herbal mouthwash that contains the extract of a herb, Turmeric. TURMEIA
undergoes through a lot of process and laboratory testing for it to be sell without
any implications.
⚫ Form of Ownership – Partnership
HYGIEIA is established this year 2024, who aims to spread new natural forms
of products in terms of oral health of people. New revisions of new generation’s
smile in the future. Natural form mouthwash will soon be known to the people and
will like and achieve satisfaction.
1.2 Organizational Chart and Management Team

1.2.1 Organizational Chart
Figure 2 HYGIEIA’s Company Organizational Chart
1.2.2 Management Team

Figure 3. HYGIEIA’s Company Management Team
II. Production and Operation Aspect

2.1 Detailed Product / Service Description
HYGIEIA proudly introduces its
first product, TURMEIA – With
its minty, cooling, and fresh
taste. The use of TURMEIA can
contribute significantly to have
a proper care of their selves
especially to their mouths that
can cause unusual odor. And for
them to maintain the cleanliness
of their mouth.
The ingredients used in creating the product include Water, Ethyl Alcohol,
Hydrogen Peroxide, Sodium Bicarbonate, Curcurmin (Turmeric), Xylitol, and
Mint. TURMEIA is produce filled with nourishing turmeric extracts that serves as
the main ingredient of the product. As it fulfill its job to clean, other health benefits
can also be acquire in it.
2.2 Product / Service Development Flowchart

Figure 2. HYGIEIA's Product Development Chart
HYGIEIA's product development starts with the planning of the product.

Wherein ideas and suggestions are gathered in order to develop and produce a new
product for HYGIEIA. Once the ideas and suggestions are collected, the product
plan is up for submission to gain the approval of HYGIEIA’s board of members. The
approval will determine the product production.
2.3 Technology Consideration
Technology is present in any type of business. It makes the work easier when
planning, organizing, and analyzing records in the company. The importance of
technology is well known by the company because it serves as the framework in
every daily activity in the company. Through technology, we can communicate with
consumers and endorse our company on social media platforms.
Communication system
Communication is one of the factors in having a better understanding with each
other, that's why a business communication system is important to help and stay
connected with their co-workers as well as clients and customers. There are lots of
types of business communication systems today, including phone calling, video
calling, visual voicemail, email, instant messaging, live chat, and much more.
Promotion
Technology can help a lot; promotion is one of them. Promoting a company is
an immense help in growing a business, it helps in introducing the company's
services and its products. Business promotion is important to supply brand
awareness, improve reputation, promote customer service, and brand loyalty. It will
help in improving and increasing the sales of a company towards success.
Security
Business security helps businesses companies in many ways including boost
productivity, Employee productivity can be increased by security measures like
CCTV cameras. Employees may be more conscientious about finishing tasks when
they are aware that they may be watched. also safeguards commercial secrets, when
your firm security protects your sensitive data, intellectual property, and customer
information, you'll be able to support your competitive edge.
2.4 Major Start-Up Needs

Figure . HYGIEIA's Office location
Figure . HYGIEIA's Factory location
Cainta, Rizal and Marantao, Lanao del Sur are the locations of HYGIEIA's
two establishments. The company is based in Cainta, Rizal, while the factory resides
in Marantao, Lanao del Sur. HYGIEIA’s factory is located tX56R+6JJ, National
Road, Marantao, 9711 Lanao del Sur. Known as one of the places in the Philippines
that grows turmeric is Marantao, Lanao del Sur and it is located in the northern
part of Mindanao.

Figure . HYGIEIA's Office Basement Floorplan Layout
Figure . HYGIEIA's Office Ground Floorplan Layout

Figure 4. HYGIEIA's Office Ground Floorplan Layout
Figure . HYGIEIA's Office 2nd Floorplan Layout
Figure . HYGIEIA's Office 3rd Floorplan Layout
HYGIEIA’s office consisted of 3 floors and 1 basement. Products are stored

within the basement with a controlled temperature. The entrance, waiting area,
product display and the lobby are located in the 1st floor. On the 2nd floor, it is where
the workers are designated in their own office. And lastly the 3rd floor, where in
tanks and ventilators are located.

Figure . HYGIEIA’s factory floorplan
Equipements and Machineries

HYGIEIA uses several types of equipment and machine in making our
product, these are the equipment and machine that is use:
⚫ Juicer
- Use for extraction of juice.
⚫ Agitators
- To mix liquids, to promote chemical reactions and to increase heat or
cooling transfers
⚫ Blowers
- Used in solvent recovery and other evaporation applications.
⚫ Chillers
- To quickly lower temperatures.
⚫ Cooling towers
- Used for cooling liquid and condensing steam.
⚫ Laptop
- Used for organizing and analyzing data
- For communication
⚫ Landline
- For communication
- Emergency calls
⚫ Cellphones
- For communication
2.5 Business Operating Workflow

A business workflow is a repeatable process consisting of tasks that must be
completed in a specific sequence. Think of it as work flowing from one stage to the
next until it is finished.

HYGIEIA’s business operation starts with puchasing the materials from the supplier
which when received, are created into the product TURMEIA that will be sold by the
company. The quality of the product is assured through multiple Quality Assurance (QA).
Quality checking after Manufacturing, after packaging, and lastly once the product is
received by the costumer.This ensures that the products are delivered are of quality and
value. The manufactured products are taken into inventory where the company store the
products. HYGIEIA have two ways in selling products that would maximize the efficiency
and profits made.
The first way that HYGIEIA have is through Business to person. The products in the
company warehouse are sold directly to the customers, wherein packaging, and distribution is
handled directly by HYGIEIA. Business to Business is the second way the product will be
sold. The product is marketed to other businesses or distributors and they in turn will sell the
products to the customers.
CHAPTER III
3.1 Market Analysis
3.1.1. Market Research

According to the Grand View Research (2020), The global oral rinse market
size was valued at USD 6.51 billion in 2021 and is expected to expand at a
compound annual growth rate (CAGR) of 7.1% from 2022 to 2030. The rising
awareness regarding oral hygiene, the increasing per-capita income of people to
afford personal care products, and the increasing cases of dental disorders are
expected to fuel the market growth over the forecast period. The prevalence of oral
diseases is continuously increasing in low and middle-income countries due to the
growing urbanization and eating habits. The COVID-19 pandemic had significantly
affected the operations and logistics of the oral care products market. It had
disrupted the supply channel of oral care products globally. The high demand for
maintaining oral hygiene during the pandemic has increased the demand for rinse
products and other oral care products in the second half of 2020. A study published
in Virus Research found that mouthwash with a single-agent antiseptic mouthwash
may be associated with a mild decrease in the rate of COVID-19 transmission.
Hence, many market players have witnessed an increase in the sale of mouthwash
products.

According to the Grand View Research (2020), The online stores segment
dominated the market and accounted for a revenue share of more than 35.0% in
2021. The increasing usage of e-commerce websites for ordering products offers
price comparison, a variety of products, and discounts. These factors are expected to
fuel the growth of the market over the forecast period. Based on distribution
channel, the global market has been divided into retail stores, pharmacies, and
online stores. The retail stores segment emerged as the second-largest segment in
2021 owing to the traditional method of buying products from the store. The
consumers can check the product personally to confirm the buying decision. Retail
stores give consumers a sense of security for buying a product.
3.1.2. Market Size
Age Group Distribution Population Year Market Size
15-19 30,136 2015 182,680
20-24 32,365 2016 188,208
25-29 31,448 2017 190,971
30-34 28,400 2018 193,734
35-39 25,057 2019 196,497

40-44 20,653 2020 199,260
45-49 17,384 2021 202,023
2022 204,786
2023 207,549
2024 210,312
Following the 2015 census data, Cainta, Rizal had a population of 322,128,
with a market size of 185,443, considering individuals aged between 15 to 49 years
old. According to the census, the annual population growth rate is estimated to be
10,283 individuals added to the population each year.
Utilizing this data, we calculated that an annual addition of 2,763 individuals
to our target market. Without gender preference and focusing on the 15 to 49 age
group, HYGIEIA's target market size stands at 210,312 as of 2024.
3.1.3 Market Growth Rate

At the start of HYGIEIA’s business operation in Cainta, Rizal. The

entrepreneurs have laid out a prediction for the growth of the market by assessing
the target market, while the entrepreneurs consider the population of Philippines
under the age of 15–49, amounting to a total potential target of 185,443 individuals.
The company’s initial penetration was 10.58% in the first year, which is about 19,620
individuals. Since the business is still in the process of being established, the main
focus is to gather all reviews of the people that avail of the products and
acknowledge what to improve on the services and the product itself in order to
succeed in expanding the business in the succeeding years.
The following year will progress and reach 16.29%, amounting to 30,209 of
the people who will seek out the company’s products and services. And in the third
year since the operation started, the penetration would reach 19.20%, for a total of
35,605 citizens of the Cainta, Rizal. There will be a steady growth rate of 4.3%, as can
be seen from the data from 2025–2027.
3.1.4. Market Trends

There is an increasing demand for oral care products around the globe owing
to the rising prevalence of different dental disorders among adults and children.
According to The Delta Dental Plans Association, around 39% of adults in the
United States reported losing sleep due to oral health issues in 2021, while 18%
claimed they missed work due to oral health problems.
This led to the inclination toward professional dental care services in the
recent past, which indirectly promotes the use of mouthwash as dentists prescribe
different mouthwash based on the oral pathological condition being treated. Thus,

increased demand for therapeutic mouthwash, accompanied by the rising consumer

preference for professional dental hygiene services, is contributing to the growth in
the worldwide mouthwash market.
Furthermore, the market is witnessing a significant penetration of herbal and
organic mouthwash as consumers are opting for nature-based and chemical-free oral
hygiene products featuring a blend of bioactive and natural ingredients such as
clove, anise, eucalyptus, cinnamon, fennel, rosemary, lavender, and spearmint
among others.
3.3 Micro and Macro Environmental Analysis
Customer Analysis
Segmentation
HYGIEIA’s target customers for TURMEIA are people who suffers with
unpleasant mouth odors affecting well being as it leave an impression to other
people. Cainta, Rizal is the target location, within the company factory. The
shipment of the product will be easily delivered, since the company factory is in the
target location. Ranging from 12-49 years of age and all genders are the target
customers of TURMEIA because the estimated age wherein people have permanent
teeth is within that range of age. The TURMEIA is affordable for it’s price, the
average annual income does not apply whether how high or low a person’s salary is
in terms of buying the TURMEIA.
Targeting
HYGIEIA, with its herbal mouthwash TURMEIA, guaranteed that the
mouthwash help will give better relief to the customers. With an affordable price,
the company use low-cost materials, such as turmeric, that gives the needs in order
for the herbal mouthwash to work.
Positioning
The brand positioning of TURMEIA is affordable for the

customers and also effective as a hygiene product. It is portable because it is in a
form of a bottle. In the size of 100ml and 250ml.Without the use of any
chemicals, the product will deliver a result that will surely satisfy the needs of the
customer and do not bring any side effects to them. Ultimately, the TURMEIA will
be of use to everyone because it will not only relief the unpleasant mouth odor but
also cleanse everyone's mouth.
Competitor Analysis

Figure__.
HYGIEIA developed TURMEIA for cleansing and deodorizing purposes and
can be used as an alternative to prevent early stage of gum infections. On the other
hand, big companies in the market have continued to grow and have been
recognized in the establishment. In order to assist the company in identifying areas
of opportunity and threat in the marketplace, we observe the other company’s
product, and upon observing their product, it looks more expensive in the market.
For this reason, TURMEIA is way cheaper because it is all made up of Turmeric
extract and it is easy to acquire. Since the materials for TURMEIA are easy to acquire,
it helps our product be cheap but also affordable in the market. It is a huge
advantage over the other companies, whose products are more expensive, and they
also have the same purpose of producing a kind of mouthwash that have herbal
mouthwash. The only possible weakness of the TURMEIA might be that it might
have no track record of producing this product.
3.3.1 PESTLE Analysis
Political
HYGIEIA will provide enough customer services to the consumers and not
abide by any political laws. And political views will be openly shared to avoid some
circumstances.
Economic
Technology alleviates the difficulties we experience as people. Our daily lives
become simple and comfortable. It creates a habitable environment, giving humans
a better chance of becoming more advanced, forward, and closer to the future.
Technology, namely in the subject of Marketing has the potential to be the most
effective method for reaching a large audience, which is how our company will
receive help from the ability to be promoted and get visibility to further encourage
equity.
Social
The most important goal is to achieve a balance between technology and its
consumers. To give them the opportunity to develop and master skills that are
critical when it comes to interact with others. A lack of these skills may lead to
mental health difficulties. Caused by excessive screen usage. Exposure to a variety of
media-related subjects is a menace to adolescence. Unhealthy habits, such as
addiction, unproductive, and health difficulties, are also prone to arise, preventing
individuals from engaging in the activity. Engaging with others in real life.
Technological
With the help of technology, our company can easily provide information
about a product with the help of social media. Nowadays, social media is easily
accessed by the people. That’s why technology is a big helping hand in every
company.
Legal
To create and maintain a business, it is necessary to follow certain laws and
rules. The company surely follows the rules and will not abide by them. Illegal
works are not going to be made as the company works legally and professionally.
Environmental
Philippines is rich when it comes to nature. HYGIEIA wants to produce a
product that shows how beautiful the country’s nature is. It prevents huge amount
of usage in chemicals when it comes to hygiene care products. That will lessen the
chemical waste here in the country’s environment.
3.3.2 SWOT Analysis
Strength :
⚫ Proficiency in Herbal Products

⚫ Specialized Product Provider

⚫ Beneficial for Health
⚫ Creative and Innovative
Weakness:
⚫ Acceptance of Products
⚫ Expenses of Research and Development
⚫ Limited Distribution Opportunities
Opportunity:
⚫ Trends in Health and Wellbeing
⚫ Sales & Marketing Online
⚫ Partnerships and Promoters
Threats:
⚫ Competitive Rivalry
⚫ Consumer Perception
⚫ Challenges in the Supply Chain
3.4 Marketing Strategies

3.4.1 Product Strategies
HYGIEIA is a company that offers products for proper hygiene. The products
are made with high quality and natural herbal ingredients. A lot of companies also
sell the same type of product. That’s why our product is not competing for its
uniqueness but for the best herbal mouthwash that has a lot of benefits that
consumers can obtain. TURMEIA is affordable and hygiene care product. Giving the
ability to smile without overthinking about what people think about them.
3.4.2 Pricing Strategy

For better and proper pricing that can be more affordable by the majority, the
HYGIEIA has settled on the lowest price for starters just to introduce our product to
the proper budget of the majority then as time goes on the price will be increased to
be more profitable for us and at the same time be more recommended to people
because TURMEIA is also of good quality.
3.4.3 Distribution Strategy
HYGIEIA have two ways of delivery: B2P (Business to person) and B2B
(Business to Business).Through the use of online shopping apps such as Shopee,
Lazada, and Tiktok, HYGIEIA can ship the product directly to the customer that
helps to lessen down the amount of the time consumed when people go out just to
check on a specific product. Mass shipment of TURMEIA will be distributed by
Business to business, other businesses such as drug stores, convenience stores, and
department stores that needed a huge amount of products that people usually visit
when buying their hygiene products. The two distribution strategies are both
handled with care to prevent any damages that may affect the customer’s feedback.
3.4.4 Advertising and Promotional Strategy
HYGIEIA will advertise and promote TURMEIA by distributing brochures
and fliers in areas where many people pass by and gather. The company will also
use social media to advertise TURMEIA, primarily on Tik-Tok, Facebook, X
(previously known as Twitter), and Instagram, as well as other social media
platforms, where we will introduce it through a post on social media. It will be
extremely successful in advertising and marketing the company's goods since social
media is a source of communication for everyone, many people use it, and many
people can check details online when at home or anywhere else where they have
access to the internet.

IV. Financial Aspect
Capital Expenditure Amount

Utilities (Water, Electricity, & ₱ 470,200.00
Internet)
Salary and Wages ₱
1,521,000.00
Property and Office Equipment ₱
1,082,256.00
Land and Building ₱
1,505,000.00

Total ₱ 4,108,25.
00
4.1 Capital Expenditures (Start-Up Capital)
Table No. 4.0 HYGIEIA Start-Up costs
4.2 Source of Funds
HYGIEIA'S SOURCE OF FUNDS

Names Amount % of
Shares
Angela S. Pascua, Php 700,000.00 10%
General Manager
Charles Matthew O. Adriano, Php 700,000.00 10%
Peter James N. Boglosa, Php 700,000.00 10%

Bueno, Radlouis Licerio Php 700,000.00 10%
Frias, Jhon Mart Rosales Php 700,000.00 10%
Gelua, Samantha Jane Omaña Php 700,000.00 10%
Halili Loremei Php 700,000.00 10%
Tolentino, Alliah Nicole Menodin Php 700,000.00 10%
Vasquez, Raphael Tepase Php 700,000.00 10%

Villarama, Julienne Php 700,000.00 10%
Total Php 7,000,000.00 100%
Table No. 4.1 HYGIEIA Source of Funds
4.3 Operating Expenditures
Operating Expenditure Amount

Utilities (Water, Electricity, & Internet ) ₱470,200.00
Salary and Wages ₱ 1,521,000.00
Expenses on the Office Supplies ₱ 30,000.00
Insurance ₱ 150,000.00
Equipment ₱ 510,000.00

Licenses and Permits ₱ 24,000.00

Total ₱ 2,685,200.00
Table NO. 4.2 HYGIEIA’s Operating Expenses
4.4 Income Statement
Income Statement for the year ending 2024
Revenue
Sales ₱ 9,609,695.00
Cost of Goods Sold ₱ 1,090,662.50
Gross Profit ₱ 8,519,032.50
Operating Expenses
Office Supplies ₱ 30,000.00
Property and Office Equipment ₱ 400,000.00
Salaries And Wages ₱ 1,521,000.00
Utility ₱ 470,208.80
Advertising ₱ 20,000.04
Raw Materials ₱ 47,544.00
Insurance ₱ 150,000.00
Permits, Licenses, and other legal fees ₱ 24,000.00 Total:
Depreciation ₱ 71,796.00 (₱ 2,734,548.84)
Net Income Before Tax ₱ 5,784,483.66

Tax (20%) (₱ 2,313,793.46)
Net Income After Tax ₱ 3,470,690.20
Table No. 4.3 HYGIEIA’s Income Statement
4.5 Payback Period

Table No.4.4
4.7 Return on Investment

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STI COLLEGE ORTIGAS - CAINTA

Business Plan Development

Science, Technology, Engineering, and Mathematics

Pascua, Angela Solomon Gelua, Samantha Jane Omaña

SENIOR HIGH SCHOOL

This study entitled HYGIEIA prepared and submitted by Pascua, Angela

(Entrepreneurship Subject Teacher)

Name of Panel Member

Name Panel Member Name of Panel Member

Accepted in partial fulfillment of the requirements for the strand (Insert

SENIOR HIGH SCHOOL ii

SENIOR HIGH SCHOOL iii

3.3 Marketing Strategies

SENIOR HIGH SCHOOL iv

The company’s product is called TURMEIA. TURMEIA is made of herbal

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I. Organization and Management Background

1.1.3 Philosophy/Core Values

1.1.4 Name of Company

Figure No. 1 HYGIEIA’s Company Logo

“Beauty is within, but it shows when you're clean”. As HYGIEIA

1.1.5 Contact Information

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Landline No. (02) 715 - 5864

1.2 Organizational Chart and Management Team

1.2.1 Organizational Chart

Figure 2 HYGIEIA’s Company Organizational Chart

1.2.2 Management Team

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Figure 3. HYGIEIA’s Company Management Team

II. Production and Operation Aspect

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Figure 2. HYGIEIA's Product Development Chart

HYGIEIA's product development starts with the planning of the product.

2.4 Major Start-Up Needs

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Figure . HYGIEIA's Office location

Figure . HYGIEIA's Factory location

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Figure . HYGIEIA's Office Basement Floorplan Layout

Figure . HYGIEIA's Office Ground Floorplan Layout

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Figure 4. HYGIEIA's Office Ground Floorplan Layout

Figure . HYGIEIA's Office 2nd Floorplan Layout

Figure . HYGIEIA's Office 3rd Floorplan Layout

HYGIEIA’s office consisted of 3 floors and 1 basement. Products are stored

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Figure . HYGIEIA’s factory floorplan

Equipements and Machineries

- Used for cooling liquid and condensing steam.

- Used for organizing and analyzing data

2.5 Business Operating Workflow

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3.1 Market Analysis

3.1.1. Market Research

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3.1.2. Market Size

Age Group Distribution Population Year Market Size