Glossary: Harnessing the Disruption of

Generative AI
Term Explanation

accuracy The degree of correctness or precision in data, information, or

predictions, which is crucial for reliable decision-making and analysis.

adoption Within the context of AI, refers to the process of integrating and using
AI technologies or solutions within an organization or society to achieve
specific goals or benefits.

agile A flexible and iterative approach to project management that prioritizes

collaboration and adaptability to respond effectively to changes and
customer needs.

AI See artificial intelligence.

AI techniques Encompass various methodologies and algorithms used in artificial

intelligence to process data, extract insights, and make predictions.

AI-generated Material, such as text, images, or music, created by AI systems without

content direct human involvement.

Alexa Amazon's cloud-based voice service and virtual assistant, accessible

through smart speakers, such as the Amazon Echo. Alexa uses natural
language processing to answer questions, control smart home devices,
play music, and perform various tasks, providing a hands-free and
convenient user experience.

algorithmic Modifications made to algorithms or models to improve their

adjustments performance or adapt to changing conditions.

algorithmic bias The presence of unfair or discriminatory outcomes produced by AI

algorithms due to biases in the data used for training or the algorithm
design.

API Abbreviation for application programming interface, a set of rules and

protocols that allows different software applications to communicate and
interact with each other.

application See API.

programming
interface

artificial Abbreviated as AI, refers to the simulation of human intelligence in

intelligence machines that can perform tasks such as problem-solving, learning, and
decision-making.

automated data Involves the use of AI or machine learning algorithms to automatically

modeling create data models that represent relationships and patterns within
datasets.

automation Involves the use of technology, such as AI, to automate tasks, processes,
or workflows, reducing the need for manual intervention and increasing
efficiency.

AWS See Amazon Web Services.

AWS Bedrock A set of machine learning tools and services provided by Amazon Web
Services to help businesses build and deploy AI models.

Azure A cloud computing platform provided by Microsoft that offers various

services, including AI and machine learning capabilities, to help
organizations develop and manage applications.

B2B Refers to business-to-business, the commerce between companies as

opposed to between businesses and individual consumers.

basic AI Encompass fundamental guidelines and ethical considerations for

principles developing and using AI, ensuring it is responsible, fair, and respectful
of human rights and values.

beneficence The ethical principle of doing good and taking actions that promote the
well-being and benefit of others, often considered in the development
and use of AI technologies.

bias Within the context of AI, refers to the presence of unfair or

discriminatory outcomes produced by AI algorithms due to biases in the
data used for training or the algorithm design.

blind spot Within the context of AI, refers to areas or situations where AI models
fail to recognize or understand certain patterns, leading to inaccuracies
or biased decisions.

business-to- See B2B.

business

ChatGPT A large language model developed by OpenAI, capable of generating

human-like text and used in various applications, including natural
 language processing and conversational agents.

chief AI officer A senior executive responsible for overseeing and implementing AI

strategies and initiatives within an organization.

churn The rate at which customers or employees discontinue their association

with a company or organization, which is crucial to track and minimize
for customer or employee retention efforts.

cloud storage Refers to the storage of data on remote servers accessible via the
internet, providing scalable and flexible data storage solutions for
individuals and organizations.

code of conduct Outlines ethical guidelines and behavioral expectations for individuals
within an organization or community, including considerations related to
AI ethics and responsible AI usage.

company culture The values, beliefs, and behaviors that shape an organization's work
environment and influence the attitudes and actions of its employees.

compliance Refer to processes and tools implemented to ensure adherence to

mechanisms regulations, policies, and ethical guidelines in the development and use
of AI systems.

Cortana Microsoft's virtual assistant, designed to help users interact with devices
and access information through voice commands and natural language
queries.

critical thinking The ability to analyze, evaluate, and interpret information objectively
and logically, enabling individuals to make informed and sound
decisions.

CRM See customer relationship management.

cross-functional Collaboration and coordination between different departments or teams

cooperation within an organization to achieve shared goals and tackle complex
challenges that require diverse expertise.

culture of An organizational environment that encourages creativity, risk-taking,

innovation and the development of new ideas, fostering innovation across the
company and driving continuous improvement.

customer Refers to providing support, information, or help to customers through

assistance AI-powered chatbots or virtual assistants.

customer data Encompasses information collected about customers, including

preferences, behaviors, and interactions with a company's products or
 services, often used for personalized marketing and improving customer
experiences.

customer The level of involvement, interaction, and emotional connection that

engagement customers have with a brand or company, impacting their loyalty and
willingness to interact with the business.

customer Abbreviated as CX, refers to the overall impression and perception

experience customers have of a brand based on their interactions and experiences
with the company's products, services, or support channels.

customer Activities and initiatives aimed at reaching out to potential or existing

outreach customers to build relationships, promote products or services, and
address customer needs and concerns.

customer The connection and interaction between a business and its customers,
relationship focusing on building trust, loyalty, and satisfaction through consistent
and positive experiences.

customer Abbreviated as CRM, a system used to manage and analyze interactions

relationship with current and potential customers, improving customer engagement
management and relationships.

customer The level of contentment and fulfillment that customers experience with
satisfaction a product, service, or interaction with a company, influencing their
likelihood to repurchase or recommend.

CX See customer experience.

DALL-E A generative AI model developed by OpenAI capable of generating

inventive images from textual descriptions.

data analysis The examination and interpretation of data to derive meaningful insights
and conclusions, used for decision-making, problem-solving, and
understanding trends or patterns.

data analytics The process of examining, cleaning, transforming, and interpreting large
datasets to extract insights and make data-driven decisions using various
statistical and machine learning techniques.

data cleaning The process of identifying and correcting errors, inconsistencies, or

inaccuracies in datasets to improve data quality and reliability for
analysis or AI model training.

data literacy The ability to read, understand, and communicate with data, enabling
individuals to interpret and make informed decisions based on data
analysis.
data modeling The process of creating a representation of data structures and
relationships to organize, integrate, and store information efficiently for
use in databases or AI applications.

data privacy Involves the protection and proper handling of personal or sensitive
data, ensuring that individuals' information is not accessed or used
without their consent and is safeguarded from unauthorized access or
breaches.

data protection Refers to the measures and practices put in place to secure and safeguard
data from unauthorized access, loss, or theft, ensuring the privacy and
integrity of sensitive information.

data validation The process of verifying the accuracy, completeness, and reliability of
data to ensure that it is consistent and conforms to specific standards or
requirements.

data wrangling Involves the process of cleaning, transforming, and preparing raw data
for analysis or modeling, ensuring it is in a suitable format for use in AI
or other applications.

decision-making Within the context of AI, structured approaches or methodologies that

frameworks are used to make informed decisions based on data analysis and
predictions provided by AI models.

descriptive Refer to the analysis and summary of data using various statistical
statistics measures to provide insights into its characteristics and trends.

diagnostic Refer to statistical techniques used to identify the causes or factors

statistics contributing to certain patterns or outcomes in data.

disruption Within the realm of AI, refers to the significant impact or transformation
caused by the adoption of AI technologies, leading to changes in
business models, industries, or societal dynamics.

e-commerce Also known as electronic commerce, refers to the buying and selling of
goods and services over the internet. It involves online transactions
between businesses, consumers, or a combination of both, enabling
global access to products and services, simplified payment processes,
and personalized shopping experiences.

electronic See e-commerce.

commerce

emotional Abbreviated as EQ, the ability to understand and manage one's emotions
intelligence and recognize and empathize with the emotions of others, influencing
interpersonal relationships and decision-making.
empathetic Also known as empathic leadership, leadership that values and
leadership demonstrates empathy, understanding the emotions and needs of team
members and stakeholders, fostering a positive and supportive work
environment.

empathy The capacity to understand and share the feelings and perspectives of
others, promoting better communication, collaboration, and relationship-
building.

empathy-driven Refers to the inclusion of empathy and emotional intelligence into the
decision-making decision-making process to consider the impact of decisions on
individuals or groups and make more compassionate choices.

employee An individual working for a company or organization, contributing to its

goals and objectives as part of the workforce.

employee The emotional commitment and dedication that employees have toward
engagement their work and organization, affecting their motivation, productivity, and
overall satisfaction.

employee The overall journey and interaction of an employee with their employer,
experience encompassing all aspects of their work life, from recruitment to exit, and
the impact on performance and satisfaction.

employee Processes and tools used to collect and gather input, opinions, and
feedback system suggestions from employees, providing insights for performance
improvement and addressing workplace concerns.

employee review The regular period for performance assessments and feedback given to
cycle employees, often conducted annually or semi-annually to evaluate and
support professional growth and development.

EQ See emotional intelligence.

erosion The gradual decline or reduction of customer or employee engagement

and satisfaction, often leading to decreased loyalty and retention.

ethical AI The development and use of artificial intelligence technologies in a

manner that aligns with ethical principles, respects human rights, and
avoids harm or discriminatory practices.

ethical Within the context of AI, refer to the moral implications of AI

considerations technologies, ensuring they align with ethical norms, protect privacy,
and avoid harm to individuals and society.

ethics Within the context of AI, refers to the principles and guidelines that
govern the responsible development, deployment, and use of artificial
 intelligence technologies, addressing potential risks, biases, and ethical
challenges.

ethics board A committee or group responsible for reviewing, guiding, and ensuring
ethical practices in the development and deployment of AI technologies.

facial recognition An AI technology that identifies and verifies individuals by analyzing

unique facial features, often used for security, authentication, and
surveillance purposes.

fairness The ethical principle of treating individuals impartially and without bias
or discrimination, ensuring equal opportunities and outcomes, especially
crucial in AI development and applications.

feature The process of selecting, transforming, or creating relevant features

engineering from raw data to improve the performance and accuracy of machine
learning models.

GAN See generative adversarial network.

GDPR See General Data Protection Regulation.

General Data Abbreviated as GDPR, a regulation in EU law that addresses data

Protection protection and privacy for individuals within the European Union and
Regulation the European Economic Area, ensuring control and protection of their
personal data.

generative Abbreviated as GAN, a type of AI model where two neural networks,

adversarial the generator and discriminator, compete against each other to produce
network high-quality synthetic data.

generative AI AI models capable of generating creative and original content, such as

text, images, or music, often using large datasets and complex
algorithms.

generative AI A way of thinking that fosters creativity, curiosity, and exploration of

mindset new possibilities using generative AI techniques and tools, encouraging
innovation and novel approaches.

generative pre- See GPT.

trained
transformer

GitHub Copilot An AI-powered tool developed by GitHub to assist software developers

in writing code, providing code suggestions and completing code
snippets.
Google Bard An AI-powered tool developed by Google, designed to assist in writing
and generating natural language text.

Google Cloud A suite of cloud computing services offered by Google, providing

various tools and resources for building and deploying applications,
including AI and machine learning solutions.

governance Within the realm of AI, refers to the establishment of rules, policies, and
controls that guide the development, deployment, and use of AI
technologies within an organization or society, ensuring ethical,
responsible, and compliant practices.

GPT An abbreviation for generative pre-trained transformer, this an advanced

conversational AI model developed by OpenAI capable of having
natural and interactive discussions with users.

growth mindset The belief that talents and abilities can be developed through effort,
learning, and perseverance, encouraging a willingness to learn and
embrace challenges to achieve personal and professional growth.

guardrails Within the context of AI, refer to predefined boundaries or limits set on
AI models to prevent them from generating harmful, biased, or
undesirable outputs, ensuring they stay within ethical and safe
boundaries.

hallucinations Within the context of AI, refer to instances where AI models generate
content that appears real but is actually synthetic and not based on real-
world data.

Health Insurance See HIPAA.

Portability and
Accountability
Act

HIPAA Abbreviation for Health Insurance Portability and Accountability Act, a

US federal law that protects individuals' health information and ensures
the confidentiality and security of patient data in the healthcare industry.

human-AI Involves the interaction and cooperation between humans and AI

collaboration technologies to leverage their respective strengths and expertise, leading
to improved outcomes and efficiency in problem-solving and decision-
making.

implementation Within the context of AI, refers to the practical application and
integration of AI technologies or systems into real-world scenarios, such
as business processes, products, or services.
inaccuracies Within the context of AI, refer to errors or deviations in AI-generated
content or predictions that do not align with the correct or expected
outcomes.

innovation The creation and introduction of new ideas, products, services, or

processes that bring value and contribute to positive change and
advancement in various fields.

intellectual Abbreviated as IP, refers to intangible creations of the mind, such as

property inventions, designs, or creative works, that are protected by laws to
grant exclusive rights to the creator or owner.

IP See intellectual property.

job satisfaction The level of contentment and fulfillment that employees experience in
their jobs, often influenced by factors such as work environment,
recognition, and opportunities for growth.

justice The ethical principle of fairness, equality, and adherence to laws and
regulations, particularly essential when considering the implications of
AI technologies on society and individual rights.

key performance Abbreviated as KPI, a measurable metric used to evaluate and assess the
indicator success or performance of an AI system, project, or organization against
specific objectives or goals.

KPI See key performance indicator.

large language Abbreviated as LLM, a type of AI model, like GPT, that can process and
model generate large amounts of human-like text.

leadership The attitudes and beliefs of leaders that influence their approach to
mindset challenges and decision-making, fostering a culture of innovation,
empathy, and ethical considerations.

legal action Formal action taken within the legal system, including litigation and
enforcement of laws and regulations, which may be required in cases of
AI misuse or legal disputes.

liability Legal responsibility or accountability for actions or consequences, a

significant consideration in AI development and deployment, especially
in scenarios where AI decisions impact individuals or businesses.

LLM See large language model.

machine learning Abbreviated as ML, a subset of AI that involves training algorithms to
learn patterns and make decisions from data, enabling them to improve
their performance over time.

MCM See multi-cloud management.

ML See machine learning.

models Within the context of AI, refer to the trained algorithms or systems that
can process data, make predictions, or perform specific tasks based on
the patterns and information learned during training.

morale The overall confidence, satisfaction, and enthusiasm of individuals or

teams within an organization, influencing productivity and work
performance.

multi-cloud Abbreviated as MCM, refers to the process of managing and integrating

management multiple cloud computing environments, services, or platforms to
streamline operations and optimize resource utilization.

natural language Abbreviated as NLP, a branch of AI that focuses on the interaction

processing between computers and human languages, enabling machines to
understand, interpret, and generate human language.

NLP See natural language processing.

noncompliance In AI, the act of failing to adhere to legal, ethical, or regulatory

requirements in the development and deployment of AI systems, leading
to potential legal consequences or reputational damage.

non-maleficence The ethical principle of avoiding harm and preventing negative

consequences in AI development and deployment, emphasizing the
importance of safety and responsible use of AI technologies.

object An AI capability that allows machines to identify and classify objects in

recognition images or videos.

ongoing Within the context of AI, involves continuous assessment and analysis
monitoring of AI systems, data, and outcomes to ensure their accuracy, fairness, and
ethical compliance throughout their lifecycle.

organizational The shared values, beliefs, and behaviors within an organization that
culture shape its identity, atmosphere, and employee interactions, significantly
impacting organizational performance and success.
performance An evaluation process used to assess an employee's performance,
appraisal strengths, and areas for improvement, providing feedback and setting
performance-related goals.

performance A formal assessment of an employee's performance, skills, and

review achievements, typically conducted periodically to discuss progress and
provide feedback on performance.

personalized Refer to tailored and customized experiences or content delivered to

interactions individuals based on their preferences, behavior, or characteristics, often
enhanced with AI personalization algorithms.

personalized An AI-powered system that provides customized assistance, guidance,

support system or services to individuals based on their unique needs, preferences, or
requirements.

personally Abbreviated as PII, refers to any data or information that can identify or
identifiable distinguish an individual, such as name, address, contact details, or
information biometric data, often requiring special protection and handling under
data privacy laws.

PII See personally identifiable information.

policies Within the context of AI, sets of guidelines, rules, or principles that
govern the ethical, legal, and operational aspects of AI development,
deployment, and use.

policymakers Individuals or entities responsible for creating, implementing, and

influencing policies and regulations, including those related to AI
development and deployment.

prediction The act of forecasting or estimating future outcomes or events based on

historical data and patterns, commonly used in machine learning and
predictive analytics.

predictive The use of data, statistical algorithms, and machine learning models to
analytics identify patterns and predict future outcomes, helping organizations
make informed decisions and develop strategies.

procedures Within the context of AI, specific instructions or protocols that outline
how to carry out certain tasks or actions related to AI development,
deployment, or operation.

processes Within the context of AI, refer to the structured workflows,

methodologies, or steps involved in developing, deploying, or
maintaining AI systems or solutions.
product AI-powered suggestions or advice provided to customers based on their
recommendations preferences, behaviors, or historical data, aiming to enhance customer
satisfaction and encourage repeat purchases.

productivity The measure of output or work accomplished by individuals, teams, or

organizations, considering the efficiency of resources used, often
enhanced by automation and process improvements.

professional Advancement and development of skills, knowledge, and capabilities

growth within a profession or field, often supported by training, learning
opportunities, and mentorship.

prospecting The process of identifying and qualifying potential customers or

business opportunities, often carried out in sales and marketing to build
a pipeline of potential clients.

psychological A part of workplace culture that encourages open communication, idea

safety sharing, and constructive feedback, enabling employees to take risks and
express their thoughts without fear of negative consequences.

R&D See research and development.

RAI See responsible AI initiative.

recognition An organizational initiative that rewards and acknowledges employee

program achievements, efforts, or contributions, promoting a positive work
culture and motivating individuals to excel.

regulation Within the context of AI, refers to legal or governmental rules and
requirements that govern the development, deployment, and use of AI
technologies to ensure responsible and ethical practices.

research and Abbreviated as R&D, within the context of AI involves the exploration,
development experimentation, and innovation to advance AI technologies and
applications, often leading to new breakthroughs and improvements.

resilience The ability of individuals or organizations to recover and adapt to

challenges, setbacks, or change, enabling them to thrive even in the face
of adversity.

responsible AI A set of guidelines, principles, and best practices designed to ensure the
framework ethical and responsible development and use of AI technologies, taking
into account the impact on society, individuals, and the environment.

responsible AI Abbreviated as RAI, initiatives or projects focused on promoting and

initiative implementing responsible AI practices, including ethical considerations,
 fairness, and transparency, in AI development and deployment.

retention The ability to keep employees or customers within a company or

organization, often achieved through creating a positive and supportive
work environment and addressing their needs.

revenue stream The sources of income or revenue for a business, often consisting of
various products, services, or income-generating activities contributing
to overall revenue.

risk Within the context of AI, refers to the potential for adverse or negative
outcomes, such as biases, errors, or security breaches, associated with
the use of AI technologies.

risk assessment Within the context of AI, the process of identifying, evaluating, and
mitigating potential risks related to AI development, deployment, or
usage to ensure safety, security, and compliance.

sales The activities and processes involved in selling products or services to

customers, including prospecting, customer outreach, and closing deals.

sales analytics The analysis of sales data and performance metrics to gain insights into
sales trends, customer behavior, and performance, supporting data-
driven decision-making and sales strategies.

sales pipeline The visual representation of sales opportunities and deals at various
stages in the sales process, tracking the progress of leads and prospects
toward becoming customers.

sales productivity The efficiency and effectiveness of sales representatives in achieving

their sales targets and generating revenue, often improved through sales
training, technology tools, and performance monitoring.

sales prospecting The process of identifying and qualifying potential customers or leads to
engage with and pursue sales opportunities, a crucial activity for
building a strong customer base.

sales targeting The selection and prioritization of specific customer segments or

prospects for sales and marketing efforts, aligning products and offers
with the needs and preferences of target audiences.

security Within the context of AI, refers to the protection and safeguarding of AI
systems, data, and algorithms from unauthorized access, manipulation,
or attacks, ensuring the confidentiality and integrity of information.

self-awareness Conscious knowledge and understanding of one's emotions, strengths,

weaknesses, and values, facilitating effective leadership and personal
 growth.

sentiment The use of natural language processing and machine learning techniques
analysis to determine the sentiment or emotion expressed in text data, often
applied to gauge customer feedback or opinions.

setback A temporary or prolonged obstacle or failure encountered in achieving a

goal or objective, requiring resilience and problem-solving to overcome
and move forward.

Siri Apple's virtual assistant, designed to assist users in accessing

information and performing tasks through voice commands and natural
language interactions.

social and The effects of AI technologies and processes on society, communities,

environmental and the environment, highlighting the importance of considering and
impact mitigating any negative consequences.

standards Within the context of AI, guidelines or specifications that define the
technical, ethical, or operational requirements for developing, using, and
evaluating AI technologies, promoting interoperability, reliability, and
ethical practices across industries and applications.

statistics Within the context of AI, refer to the use of mathematical techniques to
analyze and interpret data, providing insights and supporting decision-
making in AI applications.

steering A group or panel responsible for setting strategic directions, providing

committee guidance, and making decisions regarding AI initiatives or projects
within an organization.

strategy Within the context of AI, refers to the formulation and implementation
of plans and actions to achieve specific AI-related goals or objectives
within an organization or business context.

synthesization The process of combining or integrating diverse elements or ideas to

create something new or comprehensive, often relevant in AI to generate
creative and original content or insights.

transformation Within the context of AI, refers to significant changes or advancements

in an organization or society achieved through the adoption and
integration of AI technologies, impacting various aspects, including
business models, operations, or customer experiences.

transparency Within the context of AI, refers to making the decision-making

processes and outcomes of AI models understandable, interpretable, and
explainable, fostering trust and accountability in AI applications.
turnover The rate at which employees leave an organization or the process of
replacing employees who have left, impacting organizational stability
and performance.

well-being The state of physical, mental, and emotional health and happiness of
individuals, often influenced by workplace culture, support, and work-
life balance.

work engagement The level of enthusiasm, dedication, and involvement that employees
have toward their work and organization, associated with improved
productivity and job satisfaction.

workflow The sequence of steps or activities that make up a process, often

involving the coordination and movement of information, materials, or
tasks to achieve a specific outcome.