MTOURS

New Product Development

SCAMPER

Submitted by:

Napire, Marysol A.

MODULE 1 OUTPUT

SCAMPER Idea Generation Technique

 Page 1

Subject Company: : MTours and Travel Services

Subject Product / Service: Travel service provider

Subject Product / Service Description: MTours and Travel Services is a travel service
provider based in Pasig which aims to deliver specialized and personalized travel packages to
both local and international destinations. It provides a hassle-free travel plan. A unique tour
packages that offer enjoyment, ease, and comfort by integrating transportation,
accommodation, food, and exciting destinations that are rich in history, culture, and fun.
MTours and Travel is committed to safe adventure and exploration. We develop packages
which will allow our Clients to create meaningful memories, while contributing to the wellbeing
of our stakeholders. We ensure that our packages are compliant will all safety standards of both
local and international guidelines. Our firm strives to deliver growth and economic prosperity
for the nation.

Idea Generation New Product / Service How It Can Satisfy My Target

Technique Idea Market’s Needs and Wants
Substitute 1. Offer personalized The emergence of online
travel packages e-commerce platforms proved to
lined to an online become very helpful during the
time of pandemic because
e-commerce
unnecessary travels were
platform for
avoided. Recently, our
Philippine produce Department of Tourism has tied
(Product up with an IT solutions company,
Performance Cloud Panda PH, wherein
Innovation and Filipinos may now enjoy online
Channel shopping of local and organic
harvested products at the
Innovation)
convenience of staying home,
which will be delivered right at
their doorsteps,
http://phharvestdot.com.
Through this platform, this
majorly helps affected local
farmers, micro, small and
medium enterprises due to the
pandemic.
 Page 2

When interested buyers

browse the website, our
company may promote our travel
package beside the item wherein
we plug our personalized tour
package for them. Now,
consumers can personally
experience picking their fresh
strawberry, visit the place where
Sagada coffee beans are
harvested, and witness step-by-
step procedures on how kesong
puti are created. These are also
educational tours since travelers
would be informed how these
local and organic products are
made, produced and harvested.
This will act as the company’s
Corporate Social Responsibility.

Combine 2. Strengthen To help build a strong

relationships with connection and trust with the
local communities, locals for each tourist spots and
to become knowledgeable and
destinations, and
updated with the norms and
accommodation
happenings of the communities
owners (Network) and also to promote local
businesses specifically,
accommodations since it is one of
the most affected by this
pandemic.

Continuously being
involve with community
members in all activities —from
identifying the relevant issues
and making decisions about how
to address them, to evaluating
and sharing the results with the
community.

Being familiarize with the

new approach of the local
tourism government to the new
norms during this pandemic and
 Page 3

become knowledgeable about

the community's, economic
conditions, social networks,
political and power structures,
norms and values, and
demographic trends.

Learn about the

community's perceptions of
those initiating the engagement
activities. It is important to learn
as much about the community as
possible, through both data and
meeting with community leaders.
Build trust, work with the local
communities, and seek
commitment from community
organizations and leaders to
create processes for mobilizing
the community. This will act as
the company’s Corporate Social
Responsibility.

Adapt Keep abreast with DOT for Given the current situation where travel
guidelines on minimum is heavily restricted, the company -must
health standard for travel be on top of all relevant guidelines in the
conduct of travels and tours. Non-
and get DOT Accreditation
compliance will not only put clients’ and
as a Travel and Tour
employees’ health at risk but expose the
Agency (Process) company to potential legal problems
that may threaten its existence. This
strategy lays the groundwork for the
company to be able to legally operate
once travel restrictions ease.

Modify 1. Create domestic As international travel for leisure may

tour packages not be available until 2022, and domestic
targeting groups travel may be restricted to those aged 21
aged 21 – 59, – 59, the team recognizes that domestic
whether friends or tour packages may be more appropriate
family (product for the market. Tour packages will be
performance) developed targeting the preferences of
families and friends between the ages of
 Page 4

21 – 59. The firm will also ensure that

clients availing of their packages and
services meet the requirements for
travel.

Minify 1. Expand product In the process of developing

line to include ones’ firm, one must create a
virtual tour with creative, user - engaging and
interactive virtual tours of select
remote local guides
Philippine destinations using the
(Product
best available audio and 360°
Performance visual technology to replicate the
Innovation) atmosphere and help the
audience imagine actual tourism
attractions. Through such, users
are able to feel local destinations
while feeling the comfort in their
own homes.

Magnify Create synergy of hotel As a hospitality management company,

online and offline booking Quantum does not only offer day to day
engine, online payment management but also offers a synergy of
system, customized hotel services and technology platform for both
property management the profitability and the efficiency of the
system (PMS) and online building owner or unit owners and the
reputation management convenience and price value of the hotel
guests.

Put to another use 1. Create private This will be offered to

travel for close close group or family who wants
group that they can to travel in one destination on a
minimum of 5 days stay.
vlog as “live with
Following the proper health
the Locals” at the
protocol, the goal of this package
same time tour is not only to satisfy
promoting local travelers but also to promote the
livelihood. local livelihood of the chosen
(Network destination. Promotes private
Innovation, homestay for accommodation
wherein they can prepare their
Product System,
own food with help of the host.
Customer Create activities as part of their
 Page 5

Engagement) immersion like farming and

fishing wherein they can
consume all fresh produce
especially those which are
endemic to the location.
Encourage to use local
transportation in going around
including horse or carabao as
part of their experience.
Travelers will also be involved in
the crafts making as part of the
itinerary. With this program,
Locals will have an additional
source of income coming from
the travelers.

Eliminate Buffet set-up / function Part of the pandemic protocol is to

room eliminate buffet restaurant and function
rooms in the hotels. Instead, prepare
food packs for full-board guests like the
quarantine guests which are not allowed
to go out of their rooms.

Reverse 1. Create short local Studies shows that

private cruise travelers love to travel in groups
package. (Network either with family or friends. The
limitation of travel as caused by
Innovation,
the pandemic affected group
Product System
travels. The company envisioned
Innovation) that a family or group of friends
can still travel or celebrate life
events in a private cruise tour.
With a maximum of 20 pax per
tour with room for social
distancing yet intimate
celebration, a group can enjoy
any occasion, celebration or just a
simple get away from the metro.
Tour includes cruise itineraries,
on-board programs, activity levels
and even food service can be
customized to the interests,
ability and budget of your group.
 Page 6

Rearrange 1. Offer “Staycation” This strategy optimizes

packages to people the opportunities available
aged 21 –59 assuming the greater
metropolitan areas are already
(Product
operating under MGCQ wherein
Performance
tourism activities are allowed.
Innovation) However, since restrictions are
still imposed, this strategy would
allow Filipino-inclined tourists to
try and immerse themselves in
these staycation packages within
their local vicinity or within their
City. This would also tap hidden
treasures or hidden tourist areas
which are taken for granted pre-
COVID.

The company believes

that Philippines has so much
beauty to offer, to the point that
there is no reason to travel
abroad, we only have to
appreciate what our country has
to offer. 2016 PSA survey showed
that most Filipino travelers
belong to the Millennials and
Gen-Z generation. They are
digital natives who love to flaunt
their Instagram-worthy
destinations and experiences
through different social media
platforms. They find a sense of
belonging and fulfillment when
they showcase their social media.
Since they are working, they love
to de-stress and spend their
hard-earned money by
unwinding and travelling.

2. Upgrade social To further alleviate the

media presence, popularity of the firm, it is
 Page 7

create a Youtube important to engage in many

channel, and different social media platforms
update website to help widespread the details
regarding the company’s
content and
services. More and more people
booking policies
will show their interest in our
and procedures assets through the pubmats and
with Suppliers ads that the firm will be
(Customer launching.
Engagement)
The creation of a Youtube
channel is one timely strategy in
this time of pandemic. The
Youtube channel will feature the
travel and tour of one travel
companion guide or a team
composed of a limited number of
people to different places in the
country. The videos to be
uploaded on the Youtube
channel will highlight the
sceneries and the experiences of
the travel companion guide and
his team (if there will be any). In
this way, the company will be
able to earn some income from
the engagement (number of
views per video) and the
advertisements. Furthermore,
the company will be able to
create tour packages featured in
the “vlog”. The Youtube channel
will also be the platform for the
travel shows that the team plans
to produce. The inspiration is
taken from Korean travel shows
such as 2 Days 1 Night, House on
Wheels and Delicious
Rendezvous. Since we are living
in a digital age, people find it
amusing to take their stress away
by watching Youtube videos
regularly.
 Page 8

3. Develop a mobile In preparation for 2022,

application the company will develop a
wherein customers mobile application where
customers will be able to
can customize
customize travel packages,
travel packages
estimate billing, and book trips.
and see estimated This will allow MTours and Travel
billing (Channel to service bookings outside of
Innovation) official business hours and keep
employment of Marketing
Representatives at a controlled
level without compromising on
the level of service their Clients
experience.

The company envisions

the mobile application and
website to be the primary
channels for booking to ensure
that Marketing Representatives
are available to manage
customer concerns instead of
business as usual activities which
can be automated. To encourage
Clients to book through the
website and mobile application,
vouchers and discounts will be
available through these channels
as an incentive.

4. Partner with This strategy will help

Department of create buzz for the company
Tourism and Globe while supporting the UN World
Tourism Organization’s initiative
to expand
#TravelTomorrow. The hashtag
#TravelTomorrow
encapsulates the message of
campaign to solidarity and hope through
include a travel which UNWTO calls for shared
show organized by responsibility among travelers
the firm (Product and the tourism sector around
Performance, the world to deal with the COVID-
19 pandemic. The video travel
Brand, Customer
series will introduce various
 Page 9

Engagement) locations and activities they can

look forward to visiting and
experiencing in the future –
basically travelling vicariously
through the content we provide.
Partnering with Globe and DOT’s
Tourism Promotions Board will
help with production costs.

5. Promote The firm envisions a

nationwide land target market within the ages of
travel via 21 – 59 who would like to travel
but would like to have full control
customized
of their accommodation. To
Recreational
address this need, the company
Vehicle (RV) or will offer tour packages through a
mobile home customized Recreational Vehicle
(product (RV) or mobile home. This will
performance) allow Clients to travel around the
Philippines through land while
allowing the Clients to stay
isolated from outsiders.

6. Strengthen To help build a strong

relationships with connection and trust with the
local communities, locals for each tourist spots and
to become knowledgeable and
destinations, and
updated with the norms and
accommodation
happenings of the communities
owners (Network) and also to promote local
businesses specifically,
accommodations since it is one of
the most affected by this
pandemic.

Continuously being
involve with community
members in all activities —from
identifying the relevant issues
and making decisions about how
to address them, to evaluating
and sharing the results with the
community.

Being familiarize with the

 Page 10

new approach of the local

tourism government to the new
norms during this pandemic and
become knowledgeable about
the community's, economic
conditions, social networks,
political and power structures,
norms and values, and
demographic trends.

Learn about the

community's perceptions of
those initiating the engagement
activities. It is important to learn
as much about the community as
possible, through both data and
meeting with community leaders.
Build trust, work with the local
communities, and seek
commitment from community
organizations and leaders to
create processes for mobilizing
the community. This will act as
the company’s Corporate Social
Responsibility.

7. Create private This will be offered to

travel for close close group or family who wants
group that they can to travel in one destination on a
minimum of 5 days stay.
vlog as “live with
Following the proper health
the Locals” at the
protocol, the goal of this package
same time tour is not only to satisfy
promoting local travelers but also to promote the
livelihood. local livelihood of the chosen
(Network destination. Promotes private
Innovation, homestay for accommodation
wherein they can prepare their
Product System,
own food with help of the host.
Customer Create activities as part of their
Engagement) immersion like farming and
fishing wherein they can
consume all fresh produce
especially those which are
 Page 11

endemic to the location.

Encourage to use local
transportation in going around
including horse or carabao as
part of their experience.
Travelers will also be involved in
the crafts making as part of the
itinerary. With this program,
Locals will have an additional
source of income coming from
the travelers.