GROUP 7

Lê Thị Thùy Linh - 20DH130807

Mạc Thiện Kim Hoàng - 20DH130800
Nguyễn Ngọc Thắng - 20DH130071
Đinh Thị Quỳnh Anh - 20DH131234
Vũ Phạm Thùy Linh - 20DH131274
I. INDUSTRY ANALYSIS
1. Industry size
Vietnam tourism aims to welcome 110 million visitors (8 million international visitors
and 102 million domestic visitors) in 2023. This is considered a challenging goal. Last
year was considered a record growth year for Vietnam's domestic tourism with 101.3
million visitors. This number nearly doubles the set target of 60 million visitors and is
even higher than the 2019 level (85 million visitors). However, in 2022, Vietnam will
actually only welcome 3.5 million international visitors, reaching 70% of the target of 5
million visitors.
With an increasingly large market scale, diverse tourism demand and proven recovery
capacity in 2022, the domestic market is forecast to continue to play an important role in
the period 2023 - 2024. , especially when the international tourist market to Vietnam still
has many variables.
2. Growth rate
The growth rate of Vietnam's tourism industry in recent years has undergone drastic
changes:
Before the Covid 19 pandemic: Vietnam's tourism industry recorded significant growth,
its contribution to gross domestic product (GDP) gradually increased over the years:
6.3% (2015), 6.9% (2015). in 2016), 7.9% (in 2017), 8.3% (in 2018), 9.2% (in 2019). The
number of international visitors in the period 2015 - 2019 increased 2.3 times, the
average annual growth rate reached 22.7%.
In 2022, Vietnam's tourism industry returns, growing strongly after covid 19. With timely
policies from the state. Total domestic tourists booked 79.8 million in August 2022,
double the number in 2021. Since March, when opening to welcome international tourists
back, positive numbers have also been recorded.
January 2023, according to the tourism information report of the Vietnam National
Tourism Administration. The number of domestic visitors in January 2023 reached 13
million, the highest ever. The strong growth rate of the industry, combined with current
youth travel trends, can see that camping tourism - a form of tourism close to nature and
bringing a sense of adventure - has great growth potential in the future.
3. Sales projections
Forecasts for 2024 set a target of welcoming 17-18 million international visitors, serving
110 million domestic visitors. With the trend and need for short breaks, especially during
vacations, 1,000 visitors can come to camp.
4. Key success factors
4.1 Ground is the main factor determining the success of the camping model
This is considered a major deciding factor in the experience of customers when visiting
the campsite. You should choose spacious premises, extremely quiet garden space with
beautiful views so that young people can check in and live virtually in the middle of the
bustling city.
And the premises for opening a shop are beautiful when they fully meet the criteria such
as easy to find, convenient transportation, crowded passersby, safe parking with
guaranteed security and order. You should avoid choosing camping business premises
near temples, pagodas, hospitals, etc. because there is worship, there is sacredness, and
there is abstinence, there is goodness.
4.2 Select target customer group
You should analyze the camping business market along with the target customer segment
you are aiming for. Only when you understand your preferences, dietary needs and desire
for a stress-relieving space can you shape a suitable design style. An extremely important
factor to attract the attention of a large number of target customers.
4.3 Design a beautiful, attractive camping area
What makes a strong impression on customers is the highlight in the camping area design
style. Design a beautiful, attractive camping area to bring many new emotions for
everyone to experience. This is the major deciding factor in customers' choice of tourist
and entertainment locations.
The best way to help your campsite brand be known to everyone as quickly as possible is
to create a different appearance with a unique design. Camping is not only a place to sell
regular drinks, but also a place to check in for beautiful photos, organize events,...
If your campsite is not well designed and has fresh ideas, it will be quite difficult to
impress and convince guests to experience the service. Therefore, coming up with design
ideas for camping areas is very important in determining future communication and
business. You can come up with ideas and hire a professional design and setup unit to
arrange the shop space in the most scientific and optimal way.
Decorating the camping area beautifully, according to themes and colors according to
impressive and trendy concepts will bring new emotions and experiences to everyone.
The design style, interior layout, and construction of the restaurant space are the
highlights that impress and convince customers to choose a place for entertainment and
relaxation.
4.4 Good quality of drinks
A mistake that many camping area owners in Vietnam make is to focus on designing
experiential spaces without paying attention to the quality of drinks and service.
A new, beautiful space will attract customers' attention and curiosity to explore, but
delicious drinks are considered the factor that keeps customers coming back to the
campsite many times. And of course, poor quality drinking water can ruin the customer's
"chill" or relaxation moment.
4.5 Reasonable pricing for food and beverage services
A price that is too expensive or unreasonable for its quality will be a trap that many new
camping investors fall into. In fact, reasonable food prices and service quality will make
customers feel satisfied and extremely satisfied.
To know whether the food price is suitable or not, the investor should observe the menu
price list of competitors running camping businesses in the neighborhood with the highest
number of customers.
If you provide some high-end and expensive services, you should fully disclose
information proving their origin and quality assurance so that customers can recognize
their core value.
4.6 Authentic camping experience space
Most customers visit the campsite with the desire to immerse themselves in the fresh,
cool air coming from nature. From there, you can enjoy the true green space of a real
camping trip with extremely interesting nature experiences.
For that reason, camping model investors should fully provide a number of equipment
such as tents, tables and chairs, stoves, beds, mattresses, etc. along with some other food
and beverage services such as beer, wine, soft drinks, etc. cafe, BBQ grill,... to help
customers relax most comfortably.
5. Industry trends
In recent years, young people have pursued a number of travel trends such as independent
travel, experiential travel, self-sufficient travel and even resort travel. According to the
latest report of Vietnam Travel Market Tracker for the first quarter of 2023, the group of
Vietnamese tourists traveling on vacation is mainly young, often traveling with family to
rest and relax, increasing the bond between members.
In a busy modern society, the camping trend is gradually becoming popular. This form of
transportation is low cost, simple to move, does not require careful planning or
preparation. Once you have an idea, you can pack your backpack and hit the road right
away. To some extent, this form is contributing to promoting natural landscapes and
interesting destinations. However, the "hottest" issue is maintaining hygiene and the
intact natural environment. This is a challenge that requires mainly the high self-
awareness of each tourist.
Campers, like enthusiasts of any activity, often exhibit certain trends or preferences that
reflect current interests, technological advancements, or environmental consciousness.
Here are some trends commonly observed among campers:
● Sustainable Camping: There's a growing trend towards eco-friendly camping
practices, including the use of biodegradable products, solar-powered equipment,
and Leave No Trace principles to minimize environmental impact.
● Minimalist Gear: Campers are increasingly opting for lightweight and compact
gear that prioritizes functionality and portability without compromising quality.
This trend reflects a desire for simplicity and ease of transportation.
● Technology Integration: While traditional camping emphasizes disconnecting
from technology, there's a trend towards integrating tech into camping
experiences. This includes GPS devices for navigation, portable power banks for
charging electronic devices, and smart camping gear with features like Bluetooth
connectivity or app integration.
● Adventure Sports Integration: Many campers are incorporating adventure sports
into their camping trips, such as rock climbing, kayaking, mountain biking, and
trail running. This trend reflects a desire for adrenaline-pumping activities and
immersive outdoor experiences.
● Community and Social Connection: Camping has become not only a way to
connect with nature but also an opportunity to build community and social
connections. This trend includes organized group camping trips, online forums and
social media groups for sharing tips and experiences, and collaborative initiatives
focused on conservation and stewardship.
=> These trends demonstrate the diverse interests and evolving preferences within the
camping community, influenced by factors such as sustainability, technology, comfort,
and social. Keeping up with current tourism trends, young people at The Friends
Company decided to choose a camping tourism business at Dầu Tiếng Lake.
II. COMPANY DESCRIPTION
1. Mission statement
1.1 Slogan:
“Life is experiences”
1.2 Mission:
The Friends Company's mission is to inspire young people who like to experience
but love the wild beauty of Dau Tieng Lake campsite. You can come to us 24/7 to
experience and relax without having to carry heavy camping equipment. We are ready to
serve all essential needs as well as contribute to protecting Vietnam's natural landscape;
Therefore, we have become the leading company providing camping equipment and
camping space rental services in the Dầu Tiếng Lake tourist area as well as being in the
top 10 companies with affordable tent rental tourism affordable price in Vietnam
2. Products and services:
In order to maximize everyone's need to explore nature and experience the outdoor
camping style, The Friends has launched a rental service for outdoor gear and camping
equipment including campsites. camps, tents, SUP boats, inflatable boats, life jackets,
accessories, LED lights,... products that are always updated with new designs, have the
best durability, are easy to move and easy to use.
With the criteria: "Quality products - Competitive prices - Attentive service -
Transportation support". We are committed to bringing absolute satisfaction and peace of
mind to customers when using our products and services.
3. Current status:
The history of camping tourism originates from around the 1850s in Europe and
North America. Before that, Indian tribes in North America used geological blocks made
from animal skins or fur to create a temporary shelter while traveling. In recent times,
camping tourism has become a popular and popular recreational activity in many parts of
the world, including Vietnam.
This form of camping appeared in Vietnam from around 2010 onwards. Initially,
camping tourism only existed in a few places with cool climates and beautiful landscapes.
Recently, this model seems to be developing everywhere with favorable natural
landscapes, including in the south of Vietnam with Trị An Lake (Đồng Nai) and Dầu
Tiếng Lake (Bình Dương).
 After the pandemic, tourism combined with immersion in nature is thriving.
Therefore, in 2024, we have chosen Dầu Tiếng Lake as the place to exploit this camping
model to introduce the natural landscape as well as exploit the number of tourists who
like this model.
4. Legal status and ownership
4.1 Legal status of joint stock company:
The Friends Tourism and Services Joint Stock Company.
Address: 07 Tân Thắng Quarter, Tân Bình Ward, Dĩ An City, Bình Dương
Phone/Zalo: 0911 223 223
Email: [email protected]
Website: https://thefriends.vn
4.2 Share ownership:
Ms. Vũ Phạm Thuỳ Linh holds 22% of the company's shares: General Director of the
company
Ms. Nguyễn Ngọc Thắng holds 21% of the company's shares: Deputy Director of the
company
Ms. Đinh Thị Quỳnh Anh holds 19% of the company's shares: Head of Sales Department
Ms. Mạc Thiện Kim Hoàng holds 19% of the company's shares: Marketing Manager
Department
Ms. Lê Thị Thuỳ Linh holds 19% of the company's shares: Human Resources
Department
III. MARKET ANALYSIS:
1. Market segmentation and target market
1.1 Market segmentation:
- Age: 18 - 35 years old.
- Gender: No gender distinction.
- Income level: Have a stable income level. (over 5 million VND/month).
- Region: South. Specifically, the customer base lives in Binh Duong, Ho
Chi Minh City, Dong Nai and neighboring provinces.
 - According to the psychology of people with the following interests:
+ Likes to travel, likes to experience exploring freely.
+ Have an active and enthusiastic lifestyle.
+ Desire to visit new places and explore typical local cuisine.
+ Want to make friends, get to know people around and create new
experiences.
+ Looking for a relaxing getaway after a week of work and study.
+ Families or groups of friends want to create more memories together
as well as increase the solidarity of the organization.
1.2 Target market
- These customers may be those who have never experienced this tourism
model.
- Either coming to experience our resort for the first time, or potentially
coming or coming often.
- Or customers from other tourist areas who want to come to our place to try
it out... can come to our tourist area.
2. Buyer behavior:
* Common psychological characteristics of tourists by income level:
- Common psychological characteristics of tourists with income from 5-10
million VND/month:
+ Simple living, easy to get along with
+ Likes to live professionally
+ Pay close attention to the quality of services.
+ When shopping or visiting, they are often meticulous, demanding
detail, cleanliness, and neatness. If they are not satisfied, they
immediately complain and give suggestions.
- Common psychological characteristics of tourists with income from 15-20
million VND/month:
+ Energetic, active, generous.
 + Open, easy-going, generous spending.
+ Likes to have fun, entertain, and explore.
+ Likes new things, uses expensive or good things.
+ Likes to explore beautiful scenery.
- Common psychological characteristics of tourists with income over 20
million VND/month:
+ Likes activities, has a lot of experience in communication.
+ Like the clarity and conciseness.
+ Likes to show off, has a wide range of knowledge, knows a lot.
+ Likes to be respected and treated politely.
+ Peaceful personality, high self-control, quite picky eating.
* Psychosocial characteristics of tourists by age:
- Common psychological characteristics of young tourists (from 18 to 30
years old).
+ High independence in tourism consumption: due to the change in role,
position, and income of young people in the family, they have
independence in consumption. However, they often consult their
families before choosing travel services.
+ Following modern trends, showing the modernity: are people with
quick, sharp thinking, daring to think, daring to do... In tourism
consumption, they often like to explore and enjoy new tourism services.
strange, unique. Their travel consumption behavior is greatly influenced
by fashion trends and media.
+ While choosing and using services, they often consider and calculate
how to match the fashion and trend, but the price must be suitable and
convenient for individuals and families.
- Common psychological characteristics of middle-aged guests (31-55 years
old):
+ Consumption of tourism services is highly pragmatic.
 + Tourists in this age group have to take care of their families in many
aspects, so when choosing services they pay more attention to
practicality.
+ Consider, calculate, and be cautious in consuming services at tourist
destinations: Because they are the family's breadwinners, they often
think about how to save money while ensuring safety and health for
everyone. family while traveling.
+ Most of this group of customers have stable jobs and income, so they
have high payment ability when choosing to use tourism services.
- Common psychological characteristics of elderly tourists (>55 years old):
+ This is a special group of people who travel to recover, improve their
health or travel for religious or cultural purposes.
+ High payment ability, but not much material needs.
+ Like to be asked for thoughtful care when consuming.
+ Interested in other types of family travel.
+ Most people do not like noisy communication and prefer quiet and light
conversations.
+ Based on actual value, convenience, service attitude rather than form to
evaluate the advantages of tourism.Likes new things, uses expensive or
good things.
3. Competitor analysis (SWOT)
In the market, there are many businesses operating in the form of camping resorts that are
considered competitors. Specifically, here we will take a specific example to analyze:
Vivu 24h - Dầu Tiếng and Đồng Sến Farmstays.
3.1. Vivu 24h - Dầu Tiếng Lake
Address: 74 DT744 Street, Sub-quarter 5, Rạch Đá Hamlet, Dầu Tiếng,
Bình Dương
● Strengths
- Possessing a diversity of geographical locations, it is suitable for all transportation
needs of tourists.
- The staff enthusiastically supports your needs.
- Organize physical activities, exercise and team building.
- Professional, easy-to-use booking website.
- There are many branches in the Southeast region (Trị An Lake, Dầu Tiếng Lake,
Cốc Lake) plus an early establishment time, creating a solid position and
reputation in the market.
- There are many types of camping service packages to suit the needs and
preferences of diverse customers.
- Offers flexible camping itineraries that can be customized for different travel
groups, from families to groups of friends.
● Weaknesses
- Vivu 24h Camping is operating in areas without developed tourism infrastructure,
which may have difficulty providing quality services.
- Camping is an outdoor activity, so it is susceptible to unpredictable weather
conditions and other environmental factors such as pests, wildlife, etc.
● Opportunities
- In a situation where the world economy is in recession, Vietnam has a relatively
high economic growth rate, people's income is increasingly improving, so tourism
demand is increasing.
- According to statistics from the General Department of Tourism, the number of
visitors to Vietnam is increasing
- After the COVID 19 epidemic, tourists often tend to choose quiet places,
immersed in nature, ideal for camping tourism business.
● Threats
- The economy faces a global economic crisis
- Harsh natural environmental conditions cause many obstacles: damage to
equipment, facilities,...
 - Many indirect competitors: Hotels with many modern facilities and amenities to
meet tourist needs.
3.2. Đồng Sến Farmstays.
Address: Dong Sen Hamlet, Dinh An Commune, Dau Tieng District, Binh Duong
Province
● Strengths
- The special combination of Farmstay and Camping models, is a place where you
can immerse yourself in nature and have the necessary amenities such as: Wifi,
WC, bathroom without having to go camping anywhere. also available.
- Located near Dau Tieng Lake, Dong Sen Farmstay has the advantage of location,
giving customers a close experience with nature.
- The staff enthusiastically supports your needs
● Weaknesses
- Infrastructure is not sufficiently developed, which can make it difficult to provide
quality camping services.
- Extreme weather conditions can affect your camping and outdoor travel experience.
● Opportunities
- In a situation where the world economy is in recession, Vietnam has a relatively
high economic growth rate, people's income is increasingly improving, so tourism
demand is increasing.
- According to statistics from the General Department of Tourism, the number of
visitors to Vietnam is increasing
- After the COVID 19 epidemic, tourists often tend to choose quiet places,
immersed in nature, ideal for camping tourism business.
● Threats
- The economy faces a global economic crisis
- Harsh natural environmental conditions cause many obstacles: damage to
equipment, facilities,...
 - Many indirect competitors: Hotels with many modern facilities and amenities to
meet tourist needs.
IV. Financial
One time expenses
One-time expense Price Quantity Cost
Bell Tent 10,000,000 15 150,000,000 ₫
Teepee Tent 7,000,000 15 105,000,000 ₫
Tent for Rent 600,000 20 12,000,000 ₫
Sleep bag 460,000 100 46,000,000 ₫
Small living tarpaulin 80,000 40 3,200,000 ₫
Signage 1,000,000 1 1,000,000 ₫
Furniture (paving roads, tree planting costs, etc.) 1,000,000,000 1 1,000,000,000 ₫
POS set up 8,000,000 1 8,000,000 ₫
Permits 27,000,000 1 27,000,000 ₫
Air-conditioner 15,000,000 2 30,000,000 ₫
Machines 15,000,000 3 45,000,000 ₫
Equipments (computer,…) 10,000,000 2 20,000,000 ₫
Printer machine 10,000,000 1 10,000,000 ₫
Heat Insulasion Mat 150,000 20 3,000,000 ₫
Sup boat 5,000,000 20 100,000,000 ₫
System Lamp 50,000,000 1 50,000,000 ₫
Coffee maker 25,000,000 1 25,000,000 ₫
Freezer 18,000,000 1 18,000,000 ₫
Fridge Freezer 15,000,000 2 30,000,000 ₫
Fan 1,500,000 50 75,000,000 ₫
Generator 15,000,000 1 15,000,000 ₫
Cooking utensils( bowl(100), chopsticks, charcoal grill(10) 10,000,000 1 10,000,000 ₫
Table 450,000 70 31,500,000 ₫
Chair 230,000 240 55,200,000 ₫
Speaker 7,000,000 30 210,000,000 ₫
Flashlight 110,000 40 4,400,000 ₫
Life Jacket 200,000 50 10,000,000 ₫
Ice box 320,000 40 12,800,000 ₫
Stove 2,500,000 40 100,000,000 ₫
Tivi 12,000,000 2 24,000,000 ₫
camera systems (15 camera + dây điện) 40,000,000 1 40,000,000 ₫
sink 5,000,000 1 5,000,000 ₫
Industrial kitchen 8,000,000 1 8,000,000 ₫
kitchen table 5,000,000 1 5,000,000 ₫
cupboard 7,000,000 1 7,000,000 ₫
knife set 3,000,000 2 6,000,000 ₫
cutting board 600,000 4 2,400,000 ₫
kitchen utensils (pots, pans, etc.) 8,000,000 2 16,000,000 ₫
basket set 3,200,000 2 6,400,000 ₫
Furnished office 11,500,000 1 11,500,000 ₫
Draps 250,000 30 7,500,000 ₫
Pillows, blankets 280,000 30 8,400,000 ₫
Mattress 1,200,000 30 36,000,000 ₫
Cabinet shelves 6,700,000 1 6,700,000 ₫
Pallet 500,000 120 60,000,000 ₫
Desk 3,600,000 1 3,600,000 ₫
Office chair 490,000 6 2,940,000 ₫
Waste treatment system 500,000,000 1 500,000,000 ₫
TOTAL 2,963,540,000 ₫

Fixed cost
Quantity Per month Per year
Rent 5000m2 400,000,000 ₫ 4,800,000,000 ₫
Marketing expense 20,000,000 ₫ 240,000,000 ₫
Labour (full-time) 15 people 90,000,000 ₫ 1,080,000,000 ₫
WIFI 5 2,725,000 ₫ 32,700,000 ₫
Maintenance costs 5,000,000 ₫ 60,000,000 ₫
TOTAL 517,725,000 ₫ 6,212,700,000 ₫
Revenue drivers

Revenue diver 1 (Food)

Product Price/unit Cost/unit Profit/unit unit/day Revenue/day Cost/day Profit/day Cost/month Revenue/month
White Coffee 20,000 5000 15,000 15 300,000 ₫ 75,000 ₫ 225,000 ₫ 2,250,000 ₫ 9,000,000 ₫
Black Coffee 18,000 4680 13,320 15 270,000 ₫ 70,200 ₫ 199,800 ₫ 2,106,000 ₫ 8,100,000 ₫
Milk Coffee 18,000 4680 13,320 15 270,000 ₫ 70,200 ₫ 199,800 ₫ 2,106,000 ₫ 8,100,000 ₫
Coca cola 15,000 8000 7,000 30 450,000 ₫ 240,000 ₫ 210,000 ₫ 7,200,000 ₫ 13,500,000 ₫
Noodle cup 15,000 8000 7,000 80 1,200,000 ₫ 640,000 ₫ 560,000 ₫ 19,200,000 ₫ 36,000,000 ₫
Eggs 5,000 2500 2,500 65 325,000 ₫ 162,500 ₫ 162,500 ₫ 4,875,000 ₫ 9,750,000 ₫
Sausages 7,000 4000 3,000 50 350,000 ₫ 200,000 ₫ 150,000 ₫ 6,000,000 ₫ 10,500,000 ₫
Pepsi 15,000 8000 7,000 30 450,000 ₫ 240,000 ₫ 210,000 ₫ 7,200,000 ₫ 13,500,000 ₫
Grilled pork belly 100,000 40,000 60,000 10 1,000,000 ₫ 400,000 ₫ 600,000 ₫ 12,000,000 ₫ 30,000,000 ₫
Beef rolls with enoki mushrooms 120,000 63,000 57,000 10 1,200,000 ₫ 630,000 ₫ 570,000 ₫ 18,900,000 ₫ 36,000,000 ₫
Grilled beef with black pepper sauce 140,000 75,000 65,000 10 1,400,000 ₫ 750,000 ₫ 650,000 ₫ 22,500,000 ₫ 42,000,000 ₫
Grilled beef skewers with vegetables 142,000 83,500 58,500 10 1,420,000 ₫ 835,000 ₫ 585,000 ₫ 25,050,000 ₫ 42,600,000 ₫
Spicy grilled chicken thighs 90,000 27,000 63,000 10 900,000 ₫ 270,000 ₫ 630,000 ₫ 8,100,000 ₫ 27,000,000 ₫
Roasted chicken with chili salt 250,000 150,000 100,000 5 1,250,000 ₫ 750,000 ₫ 500,000 ₫ 22,500,000 ₫ 37,500,000 ₫
Grilled squid with satay 150,000 87,000 63,000 10 1,500,000 ₫ 870,000 ₫ 630,000 ₫ 26,100,000 ₫ 45,000,000 ₫
Grilled fish foil 75,000 35,000 40,000 8 600,000 ₫ 280,000 ₫ 320,000 ₫ 8,400,000 ₫ 18,000,000 ₫
Grilled shrimp with salt and chili 190,000 115,000 75,000 10 1,900,000 ₫ 1,150,000 ₫ 750,000 ₫ 34,500,000 ₫ 57,000,000 ₫
Grilled octopus with satay 180,000 90,000 90,000 10 1,800,000 ₫ 900,000 ₫ 900,000 ₫ 27,000,000 ₫ 54,000,000 ₫
Grilled pork breast with bean curd 110,000 40,000 70,000 10 1,100,000 ₫ 400,000 ₫ 700,000 ₫ 12,000,000 ₫ 33,000,000 ₫
Grilled salmon with lemon 330,000 172,000 158,000 4 1,320,000 ₫ 688,000 ₫ 632,000 ₫ 20,640,000 ₫ 39,600,000 ₫
Caribbean grilled chicken skewers 110,000 60,000 50,000 5 550,000 ₫ 300,000 ₫ 250,000 ₫ 9,000,000 ₫ 16,500,000 ₫
Garlic grilled chicken wings 100,000 50,000 50,000 10 1,000,000 ₫ 500,000 ₫ 500,000 ₫ 15,000,000 ₫ 30,000,000 ₫
Grilled beef 160,000 80,000 80,000 8 1,280,000 ₫ 640,000 ₫ 640,000 ₫ 19,200,000 ₫ 38,400,000 ₫
Grilled oysters with onion oil 120,000 50,000 70,000 10 1,200,000 ₫ 500,000 ₫ 700,000 ₫ 15,000,000 ₫ 36,000,000 ₫
Grilled sweet corn 24,000 8,000 16,000 15 360,000 ₫ 120,000 ₫ 240,000 ₫ 3,600,000 ₫ 10,800,000 ₫
Grilled sweet Potato 40,000 12,000 28,000 15 600,000 ₫ 180,000 ₫ 420,000 ₫ 5,400,000 ₫ 18,000,000 ₫
TOTAL 2,544,000 1,282,360 1,261,640 470 23,995,000 11,860,900 12,134,100 355,827,000 719,850,000
Mlik Coffee
Ingredient Price/kg Quantity Ingredient cost
Coffee 110,000 ₫ 0.03 3,300 ₫
Milk 56,000 ₫ 0.02 1,120 ₫
Sugar 26,000 ₫ 0.01 260 ₫

Cost 4,680 ₫
Retail price 18,000 ₫
Profit 13,320 ₫

Beef rolls with enoki mushrooms

Ingredient Price/kg Quantity Ingredient cost
Beef 175,000 ₫ 0.3 52,500 ₫
Enoki mushrooms 70,000 ₫ 0.15 10,500 ₫
Cost 63,000 ₫
Retail Price 120,000 ₫
Profit 57,000 ₫

Spicy grilled chicken thighs

Ingredient Price/kg Quantity Ingredient cost
Chicken thighs 90,000 ₫ 0.3 27,000 ₫
Cost 27,000 ₫
Retail Price 90,000 ₫
Profit 63,000 ₫

Grilled beef skewers with vegetables

Ingredient Price/kg Quantity Ingredient cost
Beef 250,000 ₫ 0.3 75,000 ₫
Bell pepper 55,000 ₫ 0.1 5,500 ₫
Onion 30,000 ₫ 0.1 3,000 ₫
Cost 83,500 ₫
Retail Price 142,000 ₫
Profit 58,500 ₫
Variable cost
Variable costs Price Quantity Per month Per year
Cooking spices 793,000 793,000 9,516,000
Gas 1,500,000 1 1,500,000 18,000,000
Electricity 3500/kwh 35000 122,500,000 ₫ 1,470,000,000 ₫
Water 19000/m3 640 12,160,000 ₫ 145,920,000 ₫
Casual labour (part-time) 18000/h 2 people 5,400,000 ₫ 64,800,000 ₫
Waste collection service 400,000 ₫ 4,800,000 ₫
Firewood 500(kg) 1,300 650,000 ₫ 19,500,000
Charcoal (Rent+ Combo) 200(kh combo)+300(kg rent) 10,000 5,000,000 ₫ 150,000,000
Ingredients (cups, lids, straws, cups, soft drinks, coffee) 1,300 34000 44,200,000 ₫ 530,400,000 ₫
Total 190,310,000 ₫ 1,855,020,000 ₫
Revenue diver 2 (Cost for Rent)
Product Unit/day Price/day revenue (1 day) revenue (1 months) Cost/month
Tent 10 65,000 650,000 19,500,000 400,000 ₫
Flashlight 15 20,000 300,000 9,000,000 460,000 ₫
Sleep bag 50 25,000 1,250,000 37,500,000 266,667 ₫
Small living tarpaulin 20 10,000 200,000 6,000,000 1,666,667 ₫
Speaker 10 250,000 2,500,000 75,000,000 416,666,667 ₫
Table 40 50,000 2,000,000 60,000,000 21,333,333 ₫
Chair (4c) 30 100,000 3,000,000 90,000,000 54,000,000 ₫
Cooking utensils (combo) 30 40,000 1,200,000 36,000,000 30,000,000 ₫
Stove 25 70,000 1,750,000 52,500,000 2,604,167 ₫
Fan 35 60,000 2,100,000 63,000,000 2,187,500 ₫
Ice box 40 40,000 1,600,000 48,000,000 33,333,333 ₫
Heat Insulasion Mat 20 10,000 200,000 6,000,000 16,666,667 ₫
Sup 20 180,000 3,600,000 108,000,000 5,555,556 ₫
Firewood 500(kg) 3,000 1,500,000 650,000 ₫
Charcoal 300(kg) 15,000 4,500,000 3,000,000 ₫
TOTAL 938,000 20,350,000 616,500,000 588,790,556

Name of dish PRICE COST PROFIT

Grilled pork belly/ Grilled pork breast with bean curd
Beef rolls with enoki mushrooms/ Grilled oysters with onion oil
Combo 1 people 150,000 73,000 77,000
Grilled sweet corn
Grilled fish foil
Grilled pork belly/ Grilled pork breast with bean curd
Beef rolls with enoki mushrooms/ Grilled oysters with onion oil
Combo for 2 people 300,000 146,000 154,000
Grilled sweet corn
Grilled fish foil
Grilled pork belly/ Grilled pork breast with bean curd
Beef rolls with enoki mushrooms/ Grilled oysters with onion oil
Combo for 3 people Grilled shrimp with salt and chili/ Grilled octopus with satay 500,000 290,000 210,000
Caribbean grilled chicken skewers/ Garlic grilled chicken wings
Grilled sweet Potato
Grilled beef with black pepper sauce/Grilled beef skewers with vegetables
Roasted chicken with chili salt
Grilled pork belly/ Grilled pork breast with bean curd
Combo for 4 people Grilled shrimp with salt and chili/ Grilled octopus with satay 900,000 487,000 413,000
Grilled squid with satay
Grilled sweet corn
Grilled sweet Potato
Breakfast Noodle cup + egg + sausage 25,000 14,500 10,500

Revenue diver 3
Name of dish Unit Price/people Number of people/month COST/month revenue (month)
Fan 62,500 ₫
Stove 104,167 ₫
Combo 1(lều, quạt, bàn, ghế, vỉ nướng, 1 phần nước) tent 20 600,000 80 236,111 ₫ 48,000,000 ₫
Luxury camping table + chair 91,333 ₫
Drink 5,000 ₫
combo 1 499,111
Combo 2( combo 1 + set menu BBQ tối và ăn sáng) 35 750,000 140 105,000,000 ₫
set menu 87,500
combo 2 586,611
Combo 3( combo 2 + 1 tiếng chèo thuyền SUP) 15 930,000 60 55,800,000 ₫
sup 5,555,556

Experience combo(lều, quạt, bàn, ghế, vỉ nướng, 1 phần nước) (6AM - 6PM) 200,000 160 32,000,000 ₫
40
Fan 62,500 ₫
Stove 104,167 ₫
Camping Combo 1(lều, quạt, bàn, ghế, vỉ nướng, 1 phần nước) tent 350,000 160 16,667 ₫ 56,000,000 ₫
table + chair 91,333 ₫
Drink 40 5,000 ₫
combo 1 279,667
Combo 2( combo 1 + set menu BBQ tối và ăn sáng) 500,000 200 100,000,000 ₫
set menu 50 87,500
Total 200 800 396,800,000 ₫

Source of fund
Amount/ VND
Owner's equity 10,000,000,000
Investors 8,000,000,000
TOTAL 18,000,000,000

Sales of first year Sales/ month Sales/ year

Revenue driver 1 719,850,000 ₫ 8,638,200,000 ₫
Revenue driver 2 616,500,000 ₫ 7,398,000,000 ₫
Revenue driver 3 396,800,000 ₫ 4,761,600,000 ₫
Total 1,733,150,000 ₫ 20,797,800,000 ₫
Break even point
Time Estimated cost Estimated revenue Profit
1st month 4,027,402,000 1,733,150,000 ₫ -2,294,252,000
2nd month 1,063,862,000 1,733,150,000 ₫ -1,624,964,000
3rd month 1,063,862,000 1,733,150,000 ₫ -955,676,000
4th month 1,063,862,000 1,733,150,000 ₫ -286,388,000
5th month 1,063,862,000 1,733,150,000 ₫ 382,900,000
6th month 1,063,862,000 1,733,150,000 ₫ 669,288,000
7th month 1,063,862,000 1,733,150,000 ₫ 669,288,000
8th month 1,063,862,000 1,733,150,000 ₫ 669,288,000
9th month 1,063,862,000 1,733,150,000 ₫ 669,288,000
10th month 1,063,862,000 1,733,150,000 ₫ 669,288,000
11th month 1,063,862,000 1,733,150,000 ₫ 669,288,000
12th month 1,063,862,000 1,733,150,000 ₫ 669,288,000
TOTAL FISRT YEAR 15,729,884,000 5,067,916,000

tax (20%) 1,013,583,200

net profit 4,054,332,800

V. Marketing plan

1. Marketing strategy
1.1. Product
Camping site: fixed camping space for rent, including pre-pitched tents and
accompanying equipment. Includes food and drinks depending on price and choice of
experience tickets.
Additional services: renting camping equipment, campfires, SUP boats, providing BBQ
parties.
1.2. Price
Prices are diverse, suitable for the market and payment ability of all customers, and vary
flexibly according to the type and length of stay.
Consider applying a flexible pricing strategy such as discounts for groups, regular
customers or promotions.
1.3. Place

Location: The location right next to the shore of Dau Tieng Lake makes it convenient and
increases the value of the natural landscape for the camping tourist area, near famous
tourist attractions or has beautiful scenery such as Suoi Truc ecotourism area, Thai Son
Pagoda on Cau Mountain, brings an experience close to nature.
Facilities: Providing amenities such as restrooms, barbecue buffet points, campfire
points, etc.
1.4. Promotion
Use appropriate advertising channels such as social media, websites, or print brochures.
Create a marketing program such as a camping travel blog, collect experience videos
from customers.
1.5. People

Staff training: Staff are well-trained to provide quality service and professional customer
support.
Friendly environment: Encourage employees to create a friendly and enthusiastic
environment so customers feel comfortable and welcomed. There is also the hospitality
and friendliness of local people living in the surrounding area.
1.6. Process

The booking process is easy and flexible, including online booking via website, social
networks or by phone.
Optimize check-in and check-out processes to save customers' time.
1.7. Physical Evidence

The camping environment is clean, ensuring security, order and attraction.

Ensure adequate facilities to meet the basic needs of customers.
Fully equipped with water and waste treatment systems.
Food safety and hygiene.
Build credibility by sharing beautiful images and positive reviews from previous
customers.
2. Sales process

*When newly opened

- Distributing leaflets, hanging banners, placing standees, renting signs: using these forms
has great advantages in terms of implementation costs and is easy to reach customers
around the campsite area. However, this form will have a limitation: it is difficult to
measure the results when implemented.
- Organize an outdoor opening: organize an opening ceremony with MC, stage, guests,
spectacular sound and lighting, decorate the shop with opening banners, flowers,
balloons,... to attract attention. everyone's attention.

- Opening offer:

+ 20% discount for all bills from 1 million.

+ Buy 2 drinks get 1 free or buy 1 get 1 free depending on product line.

+ If you rent a camping tent, you will receive free water when you experience it.

*After 1 period of operation

- Decor limited to seasons/major holidays

During major holidays such as Christmas, New Year, Valentine's Day, etc., re-decorate
the restaurant space to suit the occasion; Introducing newly updated items for each
holiday + attractive offers and promotions.

* Digital/content marketing:

- Website - SEO: Build a website for the shop to introduce, convey messages and
announce promotions, major events,...

- Press - PR: book a few introductory articles on major news sites such as Hanoi Stories,
Schanel, Theanh28, Kenh14.vn,... about products, service quality, decor space and stories
about passion for coffee and camping to inspire customers to pay more attention to the
shop, bringing brand coverage very quickly and effectively. thanks to the huge amount of
traffic.

- Social networks: take advantage of the huge number of Facebook and Tiktok users to
reach customers and promote brands and introduce products.