Tanushka Agrawal
Tanushka Agrawal
Tanushka Agrawal
PROJECT REPORT
ON
“A STUDY ON TRAINING AND DEVELOPMENT
PROCESS AT AMBUJA CEMENT LIMITED ”
SUBMITTED TO
Pt. Ravishankar Shukla University, Raipur (C.G.)
In partial fulfillment for the degree course of
Department of Management
MAHARAJA AGRASEN INTERNATIONAL COLLEGE
Samta colony, Raipur (C.G.)
1
A
PROJECT REPORT
ON
“A STUDY ON TRAINING AND DEVELOPMENT
PROCESS AT AMBUJA CEMENT LIMITED”
SUBMITTED TO
Pt.Ravishankar Shukla University, Raipur (C.G.)
In partial fulfillment for the degree course of
Department of Management
MAHARAJA AGRASEN INTERNATIONAL COLLEGE
Samta colony, Raipur (C.G)
2
CERTIFICATE
3
CERTIFICATE
4
Declaration
KALASH SINHA
5
ACKNOWLEDGEMENT
6
INDEX
1 INTRODUCTION 8-26
6 CONCLUSION 60
7 QUESTIONNAIRE 61-63
8 BIBLIOGRAPHY 64
7
CHAPTER-1
INTRODUCTION
8
An organization either Business or Industrial Enterprises, needs many factors
for its growth, further development and for its very survival. The most important
factors are Capital, Materials, Machineries and Human Resources as the
success or failure of any organization depends on the effective combination of
these factors. Managing all other factors are c o m p a r a t i v e l y easier than
m a n a g i n g Human R e s o u r c e s . The Human Resources are most important
and need to be handled carefully. Since all the others factors are handled by the
human resources, they have to be trained in a effective manner to utilize the
resources at optimal level to get the desired output and thereby to reach the
organization goals. The effective combination of all these factors results to way
for success.
Oliver Sheldon says 'No industry can rendered efficient so long as the fact
remains unrecognized that the in principally human - not a mass of
machines and technical process but a body of men. If manpower is
properly utilized it causes the Industry to run at its maximum optimization
getting results and also work for as an climax for industrial and group
satisfaction in the relation to the work formed. Competitive advantage is
therefore depend on the knowledge and skill possessed by employee
more than the finance or market structure by organization.
The employee training not only serves the purpose to develop their employers
but also safe guard organizational objectives of survival and success through
competitive advantages. The training function now popularly called as Human
Resource
In recent years, the scope of Training and Development has broadened from
simply providing training programs to facilitating learning throughout the
organization in a wide variety of ways. There is increasing recognition that
9
employees can and should learn
continuously, and that they can learn from experience and from each other as
well as from formally structured training programs. Nevertheless, formal training
is still essential for most organizations or teach them how to perform in their
initial assignment, to improve the current performance of employees who may
not be working as effectively as desired, to prepare employees for future
promotions and increased responsibilities.
The Computer Application Training and New Employee Training are most
popular training topics. Various Management and supervisory skill such
as leadership, performance appraisal, interviewing, and problem
solving were also commonly taught. Many organization provide Train-the
trainer' courses for superiors or peers who will in turn provide on-the-job
training to others. Besides being one of the most important HRM
functions, Training and Development is also one oft
Definition:
Mamoria: defines "Development covers not only the activities which improve
job performance, but also those which b ring about growth of personality, helps
10
individual in the process towards maturity and actualization of this potential
capacities so that they become not only good employees but also both good
men and women.
Dale Yoder: Defines "It is that deals with the effective control and use of
manpower as a distinguished from other source of man power"
Meaning:
11
development programs, as helping people to grow and develop is what keeps
an organization in the cutting edge of competitive environments. Development
can be considered the forefront of what many now call the Learning
Organization.
Principle of Training:
12
Importance of training in recent years:
Recent changes in the environment of business have made the Training and
Development function even more important in helping organization maintain
competitiveness and prepare for the future. Technological innovations and the
pressure of global competition have changed the ways organizations operate
and the skills that their employee need. The tight labor market has increased the
importance of training in several ways. First higher employee turnover means
that more new employees need training. Second, it has been suggested that
frequent and relevant development experiences are an effective way to gain
employee loyalty and enhance retention of top-quality staff.
13
1. Shortage of skill: Skilled and knowledge people are always on short supply,
alternatively they are too expensive to hire from outside. The best way is
to improve the skill and knowledge of the existing employees through
Training and Development.
14
OBJECTIVES AND GOALS OF TRAINING:
Training enables employees to develop and train within the organization and
increase the market value, earning power and job security. It moulds the
employee's attitude and also helps them to achieve better co-operation with the
company and greater loyalty to it. The management is benefited in the sense
that higher standard of quality are achieved, a satisfactory organization
structure is built up, authority can be delegated and stimulus for progress
applied to employees.
• To increase productivity of employees or workers
• To improve quality of work and product
• To promote better opportunity for the growth and promotion chances of
employees and thereby the employability
• To secure better health and safety standard
• To improve quality of life of employees
• To sustain competitive advantage
• To impart new entrants of knowledge and skill
• To build up a sound line of competent efficiency and prepare them as a
part of their career progress to occupy more responsible positions
• To impart customer education, help grading skills and knowledge and
employees
estimate career planning of the company.
15
How training and development is related to Human resource
management ?
16
This section considers the choice of methods for employees training. With
training objectives defined and learning principles in mind, the trainer must be
choose appropriate training methods and design the sequence of events in the
training program. Perhaps the first decision to be made is whether to conduct
the training on the job or away from the job. In many cases, the decision is to
do some of both.
On the job training is conducted at he work site and in the context of the
actual job. The vast majority of all industrial training is conducted on the job,
often by the trainee's immediate superior or a nominated peer trainer.
On-the job training has several advantages:
a.) Because of training setting is also the performance setting, the transfer of
training to the job is maximized
b.)The cost of a separate training facility and a full-time trainer are avoided or
reduced.
c.) Trainee motivation remains high because it is obvious to trainees that what
the yare learning is relevant to the job
d.) Trainees generally find on-the-job training more valuable than classroom
training
Classroom-programs-live
Workbooks / Manuals
Videotapes
Public Seminars
17
Self-assessment instruments
Role plays
Case Studies
Games/simulations (not computer-based)
Outdoor experiential programs
Out of the above off job training techniques, the following are used in
general:
Classroom Lectures
Conference and seminars
Group discussions and case study analysis
Audio-visual and film shows
Simulation and computer modeling
Vestibule training
Programmed organizations
Games and Role playing
T-group training
Retraining
1. Classroom lectures : this is the simplest and from the off the job training.
This is a best form of instruction when the instruction is to convey information
on rules, regulation, policies and procedures.
18
Advantages:
2. Group discussions and study analysis: case study method was initially
introduced by Christopher Lang Dell at Harvard Law School in 1880's. The
principle used is 'experiences is the best teacher'. Here several empirical
structure are examined in detail to find out commonalities to derive general
discussion. Based on such studies and group discussion are initiated to
derive common lesson. This method has, however limited use of worker but
both use for supervisors. In case of workers, areas of importance in this
method are that the quality control.
19
method well call it 'computer method'
Advantages:
Disadvantages:
• Costly method
• Advance topics are untouched
20
training was originated on 1940's but only 1960's it has opened to the
industries. This Training has both supporters and opponents. Unlike
any other programmers discussed. T group training is concerned with
really problem existing within the other group itself.
I. Workers
II. Supervisors
III. Trade Union Functionaries
IV. Middle level Managers
V. Top Managers
1. Workers:
From the point of raising industrial production the training of workers
essentially
Improving job knowledge
Attitudinal change
21
While job knowledge can be imparted through on the job training, attitudinal
and behavioral changes can be induced through training inputs intended to
the understanding of his work, his environment and his relations with his
colleagues trade union and the management.
22
at fault. Information may have been presented unclearly, or inadequate time
and practice may have been allowed for trainees to absorb the materials.
Alternatively, trainee readiness or motivation may be been deficient so that an
otherwise well designed training experience had no real impact on the trainees
If behavior on the job did not improve despite gains In learning, the fault could
lie in t he needs assessment, the training program itself, or the work
environment. If the initial needs assessment was not performed correctly,
trainees might have mastered material that was not relevant to the demands of
their jobs. Thus, while they might have learned something from the training,
what they learned is not something that they can use. Another possibility is that
the training content might have been appropriate, but there was insufficient
emphasis either on transfer of training to the job or on relapse prevention.
Finally, the fault could lie in the work environment if supervisors or the
environment do no facilitate the use of new skills.
When learning and behaviour change but results d no improve, the
appropriateness of the training or validity of the results measures should be
scrutinized. If people are behaving differently, but the behaviour has no impact
on the bottom line, from a poor needs assessment. If on the other hand, the
trained behaviours are better and more effective than the behaviours used
previously, then the problem be simply that t6he results measures are too
coarse or contaminated to register their beneficial effect. Results measures like
profit and turnover are affected by many factors outside the organization, such
as general economic and labor market conditions. Perhaps a training program
does have beneficial impact, but he impact is simply not visible against larger
trends in global results measures.
23
hierarchy, return on investment. Phillips believes that the benefits of
training should be carefully quantified and compared to the cost of
delivering the training in order to justify training expenditures and evaluate
the relative work of different training programs.
TOP MANAGEMENT:
It has to be trained essentially and primarily for bridging the gap between
technology and management. Scientific and technological kno2wledge
has been growing, particularly during the last decade, at an astonishing
rate. It becomes vital or the top manager to have keen appreciation of the
widening scope of technology. In this way he will be able to discharge his
functions as an effective manager. Another area where he needs to be
trained and exposed is computers and electronic processes. The growing
complexities of companies internal operations, diversification and growth,
and in some cases competitions, have generated unprecedented
pressures. The process of managerial decision-making can be
24
considerably improved by harnessing these electronic aids.
25
training. Samples measures of results include cost savings, profit,
productivity, quality, accidents, turnover, and employee attitude.
26
CHAPTER-2
COMPANY PROFILE
27
ABOUT CEMENT INDUSTRY:-
Indian cement industry has also acquired technical capability to produce different
types of cement like Ordinary Portland Cement (OPC), Portland Pozzolana
Cement (PPC), Portland Blast Furnace Slag Cement (PBFS), Oil Well Cement,
Rapid Hardening Portland Cement, Sulphate Resisting Portland Cement, White
Cement etc. Some of the major clusters of cement industry in India are: Satna
(Madhya Pradesh), Chandrapur (Maharashtra), Gulbarga (Karaataka),
Yerranguntla (Andhra Pradesh), Nalgonda (Andhra Pradesh), Bilaspur
(Chattisgarh),and Chandoria(Raj asthan).
28
Mtns to 22 Mtns. Ambuja has set new Benchmarks in operational excellence &
logistics management, marketing & brand building
Vision
"To be India's Most Admired Company"
Mission
• Delighted Customers
• Inspired Employees
• Empowered Partners
• Energized
Achievements
29
In a span of 30 years, Ambuja has grown 20 fold from a humble
beginning of 0.7million tons to 22 million tones.
Ambuja was India's first cement brand to advertise
on television. Agro waste helps the company reduce
power cost.
Ambuja plants are one of the cleanest in the industry and have won
awards for pollution control.
A dedicated port and dedicated ships carry cement in bulk to
Mumbai from Abuja's plant in Gujarat.
■^_
ACL was first setup as Modi Cements Ltd. In 17.06.19S2. Its actual
commercial production started in Jan 1987. Because of bad management
and other reasons it soon became sick & was at the verge of closure.
Productivity was very low because the shop floor worker's morale was
low and became negative towards management of the company. They
30
had lost trust India's weakest Net worth of Rs. 329 crores as on
31.03.1997. The plant was inoperative for 6 months & looked forlorn &
decrepit.
When ACEL took over in 1997 the biggest problem was neither equipment
nor location, but in the mind set. Ultimately it was referred to BIFR. (BIFR =
Board for Industrial Financial Reconstruction). The BIFR thoroughly
examined the issue. After that BIFR had two alternatives
(b) To seek a co promoter having expertise & capability to revive the ailing
unit.
31
AMBUIA PRODUCT PORTFOLIO-
(1) Clinker
(2) OPC (Ordinary Portland Cement)
(3) PPC (Pozzolana Portland Cement)
32
Manufacturing Process of cement flow chart:-
33
between 1.2 and 8 cm. Drying of raw material may also be necessary for
efficient crushing and pre-blending.
3. Conveyor: Raw
material is then
transported from
the quarry using
conveyors, rail
wagons or other
suitable logistics
solutions specific
to the cement plant.
4. Mixing bed: The crushed limestone and clay is homogenized by stacking and
reclaiming in a long layered stockpile. This material is then ready for milling and
drying in the kiln.
5. Raw mill: The raw materials are milled and dried in a roller mill. Heavy rollers
are held over a rotating table and the course material is milled until it is fine
enough to be carried by air to a homogenizing silo.
6. Filter: Bag filters comprise filters of either woven fabric or needle felts to
remove particles from kiln exhaust. The exhaust gas from many kilns is used for
drying raw materials, thus improving the energy efficiency of the plant.
8. Kiln: The kiln is designed to maximize the efficiency of heat transfer from fuel
burning to the raw material. In the preheater tower the raw materials are heated
rapidly to a temperature of about 1000°C, where the limestone forms burnt
34
lime. In the rotating kiln, the temperature reaches up to 2000°C. At this high
temperature, minerals fuse together to form predominantly calcium silicate
crystals - cement clinker.
9. Cooler: The molten cement clinker is then cooled as rapidly as possible. The
ambient air used to cool the clinker is then fed into the kiln as combustion air -
ensuring high utilization of the heat produced.
10. Clinker silo. Clinker may be either stored on site in preparation for grinding
to form cement or transported to other sites.
11. Cement mill: Finish milling is the grinding together of cement clinker, with
around 5% of natural or synthetic gypsum. Other cementitious materials
such as slag, flyash or other pozzolans may also be incorporated into the
final cement powder.
35
CHAPTER-3
RESEARCH METHODOLOGY
36
RESEARCH METHODOLOGY
Research can be defined as "a scientific and systematic search for pertinent
information in any branch of knowledge'. It is the pursuit of truth with the help of
study, observation, comparison and experiment. Research is , thus, an original
contribution to the existing stock of knowledge making for its advancement.
OBJECTIVES OF RESEARCH:
37
RESEARCH APPROACHES
There are two basic approached to research, quantitative approach and the
qualitative approach. The former involves the generation of data in quantitative
form, which can be subjected to rigorous quantitative analysis in a formal and
rigid manner. This approach is further sub-divided into inferential approach is to
form a database form which to infer characteristics or relationship of a
population. This usually means survey research where a sample of population is
studied to determine it's characteristics and it is then inferred that the
population has the same characteristics.
38
FORMULATING THE RESEARCH PROBLEM
At the very beginning the researcher, singles out the problem, he / she wants to
study in specific terms. Here, for this purpose and extensive study of available
literature was done. The training and development policies were studies from
the personal manual as well as some information brochures made available by
the training department at Strides Arcolab. No literature was available of any
study conducted earlier on a similar topic. The subject matter related to the
topic. "Training and Development" was also examined from the available
literature i.e. books, manuals etc. by this review the extent of available of the data
of other materials was known and this led to a specification of the problem in a
more meaningful context.
After specifying the problem, a synopsis was submitted to the company for
approval.
A sample design is a definite plant for obtaining a sample from the given
population. It is determined before the data is collected.
Population: All items under consideration in the field of enquiry, in this case,
the employees of Strides Arcolab
Sample: The respondents that have been selected for the purpose of the study
Sample frame: this contains the list of all the items of the universe. For this
project, the employee lists of Strides Arcolab Limited are the sample frame.
Size of the sample: this refers to the number of items selected from the
universe to constitute the sample. For the purpose of this study, a sample size
39
of 30 was taken which is approximately 20% of the population.
40
CHAPTER-4
DATA ANALYSIS AND
INTERPRETATION
41
THE AGE DISTRIBUTION OF EMPLOYEES
30-35 6 20%
35-40 8 27%
TOTAL 30 100%
1%
28%
LESS THAN 30
30-35
51%
35-40
40 AND ABOVE
20%
ANALYSIS: From the study it is found that 50% of the employees are in the age
group of less than 30, followed by 20% in the age group of 30-35 years, 25%
from the 35 - 40 years, while 3% from the age group of 40 and above.
42
experience with regard to their responsibility.
1. YES 26 79%
2. NO 4 21%
TOTAL 30 100%
21%
79% YES
NO
ANALYSIS :From the above table it is found that 87% of the respondents says
'YES' that they had undergone training last, whereas 23% says 'NO'.
43
majority of the respondents had undergone training program in the last year.
BOTH 4 12%
TOTAL 30 100%
12%
67%
44
ANALYSIS: From the above chart, it is understood that 67% of the employees
are on the job training.
SATISFIED 19 63%
NOT SATISFIED 2 7%
MONDERATELY 6 20%
SATISFIED
TOTAL 30 100%
CAN'T
SAY
10%
RANDOM
20%
SATSFIED
63%
NOT STISFIED
7%
45
ANALYSIS: The above chart shows that 66% of employees are satisfied with the
duration of Training, whereas 15% are moderately satisfied and 9% indicates
as they could not conclude.
DEPARTMENT 9 27%
COMPANY 6 18%
RANDOM 14 42%
NOT KNOWN 1 3%
TOTAL 30 100%
NOT KNOWN
3%
DEPARTMENT
30%
RANDOM
47%
COMPANY
20%
46
ANALYSIS: From the above diagram, 42% of the employees are selected
randomly, 18% by Company, 27% by the Department, while 3% says as not
known the criteria for selection for Training.
YES 28 92%
NO 2 8%
TOTAL 100%
NO
8%
YES
92%
ANALYSIS: From the above table it is clear that of the 92% of respondents says
that they undergo training regularly and only 2% say that they don't receive
training.
47
INTERPRETATION:Thus, It is found that at ACL, training is a regular and
continuous process based on the training needs and general training guideline
structure.
2 NO 4 13%
TOTAL 30 100%
NO
13%
YES
87%
ANALYSIS: From the above diagram, it shows that out of 30 respondents, 87%
accepted that they are aware about the Training objectives, while balance 13%
says NOT.
48
INTERPRETATION: Thus is it clear that the most of the employees are aware
about the Training Objectives when being selected.
YES 24 80%
NOT AT ALL 0 0%
NO KNOWN 3 10%
TOTAL 30 100%
10%
0% 10%
YES
NOT AT ALL
TO SOME EXTENT
80%
NOT KNOWN
ANALYSIS: From the above chart, it clearly shows that 80% of the respondents
says YES, their feed back is considered, while 10% says that their feedback is
considered to some extent and balance 10% says that they do no know.
49
INTERPRETATION: From the above analysis, it is found clearly that Trainees
feedback is given importance In ACL.
1 Good 26 87%
2 Moderate 4 13%
3 Bad 0 0%
4 No support 0 0%
TOTAL 30 100%
BAD
0%
NOT SUPPORT
0%
GOOD
39%
MODERATE
61%
50
ANALYSIS From the above chart, it is found that 87% of the respondents says
that the Management is supporting to a great extent, while 13% says that they
are getting moderate support.
INTERPRETATION: From the above analysis, it is found that the majority of the
respondents are of the opinion that the Management is extending its full
co-operation during Training and Development program.
3 Yes 6 20%
4 Not at all 0 0%
TOTAL 30 100%
51
NOY AT
ALL
YES 0%
20%
TO SOME GREAT
EXTENT
40%
TO A GREAT
EXTENT
40%
ANALYSIS:From the above table, it is found that 40% of the respondents says
that the training helps in knowledge development to great extent, 40% says to
some extent while balance 20% says seemingly yes.
GOOD 25 83%
BAD 0 0%
TOTAL 30 100%
52
NOT GOOD
0%
PROPERLY CHOSE
17%
GOOD
83%
ANALYSIS:From the above table it is clear that 83% of the respondents says
properly chosen, while remaining 17% saying as good.
LCD 25 83%
OHP 5 17%
BOOKS 0 0%
AUDIO 0 0%
TOTAL 30 100%
53
BOOKS AUDIO
0% 0%
LCD
33%
OHP
67%
ANALYSIS:From the data the picture indicates 83% and 17% are of the opinion
that they are provided with LCD AND OHP facility respectively.
2 NO 0 0%
TOTAL 30 100%
54
0%
YES
NO
100%
ANALYSIS :From the above table it is found that 100% of the respondents are
says YES, the Company follows training and development program as regular
activity.
55
CHAPTER-5
FINDINGS AND SUGGETIONS
56
FINDINGS
• The employees are not aware about the criteria of selection for
Training. 42% of the employees are selected randomly for the training
programme and no other proper method is followed
57
• The Return of investment made on the training and activity are not
measured properly. Employees are feeling that the return on investment
made for training is more than the expected gain.
58
SUGGESTION
• The employees should aware about the criteria for selection and they should
aware about the objectives of training when being selected.
• Training should be more relevant to the job and need contribute to trainees
knowledge to the fullest extent.
59
CONCUSION
Ambuja Cement is a brand with a strong rural presence and core values which
are also visible in their marketing strategies. However, with this, they also need
to upgrade themselves with changing times to stay ahead of the competition.
Being an Indian brand that is recognized globally comes with certain
responsibilities like maintaining standards not only in products but what you
stand as a brand for, Ambuja Cements has time and again showed us their zeal
to deliver the best to the customer which is the best marketing strategy any
brand can adopt.
60
QUESTIONNAIRE
I.AGE
2. DESINGNATION
A.YES B. NO
A.YES B.NO
61
Q6. ARE YOU BEING AWARE OF TRAINING AND DEVELOPMENT
PROGRAM ORGANISED BY COMPANT / ORGANISATION ?
A.YES B. NO
A. YES
B. TO SOME EXTENT
C. NOT AT ALL
D. NOT KNOEN
A. GOOD B. MODERATE
C. BAD D. NO SUPPORT
B.PROPERLY CHOOSE
62
Q11. WHAT ARE THE FACILITIES PROVIDED DURING TRAINING?
A.LCD B.OHP
C.BOOKS D.AUDIO
A.YES B.NP
63
BIBIOLOGRAPHY
64